Rebirth: The Era of Hong Kong Tycoon

Chapter 209 [Old Site of British American Tobacco Company]

Seeing that Xue Weiyi was ready, Lin Rongheng said: "The first product is not high-tech, but it can bring certain benefits to the company. This product is the electric fan; the oil crisis is the future trend, so the West will definitely call for energy conservation. Ceiling fans , The demand for fans will definitely increase. So, you arrange people to go to North America and Europe to investigate the market, and then specialize in ceiling fans and fans in these two regions; by the way, I am personally very optimistic about classical electric fans, so you must take it seriously. "

Lin Rongheng's arrangement in this way at least ensured that Xiaomi Electronics has a profitable product; as far as Lin Rongheng knows, since the mid-to-late 70s in the previous life, Europe and the United States have been calling for energy conservation, so there must be a big market for electric fans; in the previous life, Liu entered this industry At the beginning, there were only 22 workers, but after two years, there were already tens of thousands of workers, which shows that this industry has great development prospects.

Xue Weiyi nodded seriously. The boss is very pragmatic and did not get involved in high-tech industries from the very beginning.

Lin Rongheng then said to Xue Weiyi: “The second project is the Walkman. The so-called Walkman is a portable tape player. Music. If we develop a walkman with excellent sound quality, easy to carry, and beautiful appearance, it will be welcomed all over the world. With this product alone, our company will become a world-renowned technology company.”

genius!

After listening to Lin Rongheng's vivid explanation of the structure and market of Walkman products, Xue Weiyi finally confirmed that he had chosen the right boss.

Xue Weiyi said seriously: "Boss, if you want your products to sell well all over the world, you really can't just be the first to eat crabs. After all, those big manufacturers can quickly develop better ones, and then use channels. Others make wedding dresses. So I suggest that our project team needs to go to various countries to recruit scientific and technological talents, and we must create a high-tech Walkman, and then it will become a hit."

Lin Rongheng nodded and said: "You are very reasonable. Just like what I said beforehand, Xiaomi Electronics has an initial investment fund of 1 million Hong Kong dollars, and I can invest more funds at any time in the future. Therefore, you can invest in Japan. , the establishment of laboratories in the United States, of course, the local research and development capabilities must also be strengthened.”

Xue Weiyi said confidently: "In this way, our shortcomings will be gone!"

Lin Rongheng added: "I will give you three years of research and development time for this product, and you must develop the best product. By the way, the concept of Walkman has been proposed by Pavel, a German-Brazilian, but music equipment manufacturers in various countries If you don’t pay attention to it, you still want to bring this Pavel into the company, even if it is this sign, it is worth our salary, not to mention that he seems to be doing research and development in this area.”

Xue Weiyi nodded, and said, "Well, I recently went to Japan and the United States to set up laboratories, and then brought this Pavel into the laboratory."

Lin Rongheng said: "The US office and the Japanese office have been established together. Don't worry about spending money at the beginning!"

Finally, Lin Rongheng said: "The last project is semiconductors. You should be familiar with this area. We also need to invest in this area. In the early stage, we will enter simpler magnetic core storage components, diodes, transistors, and capacitors."

Xue Weiyi said: "Well, I used to be in charge of the production of IBM Xiangjiang Company in this area. As long as the equipment is purchased, production can start soon. The technology is not a problem, but the products are a little behind, but the market demand is still great."

Lin Rongheng said: "At the beginning! We all started with outdated products. Later, when we invest more in research and development in this area, there will naturally be no problems."

After some arrangement, Lin Rongheng did not participate in it himself, after all, he is a real estate developer; Lin Rongheng can only provide funds and layout for technology companies like Xiaomi Electronics, and the specifics have to rely on network talents to complete.

In June, Lin Rongheng's personal company, Evergrande Holdings Group, once again won a beautiful piece of land, that is, the former site of British American Tobacco on Gloucester Road in Wanchai coastal area. This piece of land has a total of 9.2 square feet and can be built Two commercial buildings, with a total of about 80 square feet of commercial buildings and shops.The land cost a total of 9800 million Hong Kong dollars. If it weren't for the sluggish real estate, it would be difficult to buy such a high-quality land at this price.

In the previous life, this piece of land was bought by a consortium of companies such as Cheung Kong, Sun Hung Kai, Hang Lung, and Chow Tai Fook in 1976, and the Elizabeth Building and Locke Building were built; the two buildings were sold in 1978 at more than 400 Hong Kong dollars per square foot. A profit of 1 million Hong Kong dollars; of which Cheung Kong holds 35% of the shares, a profit of 3500 million Hong Kong dollars.

After purchasing the old site of British American Tobacco, Lin Rongheng personally owns three commercial buildings, but these have not been rebuilt; reconstruction is a huge cost, especially for the family rent-collecting building, the construction cost The budget is naturally a lot.

Taking the Chinese Bank as an example, Lin Rongheng planned to rebuild in 1975, with a total investment of about 2 million Hong Kong dollars; while the Chinese Bank can only provide Lin Rongheng with 24 square feet of rental properties, even the commercial building of Evergrande Real Estate is not as large. On the contrary, the construction cost has more than doubled; the reason is that the location of Chinatown is good, it is in the banking district of Central, the buildings here are all luxurious, and Lin Rongheng is naturally not far behind.

As for the two buildings on the former site of British American Tobacco, Lin Rongheng planned to spend a total of 2 million Hong Kong dollars to rebuild them. Even so, it was much higher than the original construction costs of Elizabeth Building and Locke Building in history.

In a tea house in Central, Lin Rongheng and Lee Shau Kee were sitting opposite each other, discussing matters.

Lee Shau Kee made an appointment with Lam Wing Heng for the two companies' overseas acquisition of Chinese immigrant properties in Hong Kong.

Speaking of which, this was originally one of Lee Shau Kee's unique channels, but in this life, Evergrande Real Estate is one step ahead of Lee Shau Kee.

Li Zhaoji said with a smile: "Lin Sheng, I invite you to drink tea this time, in fact, it is to discuss the acquisition of properties overseas between the two of us!"

Lin Rongheng pretended to be surprised and said, "Could it be that there is malicious competition between our two companies?"

Overseas acquisitions of immigrant Chinese properties in Hong Kong are to save a sum of money, because overseas Chinese are eager to sell their properties in Hong Kong, and they are not very clear about the specific conditions of Hong Kong properties. Real estate properties can save about 10% of the cost for real estate companies.

Li Zhaoji saw that Lin Rongheng was a little surprised, but he didn't doubt it. Everyone in the Xiangjiang business community knew that Lin Rongheng had a lot of careers, and every company was more hands-off, letting the people below to catch him, and he only focused on the general direction.

"Not much, just one or two orders! I'm mainly worried that the people below will not be sure, and when the time comes, this channel will be broken. Wouldn't it be a big loss for our two families!"

Lin Rongheng thought about it, and Lee Shau-kee was not unreasonable to worry, and said: "Indeed, both sides will suffer from malicious competition. Let's make the decision. Let the overseas offices of the two companies contact each other to avoid raising prices as much as possible." Li Sheng, don’t worry, the overseas Chinese have a lot of assets, enough for our two families to divide.”

Seeing Lin Rongheng readily agreeing, Lee Shau Kee also said that he was just worried that there would be some misunderstanding between the two parties in the future, which would affect their friendship and so on.

(End of this chapter)