The Light of Domestic Products: The whole world begs me to sell

Chapter 158 What to do with offline experience stores and supporting charging piles (second update, please subscribe)
Du Xinxin's words not only shocked Hu Lai from the bottom of his heart, but even the director Zhang who was beside him was startled.

Strictly speaking, Factory Manager Zhang, Zhang Feiyang and even Hu Lai are just businessmen.

Just a merchant who sells the product, sells it.

After Hu Lai took over the Fenghuang factory, the first product "Nirvana" was launched directly using the design drawings of Fenghuang several years ago.

The second product "Rainbow" is also directly based on the design of the acquired bird factory.

And Phoenix Shared Cars started operating directly with Snail Shared Cars.

Pursue perfect product details?
nonexistent.

It can be said that Hu Lai himself is a pragmatist.

In his heart, the product produced by Phoenix is ​​nothing more than a commodity, and he himself has no ultimate pursuit of the commodity itself, nor does he subconsciously have the gene for the ultimate pursuit of perfection.

The difference is not bad, the product quality is above the average line.

Of course, not only Phoenix has such a concept, but even most companies in Yanguo have such a concept.

It's not that I don't want to get the details right, but it's easier said than done.

Under such a concept, the competitiveness of Phoenix products is actually only the leading technology brought by the domestic products of the light system.

And Du Xinxin.

He is completely different from Hu Lai and Zhang Feiyang.

He is a true perfectionist and an ultimate product manager.

He can't tolerate any flaws in his eyes. He just wants to make the products he designs to the extreme, pursuing perfection that is almost abnormal, even paranoid.

Either don't do it, or do your best!
Perhaps without the reminder from Du Xinxin's soul cry, Hu Lai would never know how Phoenix became a truly great and cross-generational enterprise.

We will never know what kind of corporate culture and corporate soul should be given to Phoenix.

And at this moment, he seemed to suddenly understand what was wrong with Phoenix.

It is the ultimate fanaticism for the product.

It is not to make the product above the average line, but to be the most perfect.

The real trend of drainage!
Hu Lai calmed down his excitement slowly, and was still sitting in the cab of "Qingluan", obviously it was not suitable to talk about it anymore.

He is not in the mood to get to know "Qingluan" any further, as if like what Du Xinxin said, if he can't achieve the ultimate perfection, how can he be called unique?

"How about this, Feiyang, Du Xinxin, let's go to the office to talk, and you, Wei Ming, will come with you."

"Okay, Mr. Hu."

A few people didn't speak, each thinking about something.

Zhang Feiyang immediately greeted Li Kenan and asked him to arrange the follow-up work. Then Hu Lai led the factory director Zhang, Zhang Feiyang, Du Xinxin and Wei Ming to Zhang Feiyang's office.

Hu Lai was obviously moved by Du Xinxin's series of words. As soon as he sat down, he couldn't wait to look at Zhang Feiyang:
"Feiyang, what do you think of what Du Xinxin said?"

As soon as Hu Lai finished speaking, Zhang Feiyang knew that Hu Lai's heart was moving.

Can't help but smile bitterly:
"Boss, Du Xinxin and I have discussed it many times. I know his thoughts very well. He doesn't just ask for the air outlet of the air conditioner!"

"His requirements for the entire smart cockpit are abnormal and strict. He even proposed to install a weight sensor on the seat to adjust the chassis suspension according to the different weights on the seat to achieve the best comfort."

"And the most important thing is that many of his advanced designs are really amazing, but it is difficult to realize with the current technology, and the technology is very immature."

"For example, the transparent A-pillar, the holographic projection screen for the co-pilot, listen, is this something normal people can think of? Anyway, I am very opposed to applying immature technology to products!"

Transparent A-pillar?
A holographic projection screen for the co-pilot?
This……

Hu Lai can understand Zhang Feiyang. As the CEO of Phoenix New Energy Automobile, Zhang Feiyang needs stable and profitable products instead of blindly pursuing the ultimate high technology.

Hu Lai did not speak, Zhang Feiyang sighed:

"Of course, I admit that if many details are improved according to what Du Xinxin said, the overall detail quality of 'Qingluan' can indeed be improved."

"However, from a business point of view, I don't agree with this!"

"What we need most urgently is to take advantage of Phoenix's super popularity on the Internet and quickly launch 'Qingluan' to seize the market."

Having said that, Zhang Feiyang looked at Hu Lai:

"Boss, the most important thing is the 'Shanghai International Auto Show' in two months!"

"During this period of time, all my colleagues are working hard to make progress, just to make 'Qingluan' debut at the 'Shanghai International Auto Show'. We have even contacted the booth and advertisement of the auto show!"

"This is a top priority!"

"If we miss the 'Shanghai International Auto Show', the next auto show will be the 'Rongcheng International Auto Show' half a year later. Not to mention that the scale and influence are much smaller than those on the Shanghai stock market, why do we have to wait half a year before releasing 'Qingluan'? "

"Half a year, the finances can't afford it!"

Hu Lai's heart tightened, it was true.

The Shanghai International Auto Show is the largest annual auto show in Yanguo, not only the most influential, but also the most participating car companies.

If "Qingluan" is launched at the Shanghai International Auto Show, it can compete with model 3, Ideal, and NIO on the same stage, and it will undoubtedly gain huge traffic.

This is definitely a huge help to the sales of "Qingluan"!
If you miss the Shanghai International Auto Show, then...

You can't just find a day to release it yourself, can you?

And the most important thing is that with continuous investment in research and development, the two billion yuan that was newly invested in Phoenix new energy vehicles will be burned out again.

If the blood cannot be recovered through "Qingluan", then the Phoenix headquarters will need to inject capital again.

But the Phoenix headquarters is responsible for the expenses of the research institute and the construction of the new industrial park, and the cash flow is also very tight.

Hu Lai frowned, Zhang Feiyang continued:

"So, the immediate priority is to catch up with the Shanghai International Auto Show and debut 'Qingluan'."

"Now 'Qingluan' has strong enough competitiveness with our unmanned automatic driving and voice assistant, and can completely gain a firm foothold in the market."

When Du Xinxin heard it, he shook his head unmoved:
"Mr. Zhang, I admit that many technologies are immature now..."

"However, apart from those immature technologies, most of the details I proposed are achievable, and these details are of great help to the quality improvement of 'Qingluan'!"

"I won't give in. If I want to continue to participate in the artificial intelligence of 'Qingluan', then these contents must be changed, and there is no negotiation."

Zhang Feiyang: "..."

Listening to the two expressing their opinions, Hu Lai couldn't help but have a hard time making a decision.

Du Xinxin didn't belong to the new energy vehicle department. He belonged to the Research Institute of Phoenix Headquarters, so he wasn't afraid of Zhang Feiyang at all.

He hopes that the smart cockpit will become more perfect from the perspective of products and customer experience.

Although Zhang Feiyang recognized Du Xinxin's improvements, in his eyes, these changes could be improved but not necessary.

The most important thing for Phoenix at the moment is to catch up with the schedule and participate in the "Shanghai International Auto Show".

Is it necessary to adjust a few air outlets and cockpit details?
What's more, during this period of time, it can be said that Phoenix has the best public opinion environment. With Phoenix's leading "future operating system" and unmanned automatic driving, once "Qingluan" is launched, it will be a big hit!

Some small details, harmless.

Is it necessary to influence the listing strategy of "Qingluan" for these details?
no need!

Hu Lai watched the two people's non-stop debate, thinking for a long time in his mind.

One side is Phoenix's attitude towards products, and the other side is the imminent Shanghai International Auto Show.

After a while, Hu Lai exhaled and looked at Zhang Feiyang calmly:
"change!"

"Just follow Du Xinxin's change. It was Du Xinxin who reminded me what Phoenix really needs."

"Although it is very difficult now, once we compromise, there will be countless reasons to compromise again in the future. In the future, all Phoenix products will be presented to all Phoenix customers with the most extreme standards we can achieve!"

After saying this, Hu Lai stood up:

"Feiyang, we have said before that Phoenix will be a unique new energy vehicle and the best new energy vehicle in the world."

"Du Xinxin made me understand that only the ultimate details and intentions can be called unique and lead the trend!"

"Oye!"

Du Xinxin immediately cheered happily.

Zhang Feiyang looked at Hu Lai, smiled helplessly and shook his head.

"Boss, I knew you would promise Du Xinxin."

He was greatly relieved:

"But that's good too. When 'Qingluan' is delivered to the customer, at least we can feel our conscience and say that we have really tried our best, put our heart into it, and are worthy of the customer!"

"'Qingluan' is already the best we can do!"

Hu Lai laughed, and it was obvious that Zhang Feiyang was also relieved.

Zhang Feiyang is too familiar with him, he is such a person who coexists with idealists and realists.

Presumably, he also hopes to make "Qingluan" the ultimate in his heart, but his identity as the CEO of Phoenix Motors makes him have to choose the option that is most beneficial to Phoenix Motors.

After a while, Zhang Feiyang frowned again:
"but……"

He wanted to continue talking, but saw Du Xinxin happily pulling Wei Ming away in a hurry.

Seeing the two leave, Zhang Feiyang continued:
"However, since the details of 'Qingluan' need to be revised, it will definitely not be able to keep up with the 'Shanghai International Auto Show'."

"Originally, I hoped that 'Qingluan' would be launched as soon as possible to obtain cash flow through orders, but now it is obviously impossible."

"Boss, I have to tell you that our finances at Phoenix Motors are already a little tight."

Although Hu Lai expected it, he was still surprised.

Last time, Siemens’ equipment cost more than one billion yuan, and the next two production qualifications of Zhongtai Automobile also cost [-] billion yuan.

Later, after Phoenix Motors was independent, another two billion yuan was injected.

Unexpectedly, in such a short time, the money will be spent again.

Building a car is really expensive!

Zhang Feiyang said:
"The construction of the crash test site, the purchase of wind tunnel test equipment, and some of the payment for this batch of 'Qingluan' are simply a waste of money."

"It's because we didn't build our own test site. Before the 'Dragonfly' test, it was only tested in the test site of the Mustang factory."

"If we build the test site ourselves, it will cost hundreds of millions."

Hu Lai knew about these expenses.

Some headaches, financial constraints some time ago, but the export of tricycles eased a big bite, and BYD V100 technology licensing, also earned some money.

But now the Phoenix headquarters is very expensive, and the staff dormitory in Phoenix is ​​already half built, which requires money.

A brand new industrial park in Fenghuang, which has begun to be built, is also under construction, which is also a project worth several hundred million yuan.

Research institutes, personnel benefits, cloud servers, etc. all cost money.

If it continues to inject capital into Phoenix Motors, it is really possible that there will be problems in the capital chain.

Hu Lai fell silent, and the atmosphere in the office was tense for a while.

Factory Manager Zhang beside him couldn't help but also frowned. He knew that the Phoenix headquarters had financial difficulties.

Hey!
After a while, Zhang Feiyang sighed in his heart. After thinking twice, he continued:
"Boss, there is one more thing to report to you."

"In the past few days, I have been thinking about the issue of the Phoenix Motor 4S store. Once 'Qingluan' is officially sold, the after-sales issues of the 4S store must keep up."

"Moreover, we also need to invest in the construction of Phoenix fast charging stations and charging piles in various places."

"Now on the market, whether it is Zesla, BYD, or Xiaopeng, there are exclusive charging piles!"

"For example, Zesla already has 1000 super charging stations and more than 8000 super charging piles across the country, and almost all cities have their supporting facilities."

"We must also speed up the construction of these supporting hardware!"

Hu Lai had even more headaches.

Indeed, as Zhang Feiyang said, once "Qingluan" goes on sale, super charging stations and super charging piles all over the country will have to keep up with the matching.

Although the battery life of the Phoenix is ​​higher, it is impossible for you to go home to charge every time you charge it, right?
These supporting facilities can be developed while selling cars, but it must be put on the agenda!
However, all these cost money!

At this moment, Hu Lai couldn't help thinking of calling Feng Rong to seek financing.

If Phoenix accepts the financing from Gaoling Investment Group, not only will the risk be reduced, but the cash raised will immediately solve all of Phoenix's problems.

Is it really necessary to accept financing?

Or, let it go and let "Qingluan" go on the market ahead of schedule?
After thinking about it, Hu Lai still threw these two thoughts out of his mind.

Looking at Zhang Feiyang, he said:
"Feiyang, what do you think about 4S stores and charging piles?"

Zhang Feiyang nodded and said:

"I suggest adopting Zesla's model, instead of 4S stores, adopt offline experience stores."

"Compared with traditional cars, new energy vehicles do not have so many traditional spare parts, and the maintenance frequency is very low. Usually, the air filter is replaced for maintenance. It is very simple, so there are actually not many after-sales services."

"We can open offline experience stores in major cities, and this can also be done slowly, and can be integrated with our Phoenix brand direct stores."

Hu Lai's eyes lit up, this is a good idea.

Phoenix brand direct stores can sell bicycles, electric vehicles, tricycles and even new energy vehicles.

Zhang Feiyang continued: "We and BYD are strategic partners..."

"If possible, the small amount of maintenance and after-sales in the early stage can be outsourced to BYD."

"It's the easiest and cheapest way to..."

Hu Lai has a plan in mind, the current relationship between Fenghuang and BYD, BYD will not refuse.

Zhang Feiyang: "However, the construction of super-charging stations and super-charging piles is something we Phoenix must plan for!"

"Wei Zhou from the Information Technology Department has given us feedback many times recently."

"Now there are many people on the Internet who use charging piles and charging stations to deliberately hack our Phoenix car without supporting equipment and after-sales service!"

"That's really our biggest problem!"

Ok?
Hu Lai frowned, if Zhou Wei could say that he deliberately blacked the Phoenix, it must not be groundless.

Anger couldn't help rising in his heart, now that Phoenix's financial problems are causing him a headache, who the f*ck started deliberately bringing Phoenix's rhythm on the Internet again?
It's just courting death!

……

PS: Today is a day, and Chapter 2 will be delivered, thank you for the monthly pass!
Thank you very much 20191130013621918 500 coins

(End of this chapter)