Rebirth: The Era of Hong Kong Tycoon

Chapter 239 [TV vs. TV]

On the eve of the Spring Festival, TVB, Asia, and Jiayi TV stations showed the trend of confrontation, and the three drama series "Great Retaliation", "The Legend of the Condor Heroes" and "The Legend of the Condor Heroes" were respectively broadcast on the three channels.

In the previous life, although Jiayi TV station only existed for three years and then stopped broadcasting, the ratings of Jiayi TV series were not low. Xue is also considered to be the earliest "Ronger" on the screen, known as "Pretty Huang Rong".After the show was aired, it became a sensation throughout Hong Kong, and then "The Legend of Condor Heroes", "Jade Blood Sword", and "Snow Mountain Flying Fox" were released one after another.

Although Jiayi TV station is coming aggressively, but the licensing condition of this TV station at that time is that it needs to use part of Jiayi's broadcast time to broadcast educational programs. Such programs cannot meet the needs of the audience, so that Jiayi's ratings are low balance.The biggest reason for the collapse of Jiayi TV Station is the lack of financial resources and lack of confidence of the boss He Zuozhi.

In this life, Asia Television and Jiayi Television took the lead in filming martial arts dramas, which caught a wireless television station by surprise; Asia Television's "Book, Sword, Enmity and Enmity" is the first series of Jin Yong's novels, and Asia Television's "Eternal Sword and Dragon Slayer" is Jin Yong. The second serial of the novel, and the third is "Legend of the Condor Heroes" by Jiayi TV.

As for TVB's "The Great Retaliation", it is adapted from the world famous novel "The Count of Monte Cristo".

In the TVB conference room, a group of high-level executives gathered together.

Li Xiaohe said: "The TV station can no longer be stingy, we must also shoot large-scale martial arts dramas, otherwise we will fall behind the other two TV stations; Jiayi is not terrible, it has a lot of restrictions; the scary thing is Asia TV, the boss has strong financial resources and many ideas. "

This remark was directed at Run Run Shaw. When Asia TV's "Book and Sword Enmity" was on the air, some people suggested TVB to shoot martial arts dramas right away. Negative.

At this time, Run Run Shaw also admitted that he was small enough for Asia TV. He thought that the ratings of Asia TV would only increase temporarily with "Book, Sword and Enmity", but he did not expect that Asia TV would also have a lot of good shows, and the average ratings once approached TVB.In drama series, programs, large-scale events (good voice), etc., there are many good dramas. Needless to say, TVB can't compete with TVB. In terms of programs, TVB has "Happy Tonight", and Asia TV also has "Prize Doorman", "Golden Songs"; Asia TV's "The Voice of Hong Kong" even surpassed "Miss Hong Kong", and the ratings of the finals reached a record high of 85%.

Run Run Shaw said sincerely: "I immediately arranged to invest in and shoot this kind of martial arts drama, which will also become one of the important programs of TVB in the future."

Li Xiaohe said with satisfaction: "Well, Jiayi is not a worry, and Asia TV also has worries; Asia TV poached people last year, filmed big dramas, and held large-scale events. The company's financial deficit must be serious. Although Asia TV has Lin Rongheng as a financial backer , but the shares are split [-]-[-], and if the long-term loss continues, one party is unwilling to invest, and the other party is inconvenient to invest, and there will be trouble."

Li Xiaohe's words made some sense, but they didn't make sense.

In the eyes of outsiders, Asia TV is indeed like this; but only Lin Rongheng knows that although Asia TV had a deficit of nearly 2000 million Hong Kong dollars last year, it is bound to reach a balance of payments this year, or the deficit will be controlled within 1000 million Hong Kong dollars.

Lin Rongheng's goal is that after two or three years, the company's advertising revenue and copyright revenue will increase, and the company's finances will be balanced; as for profitability, it will be considered after the 80s.

Wireless executives agreed with Li Xiaohe's point of view. Some people said: "We only need to tighten a little bit of shareholder dividends, and Asia TV will pay a huge price. Why not do it!"

TVB has sufficient talent reserves, and the cost of filming large-scale episodes is lower than that of Asian TV, and its advertising revenue is several blocks lower than that of Asian TV. Everyone naturally thinks so.

Even if Asia TV is working so hard, the current average audience rating is only 38%, TVB accounts for 46%, and Jiayi 16%, which shows the background of TVB.

As the Spring Festival is approaching, the citizens of Xiangjiang lamented that this year's TV station is really exciting.

In the past, people only had TVB TV stations to watch, and they had no choice (no one watched Li's); now, there are three TV stations for citizens to choose from, and everyone is naturally happy to see this situation.

Years ago, Jin Yong also gave Zheng Shaoqiu an inscription: "Screen knights, valiant and heroic, Jia Luo Wuji, fall into people's dreams.

Immediately, it was reported by the media.

At this time, Zheng Shaoqiu was already red and purple, and it is said that the relationship with Shen Dianxia has become delicate; before Qiu Guan signed with Wireless, he more or less relied on Shen Dianxia; now that he has jumped out of Wireless, he has signed a huge sum of money at the beginning of the contract. Fei, and later filmed two hit series, it can be said that Zheng Shaoqiu does not need the relationship of Shen Dianxia at all.

Zheng Shaoqiu also understands that he and Asia TV are tied together, he cannot do without Asia TV, and Asia TV will not give up on himself, and the two parties will continue to cooperate in the future.

In this way, I have my future and wealth, what's more than marrying such an 'ugly' woman?

History has obviously changed, or at the moment when Asian TV poached corners, Zheng Shaoqiu’s mentality has changed; at that time, he received a huge signing fee (80 Hong Kong dollars), and the relationship with Shen Dianxia had already begun to appear at that time crack.

But after seeing that Asia TV has established a firm footing, Zheng Shaoqiu finally decided not to date or meet Lydia Lydia in the future, but don't propose to break up first, so as not to be made a big fuss by the newspapers and media.

Asian TV.

Lin Rongheng said to the high-level executives: "I have already greeted the Husheng Group. In the first three years, we did not need to consider the issue of profitability, so everyone does not need to worry about our fiscal deficit! The important thing is that we have established a firm foothold!"

Everyone was overjoyed, which meant that everyone could do a big job.

Liang Shuyi said seriously: "Although our deficit is 1800 million Hong Kong dollars, we also need to know that last year we spent a total of 3800 million Hong Kong dollars, which means we made a full 2000 million Hong Kong dollars. This year we don't need to pay too much for poaching The cost and advertising revenue will also increase greatly, and the episodes will be rebroadcasted by overseas TV stations, and the deficit will be greatly reduced."

Lin Rongheng said: "This year's "Miss Asia", we want to hold a highly profitable event. For this, you form a team in advance, and then learn from the experience of "The Voice of Hong Kong" in the advertising plan."

Based on the experience of Lin Rongheng's later generations, it can be said that advertisements can be inserted into the program in various ways, and this alone can make a lot of money.

Then, everyone discussed the drama series. In addition to "Yi Tian Tu Long Ji" broadcast at the beginning of this year, there are also classic drama series such as "Chen Zhen" and "Huo Yuan Jia".

Generally speaking, the development situation of Asian TV Station is good, and its Asian artist training class has started for half a year. Among them is an actor Lu Liangwei who Lin Rongheng is more familiar with; In recent years, there have been a lot more, and the biggest reason is because of the lack of talent in Asian TV stations.

(End of this chapter)