Chapter 231 Those who are favored are confident (seeking monthly ticket)
An hour later, in the old local cafe, Fang Dazhuang and Zhou Xinran were already sitting opposite to Zhou Yi.

It’s still the classic coffee, it’s still the classic aged vinegar, with a little added, it’s fun to drink in a big way.

Up to now, Zhou Yi and the three of them are already regular customers of the cafe, and even the table in the corner where they often sit will be reserved for them.

About today's matter, Zhou Yi didn't know what to say, so he just "asked" Fang Dazhuang, but Fang Dazhuang said directly, seeing you at the old place, then this is a must.

After sitting down and drinking coffee, Zhou Yi said: "Fang Dazhuang, what you said before, is this a matter of big data? I don't think this platform should be so stupid, right?"

Fang Dazhuang smiled and said, "Whether it is really big data killing familiarity or not, I can't be completely sure now, I can only say that from your description, it should be big data killing familiarity. "

"Speaking of which, we have been talking about big data killing familiarity for two years, but unfortunately, there are no relevant cases so far."

"No? Fang Dazhuang, I have heard of this word a few years ago. In 18, it was the most popular word on the Internet. It seems to be called the first year of big data killing familiarity. How did it get there? Now there is no court case.”

Of course Zhou Yi knew this word before.

To be precise, in the past few years, big data was a hot word. No matter who opened or closed their mouths, it was big data. It seemed that big data could solve all problems.

But Zhou Yi didn't feel like he had a cold at that time, and now he doesn't even feel like a cold.

As soon as the various APPs on the mobile phone are opened, there are various consent terms and various privacy terms. If you do not agree, you cannot use them directly.

And click OK, then naturally, your various information will be collected, and then there will be corresponding algorithms to calculate, analyze your consumption patterns, consumption behavior habits, etc.

Putting this kind of behavior in the market seems to be no problem, right?

If you use our APP, you have to agree to our request, otherwise, don't use it.

It's really okay to say it, but what people hate is not big data, but "killing familiarity"!
"From a long time ago, when the word "buy and sell" came into being, there were two ways to do business, bullying and killing familiar people. Until today, these two methods are still used by many people. They are very classic, very classic!"

"Bullying students is bullying that you don't know the situation. Killing acquaintances is to engage in acquaintance mode, and make more money from you through acquaintances."

"Our country is a society of acquaintances. Taking advantage of the trust between acquaintances to carry out fraudulent transactions is the simplest way to kill acquaintances. Of course, the most classic way to kill acquaintances is naturally pyramid schemes."

"In addition, the sales promotion in the past few years, and the WeChat business in the circle of friends in the past two years, these are high-incidence areas for killing familiarity."

Fang Daxiang's talk came again, and Zhou Yi quickly turned on the action camera. Fang Daxiang's words can be made into videos, and the playback volume has always remained high.

Regarding Zhou Yi's behavior, Fang Dazhuang just smiled, and continued: "So, everything is the same, those Internet companies, you say they are high-tech companies, they seem to be high-tech companies."

"The Internet, it was fashionable many years ago."

"But you want to say that they are really playing with high technology? That's not necessarily the case. The methods passed down from the ancestors have been used to the extreme. They use the information advantage to kill familiarity. In fact, the essence is the same."

"If you want to talk about the difference, you can only say that the familiarity here is the unilateral familiarity of the Internet platform with the users!"

Fang Dazhuang spoke in great detail, while Zhou Yi and Zhou Xinran listened carefully.

Anyway, judging from the current situation, Fang Dazhuang's research on big data is definitely not a day or two.

According to Fang Dazhuang, in fact, the earliest big data killing in the normal sense was not in China, but the e-commerce giant Amazon on Laomi's side.

He used to dynamically price the discs he sold. By analyzing various personal data, if you are a new user or a user with weak desire to buy, then the price will be lower.

And if you are an old user, or a user with a strong desire to buy, then the price will be higher.

Then it was sprayed without accident, so I had to cancel it quickly, but the method was learned.

Today, algorithms are far more powerful than they were 20 years ago.

It can even be said directly that you yourself are not as good as algorithms, and you are not as good as big data to understand you!

"Don't you think it's scary? Big data killing familiarity is aimed at many, old users, active users, member users, and users who use more expensive operating devices."

"So, using an expensive mobile phone will also be targeted!"

"Speaking of Zhou Yi, your case is the same as the case that can be found so far in the case of No. 1 who has exposed big data to kill familiarity. They all learned about the current room rate from the hotel after they moved in, and then found out that the platform Charge yourself more."

Speaking of this, Fang Dazhuang smiled again: "Really, I can't say the same, I can only say exactly the same."

"The brother used his mobile phone to book a hotel for 380 yuan a day. He learned from the hotel that it was the off-season for tourism at that time, and the hotel price was 380 yuan. Then he used his friend's mobile phone to search for a hotel room. Search, it’s [-] yuan.”

"So you can actually change your phone, or ask your friends to do a search to see how much that hotel room costs."

What the hell, there is really a precedent for this matter?

Zhou Yi gritted his teeth and looked at Zhou Xinran: "Zhou Cai... Xinran, then I'll use your phone."

Goddess Zhou on the opposite side raised her head and said indifferently, "Don't use mine, I'm a Black Diamond member."

Dude, how much did this cost...

Then, the two looked at each other, and then looked at Fang Daxiang in unison.

Square shape: "( ̄△ ̄;)"

"Then use mine..."

Fang Dazhuang took out his mobile phone, opened the same APP, and began to search for the Lihua Hotel where Zhou Yi had stayed before, and soon it was displayed.

240 seven yuan, exactly the same as the quotation given by the hotel at that time.

Then I used my mobile phone to search, and the price was still more than 300 yuan, but it was slightly less, and it became 340 yuan.

"Mist Grass, this damsel played the role clearly, right, doesn't this treat me as a human being?"

As a result, just after scolding, Zhou Xinran who was next to him turned over the screen of the phone, and a bright number was displayed on it, four hundred yuan.

It's just that it can be discounted, and the discount is 320 yuan.

Immediately, Zhou was in a much better mood.

"Okay, now it can be proved that there is indeed a big data murder. Now you can use this evidence to go to their customer service, and the reply from the brother at that time was that it might be a problem with the phone's cache..."

"Then, they immediately refunded the room fee for the day."

Hearing this, Zhou Yi looked at Fang Dazhuang and said, "Fang Dazhuang, what do you think I should do now, sue?"

A rare trace of hesitation appeared on Fang Dazhuang's face: "Remember what I just told you, there is no legal precedent on the killing of big data?"

"Actually, there were two cases, but they both lost, because of what, room prices, takeaway prices, delivery prices, etc., according to the platform, there are fluctuations."

"Then the question is, how do you prove that the delivery fee in the takeaway you ordered, the hotel you booked is based on big data? Is it just that it does not match the actual price of the hotel?"

"Or is it because the price found on my mobile phone is low?"

"The evidence is not enough."

"And Zhou Yi, the problem in big data killing is not only killing people, but also excessive collection of personal information, unfair competition, and even monopolistic behaviors such as abusing market dominance..."

Zhou Yi fell into deep thought. He never knew in the past that there would be so many twists and turns in big data killing.

Fang Dazhuang's sentence, you may not know yourself as well as big data, which sounds scary.

"Okay, just chatting casually today, it's getting late, let's go back first, you can chat with the other party's customer service first, and see if they will refund your room fee."

Fang Dazhuang didn't say much, not even how to obtain evidence.

Zhou Yi didn't ask either.

After walking out of the cafe, the three of them said their goodbyes. Zhou Yi returned home all the way, and then dialed the customer service number again.

"Oh yes, I was the one who contacted you this morning, Lihua Hotel 603, phone number 9527, last name Zhou, yes, you said in the morning that the price adjustment was based on the shortage of rooms."

"Well, today I used my friend's mobile phone to search for that hotel, and the displayed price was the same as the actual price of the hotel. I searched with my mobile phone, and it was still the previous price. What do you say?"

The customer service on the opposite side hurriedly said: "Just wait a moment, I need to ask our colleagues."

There was no sound on the phone, and about a few minutes later, the customer service said again: "Hi sir, are you still there? I just asked our colleagues. It may be that there is a problem with the system, or your mobile phone cache has not been cleared. The displayed price is still yesterday's price..."

"As for yesterday's price, after our investigation just now, we found that it is indeed the reason of our system, so now we can give you a 30 yuan cash red envelope, which can be used when consuming any product on the platform."

"Do you think it is acceptable? Please understand this."

It's something similar to coupons, which is now the case on all major platforms.

If there is a complaint or a problem occurs, under normal circumstances, it is not mentioned that compensation is paid, but a coupon is given.

This coupon is not real cash, you can only use it on other platforms.

What does that mean, you can use this cash red envelope only if you spend again.

In any case, the platform will not lose money.

"I don't accept it. I still made the request in the morning. You have already constituted a consumption fraud, so I think it should be refunded for one and compensated for three, not just a cash red envelope."

Because of the previous travel, Zhou has now agreed to refund one and pay three.

Although he doesn't know if it can be applied.

"I'm sorry sir, there is really no way to make such a compensation, and we can't do anything about system problems, so please understand."

"I can't understand, so you really don't pay, right? Then don't call, you waste the phone bill, you know? If you can't solve it, then I will find someone who can solve the problem, the Consumers Association, the Market Supervision Bureau, the court, There is always a solution."

"Sir, don't be emotional. We must negotiate to resolve this. There is really no way to refund one and pay three. You see..."

"Okay, that's it!"

After speaking, Zhou Yi didn't bother to listen to what the other party had to say, so he hung up the phone directly.

You don’t pay anything, you can’t do everything, and then let you understand at every turn, so when will you big companies understand our users?
In a certain office building in Shanghai, a bunch of customer service staff are constantly answering and calling.

It’s still the same situation as before, customer service, if you can outsource it, try to outsource it as much as you can, otherwise it’s really terrible to raise a bunch of customer service by yourself.

The customer service Bai Xiaoying was stunned for a moment listening to the blind tone on the phone, but she soon returned to normal.

This is another thorny customer, but it doesn't matter, what their customer service does is to deal with these thorny customers.

Simple requests can be resolved quickly, and it is possible to promote them, but complex requests will depend on fate.

Slowing down a bit, the colleague next door came over and said, "Hey Xiaobai, have you resolved your complaint?"

Bai Xiaoying shook her head and said, "No, I said I would refund one and compensate three, so how is that possible, and now I am going to complain, to sue..."

After finishing speaking, the two customer service staff laughed together. In their line of business, they heard too many threats.

Last time, there were people who threatened to file a complaint if they didn't solve the problem.

It makes people laugh, you have a dispute with a company, what's the use of you going to sue.

As for complaints, this is a bit more reliable. Many people will really complain.

However, if the market supervision department wants to punish, there must be evidence. Many people's complaints lack key evidence.

As for other prosecutions, that is simply impossible.

At least Bai Xiaoying has worked here for a year, and she hasn't encountered any real prosecution.

The room fee is only a few dollars, even if it is really refunded and compensated, it will be less than 1000 yuan, and no one will be so stupid as to how much it costs to go to court.

However, according to the procedure, if you receive such a threat to sue and complain, you have to report it.

Soon Bai Xiaoying reported the corresponding situation, and the company has a set of processing procedures for these.

There may be higher-level customer service to communicate in the future, but Bai Xiaoying knows that it is absolutely impossible to refund one and pay three, or in other words, it is impossible for any merchant to directly agree to refund one and pay three.

You can either sue or complain, anyway, it is impossible for me to agree directly.

I will accept the court's judgment. Speaking of it, this compensation is really a drop in the bucket for such a big company.

In the room, Zhou Yi is now inexplicably irritable.

Fang Dazhuang said that it is extremely difficult to obtain evidence if such a matter is to be prosecuted.

And if you spend a lot of money, the final result may be very unsatisfactory.

So these Internet giants have nothing to fear, the customer service said all clichés, of course, she was just beating workers, and it was useless to say anything to her.

But it can also be reflected that the company's top management doesn't care about these at all.

Looking at the news again, these platforms have even jointly signed some promises, saying that they will never use big data to kill familiarity.

However, in our lives, we never look at what others say, but look at what they do!
So what should I do now?

…………

ps: All the companies involved in this book belong to the fictional world and do not involve reality, thank you.

 Thirst-quenching chapter at night, thanks to book friends 2018, book friends 2020, Chang Chang Chang Sheng, another novice, paper is fish music, big brother Fat Cat Story, jian, book friends 2019, thanks to a few brothers for their rewards
  Then some book friends from relevant practitioners felt that the previous one was not right, so I will not post a single chapter to explain it here. Let me put it this way, the book says that there is no case that won the case of big data killing, but there is actually one, only However, many experts believe that it does not belong to the big data killing. I combined that case with the first big data killing that was exposed in China. , Many brothers, don’t worry, since it’s written about big data familiarization, it’s definitely not limited to the hotel. If you think about what Fang Daxiang said, the problem is not simply big data familiarization.

  Another point is that some of the regulations in this book, some laws that many people have never heard of, actually exist, and you can find them by searching casually
  
 
(End of this chapter)

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