Chapter 94 Rainbow production capacity is tight (two chapters in a row)
As soon as the price was announced, domestic netizens called them experts!
"Mom, at the price abroad, Mr. Hu, you made my heart surge and my blood surge."

"I have to buy a domestic version of 'Rainbow'. With such a price gap, I feel bloody bad if I don't buy it!"

"Good guy, good guy! Others sell it at a high price in China and give it away at a low price abroad. Who are you connoting about Phoenix?"

"I love it, I love it, I love everything with your double-standard pricing."

"I'm so fucking eye-opening! The top match is 2899 US dollars! Is anyone really buying it? Will the Phoenix be too floating!"

"Falling Der! Our Phoenix is ​​a high-end brand, a luxury brand, do you understand the technological content and brand value? Funny.jpg."

"The price of the Hongguo Pro Max is [-], but no one will buy it! What is this?"

"That being said, we have to grab a 'Rainbow' as soon as possible. Maybe the price will be raised in China sometime."

"Upstairs, you reminded me, I'm going to sell the domestic ones abroad, so I won't get rich?"

"Haha, you are really punished."

Domestic netizens responded strongly, and Zhang Feiyang, Wang Meng and others who followed the "Rainbow" press conference all the way were greatly relieved.

Especially Zhang Feiyang.

Over the years, he has been actively exploring overseas markets for Didi and has achieved good results.

Not only exports millions of vehicles every year, but also sells electric motorcycles to nearly 90 countries around the world! (2020 data)
If Phoenix is ​​still exported overseas at the domestic price of 1988 yuan, it will undoubtedly be a disaster for Didi's overseas strategy!
Fortunately, Hu Lai showed mercy this time.

Zhang Feiyang was relieved, the price of electric motorcycles exported by Didi was between US$1000-2200.

Although the price range of Phoenix "Rainbow" is 1899-2899 US dollars, which overlaps with Didi's price, it is not a big problem.

And judging from the pricing and customized configuration of "Rainbow", Phoenix obviously wants to be a high-end brand, which does not conflict with Didi's existing overseas strategy.

After thinking about this clearly, Zhang Feiyang finally showed a smile on his face.

Many domestic manufacturers are happy, but the dealers present are a little bit tangled!

The "Rainbow" Plus version with a battery life of 260KM, 2499 US dollars, just hits the hearts of dealers!

Although the "Rainbow" has a battery life of up to 260KM, it is indeed much higher than the 120KM battery life of similar models on the market!

However, the price of 2499 US dollars is also much higher than the price of 1200-1800 US dollars for similar models!

The battery life has been improved, the configuration has been improved, and the price has been increased, which is understandable.

But the important thing is that the Phoenix brand is not well-known at all!

Unlike well-known brands such as Didi, Zero, and Pony, which have already been recognized by the market, there is no need to worry about brand awareness.

The agents who originally wanted to pick up a bargain at a low price suddenly hesitated.

However, the enthusiasm of the on-site tourists was obviously high. A large number of on-site tourists crowded the exhibition hall, and many people surrounded Hu to ask how to place an order.

The high enthusiasm at the scene also made the dealers flustered.

Although at present, "Rainbow" has no brand recognition, and the cost performance is not high, but many technologies displayed by "Rainbow" are indeed very attractive!
Moreover, these functions have been experienced yesterday afternoon, and there is no problem at all!
This kind of model that is very likely to become a hit and lead the world, if you give up the opportunity of the first batch of agents this time, it will be a blood loss!
Thinking of this, finally some dealers couldn't help it!
"Sir, I am David, an agent from Windmill Country, and I would like to know more about the agent requirements of your company 'Rainbow'."

"Mr. Hu, I am the agent of Luzon. Our company is powerful and has smooth sales channels. We are also the agent of Yanguo's Xiaoma electric motorcycle. We very much hope to cooperate with your company."

"Boss, can you arrange a test ride of 'Rainbow' in person?"

"Boss, I would like to ask, what specific requirements does your company have for choosing an agent?"

With the first one who came to inquire, the rest of the agents couldn't sit still, and crowded around Hu Lai one after another, asking various questions around Hu Lai.

Hu Lai couldn't answer the countless questions and the noisy voices at the scene. Fortunately, the organizer of the auto show has a special conference room for consultation.

A group of people just came to the meeting room, and when the dealers were all seated, Hu Lai took a look, and there were sixteen dealers!
He had long thought about Phoenix's overseas strategy.

Now that Phoenix's foundation is too weak, we can only choose the safest and most worry-free method, which is the agency model.

It is currently the best choice to choose reliable overseas agents and let them sell products as agents.

However, this time Phoenix made hasty preparations and did not contact any agents in advance.

However, the overseas agents in front of them were unfamiliar with each other, so they considered many things and simply gave up the idea of ​​signing an agent this time.

When Hu Lai told the agents that this time "Rainbow" adopts ordinary sales, anyone who wants to purchase can place an order, the agents were stunned!

Not authorized agent?
Can everyone sell it?
Everyone was a little surprised, but then reacted.

Although I didn't get the exclusive agency right, it's not bad to have an existing car for sale anyway.

But then Hu Lai changed the subject.

"However, if you want to obtain exclusive agency rights, it depends on the sales of this order."

"We will choose at most two agents in each region to represent 'Rainbow', and agents with poor sales data will naturally be eliminated."

Good guy, I was waiting here.

what is this?
Drive wolf?

You can get all the goods for the first time, and then it depends on which of you sells more!

The agents in Southeast Asia immediately panicked. Out of the sixteen agents, eight are from Southeast Asia.

"Next, let me talk about the ex-factory price of 'Rainbow'."

"The prices of our three versions are different. The ex-factory price of the youth version is 1500 US dollars, the Plus version is 2000 US dollars, and the Pro version is 2300 US dollars."

"Each version leaves 20%-25% of the profits for you."

"If customers need to add configurations, each configuration also has a corresponding ex-factory price."

About 20% of the profit.

The minds of the agents were running fast, Phoenix's profit card was too stable.

20% profit, is it much for foreign trade?
not much.

But for a model like "Rainbow" that is likely to sell well, there are not many.

Everyone has their own ideas, and agents in Southeast Asia are the first to react.

"Mr. Hu, we are the first to place an order for [-] Plus, [-] Pro, and [-] Youth Edition!"

"Mr. Hu,..."

With the first agent speaking, the interested agents wrote down the order type and quantity on paper one after another.

Hu Lai was very happy in his heart, but he still felt the need to remind him kindly.

After all, "Rainbow" is a new product launch, and the market reaction is not certain.

In addition, the production capacity of "Rainbow" is insufficient, and everyone has placed an order and cannot get the car in full.

"Everyone, don't be too anxious. Our production capacity of 'Rainbow' is tight now, and we won't be able to produce so many orders in a short time."

 Thanks for the two big monthly tickets of "Time to Cook the Rain" and "Bing Watching the Idlers", thank you brothers for recommending tickets!

  
 
(End of this chapter)

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