Rebirth: The Era of Hong Kong Tycoon

Chapter 206 [1.27 million projects]

Lin Rongheng didn't expect that after Zhang Ruohuai contacted Taikoo Matheson about the demand for land purchase, the big class of Taikoo Matheson, Xiao Shiyoke, soon made an appointment to have a meeting with Lin Rongheng; Something about estate confidence.

After all, such a huge investment as Tai Koo Shing - 13.5 billion Hong Kong dollars, is equivalent to the net profit of Swire Pacific over the past 20 years. The net profit of Swire Pacific in 1973 was only 3900 million Hong Kong dollars, only a fraction of Evergrande Real Estate (including investing in gold or stocks) profits); the strength of Taikoo Matheson does not lie in its net profit, but in its possession of a large amount of land and some promising companies, such as Cathay Pacific and Swire Industries (industrial).

The negotiation between the two parties is in the meeting room of Swire Pacific.

To be honest, Swire Pacific lost a lot of wealth in vain because of its lack of strength:

For example, the former site of Blue Chimney, which was sold to New World Real Estate in 1970, was sold to Zheng Yutong for only 20 million Hong Kong dollars. The land alone was overturned during the peak period of real estate in the 1.3s. close to 80 times.

For example, the two pieces of land that will be sold to Evergrande Real Estate this time are also good residential land, and the important thing is that the area is large enough.

When the two sides met, Little Schjork said politely: "Sir Lin has made huge gains in stock and gold investment in recent years, which is really enviable!"

Sir Lin is a title recently awarded by Lin Rongheng. It is a low-level title awarded by the British royal family. It mainly commends Lin Rongheng's contribution in the media field. Win over the young Lin Rongheng; of course, with such a low-level title, there is no need to go to England to attend any ceremony.

Even Lin Rongheng himself often forgot that he had such a title, and he didn't even print it on his business card; although Lin Rongheng didn't care, but he was not very familiar with Lin Rongheng, but he knew people who basically called Lin Rongheng 'Sir Lin', after all Most Xiangjiang people still think this knight title is an honor.

As for what little Schjork said about investing in stocks and gold, he has made huge gains; in fact, it is not a secret, it is nothing more than Lin Rongheng cashed out a lot at the peak of the stock market, and Evergrande Real Estate participated in investing in stocks and gold and gained a lot of profits. Yes; but Lin Rongheng's personal investment in gold, I believe not many people know about it, and even if they know about it, they don't know how much Lin Rongheng invested.

Lin Rongheng said modestly: "Mr. Shiyock is overwhelmed! The 'Taikoo Shing' plan announced by Swire Properties recently made us as colleagues in the real estate industry ashamed; such a grand project will definitely bring huge benefits to the living environment and economy of Xiangjiang. His contribution will also become one of Xiangjiang’s classic real estate projects!”

This is not flattery. Taikoo Shing is one of the most classic real estate projects in Hong Kong. In the field of large-scale housing estates, it basically ranks first. In the previous life, the geographical location of Whampoa Garden could not be compared with Taikoo Shing, and the land area was also 30% smaller. 200 square feet, a total of [-] million square feet less commercial buildings; as for other large-scale housing projects, such as South Horizons, Laguna City, Sceneway Gardens, Kingswood Villas, etc., in terms of geographical location and commercial value , cannot be compared with Taikoo City.

When Xiao Shiyock heard Lin Rongheng's evaluation of Taikoo Shing, he became more determined that the Taikoo Shing project has great potential, but just like the reason why Evergrande Real Estate approached it, Swire Properties could not provide hundreds of millions of Hong Kong dollars in start-up capital; in other words, Swire Pacific did not dare to be alone All in all, go borrow heavily to kickstart the project.

Facts have proved that Swire Properties is indeed very conservative. The two buildings of the first phase of the previous Taikoo Shing project were launched in 1976, and the price was only 200 to 230 yuan to attract buyers with the image of mid-level residential buildings; and, Swire Real estate is also worried about poor sales, giving priority to the employees of Swire Group and Golden Gate Construction to enjoy discounted subscriptions, so as to cause the effect of 'short-term sold out', so as to attract the attention of the public.

The result was obviously that Swire Properties underestimated the market and sold out quickly; in view of this situation, Swire Properties quickly changed its strategy, and the third and fourth buildings quickly attracted buyers with the image of high-end residential buildings. When they opened in early 1977, the selling price was also It was raised to HK$300 per square foot, and as a result, buyers and speculators lined up 48 hours in advance.

In general, these British-funded real estate developers do not know enough about Xiangjiang Real Estate, or no Chinese-funded real estate developers can play tricks at all; if they do not hold a large amount of land in their hands, how could they gain a foothold in Hong Kong.

Seeing that Lin Rongheng was sure of Taikoo Shing, little Shiyock asked tentatively, "Does Sir Lin think that real estate will boom soon?"

Lin Rongheng said frankly: "The overall situation is improving, but it is only the length of the trough. Maybe when the first phase of Taikoo Shing is sold, the market can return to the level of 1972. Of course, these are just my personal opinions. "

With such an answer, little Shiyock will not hold Saixi Lake and Taikoo Valley No. 1 in his hands and wait for the land to appreciate in value; because he is more determined about the huge plan of Taikoo City, he must know how to choose and sell some land to ensure too much land. Implementation of the ancient city plan.

Sure enough, Little Shyok immediately said, "What price does Sir Lin plan to buy these two pieces of land?"

Lin Rongheng didn't bargain too much. For himself, the first thing to ensure is that these opportunities cannot be obtained by Li Chaoren.

Therefore, Lin Rongheng said seriously: "The Saixi Lake land has a total of 86.4 square feet, and we can bid 8000 million Hong Kong dollars; the Taikoo Valley No. 1 land has a total of 20 square feet, and we can bid 4000 million Hong Kong dollars."

This offer is only 800 million Hong Kong dollars lower than the previous life, but the first offer is already very sincere.

There was no expression on Xiao Shiyock's face, which on the contrary showed that he had a good sense of the offer, but obviously the Taikoo side had already made an offer, and Xiaoshiyock immediately said: "The Saixi Lake land is 8800 million Hong Kong dollars, and the Taikoo Valley is 4200 million Hong Kong dollars. It was our quotation, and Evergrande Real Estate took the initiative to purchase the land, and it was determined that we needed a sum of money to start the Taikoo Shing project; but your quotation is not so sincere, so we can only trade according to our quotation!"

After that, the subordinates of the two sides fought for a while, and finally Lin Rongheng made a final decision: "Both sides take a step back, how about a deal of 1.27 million Hong Kong dollars? We can pay it off in one go, and there is no need to pay in installments. This is very beneficial to Swire Properties!"

Little Shyok also said with great satisfaction: "Then follow Sir Lin's proposal, and both sides take a step back!"

(End of this chapter)