Rebirth: The Era of Hong Kong Tycoon

Chapter 262 [Merge]

In May, at the board meeting of Hutchison Whampoa, Lin Rongheng announced the merger of Yonghui Company and Hutchison Whampoa's retail business; Press down hard.

As a director of Hutchison Whampoa, I am naturally willing to see Hutchison Whampoa's retail strength more than doubled, so everyone naturally supports Lin Rongheng; and Lin Rongheng also paid the price, that is, let Hutchison Whampoa acquire it at a price of 2.8 million Hong Kong dollars. Yonghui Company.

The value of Yonghui Company is naturally more than this. For the future value of Red Bull, Lin Rongheng is doing a "losing business"; after all, strictly speaking, the Lin family only holds 25% of Hutchison Whampoa shares (0.5*0.5).The integration of resources is also beneficial, that is, the retail industry can develop better in the future, even Red Bull will have better development in the future.

Of course, Lin Rongheng also paid off, that is, the dominance of Hutchison Whampoa’s retail industry returned to Lin Rongheng’s hands. The Chinese senior management headed by Zhang Jie became part of the senior management of Hutchison Whampoa’s retail industry. The original British senior management continued to reuse. This department Chinese and British management formed a peaceful coexistence.

Although the retail industry of Hutchison Whampoa has been integrated, there are still some internal conflicts. After all, the Chinese and British management have not yet successfully worked together; the next operation of Lin Rongheng can be called a classic-when there are internal conflicts, just Contradictions must be transferred externally.

Therefore, Lin Rongheng decided to fight a protracted price war with Jardine Matheson's retail business, Wellcome Supermarket.

In the conference room, Lin Rongheng convened a group of senior executives, including several senior executives from the retail industry.

Lin Rongheng first said: "In the field of supermarkets in Xiangjiang, Wellcome and Yonghui are evenly matched, followed by ParknShop. Now Wellcome and ParknShop are both affiliated to Hutchison Whampoa. First of all, although the two supermarkets are owned by the same company, But in the future, Yonghui Supermarket will focus on developing large-scale supermarkets, and ParknShop will focus on developing small and medium-sized supermarkets, and the management will be unified.”

"Secondly, our two supermarkets are preparing for a protracted price war, aggressively advertising in the media, and gas price reduction activities; the price reduction does not need to be high, but it can last until the end of the Spring Festival."

Li Chaxin immediately said: "But in this way, we will also need to lose a lot of money, and Wellcome Supermarket also has Landmark as its backing."

Regardless of whether Li Chaxin could see Lin Rongheng's intention to rectify the Hutchison retail industry, his words were not of any level.

Lin Rongheng said: "In this way, some small and medium-sized supermarket groups with weak strength can also increase our market share in the future. Xiangjiang's retail industry is too developed, and capital of any size has squeezed in. It's time to clean up a group of inferior brands and get out; moreover, in this battle, Yonghui and ParknShop must gain the most. In the short term, we lost some money; in the long run, we gained customers and reputation .”

Immediately everyone echoed, and soon everyone began to discuss specific plans.

At this time, Lin Rongheng had already controlled the real estate, infrastructure, and retail industries of Hutchison Whampoa, and he was also familiar with the business in the fields of ports and port services, trade, and finance. Almost a year later, Lin Rongheng promoted the Hutchison Big Three It's time to leave.

On June 6, the Xiaomi handheld game console was first launched in Japan and the United States, which immediately attracted the attention of the entire video game industry.The LCD screen appeared on the electronic game console for the first time, and the combination of the cross key and the AB key refreshed the control method of the electronic game, which surprised the entire game industry for a while.

Of course, there is also a disadvantage, that is, each handheld game console has only one game, and Xiaomi Electronics uses "Donkey Kong" and "Hong Kong Cube" as the main software for handheld game consoles.

Classic hardware + classic software, let the handheld game console of Xiaomi Electronics get rave reviews.

At the Nintendo headquarters, all the high-level executives fell into ashesy silence, because just four months ago, the president Hiroshi Yamauchi supported Junpei Yokoi's proposal and entered the development of handheld game consoles; The company developed this product, and it was so good that it dismissed the idea that Nintendo was the ancestor of the handheld game console.

Hiroshi Yamauchi said seriously: "This millet electronics company is an electronics factory in Xiangjiang. They have had a successful example, that is, they are the first launchers of Walkman products. Even Sony needs to pay them patent fees. Also, this The R&D engineers of this electronics factory are basically our Japanese engineers and American engineers, and there are only a small number of Chinese engineers."

A senior executive said: "In this case, can we go to their company to recruit engineers and reach an agreement with manufacturers who provide them with hardware components?"

Hiroshi Yamauchi shook his head and said: "I have contacted their suppliers. It is said that Xiaomi Electronics claims that all hardware profits are shared with cooperative manufacturers, and they only earn profits from game software! Although they only have one game on each product, but I'm afraid it's cost-effective to separate them!"

Seeing that the shady trick could not be used, Junhei Yokoi said, "Give me half a year, and I will definitely release Nintendo's handheld game console!"

Hiroshi Yamauchi sighed: "That's the only way! However, I'm afraid we will have to pay a lot of patent fees. In addition, the cost of Xiaomi's electronic hardware is also low, and we are under great competition pressure. Yokoi-san, I will give you 10 months. , you must develop two good games, not weaker than the game software of "Hong Kong Cubes" and "Donkey Kong."

Yokoi Gunpei hurriedly said, "Hi!"

Other high-level executives are pessimistic. They have seen "Hong Kong Cubes" and "Donkey Kong", which are very high-quality game software.

A senior executive advised: "We should still invest more energy and money in game consoles. The market for game consoles is bigger and there are more games to play!"

Hiroshi Yamauchi insisted: "We must pay attention to it, we cannot let a Hong Kong company snatch our Japanese industry!"

Some people despised in their hearts that the game industry in the United States is the overlord!
With the hot sales of Xiaomi Electronics products in the world, Xiaomi Electronics is also regarded as a real pride by Hong Kong people. Unlike real estate companies, the electronics industry employs more workers and has the greatest influence.

In particular, the game "Hong Kong Cubes" was promoted even in Hong Kong.

Xue Weiyi happily came to Lin Rongheng's office and said, "Boss, good news, we sold a total of 25 handheld game consoles in June, and the sales volume is still increasing!"

Lin Rongheng also felt relieved when he heard the words. This time, Xiaomi Electronics invested 500 million US dollars in the handheld game console, which is second. The key is that Xiaomi Electronics has signed contracts with many hardware component suppliers. , will lose a liquidated damages.

"Very good! Continue to recruit workers and expand production! The era of Xiaomi Electronics has come!" Lin Rongheng said happily.The Xiangjiang factory mainly produces casings and some unimportant parts, as well as assembly. The core LCD screens and integrated circuits are all provided by Japanese suppliers.

For a Xiaomi electronic handheld game console, Xiaomi Electronics only earns 20 Hong Kong dollars (the average wage in Hong Kong is 2000 Hong Kong dollars).

(End of this chapter)