Rebirth: The Era of Hong Kong Tycoon

Chapter 74 [Publisher]

Modern newspaper.

Lin Rongheng called Luo Zhaoyou and Zhang Jiancheng, and first asked them to report the sales situation of the past two days.

Luo Zhaoyou said familiarly: "Yesterday, the sales volume of "Modern Daily" exceeded 4.8 copies, and the sales volume of "Modern Evening Post" also reached 1.5 copies. But our opponent "Oriental Daily News" is in a terrible situation. I heard that the sales volume has dropped sharply recently. , I'm afraid it has fallen below 2.5 copies; not only that, there are already many reporters and editors in Dongfang Newspaper, who expressed their willingness to switch to Modern Newspaper."

Lin Rongheng was thinking in his mind that the profit of a newspaper of 2 Hong Kong dollars in a day's newspaper sales of Modern Newspaper Office is already as high as 1.2 Hong Kong dollars; and the advertising costs have also increased, at least 20 Hong Kong dollars in a month.

The monthly profit is 60 Hong Kong dollars, and the annual profit is 720 million Hong Kong dollars; if the sales volume of "Modern Daily" reaches 8 copies, the profit can at least double.However, this is gross profit after all, and Modern Newspaper is expanding at a high speed, and there is basically no net profit per month.

In the previous life, after Sing Tao Daily was listed in 1972, its market value was as high as 6 million Hong Kong dollars; of course, in addition to its business in Hong Kong, Sing Tao Daily also had several newspapers in Southeast Asia, and major Chinese cities in Europe and America also published "Sing Tao Daily"; not only In this way, Sing Tao Daily also owns some properties that are more valuable.

No, my newspaper office must not be so salty, and I want to chase after Sing Tao Newspaper; and then I will go public in 1972, and then take advantage of the strong stock market, and then cash out a lot, so that I can get about 2 million Hong Kong dollars in cash flow (retain about 20% of the shares), go to buy gold, or go to buy real estate in 1974.

Thinking of this, Lin Rongheng said: "How long will it be until the serialization of "Tomb Raiders Notes" and "Ghost Blowing the Lantern" ends?"

Zhang Jiancheng straightened his back and said seriously: ""Ghost Blowing the Lantern" will be finished in just a few days, and "Tomb Raider Notes" is expected to be two months away, and "Looking for the Qin" has already begun to be created. The outline of "Biography" is still locked in my safe. At present, "Modern Daily" has got rid of the point of using novels to increase sales, and our news materials are enough to support the growth of "Modern Daily". Therefore, from "Looking for Qin Ji" At the beginning, "Modern Daily" no longer serialized novels, and "Modern Evening News" began to serialize."

Lin Rongheng nodded, this arrangement was just what he wanted!
"Modern Daily" is a news and current affairs newspaper after all, so it is imperative to cancel the serialization of novels. After all, there are more than 100 reporters in the modern newspaper office, and "Modern Evening News" happens to undertake the serialization of novels.

Lin Rongheng thought for a while and said: "I want to set up a modern publishing house. Didn't many publishing houses want us to publish "Tomb Raider Notes" and "Ghost Blowing the Lantern" before? Publishing these two novels is just a small business of Modern Publishing House, and my real thought is that this publishing house publishes manga magazines.”

Comics are not uncommon in Hong Kong. There has always been this industry. In the 70s, classic comics such as "Little Hooligan" and "Bruce Lee" emerged in the previous life; of course, the overall value of local comics in Xiangjiang is not high, and the value of IP is even higher It's not worth mentioning; Lin Rongheng's real goal is to slowly cultivate his own Japanese manga power, and borrow the classic Japanese manga from his previous life.

Zhang Jiancheng showed concern, and said: "Boss, Xiangjiang's comic business has been in decline since the mid-60s. After 1967, because of the problem of consumption levels, a large number of cartoonists lost their jobs. There has been some improvement since last year, but the daily Manga is very popular, and currently occupies the hegemony of Xiangjiang’s comic industry. So, let’s do this business.”

Zhang Jiancheng's meaning is very simple, this line of business doesn't make much money, and Modern Newspaper has no experience in this line of work.

Lin Rongheng didn't bother to explain too much, and said directly: "I know all this, but I have my own considerations. Moreover, this publishing house is not a subsidiary of Modern Newspaper, but a brother company. I tell you, just want you to help During the initial preparation period, I will help with the preparations, and then you don’t have to worry about it!”

The two immediately said yes, the boss's ambitions are getting bigger and bigger now, and he wants to get involved in any industry, film companies, theaters, and now there is a publishing house, comics; the publishing house can understand that comics are completely unavailable. The future, the two thought in their hearts.

10 month 10 day.

Evergrande Real Estate has announced a plan to issue new shares: 9 million new shares will be issued to the public at a price of HK$450 per share.

At the same time, two grand blueprints of the company were officially announced to stimulate the market:

Evergrande Real Estate teamed up with China Construction Enterprises and Liao Group to build Galaxy Center with a total investment of more than 8000 million Hong Kong dollars (including land price and land supplement fee) on Hennessy Road in Wanchai. It is composed of two 5-story office buildings; this property has a total of 26 square feet of office buildings and a 50 square feet of shopping malls, all of which are for sale.

Evergrande Real Estate acquired the former site of Lai Tai Building in Causeway Bay. In the future, it plans to build a 4-story building on this 36 square feet of land, which can provide more than 40 square feet of rental properties.

For a while, Evergrande Real Estate once again became the talk of the Hong Kong Island business community, because this plan is too grand for Chinese real estate developers!

This is what Lin Rongheng wanted. He chose to announce the plan of the Galaxy Center at this time. The purpose is to make this fundraising smoother. As for the project of the old site of Litai Building, it is just a gimmick. What he announced is the "future plan". Naturally unknown, but I believe many people will think it will be soon.

As soon as the two grand blueprints were announced, the stock of Evergrande Real Estate began to soar again, breaking through 10 Hong Kong dollars per share. The market value of Evergrande Real Estate was already more than 4 million Hong Kong dollars, and even Lin Rongheng's net worth was as high as 3 million Hong Kong dollars.

Of course, this is just a number game, and Lin Rongheng's actual assets are still tens of millions of Hong Kong dollars.

At this time, Lin Rongheng raised 7000 million Hong Kong dollars from the stock market in just two months, which also awakened many real estate developers; they were all thinking whether to list their real estate companies now.

Soon, these people shook their heads. It is definitely not the best time to list their real estate company now; because everyone believes that the stock market is far from a real bull market, and Lin Rongheng himself is not the one who will 'make the market', so listing now is the best time. It is equivalent to imitating Dongshi.

In the office, Lin Rongheng was explaining some things to Wu Hao.

Lin Rongheng said: "The Galaxy Center project is led by our Evergrande Company, so we must make it beautiful and make our reputation! The blueprint must be slow and meticulous, and the design is more modern and technological, so I I'll give you three hours to get it done."

The total investment of the Galaxy Center project is estimated to be 8000 million Hong Kong dollars. The initial acquisition of the old building cost only 800 million Hong Kong dollars. However, because it is a residential land, changing the commercial land requires a fee. The Hong Kong government offered 1200 million Hong Kong dollars, plus start-up funds 1000 million Hong Kong dollars, and a total of 3000 million Hong Kong dollars will be required in the initial stage.

Evergrande Real Estate holds 50% of the shares, China Construction Enterprises holds 30% of the shares, and the Liao Group holds 20% of the shares. The three companies will share the 3000 million Hong Kong dollars according to their shares, so there is basically no need to pay for it later.

Because the next thing is a loan, and then sell it in installments, so that the problem of funds can be solved.

Lin Rongheng intends to include the 18-square-foot shopping mall in Evergrande Real Estate, so he will sell the shopping center first, so that the price can be lower; the office building must also be sold in installments in the second half of 1972 to withdraw funds.

Wu Hao took a pen to record Lin Rongheng's words. In terms of the general policy, Evergrande Real Estate is Lin Rongheng's words, and everyone is accustomed to it; but when it comes to "details" and "small things", the boss has always delegated authority very much.

Talking about the end, Lin Rongheng said again: "The sales department should also be taken seriously. You will form it recently. My request is to have a strong army."

Wu Hao nodded and said, "En! Boss, don't worry, with the strength of our company, talents will naturally rush to vote first!"

Seeing that his subordinates were so 'inflated', Lin Rongheng didn't say anything, not to mention that they were 'inflated', even Lin Rongheng has been a little inflated recently.

Of course, as long as you grasp a certain degree, these are all trivial matters!
(End of this chapter)