Rebirth: The Era of Hong Kong Tycoon

Chapter 127 [Stock Investment]

Queen's Road.

The 7-ELEVEn convenience store has been in business for 10 days. During this period, Lin Rongheng made several unannounced visits as a customer, and then pointed out the problems found at the management meeting and ordered rectification.

Convenience stores are no strangers to Lin Rongheng. Convenience stores began to appear in Shanghai in the 90s in his previous life. Lin Rongheng also watched a documentary about the dispute over convenience stores in Shanghai.One of the state-owned convenience stores is still fresh in Lin Rongheng's memory. Because all the laid-off aunts are hired, the service attitude is bad and the sense of responsibility is lacking. In the end, it was defeated quickly in the battle with the convenience stores dominated by Japanese capital.

Moreover, Lin Rongheng, as a consumer, has been shopping for convenience for many years, and has a deep understanding of it.For service, Lin Rongheng will let the management of 7-ELEVEN convenience stores take turns to go to Japan to investigate the retail industry, so as to learn from others.

Lin Rongheng led several management staff and stepped into the Queen's Road store of 7-ELEVEn convenience store again.

"welcome!"

Lin Rongheng recruited the store manager and asked, "How much sales can you achieve yesterday?"

The store manager quickly came to Lin Rongheng and answered seriously: "Yesterday's turnover was 3650.50 Hong Kong dollars, and the recent turnover is more than 3000 Hong Kong dollars."

This is the Central Banking District. The rent for this shop is 25 Hong Kong dollars per square foot per month, totaling more than 800 square feet, and the annual rent is as high as 25 Hong Kong dollars.

After such a calculation, the store only has a profit of more than 30 Hong Kong dollars a year, and the profit rate is about 2%.

Very good. After all, convenience stores win by the number of stores. Former Life Land Company, as an agent of 7-ELEVEn convenience stores, opened more than 300 convenience stores in Xiangjiang.Not only that, the agency rights in Macau and some cities in mainland China belong to Hongkong Land.

Of course, this is based on the economy of the times to determine the number of stores; in the 70s, Xiangjiang could accommodate 100 stores, so there should be no problem.

Then he asked the store manager some business problems, and Lin Rongheng observed carefully. The customer flow has remained good, and there are about ten people shopping at any time; Check out and leave.

This is indeed the central banking district, everyone's pace is fast, but the consumption level is really high.

Back to Yonghui Company.

Lin Rongheng convened a group of management and held a meeting.

"Tell me, the opening date and plan of the next four stores?"

Zhang Jie quickly straightened his waist and said seriously: "Our plan for the first half of the year is to open five stores, located on Staunton Street in Central, Lockhart Road in Wanchai, Jaffe Road in Wanchai, Russell Street in Causeway Bay, plus the already opened store in the Banking District of Central. The store opening strategy is the same as the real estate's "prosperous eastward movement", first Central, then Wanchai, and then Causeway Bay, and the Staunton Street store will open at the end of the month."

Lin Rongheng nodded and said, "So, three stores will be opened in June, is there any problem with the time?"

Zhang Jie said: "No problem, we have calculated everything, and there will be no mistakes! In the second half of the year, our goal is Yau Tsim Mong, Kowloon, which is also a plan for five stores! According to this progress, no retail company can preempt In our market, even if they open a convenience store, they may be just drawing tigers instead of anti-dogs."

What Zhang Jie said is right, without long-term preparations, it is impossible to form a chain convenience store brand; therefore, 7-ELEVEN convenience stores had no competitors in 1971, and at most there were stores pretending to be convenience stores to get a share of the pie.

Even if the 7-ELEVEN convenience store does not make efforts in this kind of store, the business will be bleak in the end due to competition.

The advantage of 7-ELEVEn convenience stores is 'service and convenience'. If there is another price war, those individual stores can be overwhelmed; The store has collapsed a lot.

Lin Rongheng said to Li Mucai: "The work of your property department needs to be more detailed. The location selection can be said to be related to future operations; beforehand, it is necessary to classify the surrounding people of the store, tourists, residences, offices, and even analyze the outside of the store. The customer flow will ultimately determine whether the store is worth renting!"

Li Mucai nodded and said, "Well, we have formulated a complete location selection plan according to your request! I personally participated in the location selection of each store."

Lin Rongheng is very dissatisfied with his current situation. In the eyes of outsiders, he is the chairman of the board of directors of a consortium, worth hundreds of millions of Hong Kong dollars; but in reality, Lin Rongheng does not even have 20 Hong Kong dollars in cash. You have to go to the bank for a loan or withdraw from your company account.

I don't even have a yacht or a sports car, let alone go to Europe to order a formal suit tens of thousands of Hong Kong dollars, to buy some high-end red wine. In short, Lin Rongheng deeply felt that he was too poor!

Thinking of this, Lin Rongheng came to Wanguotong Bank, intending to collect wool.

Moyock happily welcomed Lin Rongheng to the office, and personally poured Huaxia tea specially prepared for Lin Rongheng.

Lin Rongheng pointed to the Huaxia tea set on the table and said with a smile: "Is this a kind of culture, a profound culture?"

Moyock immediately said: "Mr. Lin is talking about the 'tea ceremony'? I have done some research recently, let's discuss it together when I have time!"

Lin Rongheng's next words almost made Moyock go berserk. Lin Rongheng spread his hands and said, "I don't understand tea ceremony at all. I prefer the culture of young people!"

You don't like it, you mention a P, Moyock slandered in his heart.

You have taken off your pants, and you say you are not interested, you are molesting yourself!

Moyock forced a smile and said, "I forgot, you are only in your 20s!"

Lin Rongheng smiled. Although Moyock is the person in charge of a large American consortium stationed in Hong Kong, as the saying goes, he has short hands, and he has always played Lin Rongheng's supporting role.

Moreover, he has been immersed in Lin Rongheng's business empire now, and he is flattering Lin Rongheng everywhere.

Moyock believes that once Lin Rongheng's consortium becomes the No. [-] Xiangjiang consortium, then he may be able to directly become the senior management of the US headquarters by virtue of his experience in supporting this consortium; therefore, he is now responsive to Lin Rongheng, more effective than the God of Wealth.

Lin Rongheng took a sip of tea and started talking about business: "Mr. Moyock, what do you think is the market value of my Modern Media Group when it goes public?"

Moyock's eyes lit up, and he immediately began to think about the problem as the mastermind of the modern media group:

Citigroup sent people to investigate Modern Media Group, and the latest report is very eye-catching. "Modern Daily" is the No. 1 local sales volume, and it has been published in six cities with a large concentration of Chinese overseas, and has achieved very good results; Companies such as Universal Films, Universal Cinemas, Universal Studios, and Modern Publishing House are all promising companies with very good business.

Moyock pondered for a moment and said: "I think there is no problem with a market value of 2 million Hong Kong dollars!"

Lin Rongheng nodded and said, "I'm considering splitting this group up for listing. At that time, I think the market value of just one Modern Newspaper office will not be less than 5 million Hong Kong dollars, and the market value of Universal Movies + Universal Cinemas + Universal Studios will be the same. It will be less than 5 million Hong Kong dollars! Of course, these are all based on the continued rise of Hong Kong's stock market!"

Telling Moyock this is undoubtedly to make him deeply involved in his own business empire, so that he can borrow money conveniently.

After all, Citicorp’s interest rate is only 10%, which is far lower than the 15% of Xiangjiang’s local bank; the reason for this is that Xiangjiang does not allow overseas banks to open branches in Xiangjiang, and can only exist as a financial company ; and Moyock also has authority to determine the level of interest.

Moyock asked tentatively: "In the first four months of this year, Xiangjiang's stock market has corrected, and many people who made money last year have lost their profits. Are you optimistic about the future trend?"

Lin Rongheng said confidently: "If you are a banker, you should know that the total trade volume of Xiangjiang is growing at about 18% every year, and the total production value of Xiangjiang was established in March this year. The third exchange in Xiangjiang was established. Great potential."

The two chatted about some financial issues, and Moyock finally said: "Okay! Are you going to take out a loan to enter the stock market this time?"

Moyock is not stupid, he knew that Lin Rongheng must have asked him for a loan, and now the topic is talking about the stock market, of course it is to borrow money to speculate in stocks.

Lin Rongheng nodded and said, "Modern Newspaper's monthly gross profit is as high as 100 million Hong Kong dollars, and its net profit is also 70 million Hong Kong dollars, so I plan to use my shares as collateral for a loan of 5000 million Hong Kong dollars!"

Modern Newspaper had been mortgaged for only 200 million Hong Kong dollars before, but the mortgage was canceled long ago.

If it is in an ordinary bank, it is not bad to be able to loan 1000 million Hong Kong dollars, but in Wanguotong, Lin Rongheng is of course not polite.

Although Moyock was a little embarrassed, but when he thought about the consortium of Evergrande Real Estate and Lin Rongheng's achievements in other business fields, he decided to take a risky loan; the main thing is that he still has a handle in the hands of others, and the two of them will be prosperous and lose damage.

"No problem! These companies are on the rise, and your own assets are far more than this amount. I am willing to take this risk! But I want to remind you that your personal loan is already 1 million Hong Kong dollars, which is already very risky!"

"Don't worry! Every business of mine is inflated crazily. Although I have a lot of loans, my careers are all solid achievements!"

Moyock thinks about it too, and besides, if there is a bank loan that is not risky, he readily agrees to it!

According to the old rules, although modern newspapers are used as collateral, they are not disclosed to the public.

(End of this chapter)