Urban Monopoly System

Chapter 58 Mo Yu's Strategic Vision!
I learned from Ma Xiangli that the turnover of the hot pot restaurant was as high as 552000 last month!
On average, the daily passenger flow is 230+, the per capita consumption is 80 yuan, and the daily turnover is 18400 yuan!
Compared with hot pot restaurants, this per capita consumption is considered to be a mid-to-high-end level. Even higher, there are many more than [-] yuan per capita, which are very common.

As for the gross profit, it is exaggerated, the comprehensive gross profit has reached 60%!

That is, a turnover of 55 yuan, and a gross profit of 33 yuan!
After deducting labor costs, water and electricity costs and other operating expenses, the monthly net profit is as high as 24 to 5!
A very high net profit!

Of the four assets currently in Mo Yu's hands, the hot pot restaurant is undoubtedly the most profitable one!
"Okay, you go and get busy first, and you probably won't be able to handle it during the peak period." Mo Yu nodded to Ma Xiangli appreciatively.

After the conversation just now, as long as Mo Yu asks questions, he can get detailed answers. Ma Xiangli can be said to know the situation of the hot pot restaurant like the back of his hand.

This store manager can be said to be genuine, at least he really puts his heart into it.

"Okay, if Mr. Mo needs anything, you can call me at any time." Ma Xiangli nodded politely, turned and left.

Immediately afterwards, Mo Yu fell into a state of contemplation.

What about the hot pot restaurant?
"In terms of attendance, it is mainly in the evening market. On most days of the month, the attendance rate is full at night, but the attendance rate in the afternoon market is relatively low, only less than 30%." Mo Yumin pursed his lips.

Therefore, the primary goal is to increase the attendance rate of the afternoon market
"But there is a problem. According to the population of the surrounding area, the daily traffic is more than 200, almost reaching an upper limit!" Mo Yu analyzed seriously.

Especially these groups of students are mostly, it is doomed that these people will come to consume one after another every month, and if they can come to eat once or twice, it is already regarded as the best.

"Reducing the price is a way to increase the consumption frequency of the user group and increase the traffic of hot pot restaurants, but... there is a big problem!"

Mo Yu thought for a moment.

There is no doubt that the price cuts in fruit shops and hot pot restaurants will definitely be tempting to those students and have a great effect.

But there is a very real problem, that is - the living expenses of these students are limited!
If you are cash-strapped, no matter how much you lower the price, even if they are really tempted, their monthly purchasing power will be there!

Buy more fruits, then the hot pot restaurant will not be able to eat a few times!

If you eat hot pot a few times, you may be reluctant to buy the fruit!
Because students only have so little money in their hands every month!
This is something that cannot be changed!
"I didn't expect that there would be a competitive relationship between my assets and assets." Mo Yu laughed.

Moreover, there are many other shops on this street. If students drink milk tea and eat snacks, the money will be even less!

This question caught Mo Yu's attention.

There are only a few assets now. You must know that the level 1 map of the Monopoly system is all on Longpan Road, so there will be 16 assets in the future.
At that time, all the prices will be reduced, and the discounts will be full, which will be full of temptation, but the customer base is still limited!

Over time, this can become a big problem!

"If there are only one or two assets, it is reasonable to reduce the price to attract students. But if there are too many assets, these students alone can't support them! There will be a clear upper limit for gold coins! It can't be improved!"

Mo Yu was silent, and after careful consideration, he soon had a general direction.

Find a way to increase the flow of people on Longpan Road!

You can't just rely on those students to support the market!

Although the flow of people is not small, its contribution has an upper limit!

There are many students in liberal arts colleges, but their spending power is limited!
"We must find a way to increase the overall flow of Longpan Road!"

"Suck all the people around here!"

"Make Longpan Road the busiest and most famous street and business district within a few kilometers!"

"Use tens of thousands of surrounding residents to support the flow of assets and people!"

"Only in this way can we support the follow-up long-term development, and support the more than ten assets that will be obtained later!"

Mo Yu set the general direction.

His strategic vision has improved unconsciously, not limited to a single store, but looking further afield!
"When the people around mention shopping, they must immediately think of Longpan Road." Mo Yu pursed his lips and began to think about specific plans.

First of all, it can be made clear that a combined publicity must be carried out!

The publicity of a single store attracts a specific target group, while the combined publicity can increase more and different user groups, thereby producing greater effects!

That is to say, the Qingyuan Internet Cafe, Today Hotel, Bingo Fun, and Ruanniu Hot Pot Restaurant are bundled together!
At the same time, joint publicity can also save a lot of publicity costs, all in one step!
An open wholesale price of bingo is very attractive, combined with multiple shops with the same low price and high quality, the stimulating effect will be even better, and it can better attract some interested people to visit!
For example, who would want to run a kilometer or two just to buy some fruit?

Even if it is very cheap, the round-trip expenses and time cost are almost worth the discount!It's better to find a fruit shop in front of the house to buy it!Simple and easy!
However, if you can buy some cheap fruits and eat an affordable hot pot meal here, it will give people a different feeling!

"It's a pity that the assets are a little less. If there are more assets in different fields, the attraction will be stronger." Mo Yu pursed his lips:
"But it's okay, let's take this step first, and then we can add a little new traffic! When there are more and more assets, the attraction in this aspect will naturally become stronger and stronger!"

Mo Yu made up his mind.

This is a necessary move, not only for the present, but also for the long-term development in the future!

As long as Longpanlong can really make a name for himself and become the busiest street around, then this place will provide him with a steady stream of gold coins in the future!
After finalizing this strategic direction, Mo Yu turned around and thought about the specific measures for the hot pot restaurant.

"For hot pot restaurants, there is no price adjustment. There are too many dishes, and it will be a bit troublesome to reduce the price of each item! The degree of stimulation to customers is not too high!"

But the price reduction must still be a price reduction, but instead of this form, change to a simpler and more trouble-free way-discount!
"Also, the hot pot industry has a big problem."

“Meal time is generally very long!”

"It usually takes an hour to start! Or even longer!"

For others, this is nothing, and not many people will care.

But for Mo Yu, this is a huge problem!
The longer the meal time, the lower the turnover rate will be!There are many who are unwilling to wait, and will just turn around and leave!

And if it's just the price reduction of dishes, it doesn't fundamentally solve the problem of long dining time!

Therefore, it is necessary to think of a perfect solution that not only solves the long meal time, but also reflects the economic benefits.
Mo Yu pondered for a moment, his eyes lit up: "Yes."

ps: Thanks to 'Dark Wind 1988' for rewarding 500 coins!
(End of this chapter)