The Light of Domestic Products: The whole world begs me to sell

Chapter 205 Annual Financial Report (5.6K)

Miller simply stood up, and he looked at Hongguo, Google, Inet and others:

"What's your opinion?"

Everyone present is a vested interest, so there is no other opinion.

Of course, they don't want Fenghuang, an enterprise from the Yan Kingdom, to seize its own market share after its rise.

Zethra's Mask responded first:
"I fully agree with adding Phoenix Group to the Entity List."

He said, turning his body to everyone, and said:

"Hongguo, Google, Inet, including Microsoft, none of you have formally fought against Phoenix, and there is a high probability that you don't know the situation of Phoenix Group."

"A few days ago, we had a confrontation between Zesla and Phoenix Motors, so we learned about the Phoenix Group on purpose. You don't know, their business is very complicated."

"Director Miller, I believe that your Federal Security Service has investigated the Phoenix Group, and you should be very clear about their situation."

Miller saw that everyone's eyes turned to him, first pressed the remote control to switch the projector to a picture, then pointed to the projection screen and said:

"Mask is right, we did have a detailed understanding of the Phoenix Group."

"but……"

"It is no exaggeration to say that I have never seen a company like Phoenix Group. When I first started investigating, I couldn't believe their business is so complex and cross-industry."

Following Miller's words, everyone looked at the projection screen in front of the room. The screen displayed various industries and commodities that the Phoenix Group was involved in.

There are bicycle business, electric scooter business, generator business, polymer coating business...

Everyone looked at the curtain and was very surprised.

"It's very strange, Phoenix is ​​a very strange Yan country company."

"If you define them as a technology-based company, you can't even imagine that they still produce bicycles, electric scooters, and even agricultural tricycles!"

"Oh, My god, I couldn't believe it at first. The Phoenix Group only entered our field of vision because of the NB-Y architecture chip, and the results of the investigation told me that a chip, a top-notch unmanned autonomous driving technology company, is producing Agricultural tricycles, I am stupid."

He paused and looked at the vice president of Hongguo.

"It feels like someone told me one day that Hongguo Group not only sells mobile phones and computers, but also sells tractors, which is the same feeling!"

After finishing speaking, Miller spread his hands:
"So, the Phoenix Group is too strange. It is different from the ordinary Yanguo companies we know. They have many businesses and are not closely related. They are not using their technology to monopolize a certain industry and become a leading company in the industry."

"This also makes it impossible for us to define what kind of company Phoenix is, and we really can't guess what the top management of Phoenix Group thinks. They are obviously strong in technology, but their boss seems to be more enthusiastic about manufacturing."

Having said that, Miller patted his head:
"By the way, according to our latest survey, they recently established a Phoenix Semiconductor subsidiary, and a company like Yanguo placed an order for a 28nm lithography machine. If nothing unexpected, they will soon have their own 28nm The power of nanochips!"

Produce chips yourself?

Everyone was stunned. At this moment, everyone could feel the undisguised ambition of the Phoenix Group.

The vice president of Hongguo narrowed his eyes slightly, and everyone present knew that the chip industry is already an industry that desperately needs funds.

It is precisely because of higher and higher capital requirements and higher technical requirements that three different models of chip companies have been derived.

A design company like Huawei, a Yanguo company, Huawei Hisilicon is only responsible for chip circuit design and sales, and all production, testing, packaging and other links are outsourced.

The second type is foundries such as TSMC and SMIC, which are not responsible for designing chips, but are only responsible for manufacturing, testing, and packaging.

And the third type is the pure IDM model like Phoenix. Simply put, I have done everything from chip design, chip manufacturing, packaging, and testing!

A single-handed semiconductor vertically integrated company.

Really one-stop service!

Of course, such an IDM model has great advantages in resource integration, and the profit margin is also very high.

But the biggest problem is - burning money.

Not only does it burn money, but the IDM model is also the model with the highest technical threshold, the largest investment, and the highest risk in the global chip industry chain!

At present, only Samsung and Inet are in the IDM model in the world. The reason why they adopt the IDM model is because they were established early...

And now, INet has been unable to break through 7nm due to the manufacturing process, so it simply transfers the high-end I7 chip to TSMC for OEM.

Even the decades-old giant Inet has encountered such a dilemma. One can imagine how difficult it is for the IDM model to achieve the world's first-line level!

Several corporate executives and two chip professors looked at each other. At this moment, they were not feeling well.

"Unexpectedly, the Phoenix Group is going to adopt the IDM asset-heavy model, and it's not because they are really confident or they are too overconfident."

However, in any case, Phoenix has reserved a 28nm lithography machine and is preparing to enter the chip industry in the IDM mode, which has greatly touched the entrepreneurs present.

At this moment, they have clearly realized that this Phoenix Group is different from Huawei, another company in Yan Country.

At least from Phoenix’s point of view, they have not given up on manufacturing and asset-heavy thinking, and if such a company can make breakthroughs in manufacturing without restrictions, what kind of monster will it become in the future?

What kind of Big Mac?

The technology is world-class, and at the same time technology feeds back the manufacturing industry, then...

Thinking of this, the vice president of Hongguo, who had been silent all this time, coughed suddenly, then stood up
In recent years, Hongguo has completely outshined itself and carried the banner of technology companies in the Americas, and they have a great say in the Americas.

After he glanced at the audience, his eyes fell on Miller of the Federal Security Bureau, and he said directly:
"Miller, I don't think being on the Entity List is enough anymore."

"If Bitz hadn't informed everyone about the Phoenix operating system and cloud computing, and if he didn't know that Phoenix was going to produce 28-nanometer chips, I also agree that the entity list is enough to block Phoenix."

"but now……"

He shook his head and said:

"The entity list of the Ministry of Commerce only restricts major exporters in the American country from selling goods to Phoenix, and prohibits the sale of Phoenix Group's products in the American country."

"After entering the entity list, Phoenix will not be able to get graphics cards from Nvidia and AMD. Without graphics cards, they can indeed limit their high-end computers, but this is not enough!"

"I suggest, I suggest that just like blocking Huawei's 7nm process, directly block Phoenix's 14nm chip foundry, and completely block their Huyue 140 chip!"

Having said that, he looked at the crowd and said:

"Mask also said just now that Phoenix Group's Huyue 140 chip is now manufactured by SMIC, and their 14nm lithography machine uses our technology. We can completely stop all foundries from using Phoenix Huyue 140 chip. OEM!"

"Once the Phoenix Huyue 140 chip cannot be produced, their entire computer industry chain will be shut down, just like Huawei's mobile phone."

"As for the 28nm process foundry, there is no need to restrict it, but for Phoenix to introduce lithography machines, even if they are domestically produced lithography machines, we can also restrict other materials and production plant facilities!"

"For example, the lithography machine production workshop requires at least ISO level 2 air standards. To meet this requirement, we must use our or the island country's fan filter unit, and..."

"In short, this time we can give Phoenix an all-round blockade and completely block their development in the chip industry!"

"I agree……"

"Correct!"

For a while, the small room was filled with various sounds, and after a while, Miller finally recorded all the information.

"Everyone, I have recorded everyone's opinions, and then our Federal Security Service will evaluate them based on your opinions."

"If everything goes well, we will impose restrictions on the Phoenix Group after approval. I will work hard for everyone today..."

……

When the American Federal Security Agency led a series of investigations and assessments on the Phoenix Group, the entire Phoenix Group was indeed calm, and everything was proceeding in an orderly manner.

In the Phoenix headquarters office.

Hu Lai held a financial statement for last year that had just been counted. Hu Lai looked at the detailed data and was very satisfied!

The financial status of several important business divisions of the Phoenix Group is very good.

Phoenix's current annual production capacity of bicycles is 150 million, because the Phoenix Industrial Base will be open soon, and a production line with a production capacity of 200 million is also planned in the new industrial base.

Once the factory is put into operation, Phoenix will form a scale with an annual production capacity of 350 million vehicles.

Originally, at the beginning of last year, Factory Manager Zhang planned to add a new production line, but at that time, the headquarters invested almost all the funds in Phoenix Automobile and the research institute, so this matter was delayed.

This new production line with a production capacity of 200 million vehicles is the latest plan of the factory director. It is not because Phoenix has no money to expand a larger production line, but because the company is very particular about expanding production capacity.

A sudden increase in production capacity of several million vehicles will lead to a shortage of workers, as well as sales pressure and cost problems, so companies are very cautious in increasing production capacity.

Today, the sales volume of Phoenix bicycles is still dominated by the "Nirvana" series, which is also the biggest problem of Phoenix bicycles.

If it really wants to increase sales, it will inevitably add models at different price points such as other mountain bikes, road bikes and even high-end recreational vehicles.

Factory Manager Zhang also tried to launch mountain bikes and road bikes, but there was no way to provide more advanced black technology. Except for a burst of sales at the beginning of the launch, the popularity gradually declined.

It has to be said that Phoenix's technical reserves in high-end bicycles and professional bicycles are still far behind those of first-tier manufacturers such as Jiante.

However, the research institute does not have much research on the establishment of bicycle projects, and it is not possible to get results in a day or two.

but.

Hu Lai looked at the description in the report, and the bicycle business department is not without good things.

After the introduction of the latest bicycle semi-automatic production line, the manufacturing process and quality control of Phoenix Bicycle have really advanced by leaps and bounds, and have truly reached the level of the world's first-tier manufacturers.

Not only is the quality better and more stable, but Phoenix's supply chain has also become very rich and mature.

Although the annual production capacity of the Phoenix Bicycle Department is 150 million, which is far behind the 1000 million vehicles of domestic first-tier companies such as Yongjiu, the Phoenix Bicycle Department has never defaulted on the payment of goods, and the profits of the suppliers are considerable. Many bicycle parts manufacturers are scrambling for hope Can enter the supply system of Phoenix Bicycle.

In particular, the reputation of Phoenix has spread. Every time Phoenix conducts supplier product audits, spare parts manufacturers, large and small, rush to provide samples to Phoenix. The purpose is to be selected by Phoenix.

Everyone knows that Phoenix Group never makes it difficult for suppliers, never takes cards, never defaults on payment, and truly makes the suppliers on the disadvantaged side feel that doing business is mutual respect.

It’s strange to say that Phoenix has the same style of dealing with mudslides in the industry. Although the number of bicycles purchased by Phoenix is ​​not as high as that of first-tier and second-tier manufacturers, many manufacturers would rather lower the price and earn less, and are willing to do business with Phoenix. .

In addition to the production of bicycles, tricycles are also under the unified management of the bicycle factory.

There are still two types of Phoenix tricycles, one is Quick One and the other is Dali tricycle.

Jishou No. [-] was originally developed for express delivery companies, but after the express delivery market became saturated, sales gradually decreased. Instead, the export and domestic sales of Dali tricycles increased.

In addition to exporting to the Ganges and Central Asia, the sales of Fenghuang Dali tricycles in the surrounding villages and towns of Shancheng City are not bad.

What Hu Lai did not expect was that Dali tricycles were also purchased in large quantities by many large factories and logistics parks because of their heavy load, good quality and long battery life, and they were used to transfer goods.

However, it has to be said that because tricycles need to sink to rural towns, and the channels in towns are very weak in Fenghuang, so the influence of Dali tricycles is limited to the surrounding areas of mountain cities, and there is no wide-scale rollout at all.

but.

Tricycles are still the same as bicycles. Although the production capacity is not high, a series of suppliers such as batteries, tires, spokes, cushions, chains, and cargo boxes have been formed.

After watching the tricycle, Hu Lai's eyes fell on the sales data.

In the bicycle business.

Last year, a total of 145 million bicycles were produced and 142 million were sold, including 106 million Nirvana series, 20 Erbabibikes, and 16 mountain bikes.

The one with the lowest profit is the ordinary version of “Nirvana” with the lowest allocation of 199 yuan. With the improvement of Phoenix’s labor treatment and raw material prices, the cost will naturally rise accordingly. An ordinary Nirvana still has a profit of about 40 yuan.

The sales details also show that although "Nirvana" has a youth version and a comfort version at 299 and 399 yuan, the real sales statistics show that 199 yuan is the best seller.

"Although the profit of the 199 yuan regular version is low, we still have to keep it, and we have to remind the factory manager not to raise the price. Most of the people who buy bicycles are students and office workers."

Excluding the specific sales volume, the operating income of bicycles last year was 4.9 million yuan, of which the operating cost (material + labor + factory equipment, site expenses, etc.) was 3.6 million yuan, the profit was 1.3 million yuan, and the net profit margin was 26%!

In fact, the 26% net profit of bicycles does not seem high, but it is already a top-notch level in the industry.

Although the profit is only 1.3 million yuan, Hu Lai is still very satisfied in his heart. After being able to greatly increase the wages of the bottom employees, he can still make so much profit, which is already very good.

The performance of tricycles belonging to the same bicycle department is much better. Although the sales volume of Jishou No. 1 this year is only sporadic, more than [-] vehicles, most of them come from Dali tricycles.

However, because of the overseas export, the profit of Dali tricycle is really considerable.

Over the past year, 16 vehicles have been exported abroad, 24 vehicles have been sold domestically, and the production capacity and operating income of more than 55 tricycles have reached [-] billion yuan.

Among them, the operating cost (material + labor + factory equipment, site expenses, etc.) is 30 billion, the profit is 25 billion, and the net profit margin is 45%!

Comparing tricycles with bicycles, because Dali tricycles are mainly high-end technology routes, with core technology Dali mode and advanced circuit battery life, the export price is very high.

Immediately afterwards, there is Phoenix's core rainbow series, which is also Phoenix's core profit point.

After the expansion, the annual factory capacity is close to 120 million, of which Rainbow [-] is exported to foreign countries, Rainbow [-] is sold domestically, and the rest is Rainbow [-] electric motorcycles.

25 units of Rainbow 85 were exported abroad, [-] units of Rainbow [-] were sold in China, and [-] units of Rainbow [-] were sold in China.

The operating income of the electric vehicle department is 159 billion, of which the operating cost (material + labor + factory equipment, site expenses, etc.) is 64 billion, the profit is 95 billion, and the net profit margin is 59.8%!

What surprised Hu Lai most was that the biggest source of profit was not the domestic Rainbow [-], but the astonishing income brought by Rainbow [-].

The 15 Rainbow Six vehicles exported overseas are very popular in Europe and the United States with the violent version of the 3KW super blue sky motor. The super performance, the same style as the Isle of Man TT and Phoenix's high-end brand positioning overseas, even if the price is as high as [-] American knife, but very popular abroad!

Just 48 vehicles directly brought [-] billion in revenue!

This is the benefit of high-end brand positioning, just like many luxury car brands, which sell tens of thousands of vehicles a year and earn tens of billions.

And Hu Lai's most important Phoenix car "Qingluan" has sold close to 280 vehicles and its operating income is close to [-] billion because it has only been on the market for half a year.

but.

The net profit of "Qingluan" is not as high as Hu Lai imagined.

Because Phoenix "Qingluan" uses a semi-solid lithium battery, the cost of the battery accounts for almost 45% of the cost of the vehicle. In fact, the final calculated profit is only 31%, which is 86.8 billion.

Most importantly, this still does not account for the newly purchased production line, the newly built wind test laboratory, etc...

The other income is the licensing fees for licensing technologies with BYD and Rice, totaling 46 billion.

Except for Phoenix Shared Cars, all other departments are counted.

In addition to shorting Zesla, the Phoenix Group realized a total profit of 304 billion yuan last year.

Hu Lai looked at the statistics, the operating income exceeded 600 billion yuan for the first time, and the sales profit reached 304 billion yuan.

After reading these profitable projects of Phoenix Group, Hu Lai turned his attention to the loss-making business of Phoenix Group.

Phoenix Semiconductor and Phoenix's "computing power network cloud server" department are still in serious losses, and the acquisition of Phoenix Semiconductor also cost billions.

Moreover, at Hu Lai's special request, in the annual report, all department R&D expenditures were incorporated into the Phoenix Research Institute.

Last year, the research funding of the Phoenix Research Institute was as high as 140 billion yuan!

finally.

The final surplus is also shown in the annual financial report.

Excluding equipment purchases and all miscellaneous expenses of various departments, Phoenix Group had a profit of 60 billion yuan last year.

"Still good!"

"Although Phoenix is ​​still far away from Huawei Group's 1300 billion yuan annual investment in scientific research, continuous investment in scientific research is absolutely necessary."

Hu Lai relaxed, now he finally has some spare money, and the revenue and profit of all departments are much more reasonable than before, and the entire Phoenix Group is heading in a good direction.

He thinks about the future direction. This year's important task is to increase the production capacity and expand the share of bicycles, tricycles, and electric vehicles, so as to truly lead the industry in these industries.

The automobile industry and computers should also be stabilized, especially the new high-end cars, and the high-end brand of Phoenix Motors must be built.

After truly tasting the terrifying earning power of high-end brands, Hu Lai will never forget it!

And to open up new industries, you can try to do tablet and mobile phone business.

As for the chips on mobile phones, you can find TSMC to try to produce 7nm chips...

Hu Lai was thinking cheerfully, and before he knew it, a clear and crisp reminder sound came from his ears.

"Dear host, the system reminds you that you have more than 1000 million system points, and you can purchase various technologies in the system."

Finally 1000 million points!

Hu Lai couldn't help feeling a little excited. According to the previous idea, he would directly purchase NB-Y architecture with 1000 million points to completely solve the problem of chip architecture.

Then hand it over to Phoenix Semiconductor to design 7nm or even 5nm chips under the NB-Y architecture.

But at the end, Hu Lai was a little hesitant, did he buy the NB-Y architecture directly?
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PS: Thank you for not saying a big reward of 1666 coins.

Thank you for the 7-second memory reward of 100 coins

Thank you book friend 2020105065044103 for rewarding 100 coins!
(End of this chapter)