Urban Monopoly System

Chapter 50 Ground Push Strategic Planning!

For the past week, Mo Yu has completely let go of Qingyuan Internet Cafe and Today Hotel except for the first two days to check and stare at them, and found nothing abnormal.

It's just an explanation, let the employees pay attention to the status of the competitors, and report to him in time if there is any disturbance.

In the next few days, Mo Yu was not idle either, and devoted himself to researching and promoting the team's affairs.

Aiming at this top priority, Mo Yu came up with a seemingly perfect strategy.

Moreover, he has considered quite a long-term!

What you need to know is that the local push team is just a product of the times, and it is indeed very important at the moment, but as the network becomes more and more developed, and people become more and more familiar with the Internet, sooner or later this heavy model of local push will become a reality. to be eliminated.

Not to say that there is no one at all, but the number of people will definitely be greatly reduced.

Based on this understanding, Mo Yu made a complete route for the long-term development of the ground push team.

First of all, the early task of the local push team must be to sweep the streets, publicize, and contact as many merchants as possible.

This is the foundation of early group buying and local life, and also the original intention of Mo Yu to build a local promotion team.

After waiting for a certain period of time, in addition to reserving some personnel, the local promotion team will undergo a large-scale transformation.

The direction of transformation is to do distribution!
Turn these people into takeaway riders!

The takeaway market is quite broad, and it requires millions of delivery personnel, no matter how many people pass by, they can all eat it.

And this kind of ground pusher turned into a rider has a natural advantage, that is, familiarity with the terrain!

Years of running businesses and sweeping streets, their familiarity with the terrain is definitely beyond ordinary people.

With this advantage, such people are simply the best candidates for riders.

And the takeout happens to be one of the product matrix of Mo Yu's plan!

At that time, the two can be a perfect fit.

Don't be too cool.

This is Mo Yu's long-term plan for the ground push team.

Of course, the decision to switch to the delivery rider or not is in the hands of the employees themselves, and Mo Yu will not force it, he just makes an overall plan from a strategic height.

Or wait until thousands of local pushers are recruited later, and then all of them will be laid off?

It's not impossible, it's just not necessary.

On the one hand, this group of people has grown up with the company. If the company can gain a firm foothold in the market, it must be inseparable from these people.

In the final analysis, these people have meritorious service.

In this case, direct large-scale layoffs are a bit like crossing the river and tearing down the bridge, which will deal a blow to the company's overall image.

Although it is possible to suppress public opinion, suppress the rhythm, and do this quietly, this is not Mo Yu's character.

On the other hand, this group of people is not completely worthless, and there is a suitable direction for transformation, so why not do it.

After completing this long-term development plan, Mo Yu also set up a complete organizational structure and promotion route for the ground push team.

The most common ones are market promoters, and if they go up, they will be the person in charge of the region.

Regions are roughly divided according to the iterations of provinces, cities, districts, streets, and business districts.

And set a series of promotion standards for it, which are mostly based on ability, performance, etc. to promote and promote.

Finally, there is the most important part of compensation.

After hesitating and thinking over and over again, Mo Yu finalized the salary calculation method for ground pushers: reverse deduction method!
The buckle method is the most commonly used method in sales-oriented companies.

Different from the traditional superposition method, the superposition method is in the form of basic salary + performance + bonus + dividend.

The algorithm rule is A+B+C+D=E.

The reverse method is exactly the opposite.

is EDCB=A.

Mo Yu is going to clearly pay 1 yuan to the promoters.

Then formulate basic salary (accounting for 20%), monthly performance (50%), and business goals (that is, how many merchants will be recruited) (30%).

At the end of the month, calculate the achievement of each employee, and if it is completed, then send [-] directly.

If it is not completed, use [-] to directly subtract one item at a time.

It sounds almost the same as the superposition method, but from the perspective of salaried employees, this reverse deduction method is more likely to have an incentive effect.

Because from the beginning of the reverse deduction method, they can know that they can have 1 yuan, and in order to get the full salary, they will definitely work hard to complete various task indicators. This is the choice most people will make.

And what Mo Yu wants is this effect,

It is not difficult technically to push people from the ground, but it requires a lot of hard work, and you must be willing to spend a lot of time on this matter and run around the market!
Mo Yu was naturally happy to see all the employees filled up.

After planning these items in detail, Mo Yu made a market division for the whole city of Sansha.

In total, in the four directions of east, west, north, south, he drew 316 areas.

Based on this market division, Mo Yu plans to recruit a local push team of about 60 people at the beginning, spread out in four points, east, west, south, north, and arrange 15 people in each point to promote the market at the same time.

Of course, this number may not be enough. He wants to use this method to test the water first to see the effect and progress.

If the effect is really good, but the staff is not enough, you can expand the enrollment at any time.

In addition to these, Mo Yu also formulated requirements for the specific work of local promotion, and at the same time, Mo Yu also finalized two plans for merchants to settle in.

One is the general settlement agreement.

The other is an exclusive settlement agreement.

Obviously, in today's group buying market, people are still in the groping stage, but Mo Yu has accurately found the entry point and focus.

Not only does he know the role of the ground push team, but he also knows how to gain a real foothold in the group buying market!

That is the exclusive settlement agreement!
For a company engaged in local life and group buying, it is no exaggeration to say that as long as there are enough exclusive high-quality merchants in hand, it will be invincible in the group buying market!

This is beyond doubt!
What others don't have, but he has. Every exclusive merchant resource can bring a lot of accurate users to the platform!

Adding up, it will be a huge number!

From this we can imagine the importance of this piece!
This is also one of the fundamental reasons why Mo Yu still dared to do group buying a step too late!

Because the assets in his hands are exclusive resources one by one!The kind that cannot be snatched away by others!

And with more and more assets in his hands, it is almost predictable that the number of users on his platform will continue to increase!
Based on this, it is no exaggeration to say that as long as Mo Yu is given enough time to promote the progress of the Monopoly system, even if he enters the field of local life a few years later, even if the overall situation of the market has been determined, he can still have Certain odds!

The longer, the better for him!
As long as he gets enough assets from the Monopoly system, everything is possible!
(End of this chapter)