I asked you to make a propaganda film, why did you all come to join the army?

Chapter 303 Father-in-Law's Lesson

Naturally, it is impossible for Li Changan to just accompany Mu Xi in one day, and he still has a lot of people to see.

Although the estimated time is two to three months, if the implementation is not smooth, it will take at least half a year on the Eagle's side, and many things have to be arranged.

Li Changan from the Bullet Ant Company will no longer transfer people over there. After all, it is enough for Zhu Xin to be there, and the other two generals cannot be taken away.

What's more, the filming of "Armor Warrior" and "Legend of Sword and Fairy III" has started, and someone needs to worry about it. Even Mu Xi will help the company after he leaves. It is conceivable that the tasks of Bullet Ant Company this year are heavy.

As for the No. [-] crew, he has sent Shen Si and Wang Jingfeng out to help Mr. Chen and his propaganda department film the annual big drama promised last year - "Operation Icebreaker".

A group of people have already gone to a small mountain village in Guangzhou Province to shoot, and they are keeping it strictly confidential. After all, this drama will be shocking when the time comes.

As for the soul character, Uncle Dong is naturally there too. It is impossible for such a powerful actor to be eliminated by the times. To borrow the words of a previous netizen——Uncle Dong plays a villain, and I am worried about whether the protagonist can win.

But Li Chang'an can't get involved in this play, or even describe it too much, otherwise he's afraid that God won't let him write the script.

Although we all know that June 26th is the International Anti-Traveling Day (it just passed), but for Daxia, every day is a banning day.

As one of the occupations that sacrificed the most in peaceful times, anti-narcotics police deserve everyone's respect. Just the exposure of the arrest scene makes people feel frightened.

After all, many times, these people know the consequences of being caught, so they will desperately resist, so the scenes we see are also thrilling, almost desperate.

Anyone who has seen the screen knows this.

After all, no matter the content, the characters, or the stories behind it, big characters are very exciting things, and no one like Mr. Chen used to control this level.

Moreover, this is a remake based on a certain event. Mr. Chen and the others only have detailed information, so they have to cooperate with the shooting.

Li Chang'an didn't tell his parents, it was just a business trip, it's business, there's no need for everyone to know about it.

Save them from worrying.

But Li Changan still made a video chat with his parents every day, cared about the little sister's study, and sent tiger head gold to his sister's little daughter.

Then he went to sit with Mr. Mu. After all, Mr. Mu was old, so he just left Li Changan for lunch, gave him a few words of advice, and let him go to work.

There was no rhetoric or encouragement, Mr. Mu just said: "Chang'an, I hope you can understand one thing."

Li Changan asked naturally: "Grandpa, tell me."

Old Master Mu took a sip of his tea, and then said: "He will let him be strong, and the breeze will blow the hills. Let him be violent, and the bright moon will shine on the river."

Li Changan is naturally familiar with this sentence. It is a sentence in "Yi Tian Tu Long Ji", and there are many things to be interpreted. In short, the old man just asks Li Changan to do his own thing, regardless of how powerful the other party is.

Li Chang'an naturally claimed to be taught again and again. People like the old man actually taught Li Chang'an's state of mind more. After all, Mu Dongfang can teach other things, but a person's state of mind is the root of great things.

After bidding farewell to the old man, Li Changan went to the general office of the military region. Even though Mu Dongfang was very busy, exaggeratedly speaking, he took care of the little things of several 100,000 people, but he still took some time to chat with Li Changan, which shows how much he attaches importance to Li Changan. .

After the ordinary Pu'er tea was brewed, Li Changan and Mu Dongfang sat together and drank a cup of tea. Then Mu Dongfang said slowly, "Changan, do you know what happened with Coca-Cola and Pepsi back then?"

"I don't know what kind of concept you had for domestic carbonated drinks in those days. Anyway, we still miss it very much at that time."

Li Changan was very surprised when Mu Dongfang suddenly mentioned this matter.

Then Mu Dongfang continued to narrate, and Li Changan also supplemented with what he knew:

There used to be three mysteries circulating in Great Britain that may not be solved until the extinction of human beings: the formula of Coca-Cola, the property of the queen, and where are the good men.

As an unsolved mystery recognized by the world, the mysterious cola formula in the eyes of foreigners is actually not worth mentioning in front of big summer foodies.

This kind of drink, formerly known as cough syrup, is too simple in a big country that follows the same principle of medicine and food, and pays attention to four natures and five colors.

In fact, long before Coke and Pepsi made their debut, domestically produced cola based on Chinese herbal medicine had already attracted a large number of fans.

In 1980, in the laboratory of Bashu Institute of Traditional Chinese Medicine, a bottle of brown liquid made a thin "hissing" sound after being mixed with carbonated soda water. "Tianfu Cola" on the state banquet table!
Yes, you heard it right, "Tianfu Cola."

The formula is extracted from Zhang Zhongjing's Chinese prescription, with white peony root, angelica, rehmannia root, etc. as the main ingredients. At a glance, I thought it was Laoguang herbal tea from somewhere. The taste is slightly bitter and sweet, not inferior to Coca-Cola.

Moreover, it also has the effect of protecting the liver and detoxifying, which can be regarded as the "medicinal diet" that the emperors could enjoy in ancient times.

People in Sichuan and Chongqing are famous for their delicious food. Whether they have a headache or nausea due to food accumulation, they must have a bottle of Tianfu Coke to get rid of the disease.

This unique curative effect of "curing all diseases" is comparable to the canned yellow peaches that people in the Northeast can't get better without eating.

And in Qingdao, which is rich in magical and strange beverages, domestically produced cola also carried the banner.

Laoshan Coke, which is from the same school as Baihua Snake Grass, dominated the martial arts world with its "unique flavor" as early as the 50s.

This kind of cola sounds very fairy-like, and just smelling it can make people open their seven orifices.

It is based on the mineral water in the deep granite crevices of Laoshan Mountain, plus more than ten kinds of Chinese herbal medicines such as black date, angelica, amomum, and finally, the unique craftsmanship of Chinese chefs, "fried sugar color" is incorporated into it.

Take a sip, and the carbonic acid gas rushing straight to the forehead makes people feel very happy.

These are just a few examples, and there are actually countless similar colas.

Such as Bingfeng, Arctic Ocean, Jianlibao, Zhengguanghe.
So, how did domestic soda be defeated step by step?

When PepsiCo and Coca-Cola entered the early stage of the big summer, although they relied on their wealth and reputation, they failed to really shake the status of domestic cola.

However, the sense of crisis brought by foreign cola made these domestic cola players entrenched in one side mistakenly transfer the sense of crisis to their own heads, thus starting the route of internal fighting.

Let the domestic colas who "can't beat foreign cola, and can't beat you" raise the battle flag of ten ambushes.

Domestic cokes who want to go out of the province and seize the foreign market as soon as possible, all choose to build factories in other places.

Tianfu Coke, which took the lead in taking this step, opened its branch factory from the island to the Huangpu River, and even the new province where free shipping is not available.

With Wahaha AD calcium milk, Wahaha, which has established a market in the third and fourth tiers and even county towns, also wants to take the route of encircling the cities from the countryside and use its own dealer network to beat competitors.

Some counterfeit brands who took the opportunity to make quick money even copied each other, directly suppressing the quality to the lowest level, and bringing innocent brands to suffer together.

There is a very important factor in this. In terms of productivity, old soda can reach up to [-] bottles an hour, but Pepsi and Coke, which have adopted advanced concentrate canning technology, have four times the output of domestic products.

In terms of preservation, it is difficult for domestic soda to spread, so the concentrate technology and canning machine in the hands of foreigners have become a favorite.

And Coke Pepsi is also envious of the domestic soda channels and its ability to distribute goods offline.

So, hit it off.

Then the following things are known:

PepsiCo and Coca-Cola, which took advantage of the vacancy, successively annexed cola brands around the world through joint ventures.

The locals thought that with the backing of capital, they could borrow domestically produced Coke to lay eggs, but they didn't expect to make a wrong calculation this time. After the joint venture, waiting for them to hide and die.

In this capital struggle with tigers for skins, all domestically produced Cokes were almost wiped out.

This cross-border marriage that was wrongly paid was called "two joys flooding seven armies" by later generations.

After the story was finished, Li Changan listened thoughtfully, as if he understood what his father-in-law meant.

It seems to be just a cola and soda, but behind it is a domestic soda that has been suppressed so far that it can't hold its head up.

Although in recent years, there have been domestic cokes trying to make a comeback with sentimentality, but Liu Guang is easy to throw people away. Facing the situation of foreign cola in which the world is divided into half, it is ultimately futile.

There used to be domestically produced cola in various places with hundreds of cities and flavors, but now there are only a dozen or so remaining companies guarding the frontier.

Have to say, it's a tragedy.

But you can’t do anything about it. This is a business war. It’s almost impossible to think about it. And even if we want to support domestic soda, some of them sell for five or six yuan, or ten yuan, and people don’t know how to support them.

(End of this chapter)