Rebirth: The Era of Hong Kong Tycoon

Chapter 77 [Completion of the first project]

In early November, Liang Huan Garden was completed, and Lin Rongheng came to the site.

Looking at the three brand new village houses, Lin Rongheng felt proud.

In fact, it’s quite normal. In his previous life, Lin Rongheng was just a house slave, and these three buildings were to be placed in Xiangjiang in the 21st century. The value of these three buildings would be hundreds of millions of Hong Kong dollars. Even one set would cost more than 300 million Hong Kong dollars. Lin Rongheng dared not think house.

In this life, although I have become the head of a large real estate developer in Xiangjiang, Liang Huan Garden is the first completed project of Evergrande Real Estate, so my feelings are naturally different.

Not far away, An Qi was explaining to Huan Po, because the village house project has a total of 36 houses, and the property rights are half of Evergrande and Huan Po; Lin Rongheng plans to buy the property rights of Huan Po, and then plan a real estate marketing plan, Sell ​​the houses here for a higher price.

Because it involves sending kitchen utensils, furniture, and publicity fees, it is naturally not easy to make a cheap happy mother-in-law.

An Qi held Po Huan's arm and said, "Po Huan, this house has been built. According to the prior agreement, both parties have half the property rights. So, do you need to sell your eighteen houses?"

Huan Po patted An Qi's hand and said: "I'm an old woman, and it's not good to put too much cash, so I plan to keep a few sets for rent and sell the rest! An Qi, give me an idea, say Say what you think?"

An Qi nodded and said, "Huan Po, it's like this! If you want to sell it, Evergrande Real Estate is willing to buy it at a price of 6 Hong Kong dollars per square foot, which is cheaper than the house price in Tsuen Wan. About 75 Hong Kong dollars, after all, this is a village house!"

Huan Po thought for a while and said, "You are a real estate company, why do you want to buy a house?"

An Qi explained: "We are selling in a unified way. First of all, we need to package these houses, such as buying kitchen utensils, beds, etc., and advertising. Hong Kong dollars per square foot for sale.”

After finishing speaking, An Qi was worried that Mrs. Huan might misunderstand, and continued: "It's okay if you don't sell it. If we have more customers on the opening day, we will introduce it to you, and we won't charge you a cent!"

When Grandma Huan saw that she had to sell the house by herself, she was afraid of trouble, and said quickly: "Then I will keep 6 houses for rent, and how about selling the other 12 houses to you?"

An Qi smiled and said, "It's all voluntary! At that time, I will talk to the boss. When the company buys beds, I will give you a batch of beds for free. Then you can just rent them out!"

Mrs. Huan readily agreed. She had actually inquired about the price of the village house in advance, which was generally more than 60 Hong Kong dollars per square foot. She did not expect that Liang Huan Garden could sell for 75 Hong Kong dollars per square foot; Selling 80 Hong Kong dollars a square foot, they will not fail to sell it!Then I don’t care about it, and I don’t care about my business after it’s sold.

Back at the company, Lin Rongheng summoned Wu Hao and Huang Kun, the head of the sales department.

The sales department has just been established, and this is the time to test them. As a real estate company, the sales department is undoubtedly very important; many talents who come out of the sales department can even serve as executive directors, vice presidents and other senior positions.

Hong Kong is very small, and there are often two adjacent real estate projects that open at the same time. At that time, the sales department showed its talents. A classic case is: in the previous life, Cheung Kong Group and Henderson Land Group were duel in the Maanshan area. Li Ka-shing’s was the sea Yi Garden, Lee Shau Kee's real estate is Sunshine City, the two sides had a duel, each showed their talents in marketing strategies; in that battle, the masterminds of both sides personally supervised the battle, each showed their talents, and the fight was wonderful.

After the two came in, Lin Rongheng first said: "After buying the 12 houses of Huanpo, we have 30 houses to sell. The opening date is set in early December, and the price is 12 Hong Kong dollars per square foot."

Wu Hao immediately said: "Whether it will be higher or not, several of our senior management have also discussed it, and think that 75 Hong Kong dollars to 78 Hong Kong dollars is more suitable."

Lin Rongheng said: "There is still one month before we leave the market, and the house price will go up! Besides, I plan to allow our customers to 'check in with their bags', that is, to provide beds and kitchen utensils for the house. Therefore, the sales department must do a good job this time. Although the village house project is small, it is indeed a good opportunity for your sales department to work together!"

Huang Kun quickly said: "Boss, don't worry! Although we are all recruits from Evergrande, we promise to do our best. The 'check-in with bags' proposed by the boss is indeed a good sales idea, because many customers are afraid of trouble and like to 'take advantage'." '."

In fact, Liang Huan Garden has many advantages. For example, although it is a village house, it is actually next to Tsuen Wan, but the unit price is 30 Hong Kong dollars per square foot cheaper. In addition, Liang Huan Garden has very developed transportation
But these are all tests for the sales department, and we will see if they can come up with a perfect sales plan!
Since Evergrande Real Estate took over Liang Huan Garden, it has spent a total of 40 Hong Kong dollars; the cost of marketing this time, the cost of buying kitchen utensils, and beds can basically be earned from the price difference of Huanpo's 10 houses.

In this case, the 18 village houses of Evergrande Real Estate can be sold for 115 million Hong Kong dollars, which is equivalent to a profit of only 75 Hong Kong dollars; it is 80 Hong Kong dollars different from the 5 Hong Kong dollars estimated by Lin Rongheng in advance, but it is still acceptable.

After Lin Rongheng finished his explanation, Wu Hao said, "Boss, there is a land auction held by the Hong Kong government recently, do you want to participate?"

Evergrande Real Estate is no longer the small real estate company that it used to be, a small real estate company that dared not even set foot in the auction, but now it is a leader in Chinese real estate, so it can naturally participate in the auction openly. A blatant sniper?

Lin Rongheng nodded and said, "Well, I will lead the team to participate!"

In October, Evergrande Real Estate raised a total of 1 million Hong Kong dollars and spent 2300 million Hong Kong dollars on the former site of Litai Building in Causeway Bay; according to Lin Rongheng's plan, half of the entire [-] million Hong Kong dollars was used for rent collection and property management. Commercial land, half used to buy residential land.

The reason why we attach so much importance to rent-collecting properties is that there is no other way:
First of all, the stock of Evergrande Real Estate needs the support of these properties. These are all performance, before the real estate is sold; occasionally assets are revalued to increase the stock price, and these rental properties are often best overvalued.

Secondly, after all, Evergrande Real Estate has been established for less than a year, and it simply does not have the strength and energy to develop large-scale real estate. Even medium-sized real estate now lacks some experience and needs to be pondered slowly.

In short, before the stock market crash in 1973, Evergrande cleaned up some residential land and non-quality rental properties, and cashed out part of it to reduce the debt of Evergrande Real Estate;

Otherwise, Lin Rongheng's ending may only be better than Chen Songqing's!

Why is it better, because in 1982 real estate plummeted by more than 60%, while in 1973 real estate plummeted by only 30%; the nature is different, in 1982 it was because of the political crisis, in 1973 it was just speculation.

The stock market fell the most in 1973, from a peak of more than 1700 points to 1974 points in 150; in comparison, the stock market in 1982 did not have such a large decline.

(End of this chapter)