Rebirth: The Era of Hong Kong Tycoon

Chapter 123 [7-ELEVEn Convenience Store Opens]

On May 5, the first 5-ELEVEn convenience store officially opened in the banking district of Central.

Looking from the outside, the store is very bright, and the goods on the neat shelves are also neatly arranged, which makes people feel good about it involuntarily.

Lin Rongheng walked into the store as the first customer, and immediately heard:

"welcome!"

At this time, there are six or seven female clerks and store managers in the store, because the clerks of the next store are also practicing here; when it comes to night shifts, they will be replaced by all male clerks and store managers. Of course, the possibility of adding female clerks is not ruled out.

The reason for this arrangement is mainly to consider the safety of female staff, especially on the way to and from get off work.

Lin Rongheng first inspected the magazine racks. With the addition of convenience stores, Lin Rongheng’s newspaper and publishing houses will greatly increase their sales channels; of course, convenience stores are also selling "Sing Tao Daily" and "Ming Pao", just the location A little worse; as for "Oriental Daily", it is directly not allowed to sell in its own convenience store.

Seeing that there are still vacant places at the door, Lin Rongheng said to Zhang Jie and other management behind him: "If it is opened in a residential area, rice and oil can be piled up at this door; so, when we distribute goods, we must rely on the actual situation. , for flexible arrangement."

Zhang Jie nodded and said, "Well, before we opened the store, we surveyed the people around us, and the convenience store is making adjustments based on the survey."

When Lin Rongheng and his party tried it, customers had already started to visit.

"Welcome! Sir, this is a self-service convenience store, you can visit and choose products at will!"

Different from traditional stores, convenience stores are not equipped with promotional clerks, and there are no clerks in front of the products. Customers can visit and choose at will; 7-ELEVEn convenience stores consider that initial customers do not understand, and will give a brief introduction after welcome.

The customer stared at the deli area next to the cashier and said, "Is there any breakfast?"

There is a dedicated clerk in the deli area, who introduced to customers: "Welcome! We have a lot of videos here, you can watch them, including hamburgers, hot dogs, buns, soy milk, and coffee."

Soon, the first business will be done!

Bringing a group of executives outside the store, Lin Rongheng said with satisfaction: "This should be the most advanced convenience store system in the world. I think Southern Company should pay us the patent fee."

All the managers showed smiles and echoed, and the two representatives of the American southern company were not only shocked at this time, but also a little baffled - what is this Chinese boss talking about?
The best soil for convenience stores to survive is not a place with low population density like the United States. Xiangjiang is indeed very good!

At this time, Lin Rongheng was thinking whether he should cooperate with Japanese retailers in 1973 and win the agency right of Japan's 7-Eleven convenience store; this would be cheaper than Ito Yokado!
We can only wait and see when the time comes. The important thing is the financial issue, not other issues.

Soon, people who went to work in the morning passed by here, and at a glance they saw burgers, buns, etc. in the food area inside, and then chose to experience it.

The reason why Lin Rongheng chose the first fast food restaurant and convenience store in Central is to rely on the population density and wealth here to achieve the goal of instant success.Moreover, as a flagship store, it is natural to open it in the most prosperous place, so as to have 'potential'.

Obviously, this step has been successful so far.

In essence, convenience stores are small supermarkets. Xiangjiang already had supermarkets in 1970; therefore, convenience stores are not ahead of the curve.

An elite banker passed by a 7-Eleven convenience store in the morning and saw the "burger" advertisement at the door, and immediately felt that he had his breakfast; when he got the burger and was about to pay, his eyes stayed on the magazine shelf again.

He walked over without hesitation, took a copy of "Modern Daily" and settled with "Sing Tao Daily".

Walking out of the 7-Eleven convenience store, the banking elite couldn't help sighing: "It's really a convenience store. I can buy the two things I need in the morning—breakfast and newspapers. There are also two small dining tables in the store. For people to eat, this convenience store model is really promising.”

After Lin Rongheng left, some reporters rushed to hear the news, and they all got a tip that a 'shop' opened here, a different 'shop'.

Zhang Jie and other management team happened to be at the scene and accepted the interview with pleasure. For the current 7-ELEVEn convenience store, the fear is not the follower, but the lack of popularity.

It is impossible to prepare a chain convenience store without four or five months. Not only do you have no experience, but it is even more difficult to gain market recognition by creating your own brand; therefore, 7-ELEVEn convenience stores are not worried about someone taking a share of the pie.

There is also a Xiangjiang convenience store that is closer to the 7-ELEVEn convenience store model, that is Watsons, which is currently a retail enterprise under Hutchison Matheson; but the main products of the two are different. Watsons mainly focuses on distilled water, cosmetics, etc., while 7-ELEVEn convenience stores focus on life. Supplies and convenience food.

The reporter asked: "Manager Zhang, what does '7-ELEVEn' mean?"

Zhang Jie replied: "'7-Eleven' is an American brand, and the name 7-Eleven originated in 1946, in order to advertise that the business hours are from 7:11 am to 7:6 pm; Eleven' convenience store, the business hours will be greatly extended, from 2 am to [-] am the next day."

After the interview, Zhang Jie also invited a group of reporters to experience it.

The next day, all the media in Xiangjiang suddenly met, reporting various news about Lin Rongheng and his industries:

For example: "Café de Coral" fast food restaurant, a media pointed out that this is a restaurant in which Lin Rongheng has a share; and the door on the store said that this is a chain fast food restaurant, because it says "Wellington Street store '.The reporter of this media used his own experience as a report, and greatly praised the superiority of this Chinese fast food chain restaurant; all along, people in the catering industry in Xiangjiang believed that Chinese food is not suitable for fast food, but the business wizard ruthlessly Slap these 'professionals' in the face and tell them 'you don't know business! '

For example: '7-Eleven convenience store', many media pointed out that this is another retail business model after 'supermarket'; the convenience store is worthy of the word 'convenience', when the reporter walked into this convenience store , I found that I can buy most of the products I need here. There are thousands of products in a small convenience store, and they are arranged in an orderly manner.A reporter pointed out: I have called my friends in the United States, and the 7-Eleven convenience store is indeed an American brand; but when I described the '7-Eleven convenience store' in Xiangjiang, my friend said 'NONONO, America's 7-Eleven convenience stores are simply not as good'.The reporter finally came to a conclusion: Although the 7-Eleven convenience store is an American brand, the convenience store brand improved by the business wizard has surpassed the convenience store of the parent company.

For example: "Modern Daily" was published in six overseas cities for five days. These cities have sent good news to Xiangjiang. The local sales are gratifying. There are only less than 2 Chinese in total.The former newspaper queen Hu Xian was crowned and returned, and today Xiangjiang has a new newspaper tycoon.
For example: Huanyu Films has also received good news. The five-day box office of "The Great Warlord" has reached 80 Hong Kong dollars, and Huanyu Films is expected to produce another movie with a box office of 300 million Hong Kong dollars; Stand up and apologize to someone.

The overwhelming news made Lin Rongheng popular in Xiangjiang again, although he didn't want to be popular!

At present, Evergrande Real Estate has been keeping a low profile for more than four months. During this period, it has not issued new shares, nor announced too much good news;
Unexpectedly, Lin Rongheng planned to keep a low profile, but the media didn't want to let him go, and this time they praised Lin Rongheng completely.

Even the stock price of Evergrande Real Estate also began to soar, once approaching the price of 11 Hong Kong dollars, which is in a correction period!

(End of this chapter)