Rebirth: The Era of Hong Kong Tycoon

Chapter 231 [Increase the intensity]

Since the early 70s, Evergrande Real Estate has invested heavily in the real estate industry, which is equivalent to changing the structure of Xiangjiang Real Estate. A large number of small and medium-sized real estate developers have closed down in the stock market crash and oil crisis because of the emergence of Evergrande Real Estate. The large real estate companies wantonly acquired land, resulting in the scarcity of land in the market. These small and medium-sized real estate developers could not buy land. As a result, when Evergrande Real Estate stopped buying land, these real estate developers took advantage of the high land acquisition; as a result, the real estate plummeted, and these real estate developers were Banks are forced to pay debts, or they will go bankrupt, or their vitality will be severely damaged.

The emergence of Evergrande Real Estate has also affected many large real estate companies. In the two years from 1974 to 1975, Evergrande Real Estate and Lin Rongheng personally won 13 billion Hong Kong dollars in real estate, which can be said to have severely suppressed these real estate developers.

Take Li Chaoren's Cheung Kong Industry as an example. Lin Rongheng has a large number of properties that should belong to him. That is to say, even if he raises funds in Hong Kong dollars, he cannot buy high-quality assets, and even needs to spend higher funds to buy properties; therefore, Li In this wave of market, Superman's strength is at least [-]% less than the original history.

Also use Hang Lung Corporation, Henderson Land Development, New World, and Sun Hung Kai. These companies all think that high-quality assets have been snatched away by Evergrande Real Estate and Lin Rongheng personally. Coupled with the market rebound, if they buy properties, it should be more expensive than the original history. become.

In the wave of market prices from 1970 to 1973, the influence of Evergrande Real Estate was limited, and it would not be so obvious if everyone shared it; The strength has been reduced by more than 1974%; the strength of those small and medium-sized real estate developers has even been reduced by 1975 to [-]%, and some have even disappeared in the dust of history.

In the second half of 1975, real estate rose sharply. Lin Rongheng was sure that history had changed, and he needed to take targeted measures.

Originally, in history, real estate in Xiangjiang actually began to fall (slightly fell or remained unchanged) in the second half of 1981. The Sino-British negotiations in the second year only started the plummeting mode.

In this life, with the strength of Evergrande Real Estate, I believe that in the second half of 1980, Xiangjiang's real estate will begin to be saturated; then there are still two full years before the Sino-British negotiations. During these two years, Xiangjiang's real estate can only decline, and the decline may be It is around 15%, but there will be no large-scale plunge; until the Sino-British negotiations, it must be even more violent than the original history (previous life: the land price fell by 40% to 60%, and the industrial land fell by up to 90%. 40% drop in price, 25% drop in rent)

林荣亨及时改变策略，让恒大地产在1975年下半年加大开发楼盘的速度；甚至，林荣亨已经计算出，恒大地产在未来几年的发展地产纯利：1976年约1.5亿港币、1977年约3亿港币、1978年约6亿港币，1979年约8亿港币，1980年约10亿港币，1981年约8亿港币.（作为参考，前世新鸿基在1980年纯利5.5亿港币。）
Excluding the rent, Evergrande Real Estate is equivalent to nearly two Sun Hung Kai in the previous life, so the emergence of Evergrande Real Estate is the nightmare of those small and medium real estate developers, and the executioner of large real estate developers; of course, some British real estate developers will also be affected. A lot of losses.

Lin Rongheng is not worried about the butterfly effect caused by the emergence of Evergrande Real Estate, which will cause the real estate to plummet in advance; because Evergrande Real Estate is already full and its resistance has been strengthened; not only that, but Lin Rongheng's personal wealth can also cope with various possible emergencies. question.

Summoning the Three Musketeers, Lin Rongheng said directly: "There has been a phenomenon of robbing workers in the market, which shows that real estate has begun to flourish. Are there any shortages of our workers and contractors?"

Wu Hao said with admiration: "At the beginning of the year, you predicted the situation, so we have made great preparations in this regard. It can be said that although the competition outside is fierce, our workers and contractors have already signed the contract , not only is there no shortage, but also has the ability to deal with the next new real estate start.”

Lin Rongheng immediately said: "The No. 1 land in the Taikoo Valley is now preparing for development; Saixi Lake will also start preparations at the end of the year, and we must speed up; after all, the entry of a large family like us will lead to a series of unforeseen problems. , so we have to eat and drink in advance and leave the danger to others.”

恒大地产在1974年下半年就已经是一个月开一个楼盘（100个住宅单元至200个住宅单元的楼盘）；到了1975年上半年，更是改成了1个月开两个楼盘的速度；1975年下半年再次提升，一个月三个楼盘。

This does not include the Amoy Garden project, which is expected to start construction in October.

In fact, given the cheapness of Evergrande’s reserve land, even during the period of Sino-British negotiations, the real estate project would have made good profits; the only problem was that the market transaction volume was sluggish in those two years, and this was the key.

For Lin Rongheng's big policy, the Three Musketeers all took it seriously. Just like the last wave of market prices, when Evergrande Real Estate was at the peak of real estate, its net profit from developing buildings (sales) was as high as 3 million; this also caused the subsequent real estate to fall even more Ruthless, because where the market demand is, many people who need to buy a house have already met the demand, so the market transaction volume in 1973 to 1974 will be lower.

Zhang Ruohuai asked: "Seeing the booming market, the Hong Kong government has also started auctioning land. There will be an auction at the end of August, and there will be an auction of 8 pieces of land of about 9 square feet. Boss, do you think your Evergrande Real Estate will participate?"

Evergrande Real Estate will not participate in the auction now. After all, the funds are not allowed to be wasted, but Zhang Ruohuai knows that the boss personally has a very large wealth. When the stock market peaked a few years ago, it was rumored that Lin Rongheng cashed out one billion Hong Kong dollars; and, In the two years from 1973 to 1974, gold tripled. The boss always likes to invest in gold, and I am afraid he has also gained something.

Lin Rongheng smiled and said: "Participate, you must participate! Participating in the land auction at this time and shouting high prices will help improve the morale of the entire real estate industry; the important thing is that getting land now will definitely be better than getting land in a year or two years later." The land is cheap; therefore, in the past three years, I must be a frequent visitor to the auction. If I don’t have time, you can participate on my behalf. According to the thinking of the Hong Kong government, the land in Tsim Sha Tsui East should be auctioned next year. Take all the coastal land, and take at least half of the Tsim Sha Tsui East land. I made a lot of money in gold in the past two years, and I just used it for investment.”

Lin Rongheng took the initiative to inform the three of them, naturally he regarded the three of them as confidantes, and also hoped that the three of them would find more land for his personal company.

The Three Musketeers were shocked in their hearts. The reclamation land in East Tsim Sha Tsui is about 155 million square feet, half of which is 80 square feet. According to the calculation of commercial land, it is at least 800 Hong Kong dollars per square foot to 2000 Hong Kong dollars per square foot. 8 million Hong Kong dollars.

It seems that the boss really invested in gold and made a lot of money.

(End of this chapter)