Rebirth: The Era of Hong Kong Tycoon

Chapter 121 [Overseas Strength]

Monday, May 5.

Sing Tao Newspaper.

Hu Xian returned from overseas with great honor, bearing the title of chairman of the 'International Press Association', and returned to her home base - Hong Kong Causeway Bay News Building; this is a great honorary title, she is not only the No.1 in Asia It's an honor to win this title as a female streamer.

The reason why the International Press Association gave her this honor is largely due to the strength of "Sing Tao Daily" in overseas Chinese areas.

Hu Xian was sitting in the office, just about to accept the congratulations from his subordinates, when a high-level person hurried in.

"Boss, "Modern Daily" is published simultaneously in San Francisco, New York, Toronto, Vancouver, London, and Sydney. The editions in the six Chinese districts are different, and the sales volume seems to be very good. It has set off a wave in the local Chinese circle. A fad!"

The smile on Hu Xian's face gradually disappeared, and then he asked seriously: "When was it released? How do you know that the sales volume is very good?"

The executive said: "The news published on Saturday the day before yesterday was the information reported by the reporters over there, saying that "Modern Daily" recruited a group of local international students for work-study programs, and "Modern Daily" provided free newspapers for those international students to sell to Chinese. It is said that the sales volume is more than [-], the exact number has not yet been announced by Modern News!"

Hu Xian frowned. The rise of "Modern Daily" in Hong Kong has already affected "Sing Tao Daily", but the impact is not too great. The sales volume of "Sing Tao Daily" has also increased slightly this year. After all, Hong Kong's consumption Levels start to improve.

However, in the six overseas cities, it took the "Sing Tao Daily" several years to achieve what it is today, and the "Modern Daily" is aggressive, and the competition between the two newspapers must be fierce.

"It's really lingering! According to the layout of the modern newspaper, they are obviously following in our footsteps and walking again; it seems that they have long been investigating the situation of our "Sing Tao Daily" overseas."

"Then what should we do?" said the senior executive.

Hu Xian pondered for a moment, and said unwillingly: "Let him go, we can't drive them away! However, we must also pay attention to it. "Modern Daily" can achieve such achievements in just one year. There are many things we can learn from. Hold a high-level meeting, let's discuss, how to compete with "Modern Daily?"

"Yes! I will inform everyone immediately!"

On Monday, Lin Rongheng first came to the modern newspaper office to hear about the distribution situation in six overseas cities.

Although the sales volume in the first three days is not real, at least it has a certain reference value.

Luo Zhaoyou sat on the sofa with a happy expression on his face, which made Lin Rongheng feel relieved, it must be good news!

Sure enough, as soon as Luo Zhaoyou sat down, he said, "Boss, the sales of "Modern Daily" in Vancouver are 2.1 copies and 2.3 copies respectively."

In six cities, the two-day sales volume was more than 2 copies, which is indeed good news; even if it is no longer "free" in the future, the sales volume should be more than 1 copies.

If the quality of content can be maintained, sales will continue to rise!

After Lin Rongheng listened, he said with a smile: "Speaking of which, my original intention of publishing "Modern Daily" overseas is not to make money. Do you know what I am doing?"

At this moment, Lin Rongheng was like someone in his previous life saying, "I'm not interested in money!"

But as a subordinate, Luo Zhaoyou naturally wouldn't think too badly of Lin Rongheng, so he thought for a while and said seriously: "Serve the local Chinese, let the Chinese all over the world be closely connected and united!"

Otherwise, Luo Zhaoyou won the trust of Lin Rongheng, his speech is still of a high level, and he still knows Lin Rongheng.

Lin Rongheng said seriously: "Yes! Serving the local Chinese is the original intention of my newspaper. 'Emphasis on service and neglect politics' is the core of overseas newspapers. Among them, politics is not not talking about it, but not drawing conclusions; we are just the media , is not a court, and has no qualifications to make a decision on a certain political event."

Luo Zhaoyou nodded, agreeing with the boss's point of view very much. There are many left and right newspapers in Xiangjiang, but none of them are successful; Jin Yong's "Ming Pao" emphasizes politics, but
Lin Rongheng went on to say: "Emphasis on service means paying attention to the needs of the local Chinese. Our local newspaper office can regularly organize some public welfare activities, such as establishing a local charity fund to help some needy Chinese in need; for example, holding some sports events, such as running Ah and so on. Not only that, because we are the media, we can also help some people to pass on the information of relatives; we can also help some local people to inquire about the property prices in Hong Kong. In short, if we want to establish a close relationship with the local people, then we Naturally, it was a success!"

At this time, Luo Zhaoyou was frantically recording the boss's words on the paper, and he couldn't help but admire the boss's five-body admiration in his heart. It was a blessing for him to be able to listen to the boss's business methods, and he learned a lot.

After talking about the overseas affairs, Lin Rongheng put the topic on the "Economic Daily" again.

At this time, overseas publications have been successfully published, and the focus of the newspaper has returned to "Economic Daily" and "Modern Weekly". Among them, "Modern Weekly" is an entertainment consumption magazine. It makes a lot of money, similar to Ming Pao Weekly.

However, "Economic Daily" is a professional newspaper. If it does not have the strength to run it, it is believed that it may suffer serious losses soon and have to suspend its publication.

Lin Rongheng didn't allow failure, so he came up with an idea: "President Luo, I've been thinking about it. Regarding the need for a strong editor-in-chief for the Economic Daily, what do you think of Lin Shanmu?"

Luo Zhaoyou asked, "Is it the deputy editor-in-chief of Ming Pao Evening Post, Lin Shanmu who is in charge of the economic sector?"

Lin Rongheng nodded!

Luo Zhaoyou said: "I'm afraid it will be difficult to find them! It is said that when Lin Shanmu went to the UK for further studies, Jin Yong contributed a lot. In addition, Ming Pao's salary is low, but being famous is a good channel, so their newspaper is the most difficult to find!"

Lin Rongheng said: "Although Jin Yong has Enlin Shanmu, Lin Shanmu has also worked for him for two or three years. How can he be bound for a lifetime! Therefore, I plan to jointly run the "Economic Daily" with Lin Shanmu in the name of Modern Newspaper. 80% of the shares, he holds 20% of the shares, the implementation of separate financial accounting, it can be regarded as the establishment of a subsidiary."

According to history, Lin Shanmu will break away from Mr. Jin Yong in two years and start his own newspaper; in addition, he will later be known as the "No. [-] Jianbi in Xiangjiang", so Lin Rongheng plans to give it a try.

Of course, it doesn't matter if you succeed or not.

Running a separate "Economic Daily" does not mean that "Modern Daily" does not have an economic section, but that Lin Rongheng wants to run a more professional economic newspaper.

Luo Zhaoyou said: "We can try it. In fact, we are just investing a sum of money. We don't have much loss if we succeed or not!"

The management of the modern newspaper really doesn't think much of the "Economic Daily" which is 'not making money'.

Of course, an 'ambitious' person like Lin Shanmu may not be honest, and may start a business again in the future, but Lin Rongheng is not worried, as long as the newspaper is ready, he can completely 'kill the donkey'.

In any case, it can be used for a few years!
(End of this chapter)