Rebirth: The Era of Hong Kong Tycoon

Chapter 200 [Oil Crisis]

History has not changed. The international gold price fell to US$9 per ounce in September. Lin Rongheng’s short-term operations shocked the four cooperative banks. Of course, many people know how to sell high and buy low. Big, this is where people admire.

When the price just dropped to 102 US dollars, Lin Rongheng asked the four cooperative banks to use the funds he cashed out at the price of 123 US dollars per ounce to buy spot gold again; because Lin Rongheng knew that the price of gold was at 100 US dollars per ounce. It stayed there for three full months, so the four banks were required to complete it within one and a half months.

Between throwing and sucking, the amount of spot gold held by Lin Rongheng increased, which in disguise was a reduction in the investment cost of 40 billion Hong Kong dollars.Originally, the cost was $66 per ounce, but now due to high selling and low buying of 40% of the holdings, the cost per ounce of gold has been reduced by $8 to $58 per ounce.

Later, Lin Rongheng would not operate short-term gold. Until the end of 1974, gold began to sell at the position of 180 US dollars, and the average selling price is expected to be around 183 US dollars per ounce.In this case, Lin Rongheng's 40 billion Hong Kong dollars in gold will be cashed out to 126 billion Hong Kong dollars, and after removing the loan principal, interest and commission of about 26 billion, he can obtain a cash flow of 80 billion Hong Kong dollars.

At that time, the acquisition of British-owned companies such as Wharf, Hong Kong Electric, China Gas, Qingzhou British Cement, Hong Kong Tramway, etc. will not need to consider the issue of funds.

Lin Rongheng recruited Zhan Shide from the Modern News Agency and said: "The Middle East has always been a powder keg. Egyptian leader Sadat publicly threatened war when he was interviewed by the American media in April; The Fourth Middle East War breaks out. If a war breaks out, OPEC, the oil organization in the Middle East, will definitely support Egypt, which will have a series of effects.”

The possibility of a conflict in the Middle East can be seen from the performance of the Egyptian side in recent years, so Lin Rongheng's remarks are not shocking.

Zhan Shide asked tentatively: "The boss means to increase the strength of journalists in the Middle East? Try to get first-hand news?"

Lin Rongheng nodded and said: "Yes, since we established the news agency, we need a major news to increase our influence and strength. Once the oil in the Middle East changes, Japan and the United States will have the most influence. Hong Kong does not produce oil, and the impact is also different. Aspects. Therefore, we must pay attention to the development situation in the Middle East. I ask you to immediately organize elite soldiers to station in Egypt, Israel, Saudi Arabia and other Middle Eastern countries to expand our news capabilities in the Middle East."

Zhan Shide immediately went to do this matter. Since its establishment, Modern News Agency has developed rapidly, but in places like the Middle East, its strength is still very weak, and this time it just makes up for this weakness.

At present, Hyundai News Agency is still a big loss-maker. The main reason is that the investment is large, the influence is insufficient, and there are not enough overseas media cooperation;

Especially the business in Japan will usher in a great development.

In mid-September, a functional drink, Red Bull, suddenly appeared in the Xiangjiang market, which immediately attracted the love of many people who stayed up late.

Red Bull advertised in newspapers and on TV, with the slogan "Drink Red Bull when you are tired and sleepy".

In Central in the evening, some white-collar workers started to leave work one after another, but many still needed to work overtime. The pace of Xiangjiang was very fast, and a large proportion of office buildings in Central turned on lights at night. One can imagine how many people stayed up late and worked overtime.

Li An is an employee of a trading company, and it is normal to work overtime. After all, Xiangjiang's geographical environment and financial environment determine that a trading company is a very profitable industry, and the business is naturally very busy.

When working overtime at night, Ang Lee likes to go to the nearby 7-Eleven convenience store to buy food and drinks, because the selection is very large and it does not waste time.

As usual, Ang Lee came to the 7-Eleven convenience store, and a poster at the door immediately caught his attention. He saw a bottle of gold canned drink marked 'Red Bull', and there was a very eye-catching slogan: drink when you are tired and sleepy red bull.

Immediately, Ang Lee recalled that he worked overtime for a long time and often felt sleepy at night. Usually, he could only use snacks and drinks to refresh himself; this drink called 'Red Bull' could directly refresh himself?
A thought flashed through, Li An planned to buy a bottle and try it later.

The bento is for dinner, and the bento is for supper. Li An quickly selected the familiar staple food, and soon saw Red Bull in a conspicuous place in the refrigerator. The price is not expensive, so he directly took two bottles to try.

At eight o'clock in the evening, Li An couldn't help but eager to try it, he gently pulled the tab, and first took a small sip of Red Bull.

"tasty!"

Li An's words immediately caught the attention of several colleagues and leaders, and everyone gathered around.

"Li An, what kind of drink is this?"

"The new drink is said to be a functional drink, it can refresh you!"

After Li An answered, seeing so many people gathered around, and there was only one bottle left on his table, he immediately picked it up, handed it to his immediate leader, and said, "Head, I have one bottle left here, try it, See if this drink is so powerful, is it bragging!"

Li An's boss, Gao Pufang, was also a little sleepy. Hearing the words, he took it over without hesitation, and said, "Thank you! If it really has such a good effect, I will apply to the boss as long as I work overtime, and I will provide it to you!"

Although it sounds a bit awkward, although overtime work is paid, everyone still has resistance; but overtime sleepiness is indeed a problem, so everyone has no idea, so they continue to pay.

10 pm.

"I'm so impatient! Li An, do you feel that your energy is much better than usual?"

"Head, really! If you don't tell me, I'll forget it. I'm usually yawning at this time!"

For a while, the people who worked overtime in the whole office remembered this drink.

Yonghui Company.

Lin Rongheng convened a meeting of high-level executives to discuss plans for Red Bull's overseas sales.

How big a market Xiangjiang can have is simply not worth mentioning!
Today, it is true to seize the international market before the Xu family in Thailand!
In the conference room, a bottle of Red Bull was placed in front of everyone who attended the meeting, and everyone was amazed after tasting it.

And Lin Rongheng was also very surprised. After he informed the technician of the main formula, he developed a Red Bull that tasted 85% similar to his previous life so quickly.It seems that the Red Bull in the previous life took nearly eight years of research and development to finally take shape, mainly in the research and development of several major formulas and tastes.

Lin Rongheng said: "I plan to promote this drink globally, let's discuss the specific promotion plan!"

Everyone couldn't help but be surprised by Lin Rongheng's emphasis on this drink; the management with Lin Rongheng's colleagues and bosses all know that Lin Rongheng rarely participates in company details; but Lin Rongheng often participates in the research and development stage of Red Bull, mainly for tasting those guinea pigs.This not only took some energy, but also took some risks.

And Lin Rongheng tried the experimental product himself, naturally in order to get closer to the taste of his previous life.

Next, everyone in the conference room offered their suggestions one after another, and Lin Rongheng discovered that Yonghui Company had already recruited several excellent executives, and their abilities satisfied Lin Rongheng very much.

In the end, everyone decided to temporarily divide the global market into: Europe and the United States, and Asia; the Europe and the United States will discuss cooperation with Southern companies, and the Asia region will be vigorously promoted by Yonghui Company.

Of course, the first task is to register a global patent, which is already underway.

Lin Rongheng also put forward many proposals of his own: for example, the European and American regions use blue cans, and the Asian region uses gold cans;
In short, Lin Rongheng felt that if he had achieved this level, if Red Bull had no prospects for development in his previous life, he really shouldn't be earning this money by himself.

(End of this chapter)