Rebirth: The Era of Hong Kong Tycoon

Chapter 31 [See your opponent again! 】

On June 6, "Modern Daily" actually sold 4 copies;
On June 6, "Modern Daily" actually sold 5 copies;
On June 6, "Modern Daily" actually sold 6 copies.

Modern newspaper.

Lin Rongheng personally sent off a group of guests who came to the modern newspaper to negotiate advertising booths;
The negotiation was very successful. Just now, Hyundai Newspaper received 10 Hong Kong dollars in advertising fees;
This 10 Hong Kong dollars is just the advertising fee for the remaining 23 days in June.

Each newspaper can earn 2 hao, and the daily sales volume is calculated at 16000 copies, which is a profit of 3200 Hong Kong dollars;

In this way, the monthly profit of the modern newspaper can reach 20 Hong Kong dollars.

Horror!
Back in the office, Lin Rongheng first called An Qi.

An Qi walked into the office and shouted solemnly, "Boss, look for me!"

Lin Rongheng looked at An Qi with a hot body and a pair of glasses showing intellectual beauty. He couldn't help raising his right hand and hooked An Qi, motioning to be by his side.

An Qi's face flushed, and she stood still and said, "Boss, if you have anything to do, just tell me, I'm still busy over there!"

Lin Rongheng said with a smile: "If you have an employee like you, I'm afraid you will have to deduct money for this attitude towards the boss!"

Not to be outdone, An Qi said, "If you have a boss like you, you just want to take advantage of the employees!"

Although not to be outdone, An Qi still walked to Lin Rongheng's side.

Lin Rongheng did not tease her, but said sternly: "Help me find two executives! One is good at management, the other is good at writing content, it is best to poach people directly from other newspapers. The salary is based on their current salary, but tell them. , 1 point of equity will be awarded for one year of service, with five points as the upper limit."

Although the equity of the newspaper is important, Lin Rongheng does not take it to heart, because the biggest role of this industry to him is to control the mouth of Hong Kong.

And the sudden emergence of modern newspapers will definitely lead to runs and blows from his peers. Lin Rongheng cannot always focus on this, so he needs a strong assistant to share the pressure for himself.

Seeing that Lin Rongheng was talking about serious business, An Qi didn't have any other thoughts, so she replied, "Well, I'll help you notice and find them, and then you can negotiate with them in person. In this way, they are choosing us, and we are also choosing them. It is good for everyone. Although the sales volume of "Modern Daily" is only over 1, everyone can see that we are in the limelight, and it must be very attractive to many capable executives."

After the business was over, Lin Rongheng hugged An Qi into his arms and let her go after a little frivolity.

"I knew there was nothing good!" An Qi expressed her dissatisfaction to Lin Rongheng while arranging her clothes.

Lin Rongheng took these things to heart, his face returned to normal, and he said, "Help me call Minister Zhang!"

An Qi said reluctantly, "It's the boss!" She slandered Lin Rongheng and didn't recognize him because she took advantage of it, and she didn't even want to coax the girl.

Zhang Jiancheng sat on the sofa honestly. Now the whole company is full of admiration for this young boss; whether it is management or the content of the newspaper, this boss is a real talker. to a decisive contribution.

Lin Rongheng said, "Which newspaper do you think our real opponent is?"

Zhang Jiancheng's business is very good, and immediately said: "At present, the real opponent should be the "Oriental Daily", because our main customer groups overlap the most, and they are the main customer group of ordinary citizens - our two newspapers are very Paying attention to current affairs news, the most important work is in news gathering and editing; similarly, both of our newspapers are new newspapers, and our rise will inevitably take away the customers of "Oriental Daily"! And "Sing Tao Daily" is better at financial And business, Ming Pao's main clientele is intellectuals."

Lin Rongheng nodded, Zhang Jiancheng's analysis was very reasonable, either the customer overlap was great, or the two new newspapers were both rising, it must be a very strong fight.

Lin Rongheng said: "Fast timeliness and wide coverage are an important policy of ours. I will not embezzle a cent of the money the company makes, and will use it all for the company's development. Therefore, we will give priority to the expansion of the news gathering and editing department and editors. Ministry, you two ministers communicate a lot, and the connection should be meticulous."

When Zhang Jiancheng heard this, he was encouraged. This kind of boss is really rare. He dared to say that he would not spend a cent of the company's profits, but only for the company's development; unlike some bosses, who made some money and wished to use it for others industry up.

In fact, Lin Rongheng also made a decision in his heart, that is to continue to borrow money to expand the company, and use the "blitzkrieg" method to push "Modern Daily" to the No. 1 newspaper sales in Hong Kong in one fell swoop.

In the previous life, the "Oriental Daily" started to gain momentum in the early 1970s, and it only took a year and a half to increase the sales of the newspaper to more than 8 copies; A family may break through.

Lin Rongheng continued: "Although our competitor is the "Oriental Daily", we can't be too weak in the financial and business fields. As early as the end of May, I set for you that 'the Hong Kong stock market will definitely rise in June'. The general situation seems to be very correct at the moment.”

Zhang Jiancheng's eyes are bright, and the boss really has a talent for finance. The current Hong Kong stock market has rebounded from the decline in May. This has also made Modern Daily highly praised in financial news.

"Thanks to the boss's vision! At present, our newspaper sales are among the top ten in Xiangjiang, and we have the strength to invite some real financial experts to increase our strength in this field."

Lin Rongheng thought for a moment and said, "If we recommend stocks to shareholders and finally succeed, do you think it is a good marketing method?"

Zhang Jiancheng said without hesitation: "Although it is a good marketing method, once the stock recommendation is not allowed, we will lose more; and even if the stock recommendation is successful, the investors will not thank us."

It seems so, shareholders are not rational creatures!

However, Lin Rongheng also has his own idea, which is to use the shareholders to raise the stock he bought - Landmark.

Lin Rongheng said: "Let's do it! Just try it once, this time I'm very sure. You asked a famous person to write an article about the recent 'Central Land King' auction. At the same time when the price of more than 2 million was auctioned, we would like to point out that Hongkong Land will benefit from this and its market value will soar.

Seeing that Lin Rongheng was so aggressive, Zhang Jiancheng quickly suspected that the boss might not have bought the stock of Hongkong Land.

In fact, as far as Lin Rongheng knows, Landmark is not the only hot spot in this auction because of the participation of an American consortium; however, Lin Rongheng knows that Landmark was indeed auctioned at a price of 2.58 million Hong Kong dollars.

There is also a small episode in the middle, that is, after the event, the US-funded consortium felt that it was not possible to win the land.

In this regard, the US-funded consortium is also willing to spend HK$2.58 million to purchase a plot of land with an area of ​​only 5.4 square feet.

(End of this chapter)