Rebirth: The Era of Hong Kong Tycoon

Chapter 54 [Soap Bubble]

Lin Rongheng did not get too carried away, so he began to summarize the successful experience of this time:
First of all, before he decided to list Evergrande Real Estate, Lin Rongheng launched an advertising campaign in the media to publicize himself and Evergrande Real Estate. The image of a rich man, etc. The reason why this step was successful is because Lin Rongheng did have a solid record - 'Kowloon Walled City land speculation', 'Landland shares made a profit of [-] million Hong Kong dollars', and they all caused hot reports from the media.

Secondly, Lin Rongheng found the person in charge of Universal Bank (Citi) in Hong Kong and established a cooperative relationship with him; although there were some improper behaviors (bribery), it did not affect Lin Rongheng's wise move in this move;' The identities of consortium agent' and 'government commercial commissioner' have been placed on Lin Rongheng by the media. At this step, Lin Rongheng has not even paid advertising fees, and those wise media have already helped him build momentum.The key to this step is that Moyoke, the head of Citigroup, accepted Lin Rongheng's bribe and kept silent, not to disclose the transaction between the two.

In the end, Lin Rongheng bought two high-quality buildings in Central with the money he borrowed from Citibank, which immediately doubled the wealth of Evergrande Real Estate; at the same time, Lin Rongheng's huge shot also completely conquered those followers.

After these three steps, Evergrande Real Estate is listed, and it is natural that the stock will be sought after!

Of course, Lin Rongheng's success is also due to the lax supervision of the securities market in Heungkong in this era, the shareholders of Heungkong are still relatively ignorant, and the business people of Heungkong are still operating traditionally.
In short, Lin Rongheng succeeded!
In the follow-up, as long as Lin Rongheng takes advantage of bank loans and the stock market to raise funds, and leverages the development of leverage, he will be able to become the top Chinese group in Hong Kong at the fastest speed.

Of course, danger also accompanies Lin Rongheng. Once Lin Rongheng has no way to land safely before the stock market crash;
Then the soap bubbles you blow yourself will collapse with a bang!

So, will Lin Rongheng land safely?

Not long after He Rui left, Wu Hao came to Lin Rongheng's office.

Although Wu Hao is the deputy general manager of Evergrande Real Estate, but because Lin Rongheng has a lot of major events, he is more focused on projects.

At present, Evergrande Real Estate has a total of 10 sites, all of which are small sites, or small sites with one building or two buildings.

There are only three construction sites, namely: the village house project in Kapok Village, Fu Wang House in Tsuen Wan, and Hong Yun Court in Sham Shui She; among them, Fu Wang House in Tsuen Wan is a joint venture with China Construction, and Hong Yun Court is a site for two buildings.

Evergrande Real Estate also owns two high-quality buildings in Central, Lijing Building and Global Building. The two buildings have a rentable area of ​​15 square feet. The current average rent is HK$1.8 per square foot per month, and the annual rent can reach 320 million Hong Kong dollars; however, the rent of office buildings in Central will continue to rise in recent years, and the annual increase is expected to be around 40%. It is estimated that the rent in 1973 can reach 4 Hong Kong dollars per square foot per month.

After Wu Hao came in, he put the blueprint in his hand on Lin Rongheng's desk.

"Boss, these are the two site blueprints that are about to start. I'll show them to you; if you have any comments, there's still time to revise them!"

Lin Rongheng nodded and said with a smile: "The efficiency is quite high! If this trend continues, we will start construction on ten sites at the same time by the end of the year!"

Wu Hao said: "Well, this is no problem! But the village house project is expected to be completed in November. Do you want the boss to start the pre-sale now?"

Lin Rongheng waved his hand and said, "No, after the village house project is completed, I plan to sell the existing house directly!"

Evergrande Real Estate is not short of funds now. The 3000 million Hong Kong dollars raised by the stock market will be credited immediately, so there is no need to sell off-plan houses now. After all, the houses are rising too much now; smart real estate developers are covering their houses. , wait for the price increase!
Wu Hao heard the words and knew that the boss was waiting for the house price to rise a bit before making a move. This is of course not a problem; although it is said that 'goods are like rotation' is an important criterion for real estate, and selling off-plan houses is a necessary means for the rapid development of real estate, but a half-way take over The village house project can still be covered.

Besides, the current Evergrande Real Estate is not bad for money!

Thinking that Evergrande Real Estate is about to receive 3000 million Hong Kong dollars of funds, and there is no direction to use it, Wu Hao is hot in his heart.

"Boss, the 3000 million Hong Kong dollars raised, do you have any plans?"

Lin Rongheng smiled, seeing that Wu Hao meant to buy land and old buildings, but unfortunately he was going to be disappointed this time!

Since the purchase of Lijing Building and Universal Building was paid in half-yearly installments, the existing sites in Evergrande Real Estate had start-up funds, and the only consideration was the issue of project managers and team formation.

Lin Rongheng found a piece of paper on his desk and handed it to Wu Hao.

"Of course there is a plan. You can organize someone to contact you according to the above information! By the way, I gave you a real estate agent's business card last time. You try to use him this time. After all, this time involves the acquisition of old buildings. , it would be better to ask outsiders to talk. Of course, if the agent is not good, immediately replace it, and don't use it in the future!"

The real estate agent Lin Rongheng spoke of was Li Zhi, who he met last time he attended the birthday banquet of Mrs. An Jia.

Since there is a project to acquire 8 old buildings on Hennessy Road this time, they belong to different owners, so professional real estate agents are needed. After all, they have some shady methods.

While looking at the information on the paper, Wu Hao nodded and said, "Well, I'll try to use him!"

After reading the property information on the paper, Wu Hao couldn't help but ask, "Why is the boss so familiar with these properties?"

Lin Rongheng said with a smile, "I just like to shop around when I have nothing to do!"

This time, Evergrande has three targets: the eight old buildings on Hennessy Road, the Zhonghui Building in Kwun Tong, and the Zhongliancheng Building on Queen's Road.

In fact, buying these properties is purely a bad taste of Lin Rongheng, because these industries are Li Chaoren's business activities from 1972 to 1973; for Lin Rongheng, if he can fight a formidable enemy, why not do it?

Of course, after Li Chaoren's Cheung Kong Industrial Co., Ltd. goes public, the money raised can be used to buy other properties, and it's not a loss!
Wu Hao added: "Kwun Tong Zhonghui Building and Zhongliancheng Building on Queen's Road are both rent-collecting properties. Does the owner want to learn how to land and collect rent?"

Lin Rongheng said: "That's not true. The main Evergrande real estate has no experience in developing residential buildings, especially large-scale residential estates. Therefore, we still have to acquire and rent commercial buildings in the early stage! Besides, Hennessy's eight old buildings After the acquisition is completed, enough for us to do a great job!"

Wu Hao said with a smile: "I'm just asking! I believe that after our company goes public, the bank will rush to lend us a loan, and then we can consider the issue of land reserves!"

Lin Rongheng nodded, this is true!

Land reserves are an important part of real estate companies. In the 90s and 5000s, Sun Hung Kai’s land reserves were the highest among all real estate companies, reaching as high as [-] million square feet at one point. Although most of them were in the New Territories, it was also a remarkable achievement.

The two chatted for a while before Wu Hao left Lin Rongheng's office.

It can be said that Lin Rongheng arranged Evergrande's funds very tightly, and there is no possibility of them being idle!

Of course, if Lin Rongheng hadn't been aware of the future trend of Xiangjiang, and the company had no cash flow, it would have been fatal enough!
(End of this chapter)