Rebirth: The Era of Hong Kong Tycoon

Chapter 306 [Starbucks]

Seattle.

Lin Rongheng took Zhao Yazhi, Gary, the family investment manager, and Howard Schultz, the future president of Starbucks, to meet in a restaurant.

At this time, Howard Schultz was the retail business and marketing director of Starbucks, but the contradiction between him and the Starbucks founder team had become prominent, and the business theories of the two parties were completely different.

This investment in Starbucks, the family office did not directly disclose its identity, but in the name of a venture capital fund. Of course, this venture capital fund is a fund of the Lin family office.

At the same time, Zhao Yazhi will also participate in the investment in Starbucks, which is equivalent to two investors, and Howard Schultz will not know the relationship between the two for the time being, only that the two must know each other.

Gary introduced Lin Rongheng and Zhao Yazhi to Howard Schultz, and explained that they were also one of the investors.

After some introductions, everyone sat down.

At the beginning of the meeting, Lin Rongheng acted as a negotiator, and first said: "Mr. Howard, we want to be your venture capitalist, and jointly buy Starbucks, and you will lead Starbucks coffee!"

Howard Schultz suddenly became a little excited. This is a once-in-a-lifetime opportunity. Doesn't his idea just happen to be implemented!

Howard Schultz asked cautiously: "There are only two of you venture capitalists, which means that you can remove me at any time, because you know each other!"

After all, this is a venture capitalist who took the initiative to come to the door, not a venture capitalist who went to find it himself. It is normal for Howard Schultz to worry. He has worked hard to develop his idea into a company, and others can easily drive him away. , it would be better to start a coffee company now.

Lin Rongheng said: "This is impossible. We have no experience in coffee. Of course, I also have a concept of coffee. Let's discuss it first and see if we can reach a clear understanding."

Howard Schultz was stunned for a moment. He didn't expect that Lin Rongheng would know about experience coffee. He knew beforehand that Lin Rongheng was a local rich man in Xiangjiang, but he was very rich. His main businesses were real estate and electronics.

"Mr. Lin, please speak!"

Lin Rongheng said: "I think Starbucks in the future is not just about selling a cup of coffee. The relaxed atmosphere, the space for socializing, and the change of mood are the essence of a cafe that truly attracts customers to come back again and again. What everyone wants is not to drink. A cup of coffee, but a moment of craving for coffee.”

Isn't this just stealing your own ideas?Howard Schultz thought of it immediately.

After a long time, Howard Schultz said: "Then what conditions do you plan to cooperate with me?"

Lin Rongheng said: "We bought Starbucks with money, holding 70% of the shares; you will fully manage Starbucks, holding 30% of the shares. For later financing, we have the right of first choice under the same conditions. Of course, we are also very happy to new shareholders to join, the premise is that our shares can own about 50% of the shares before listing."

This condition should not be too good, but Lin Rongheng just wants to build a good relationship with Howard Schultz. There are thousands of coffee brands. Why is Starbucks successful? It must have the main relationship with Howard Schultz.

Sure enough, Howard Schultz readily agreed, and the two sides reached an agreement in this way.

There is no need for Lin Rongheng to participate in the follow-up matters. Gary will work with Howard Schultz to negotiate the acquisition with the founder of Starbucks Coffee.

Howard Schultz preliminarily estimated an acquisition cost, only needing 1200 million US dollars to acquire a company with a market value of [-] billion US dollars in later generations.

Three days later, the Starbucks deal was concluded. The founder team of Starbucks had no enterprising spirit, otherwise they would not have had an uncomfortable fight with Howard Schultz. One wanted to operate conservatively, while the other wanted to be aggressive.

Sitting in the conference room of Starbucks, everyone is discussing the next plan.

Lin Rongheng suggested again: "Mr. Howard, to realize our common ideas, the most urgent thing is to need company financing!"

Howard Schultz nodded, and said: "I have exactly this intention, Starbucks needs a fund of 600 million US dollars to carry out our plan!"

Lin Rongheng waved his hand and said, "We are willing to raise US$600 million immediately, and we don't need to participate in the next round! After all, you won't be able to find investors in a while, right?"

Howard Schultz naturally readily agreed. He didn't think that far at all now, and his mind was full of how to start Starbucks again.

The new shares were quickly redistributed, and Howard Schultz's shares were reduced to 20%; the funds under the Lin Rongheng family office accounted for 40% of the shares, and Zhao Yazhi personally accounted for 40% of the shares.

Starbucks is destined to raise funds, and there may be many times of financing before listing. Lin Rongheng hopes that after listing, Jiaban and Zhao Yazhi can maintain 20% each.

Office Depot has been established for one year, and has opened two large office supply supermarkets in San Francisco and Los Angeles respectively. The supply chain and warehousing have also been established, and the number of employees has grown to 500.

In the meeting room, Lin Rongheng and Zhao Yazhi sat at the main seats, Dill and Martin sat next to them, and the rest of the senior executives sat in turn.

Lin Rongheng is the investor of the company, Zhao Yazhi is the owner of the company, Martin is the person in charge of the home office investment, and Dill is the president of Oudi Office; for Oudi Office, Lin Rongheng does not need an agent like Starbucks——Howard Schultz.

Zhao Yazhi is the boss of Oudi Office. In the future, this company may be passed on to their sons. Unless the son is incapable, he will consider hiring a professional manager.Because Zhao Yazhi and her three sons (there is one more in her belly) are all American citizens, so they can directly bear the title of boss.

As for the Oudi office model, Lin Rongheng's family is clear, and it doesn't need a business genius like Howard Schultz, it only needs talent management.

At the beginning of the meeting, Lin Rongheng made plans for next year (1985).

"Next year, we will occupy all of the west coast of the United States. It is estimated that we will have 12 large stores and 12 small and medium stores. You don’t need to worry about the time war. We have to fight for it. In 1986, we can enter the east coast of the United States.”

There are many west coasts in the United States. The occupation that Lin Rongheng said is naturally not a real market saturation, but a basic layout. For three weeks on the west coast, each state has more than three stores, which can be regarded as occupation, and then slowly divided into important cities. Layout.

Dill nodded and said: "With sufficient funds, this kind of rapid occupation of the market can greatly reduce our cost. At present, Audi Office is the first choice for companies in many office buildings to purchase, and the prospect is very promising. And we Our competitors are just some small stores, and there are no large office supply supermarkets, except us.”

Everyone is optimistic about this strategy of investing heavily to occupy the market. The important thing is that they know that Lin Rongheng is not short of money.

Then, Lin Rongheng said: "I hope that the company will set up its own product department and factory to produce certain or several products, which can greatly expand profits. I believe many people have heard that 7-Eleven convenience stores are carried forward in my hands. Yes, our own products are the most profitable products, and it also keeps a lot of customers in our convenience stores because of our own products”

Everyone couldn't help admiring, this investor is not simple.
Next, everyone discusses self-owned products, which field should be entered, there should not be too many self-owned products in advance, and the most important thing is to come in the same way; moreover, self-owned products must have high-quality and advanced features, otherwise it will be meaningless.

After the meeting, Zhao Yazhi had a big belly and wanted to stick to Lin Rongheng's body.

This woman knew that she would have no worries in her life.

(End of this chapter)