After returning to the countryside to farm, I brought the whole village to become rich

Chapter 330 Live Broadcast (1)

Since the chestnut sweet potato was put on the shelves, it has been widely praised, and its reputation and sales have been rising steadily. It has also brought a large wave of traffic and attention to the [Qinghe Farm Fresh] store.

Shen Qiuqiu decided to strike while the iron was hot and put Golden Passion Fruit and Splendid Yellow Peach on the shelves for sale;

Golden passion fruit: large fruit, 36 yuan/box; medium fruit, 30 yuan/box; full box of 3 catties.

Jinxiu Yellow Peach: medium-sized fruit, 25 yuan/box; full box of 5 catties.

This price is not high, even slightly lower than the market price, focusing on small profits but quick turnover;

The planting contract signed between the cooperative and the villagers is to purchase passion fruit at 7 yuan per catty. After excluding the cost, Shen Qiuqiu will make a hard-earned profit.

The Jinxiu Yellow Peach began to bear fruit in its first year, but the yield was not high, with a total of just over 9,000 kilograms. It was sold out on the first day it was put on the shelves.

Golden Passion Fruit has a high output and sufficient inventory, but its sales are not very good. On the first day, it only sold more than 2,000 orders, which is about 6,000 kilograms.

It is also a crop that millions of netizens have grown up watching, but the sales volume of passion fruit cannot be compared with that of chestnut and sweet potato. It is simply a world of difference.

In the evening, Shen Qiuqiu took time to have a small meeting with her colleagues in the company to analyze the reasons for the poor sales of passion fruit and discuss solutions;

Lu Yuqing was sitting at his work station, spinning his pen while saying, "Could it be because the publicity was not in place? After all, Sunshine Rose Grapes and Chestnut Sweet Potatoes were previously launched. We had warmed up for several days in advance and shot several videos to promote them; This time the passion fruit was put on the shelves in a bit of a hurry, and only two related short videos were posted.”

The short videos of [Shenjia Xiaoyuan] are updated every day, and they mainly focus on daily life in rural areas, such as weeding pigs, feeding pigs, chickens, picking wild vegetables, doing farm work, cooking delicious food...

Fireworks, simple meals, simple and ordinary life, warm and peaceful;

It is what people living in cities like and yearn for.

However, Shen Qiuqiu has been very busy recently and has not appeared in short videos for a long time;

The protagonists of the current short video are Grandpa Shen and Grandma Shen. The old couple often bicker and quarrel together. When they get angry, neither one pays attention to the other, but they quickly make up the next second. They are so cute;

Fans jokingly call it an elderly country love story. They all love watching this plot, and the account data is getting better and better.

Dahuang gave birth to a litter of puppies a few days ago, and Grandma Shen was extremely curious about it. She hung around Dahuang and his family all day long, serving Dahuang during the confinement period and taking care of the puppies;

Therefore, the themes of short videos these days are basically the Dahuang family; others are not shot much.

As for the video related to passion fruit, Grandpa Shen went to catch fish in the fish pond in the orchard yesterday and took a few shots by the way;

In addition, when it was put on the shelves today, I simply took a short 15-second video;

There really wasn't much publicity.

Chen Yueyi thought for a while, "Well, our publicity this time is indeed not enough, but the main problem is not that the publicity is not widespread enough, but that the product publicity is not in place.

The sales of passion fruit this time are not good. I think the problem lies in people’s popular perception of passion fruit.

After all, in most people's perception, passion fruit, like lemon, is a fruit with a relatively sour taste. It cannot be eaten directly and can only be soaked in water to drink;

This will deter many people who are afraid of eating sour foods and reduce their desire to buy. "

Customer service customer service Zhou Tingting also expressed her opinions;

"Hmm, as far as I know, passion fruit can only be used to make drinks, and basically only young people like it. Middle-aged, elderly and children don't seem to be able to accept this taste. So, passion fruit Audience groups are limited, which is also a reason that affects sales.

The reason why chestnut and sweet potato sells well is that it can be used as a staple food, as a meal replacement for weight loss, and as a snack, suitable for all ages.

In comparison, most of Passion Fruit’s audience is young people. "

Customer service Li Xiuli also said, "Yes, yes, there were a lot of people consulting us backstage today, asking if our newly launched passion fruit tastes good and whether it is sour or not. I replied that our golden passion fruit is sweet and you can just use a spoon." When I dug it in and ate it, it was 90% sweet and 10% sour. They didn’t believe me and said I was a liar.”

[Qinghe Nongxian] The store has golden passion fruit on the shelves this time. Compared with ordinary purple passion fruit, it has a higher juice content, a richer fragrance, and a higher sweetness. It is sweet but not sour. It can be used directly without adding honey. edible;

These contents are written on the details page of the golden passion fruit link, but many buyers do not click in to take a closer look.

Shen Qiuqiu nodded thoughtfully and concluded, "Well, in the final analysis, the problem is that our publicity is not in place, which leads to customers not understanding our products and misunderstanding the golden passion fruit." Lu Yuqing stopped spinning. Action, "Didn't Maitian Video launch the e-commerce live broadcast function before? People in the comment area often ask us when we will launch the live broadcast. I think this is a good opportunity. We can interact with fans through live broadcast and make them better Get to know our golden passion fruit.”

Chen Yueyi also said, "I also think we can launch a live broadcast to promote golden passion fruit. The live broadcast can display the products more intuitively and flexibly, and can also directly interact with customers, build trust, and stimulate their desire to buy."

"We thought of going together." Shen Qiuqiu smiled and then agreed, "Then it's settled, we will start the live broadcast in the orchard tomorrow afternoon."

Shen Qiuqiu thought for a moment and began to arrange her work for tomorrow, "Grandpa and I will appear on the scene, Tingting will be the assistant, Xiao Lu will be in charge of the live broadcast equipment, and the others will do their jobs."

"Okay, I'll charge the camera in a moment... Well, I also need to bring a few more spare batteries, a straw hat and sunscreen..."

Lu Yuqing took the pen and started writing on the paper, muttering in her mouth.

Chen Yueyi suggested, "It's going to be broadcast live anyway, so let's also promote chestnut and sweet potato."

"Yeah, okay." Shen Qiuqiu also agreed.

Although the sales of chestnut and sweet potatoes have been very good, the yield of sweet potatoes is high. Qinghe Village has planted a total of 300 acres this year, with a total output of nearly 60 jins. So far, only about half has been sold, and there is still 30 jins in stock. If we can take advantage of the live broadcast to sell more, that would definitely be great.

"Okay, that's all for tonight's meeting. Let's go back and rest."

After discussing the work arrangements for tomorrow, Shen Qiuqiu announced the adjournment of the meeting.

Everyone greeted each other and then left the office.

Shen Qiuqiu returned to her room on the third floor, turned on her computer to search for live broadcast strategies, and used her trumpet to visit other live broadcast rooms to observe and learn;

As for live broadcasting, she is a complete newcomer and knows nothing, so she can only improvise.

Jiang Jincheng sent a WeChat message;

[J: Have you finished the meeting? 】

[Zhizhi Taotao Qiuqiu: The opening is over, but tomorrow I will start a live broadcast to sell passion fruit. I am busy learning how to be a qualified anchor. [sigh]】

[J: Yeah, thank you for your hard work. [hug]】

After a while, Jiang Jincheng sent a document. The file name was: List of Prohibited Vocabulary in Maitian Video Live Broadcast.

[J: Remember to abide by the rules during the live broadcast. Relevant banned words and sensitive words are not allowed to appear in the live broadcast room, otherwise the live broadcast will be interrupted or banned in violation of regulations. 】

Shen Qiuqiu opened the document, and what he saw was a long list of prohibited words, so densely packed that it was dizzying.

[Zhizhi Taotao Qiuqiu:...]

[Zhizhi Taotao Qiuqiu: Why is natural a banned word? 】

[J: This is an extreme word, an absolute term, and violates advertising laws. 】

[Zhizhi Taotao Qiuqiu: [The little kitten is speechless.jpg]]

[Zhizhi Taotao Qiuqiu: I went to recite forbidden words, goodbye. [Smile]】

(End of this chapter)