The origin of the star lotus world
Chapter 2043
Chapter 2043 Text
Chapter 1979
The author continued to slowly describe his simple life in the mortal world some time ago. I remember that day was at the end of August, and we arrived at the restaurant at noon.
I went to that restaurant again in mid-August this year, less often than last year, but I went to other restaurants more often. Last year, I ordered two dishes, added salt and pepper duck racks, and bought four duck racks to take away, which cost a total of 110 to 20 yuan. This year, my spending at that restaurant has dropped to around 100 yuan, or 80 or 90 yuan. I have to spare some money to go to the market for breakfast and buy fruit. If I can save a few dozen yuan, I can go to the market once, which is also the minimum spending.
When I arrived at the restaurant that day, I saw that two-thirds of the restaurant's first-floor lobby was already occupied. The previous few times I came, the restaurant's lobby had become a little deserted, with fewer customers than before. This time, however, the business was surprisingly good. That day was not a holiday, and on weekdays, there were not so many customers. After sitting down, there were already customers on both sides. The customers on the left were discussing ordering, and the customers on the right were waiting for the dishes to be served and talking. The waitress came over to wait, and I looked through the restaurant's menu and knew that the restaurant had added a batch of dishes, but the prices were not too low. Cold dishes cost more than 30 yuan, and even a bowl of cold noodles cost more than 20 yuan. Some stewed beans and similar dishes cost 50 or 60 yuan, or even higher prices, and there was a dish that cost 100 or 200 yuan. I asked if there were any special dishes? That day was a member's day, and I had some salted vegetables and braised pork before, and I was given a discount of 20 yuan as a member discount. The waitress said there were no member activities, but there might be some in the future. I didn't order the roasted pepper beef and spicy lung slices, which I had a little too much of before. Instead, I ordered the Beijing-style shredded pork with sauce, which I thought was a little more. I also ordered the salt and pepper duck rack, and asked for a dessert. I specifically asked for it to be cold, not at room temperature, because although it was the end of August, it was still quite hot in the area, and the autumn heat was still there, with the highest temperature around 30 degrees. I asked why there were so many customers that day? The dining seats were almost full. Was it because of the store anniversary event, and many customers recharged 2,000 yuan, so there were so many customers? The waitress said that on the one hand, it was because of the anniversary recharge event, and on the other hand, it was because school was about to start, so there were quite a lot of customers on those days. After finishing the meal, I went to buy three duck racks, sometimes two. The total amount of duck racks I ate this year was less than last year. I went to that restaurant mainly to eat the salt and pepper duck racks and buy duck racks. I couldn't afford the lychee wood roast duck that cost almost 200 yuan, so I could only eat some of the remaining roast duck skin this way. When I was dining that day, I asked the waitress to ask the chef not to burn the duck rack, but the salt and pepper duck rack that came up was not only a little burnt, but also cold. It was really strange. I had already asked for it, but the effect was counterproductive. After dinner, I went to the cashier to pay the bill, and then went to the roast duck room. When I packed the duck rack, I deliberately opened the salt and pepper duck rack I took away, saying that it had a strong burnt smell and was not cooked well. The female chef also said that it was a bit over-fried, but the female supervisor didn't say anything. She thought it was up to you to come or not, don't find fault with it, it's burnt, that's it, the chef is very busy, and there's nothing I can do if it's not cooked well. No one paid attention, and I could only talk to myself and say whether the salt and pepper duck rack was served wrong? Send it cold, it's usually hot. I think if the customer doesn't say anything, it can still be made normally. If he says something, not only will it be over-fried and fried hard, but it will also have to be cooled thoroughly before serving. This is a silent resistance. How can there be so many demands? Anyway, there are countless customers who spend more money, and they don't care about losing a customer who doesn't spend less.
In mid-August, I went to that restaurant for a meal. I saw a sign on the table advertising a member day event, so I ordered salted pork with braised vegetables for about 40 yuan. The original price was 60 yuan, which was comparable to the price of dishes in a four-star hotel restaurant. The portion of salted pork with braised vegetables was okay, but the pig was too fat, and the fat was thick, so it was a bit greasy. When checking out, the female cashier told me that there was a recharge event for the anniversary celebration. If you recharge 2,000 yuan, you will get two sets of lychee wood roast duck, two large plates of chicken, two steamed sea bass, coupons and beer, which is equivalent to getting those foods for free. The recharge event seems okay, but when the author is alone at home, although he has plenty of time and freedom to do things, his monthly living expenses are very limited. He has to spend his monthly money on the braised pork elbows and some stir-fried cold dishes at the Northern Restaurant, and he also has to eat at the 100-yuan buffet restaurant. I always have to buy fruit in the summer. When I am at home, I always go to the market to eat breakfast and buy buns to take away. Since the living expenses are really limited, I can't spare any money, so I go to the hotel restaurant to eat. Every time I go to the market to eat breakfast and buy fruit, the price is no less than 30 or 40 yuan. Sometimes I buy a roast chicken or beer roast duck, and the total price is 60 or 70 yuan, or even more. With such a price, I can go to a northern restaurant to order a braised pork elbow with rice, a large plate of cold dishes or ginger preserved eggs. The fruits I buy in the market are peaches, bananas, dragon fruits, grapes, mangoes, etc., and the price is 3 to 5 yuan per catty. For example, cherries and blueberries, which cost 15 or 20 yuan per catty, can only be bought by others. Because I have to control the budget, I have to buy fruits at ordinary prices. Anyway, they are nutritious and can fill me up. After returning home, I saw the graphic promotion of the official account of the roast duck restaurant. At that time, the anniversary event was to recharge 2,000 yuan and give away items worth more than 1,000 yuan, which were those dishes, as well as coupons for full-amount discounts and some beer. The strength of the event was not bad, and the total price of those dishes was quite high. The recharge event of the restaurant's anniversary last year was to give away enamel pots and some coupons. I don't know how it will be next year, because I will continue to dine there, so I can see in the future. The restaurant doesn't care whether customers with limited spending power go there or not, but the dining environment is okay, and the service attitude of the waiters is standard, which also has advantages. Most of the waiters in that restaurant will patiently wait for customers to order and take the initiative to help pack the remaining meals. This is a good training that allows employees to have a correct service attitude. Unlike some small restaurants, the service is not good. When ordering, they are indifferent and will not help pack the meals. Customers can only do it themselves. Relatively speaking, the level of customers who dine at that restaurant is not low. They spend 300-500 yuan per meal, and 1,000-2,000 yuan for dining in a private room. This level of consumption may be higher than the consumption of some hotels and restaurants. It is already the most expensive restaurant among the dozens of restaurants on the restaurant street. The consumption level is clearly displayed. There are not many chain stores of that restaurant brand. They rely on that restaurant to make a lot of money. It can become the longest-running store on the suburban restaurant street. It is obviously capable. There are a lot of residential communities nearby, and the customer base is sufficient. This year, I didn’t see the phenomenon of queuing to recharge during the anniversary celebration of that restaurant, but I estimate that the total number of customers who recharged will not be small.
In the past few months, the author has always walked to the restaurant not far from home, just to see that some dishes are more affordable. A raw pork elbow costs thirty or forty yuan, but the restaurant's special price of pork elbow in sauce is only forty-eight yuan, which is really worth it. The front and back legs of pork in the supermarket are already around twenty yuan, and the price of fresh pork elbow is about the same. Sometimes, there are things on the table in that restaurant, and there are cardboard boxes piled near the table. The dining environment is very ordinary, not much different from the level of the pot-baked pork restaurant that closed last year, and the level of the diners is also lower. In fact, the consumption of that restaurant is not cheap. I have seen many times that some people have a party and pay seven or eight hundred yuan. This price is enough to go to a restaurant with a better dining environment. The restaurant does not even have a private room. There is a second floor, but it is not used much. Sometimes, the lights on the second floor are not turned on. Only when there are many customers and there is no room on the first floor, the second floor is used. For example, boiled meat in that restaurant costs more than 40 yuan, while the king boiled meat in the roast duck restaurant is only a few yuan more expensive. There are also moderately priced dishes in big restaurants. The braised pork slices in that restaurant cost 46 yuan, while the same dish in the spring pancake restaurant costs 58 yuan, which is more expensive, but the amount of food can be one-third or more, so you have to look at it comprehensively. You can't mistakenly think that the lower the grade of the store, the cheaper the consumption will be. You have to take a look and there will be a comparison. When the author goes to a northern restaurant to order food, he will try to choose affordable dishes. For example, if he sees that the amount of pot-wrapped pork is small, he will not order it, and order affordable dishes. It is a wise arrangement (because the budget is limited, the master of saving money is still very good at saving money).
A few days ago, I watched a video on the Internet that said that in order to take care of the consumer group, the brand of fast food restaurant still has certain advantages in the competition with some local fast food restaurants, retains a large consumer group, and once again launched preferential price activities for some products. It also wants to achieve the amazing achievement of 10,000 stores, so that the coverage is wider, and even some cities and towns have fast food restaurants of that brand. Some of the products in some fast food restaurants are priced high, but some products will have preferential activities from time to time, and the prices are not bad. They may be comparable to the prices of some small stores, and even the prices of some small black stores are relatively higher. You really have to compare the prices. Don't underestimate some small stores. The storefronts are very small, and the business area may be ten square meters, or even less. However, the price of fried small yellow croaker in the store, if compared with the same amount, can be higher than the price of many restaurants. The price of braised beef can be 100 yuan per catty, which is more expensive than the prices in large supermarkets and markets. Pickles are dozens of yuan per catty. Low-end stores have high-end prices.
If the product quality is very good, there may be repeat customers. If the price is just too high, thinking that the more expensive the common product, the more people will buy it, then it will deviate from the consumption standards of ordinary people, and such a store will hardly last long. Consumers will choose the best, and there must be a reason for the store to exist and operate for a long time.You'll Also Like
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