Rebirth: The Era of Hong Kong Tycoon

Chapter 93 [Newspaper giant]

"Tangshan Big Brother" was released on January 1, setting off a 'Bruce Bruce' storm in Hong Kong. In just ten days of its release, it won a box office of 15 million Hong Kong dollars, which stunned the insiders.

January 1, New Year's Eve.

Lin Rongheng came to the Universal Building on Des Voeux Road and walked into the office building of Modern Media.

"Boss, morning!"

"Morning, boss!"

After passing the office hall, the staff greeted Lin Rongheng one after another, and Lin Rongheng nodded with a smile.

Tomorrow will be New Year's Eve. According to the holiday laws of Hong Kong, workers have three days of statutory holidays. However, the media industry is different, and it is related to the spiritual and cultural needs of the citizens. In addition, "Modern Daily" is a critical moment, and work must not be suspended. .

Therefore, all management and staff of Modern Media Group must work overtime during the Spring Festival.

In Hong Kong, overtime is too common for workers, and overtime pay is double the salary, and some companies do not even pay overtime pay; although Hong Kong is a British colony, the trade union rights in Hong Kong are extremely small, and the gap between labor unions in Europe and the United States is like a gulf .

However, Modern Media Group worked overtime this Spring Festival, but Lin Rongheng offered double wages and gave everyone a generous New Year's gift; in this way, Lin Rongheng could not be called a 'black-hearted boss' in Hong Kong.

Not long after Lin Rongheng sat down, Luo Zhaoyou came to the office.

"boss!"

"Well, sit down!"

After Luo Zhaoyou sat down, he said, "Boss, we have established well-established offices and several reporters in Japan, Southeast Asia, Sydney, Toronto, Vancouver, New York, Sanban, London and other places. Are you considering publishing the "Modern Daily" in these places where there are many Chinese?"

Lin Rongheng looked up at Luo Zhaoyou and said, "In this respect, Sing Tao Newspaper has done a good job. Have you investigated how they did it!"

Luo Zhaoyou was stunned for a moment, and said a little embarrassedly: "I have some understanding, but I haven't gone through the investigation. It's my work that is not in place!"

Lin Rongheng waved his hand and said calmly: "To be honest, I haven't planned to go overseas for the time being! Setting up offices overseas and recruiting reporters is just to let Xiangjiang understand the world better. As far as I know, Sing Tao Newspapers is in Asia and Europe. , North America and seven major cities in Australia, all publish "Sing Tao Daily". Each city's "Sing Tao Daily" has its own printing press, editorial department, interview reporters and independent distribution and advertising offices. Not only that, the daily edition of "Sing Tao Daily" in these places is different. For international news, they are all sent by the Hong Kong editorial department through the traditional one; and for local news, local reporters and editorial departments are sent. supply."

In the previous life, Sing Tao News Agency made a profit of 1972 million Hong Kong dollars in 1500, and the market value was as high as 7 million Hong Kong dollars.

And Hu Xian himself is also a newspaper queen with great international influence.

In the early 70s, the number of Chinese tycoons in Hong Kong was still limited, and they were rarely known overseas; but Hu Xian had maintained close relations with many internationally renowned newspaper professionals; Hu Xian and the world's largest multinational newspaper organization The owner, Sir Thompson, is a close friend and has extensive and friendly contacts with the newspapermen and editor-in-chief of the world-renowned London Times, The New York Times and other newspapers.

Not only that, Lin Rongheng also knows that Hu Xian will be elected as the chairman of the 'International Press Association' this year; this 'International Press Association' is an organization that gathers the world's major news and publishing organizations, and its members are all famous people who are either rich or expensive; Hu Xianneng Being elected as the chairman of such an organization, or the first female chairman of the organization, as well as an Asian chairman, undoubtedly shows the influence of others.

And modern newspapers are still very shallow, and they can only have a little influence in this area of ​​​​Xiangjiang. Even if there are dozens of reporters and staff overseas, they just send the news back to Hong Kong, making Hong Kong more connected with the world. Just tight.

When Luo Zhaoyou heard Lin Rongheng's evaluation of Sing Tao Newspaper, he couldn't help feeling a little ashamed. The boss was so busy and knew so much about his competitors, but he was not as good as the boss.

Luo Zhaoyou said: "In five months, we will be able to make "Modern Daily" the No. [-] sales volume in Hong Kong; at the same time, we can use these five months to prepare for the overseas distribution of "Modern Daily", for example, the investigation star The overseas roadmap and operation method of the island newspaper industry, for example, we have to increase the scale of overseas affairs and the number of reporters.”

Lin Rongheng saw that Luo Zhaoyou didn't talk too much, and he was quite satisfied. In fact, he didn't have much ambition for the newspaper industry; it was enough to have some influence in this area of ​​​​Xiangjiang!
But now, more than 300 employees of the modern newspaper are counting on Lin Rongheng as the leader, and Lin Rongheng has to move on.

Newspapers and magazines still have a lifespan of at least 30 years, and they are still very worth investing in; and in the later period, newspapers and magazines can be transformed into Internet media; therefore, Lin Rongheng decided to continue to work hard in this cause.

Lin Rongheng said: "You can have a plan, but I also make two suggestions: First, increase the amount of information in the newspaper, strengthen the ties with the economic, cultural and educational circles, and the administrative circles, so as to reflect the requirements of people from all walks of life and communicate to people from all walks of life. Provide information; second, increase the readability of newspapers. Articles should be rich in content, diverse in form, and lively and interesting. We are not trying to compete with TV, but let newspapers take the lead in cooperating with radio, TV, and movies to strengthen the preview of TV programs, Introduction and comment."

Luo Zhaoyou nodded while holding a pen to record.

In the end, Lin Rongheng said: "The same sentence, I will not use a cent of the profit of the modern newspaper; if the modern newspaper has a request for funds, I can personally serve as a guarantee. You have a lot of things recently, and you have to prepare the "Economic Daily". With Modern Weekly, we have to prepare to go out of Hong Kong again, so everyone must discuss and discuss more and work together!"

Luo Zhaoyou wrote and said seriously: "Boss, don't worry, now everyone in the newspaper office is of one mind, and they are very motivated at work!"

Lin Rongheng expressed his belief in this. After all, there is still a 15% incentive equity that tempts everyone!
At this point, no one in Hong Kong's newspaper industry can do it; before Sing Tao News went public, Hu Xian's equity was as high as 97%, and it is estimated that the other 3% had been in other people's names as early as Hu Wenhu's time.

After Luo Zhaoyou left, Lin Rongheng showed a triumphant smile on his face. He believed that once he got serious, "Sing Tao Daily", "Ming Pao" and "Oriental Daily" could only stand aside; if he could become a shareholder in European and American newspapers, he would be even more Like a tiger with wings.

Not to mention that his business method is the successful experience of several media tycoons, or that he knows a few major events, which can make his newspaper sales skyrocket.

Don't underestimate the coverage of a major event, assuming that "Modern Daily" can first report the 'Fourth Middle East War' and the 'Oil Crisis' in October 1973; then, it is not a problem for the global sales of those issues to double several times. , even in the future will benefit a lot.

(End of this chapter)