Rebirth: The Era of Hong Kong Tycoon

Chapter 72 [Pump Water Again]

In early October, Evergrande Real Estate moved for the third time this year. This time, it moved to its own property, Zhongliancheng Building. It occupies two floors and totals 10 square feet. It is full of pride.

According to the rent of the office building in the high-quality building in Central at this time of HK$2.2 per square foot, Evergrande Real Estate should pay the rent of HK$3.3 per month. Of course, this is its own property, otherwise Lin Rongheng would not waste money like this.

Lin Rongheng walked into his office building dressed in formal clothes, and he felt like a spring breeze, and his mood was suddenly bright, especially some female employees of the company frequently peeked, fantasizing about becoming An Qi's second.

"Chairman, good morning!" After seeing Lin Rongheng, the two female staff at the front desk quickly straightened their backs, highlighted their advantages, and greeted with smiles.

Lin Rongheng nodded slightly to the two front desks. The company finally has a formal front desk, which also hints in disguise that Evergrande Real Estate has now become a large Chinese-owned real estate company.

After reading newspapers and documents in the office for a while, Lin Rongheng got up and went to the conference room. All the executives of Evergrande Real Estate were already sitting at the conference table.

"Chairman!"

"boss!"

There is no standard way of shouting, and Lin Rongheng readily accepts it.

After Lin Rongheng sat down, he said: "The meeting officially started, what we are going to discuss today is - the company's recent new business activity planning. As you all know, we already have 400 million US dollars of funds; in addition, I plan to This month, 500 million new shares will be issued, raising about 4000 million Hong Kong dollars; also, I have been in contact with HSBC, and it is expected that the loan will be 2000 million Hong Kong dollars in the form of stock pledge. According to the preliminary calculation, we will have 8000 million Hong Kong dollars immediately. Cash flow. With so much cash, you can have a great discussion today—how Evergrande will spend that money.”

As soon as the voice fell, everyone's eyes widened in shock. How could it have so much capital? Evergrande Real Estate has been established for less than a year!

In fact, everyone has not recovered from the fact that the stock price of Evergrande Real Estate is already around HK$9.

Xue Yongyi, the person in charge of finance, said worriedly: "Boss, the company's debt ratio has reached more than [-]%. Should we give priority to pumping the stock market and suspend bank lending!"

A real estate company in Xiangjiang has such a statement: No real estate company operates without debt. According to the safety factor recognized by the business community, a debt ratio of less than 3% is safe; if it reaches 4%, it is quite risky; if it exceeds 5%, it is quite risky.

Of course, Lin Rongheng felt that even if he was [-]% in debt, he could escape safely.

In the face of the kind reminder from his subordinates, Lin Rongheng did not choose to 'go his own way', but planned to 'convince people with virtue'.

"Everyone, in 1969 and 1970, Hong Kong's real estate grew at an annual growth rate of more than 40%. If the average interest rate of our loans is 12%, we will have an annual income of 30%, which is only the most conservative. The calculation method of rented properties; if it is calculated according to the development property, our net profit can be as high as 50% or more. Of course, there are risks, but considering the ups and downs of Heung Kong Properties, I personally think that this wave of market conditions will still have a long time. , so we have to step up and strengthen ourselves, and in two or three years, we will consider reducing the debt."

When the real estate is in a trough, it is not that the development of real estate is not considered, but the number of real estate is reduced, and the debt of the company is reduced; if the building is constructed, a small amount of profit can be released. This is the best strategy to overcome the downturn in real estate.

After all, the principle of 'goods turn around' is the way to survive for the company.

When everyone heard the words, they were immediately confident. After all, the boss had sworn to say so, so there was no reason for everyone not to cooperate; and Xue Yongyi didn't have any concerns. As the financial person in charge, it was normal to remind the boss of the risks.

Next, Wu Hao first said: "Boss, it's time for us to consider the issue of land reserve. Whether it is an old building or land, they can not only be used as the company's land reserve, but also an investment that is appreciating in value. "

Lin Rongheng nodded in appreciation, and then everyone spoke enthusiastically, and soon finalized the general investment direction:
First, the purchase of commercial buildings is the main investment method, and investment can be focused on commercial buildings in Wanchai and Causeway Bay.

Second, continue to increase the number of real estate properties of Evergrande Real Estate. In the coming year, Evergrande Real Estate will expand its sites (start of construction) to more than 30.

Third, increase the land reserve of Evergrande Real Estate, including old buildings, and expand it to purchase Type B land exchange rights in the New Territories.

The marketing staff of Evergrande Real Estate have recently been 'pushed' out of the office to search for high-quality properties and land in various parts of Hong Kong. Even Lin Rongheng has begun to focus on property sales. After all, it involves tens of millions of Hong Kong dollars. 's transaction.

And Lin Rongheng did something very special. He didn't go to the market to wander and inquire, but invited his friends Liao Liewen and Xu Shixun to come to Lu Yu's tea room.

The restaurants and teahouses in Heung Kong Central are often full of businessmen, such as Jincheng Tea House, Deyun Tea House, Gaosheng Tea House, Lianhua Tea House, Datong Restaurant, Lu Yu Tea House, etc., all of which gather a group of business people from all over Hong Kong who come to Hong Kong for development, and they whisper to each other. , talk about current affairs and political affairs.

The more classic cases are: Sun Hung Kai's Three Musketeers, or the Eight Musketeers of Yongye Enterprise, the predecessor of Sun Hung Kai, met at Lu Yu's Tea Room.

Of course, with the changing times, people are not what they used to be at this time - even strangers can sit together and chat and become friends.

As soon as the three entered the lobby of Lu Yu's tea room, they also met many acquaintances. Of course, they were only familiar with Xu Shixun and Liao Liewen. After all, Lin Rongheng was not a native of Xiangjiang, not to mention that he was only 20 years old, and his connections were still far away.

However, although they were unfamiliar with these people, everyone seemed to know Lin Rongheng and came up to chat one after another; and Lin Rongheng was naturally talkative, so everyone handed business cards to each other and agreed to find opportunities to cooperate.

Although they are all polite words, it is not guaranteed that it is really possible that day!

After a while, the three of them were finally able to sit down, and everyone returned to their seats.

Xu Shixun picked up the cigar and said cheerfully: "I used to think you were a talent, but now, you are a genius! This time you hit three birds with one stone, and the Peng family, the Ma family, and the Shen family were severely damaged. !sharp!"

Lin Rongheng waved his hand and said with a smile: "Xu Sheng is slandering me! I am the victim of this incident, and it is almost the same as saying that disaster came from heaven. There's no scum left! As for the Peng family, the Ma family, and the Shen family you're talking about, they seem to have a lot of background, is that the Xiangjiang consortium?"

Seeing Lin Rongheng deliberately pretending to be confused, Xu Shixun was speechless.

Liao Liewen interrupted with a smile: "Rongheng, you invited us to drink tea, but what new cooperation projects are there?"

Lin Rongheng said seasonedly: "Liao Sheng, see what you said, we are friends. We usually have tea together, and we have to discuss projects!"

Liao Liewen shook his head, and said helplessly, "I haven't seen you for a while, but you're even more powerful. I've finished talking to you!"

Several people joked for a while, and brought the topic to the reconstruction of the six old buildings on Hennessy Road. At this time, all the old buildings have been delivered, and then the geological survey and design blueprint will be followed.

Lin Rongheng said directly: "After these six old buildings are combined, the total area of ​​the land is 9 square feet. I mean all of them are changed to commercial properties, and then a building composed of two [-]-story buildings will be built. This building The lower part of the body is connected by a five-story podium, and the five-story podium is used for commercial properties, and the five-story podium is used for office purposes.”

Xu Shixun and Liao Liewen were fascinated by Lin Rongheng's plan. This is a big plan!

First of all, converting all the land into commercial properties requires a lot of money; secondly, two [-]-story buildings will also cost a lot of construction costs; finally, commercial buildings do not actually make quick money as residential buildings.

Xu Shixun thought about it and said: "Your plan is really good. The Hung Hom Tunnel will be completed in two years, and the commercial center of Xiangjiang will also be transferred here. However, the investment is so large, and it is three partnerships, all the properties. All can only be sold; moreover, we have to sell off-plan properties to get back some of the funds.”

Lin Rongheng said with a smile, "Since that's the case, I'll set the market price for the five-storey shop first, and I'll collect the rent later!"

Xu Shixun flashed a bit of stunned, this kid is not short of money now, although it is all bank loans and stock market pumping, but at least he has more money than himself.

(End of this chapter)