I just want to study hard

Chapter 240 Finalized
The bad old man left, seeing that the situation was not right, he obviously had no chance to take the opportunity to intervene again.

The other party immediately changed his face, saying that he was responsible for the company.

Now that the company's development strategy has been adjusted, they are relieved.

As for the subscription share, they need to go back and hold a small meeting with the company, and they will give a clear answer within this week.

Before leaving, no one said anything about 'replacement of management'.

It was as if the previous disputes and unhappiness had never happened at all.

"This is the face of capital, I have seen it." Sitting down again, Wang Meng shook his head and sighed speechlessly.

"Shameless? When did the capital ever have shame? How much is a catty?"

Bai Fan ridiculed himself, he felt that he was about to move closer to capital now.

Talking to the team under him, he was talking about things that were obviously unresolved, making him talk about the hype, as if he could use it with his hand.

"Okay, don't talk about this." Wu Yong interrupted, pressed his fingers on his forehead tiredly, and asked, "The most important thing now is whether to include new capital next?"

It is not one or two companies that want to invest money in Monster Energy.

Almost every day, Wu Yong receives calls from various channels, and the core content is "Do you want money? Let me invest in one share!"

But the company has come to today, and the position of looking for investors can no longer be measured simply by money.

They need more added value than money.

Such as personal influence, whether it can play a positive role in helping the company, the channels and contacts it has.

Status and voice in the industry.

To put it simply, in one sentence: Is there any ability to help the company grow and expand.

There is really no shortage of money!
But with help from contacts, resources, channels and all aspects, monsters will always come.

Then there are jackals, and before there are vicious tigers, they can't drive away the vicious tigers, and they still need it to guard the house.

Therefore, we can only carefully seek skins from tigers, and we must ensure that we will not be caught up by jackals.

too tired!
"Let's take a look, this is a capital organization with certain value that I have jointly screened out with Mr. Wu, Mr. Wang, Mr. Bai and other management."

After distributing the documents in hand to everyone, He Lan sat down again and turned his attention to Xiao Yuan.

In fact, the information is for him to read.

Everyone else was involved in the previous 'choice meeting,' all too well aware of the names in the document.

After reading the list, Xiao Yuan closed the file.

He planned to continue listening to the content of the meeting, but found that everyone was looking at him quietly.

"Mr. Xiao, what do you mean?" Realizing that he didn't mean to speak, Wang Meng took the initiative to ask.

Xiao Yuan thought for a while, and said: "You guys decide on this, just show me the final list."

He said that he did not want to interfere in the specific management of the monster, and all matters were decided by Wu Yong and the management.

If you can't even handle the B round, how can you get to the day of IOP?

Hearing what he said, some people were disappointed, while others were relieved.

"Then let's continue to discuss whether the plan to adjust the company that Mr. Wu said just now is feasible."

Slow down, move steadily and at the same time expand popularity in an operational way.

"I don't know if you've heard of pop-up mobs..." Bai Fan wanted to hold a pop-up event in the core consumption area of ​​the city where the products covered.

At that time, it will complement each other with the monster charging treasure, which will cause a sensation in public opinion, and then promote the popularity and influence of the monster.

The flash mob that appeared in 2000 has now gained wide spread and recognition in Europe and the United States.

But in China, no one has held a large-scale flash mob event that has attracted attention.

If you can be the first person to eat crabs, it will definitely attract a wave of attention.

"I propose to deepen cooperation with Feixun, reach strategic cooperation terms, and conduct product interaction."

Use Feixun to log in and scan the monster mobile charging treasure, only 1 yuan for the first hour.

Such activities can effectively attract Feixun's own traffic users and guide customers to consume as necessary.

"Do you want to advertise in variety shows?" Ma Wei also put forward his own opinion. He believes that variety shows have a wider audience.

"The influence of Hallyu is increasing day by day, maybe we can cooperate with idol groups and ask them to be spokespersons."

Everyone expressed their opinions and threw out all their thoughts for discussion.

At the same time, the operation plan that Xiao Yuan made before was also put on the table to join the discussion.

How to connect the activities in series to form a coherent publicity effect and expand the influence and duration of the publicity.

Today, there are new changes every day.

Fresh things come out from time to time, attracting people's attention and attention.

Consumers have become more and more fickle, and they will abandon their use and switch to new loves if they don't like it.

This has caused countless companies to scratch their heads, especially those that focus on women's products.

Originally, a woman's heart is fickle.

Now it’s almost an idea every second. What I liked one second may be thrown into the trash can the next second.

Monster's products, of course, are not aimed at women.

But I have to admit that the usage rate of female customers is significantly more frequent than that of men.

Women will pay for their looks.

Men, on the other hand, are more inclined to consume just when they need it.

Judging from the data compiled by the backstage of Monster, the usage frequency of female consumers is 6 percentage points higher than that of male consumers.

This also proves that the monster's judgment is correct.

Their main customer group is still dominated by women.

How can we ensure that these female customers will not change their minds and fall into the embrace of 'other' people.

It is a big problem that monsters urgently need to solve!
Strengthen publicity, brand recognition, trendy gameplay, attractiveness and freshness that is not repeated.

"Affordability is also one aspect, and the positioning of the male group and the product itself cannot be ignored."

Play for fun, make trouble for trouble, don't forget the original positioning and essence of the product.

Those who just need the user group are often the most loyal.

"The flash mob mentioned by Bai Fan just now, I think it is very interesting, the spread and awareness of this sport is very high abroad."

"We can promote it first, and then seize the first time to carry out a linked flash mob event."

As the proponent, Bai Fan immediately understood what he meant: "You mean, all cities are going to do it at the same time?"

Wu Yong nodded and said, "Yes, only in this way can enough public opinion be generated."

"After the event is over, we can hold flash mobs of various things one after another to heat up the sport."

"At that time, the first monster to launch the event will be introduced, and more traffic and attention will be attracted."

"What about other plans?" Guo Cheng asked, he must be responsible for these matters.

He has to figure out the thinking direction of the management before he can effectively turn his ideas into practical actions.

"We will hold a meeting to discuss the rest. At present, the first event has been decided, and that is it."

(End of this chapter)