Rebirth: The Era of Hong Kong Tycoon

Chapter 43 [Propaganda of Evergrande's great achievements]

6 month 26 day.

At 7:30 in the morning, Lin Rongheng swept away yesterday's haze of being pointed at his head with a gun, full of energy, ready to go to the modern newspaper.

Lin Rongheng jokingly said to An Qi, who had just experienced the pain of breaking the melon: "You can rest for a long time and then go to the company!"

An Qi had already changed into her professional attire at this time, and gave Lin Rongheng a charming look, but instead of talking, she walked towards the car in the yard; because she knew that she could not fight this man by bickering, but it was possible will also be ridiculed.

Lin Rongheng got into the car when he saw An Qi disagreed, and felt completely boring!

When Li Chaocheng was called, Lin Rongheng handed him a note and said, "Take Henry and drive to the address above, ask Inspector Lv to pick up something, and just say my name. After taking the thing, When driving around, don't let anyone follow you, and finally put things in my office at Evergrande Real Estate."

Henry is a British boy who has served in the British overseas colonial army, but he has not undergone formal bodyguard training; the reason why Lin Rongheng hired foreigners with high salary is to make his enemies shoot the rat because Henry has always been his personal bodyguard. If someone shoots himself, then there is a high probability of hitting Henry, and the Hong Kong government will pay more attention to this kind of criminal case.

Speaking of which, Lin Rongheng's move is somewhat helpless, after all, he does have many enemies; in fact, the rich people in Xiangjiang are not the only ones looking for the British as bodyguards, and there is even an interesting allusion:

[A businessman worked as an apprentice in a foreign firm when he was a child, sweeping the floor, plastering, making tea, running errands, and sometimes for a few cents tips, and even cleaning the shoes of the 'Ghost' staff; this businessman did not feel ashamed at the time, when he was in People who work in foreign companies and foreign families, whether they are cleaners, gardeners, servants, and coachmen, will feel that they are superior to those who serve the Chinese in the same occupation.But later, after the businessman's business developed, he felt a little humiliated at the beginning, so he hired a British young man to be his bodyguard with a high salary.The British guy drove for the businessman. Even when the businessman ate, the British guy stood beside him to wait on him, and he also had to stand guard when he went to the toilet. For a time, the businessman was in the limelight and vented his hatred.British lads are well paid and don't feel undignified.

Unfortunately, the good times didn't last long. The descendants of this businessman failed to do business, and he couldn't afford to hire a ghost bodyguard. However, the businessman still said in public: "When I become more prosperous, I will also hire a ghost girl secretary, who is as beautiful as 'He' Li Live (Hollywood)' porn star is loved by everyone, I want to make her look like a cat in front of me, to show the prestige (prestige) of our Chinese people."]

Of course, it is debatable to express the awakening of national consciousness and revitalize the national spirit in this way.

Lin Rongheng asked Henry to be his bodyguard, but he didn't ask too much, just one requirement: when there is a risk, stand in front of him.

Li Chaocheng took the note and said, "Yes, Brother Rong! I will be careful!"

Lin Rongheng patted Li Chaocheng's shoulder and walked towards the car.

Modern newspaper.

Lin Rongheng called Zhang Jiancheng. After Zhang Jiancheng was recently promoted to editor-in-chief, he heard that the company is almost his home; Lin Rongheng was happy to see this situation, because modern newspapers are developing at a high speed and need a few desperate Saburos.

After Zhang Jiancheng sat down, he took the initiative to report: "Boss, the sales volume of "Modern Daily" yesterday exceeded 25000 copies, which has already beaten "Oriental Daily" by 3000 copies."

According to this situation, the sales of "Modern Daily" increased by a full [-] copies throughout June. Although this result is not very exaggerated, it is the only one in Hong Kong.

In the previous life, the miracle of Xiangjiang newspaper sales was created by "Oriental Daily". From the beginning of 1970 to the first half of 1971, it took one and a half years for "Oriental Daily" to increase its sales from a few thousand to more than 8 copies. No. [-] sales position.

Although Lin Rongheng did not know the complete strategy of the "Oriental Daily" in his previous life, he also knew several important messages: rapidly expanding the news gathering and editing team, creating fast-acting, wide-ranging news content, and keeping the news short and focused.
Since Lin Rongheng knew the success of the "Oriental Daily" in his previous life, he would naturally use it for himself; not only that, Lin Rongheng also combined the media tycoon Murdoch's style of running a newspaper - breaking news, UC editorial department (three successful powers) ). In addition, it is the help of the novel "Ghost Blowing the Lamp", and the reports in the stock market are more accurate.

In short, the success of "Modern Daily" is inevitable!

Lin Rongheng nodded and said, "According to the established strategy strictly, we will eventually be able to become the leader of Heung Kong Newspapers."

Hyundai Newspaper has made a lot of moves recently. In the two months since Lin Rongheng took over, he has injected 150 million Hong Kong dollars. Few people dare to play this way.

Zhang Jiancheng's face is full of fighting spirit. Although he is only a part-time worker, his boss has promised that he will have equity incentives one year later.

Zhang Jiancheng asked, "Boss, did you call me here?"

Lin Rongheng said: "From now on, "Modern Daily" will publicize the great achievements of Evergrande Real Estate, which is my subsidiary. Let me tell you, you can write it down, and then find famous people to write news and report it out."

Zhang Jiancheng was stunned for a moment. Does Evergrande Real Estate, which is owned by the boss, still have great achievements?
Evergrande Real Estate was established in March, and it has only been established for a total of four months. What is the real achievement, but Lin Rongheng wants to advertise aggressively, put money on his face, and promote the brilliant performance of Evergrande Real Estate.

The purpose is very simple. Lin Rongheng wants to hype Evergrande Real Estate and hype himself!

In his current identity, Lin Rongheng wants to meet the high-ranking people on Hong Kong Island, foreign executives and other figures, but others will not dump him at all; so Lin Rongheng wants to hype himself and Evergrande Real Estate, listing the company immediately, and then 'making a market'.
Zhang Jiancheng quickly reacted, the boss must have his own ideas for doing this, he just did it himself, and quickly took out the paper and pen.

Lin Rongheng nodded and said, "I want to create the image of Evergrande Real Estate and me as 'a touch of stone turns into gold'. At the beginning of its establishment, Evergrande Real Estate had a total asset of only 200 million Hong Kong dollars (false report), and the source of the assets can be vague as: I Saved an important member of a big American family, and obtained the loan from Evergrande Real Estate to speculate on the property, and easily obtained a profit of 200 million Hong Kong dollars. It was sold for 200 million Hong Kong dollars and made a profit of 600 million Hong Kong dollars. Evergrande Real Estate speculated in Landmark stocks. In April, it had already begun to bet that Landmark would win the auction of 'Central Land King', and it would fetch a sky-high price. At 400 million Hong Kong dollars, it used five times leverage, The final profit was 500 million Hong Kong dollars. At present, Evergrande Real Estate owns as many as seven or eight sites alone, and there are also three or four joint venture sites”

Lin Rongheng described the situation of Evergrande Real Estate with five points of truth and five points of falsehood.

Zhang Jiancheng recorded a huge wave in his heart. According to the boss's dictation, Evergrande Real Estate is not turning a stone into gold?

Just don't know why the boss is so publicized?

Don't you know that money is not revealed?

(End of this chapter)