Sprinkle coins every day

Chapter 140 In this wave, Weixin stands in the atmosphere!
Go back to the room.

Zhang Shuo began to deal with the New Year congratulations from colleagues, friends, and classmates.

Basically use Weixin.

After Weixin launched the Spring Festival exclusive emoticon package + fireworks special effects, all Weixin users will choose to use Weixin to pay New Year's greetings and abandon the old-fashioned text messages.

It indirectly created a wave of enthusiasm for Weixin.

In addition to replying New Year congratulations, Zhang Shuo also took the initiative to send New Year greetings to some people, such as Mr. Tang, Second Uncle, Dean Tong, Professor Wu, etc.

Then there are some official personnel who have been strong in the event before, and they also have to greet them routinely.

unconsciously.

In the past half a year or so, Zhang Shuo has made many people in Binhai City.

Accumulated a little network.

After finishing his work, Zhang Shuo started to browse Moments again, basically posting New Year’s Eve dinner, family portraits, watching fireworks, and visiting temple fairs.

Only in the circle of friends can you find a taste of the year.

outrageous.

The current Chinese New Year pastime is playing mahjong, playing cards, singing KTV, etc., especially now that there is no Spring Festival festival, and the cinema is not even open on New Year’s Eve.

It's not like a few years later, watching movies has become the biggest entertainment during the Spring Festival.

online.

With the arrival of New Year's Eve, the discussion about Michat and Weixin has become a hot topic.

Zhang Shuo browsed and opened Zhalang and Tianya. Overall, Weixin's discussion was obviously more popular than Michat. Of course, this does not mean that Michat was defeated.

The only difference is that the marketing strategies of the two are different.

The number of Michat users is about to break through the 3000 million mark. Therefore, for this Spring Festival marketing of Michat, acquiring new users is still the top priority of marketing, and the strategy adopted is to attract new users and win rewards.

As long as you get a new user, you are eligible to participate in the 2 million cash split.

And it's split randomly.

On the day of the lottery, you may only win 1 yuan at the lowest, and you may win the grand prize of 1 yuan at the highest.

The huge uncertainty and the low-threshold participation method have indeed attracted a large number of new users to Michat. It is conservatively estimated that the number of users will increase to more than 2000 million.

It's almost doubled.

Xiaomi also wants to increase the participation threshold to "recruit two new users", so that the growth of users is theoretically expected to break through the 4000 million mark, and it can catch up with Weixin's number of users in a short time.

This involves a psychological game with users.

It may be said that users are working hard to attract new users in order to receive a cash reward of 1-1 yuan;
Also a possibility.

Users felt that the threshold for participation was too high, so they simply gave up.

Because Michat had used up most of the space for new users in the last round of marketing campaigns to send phone bills, and those who downloaded and uninstalled before were not considered new users.

It is relatively simple to pull one more person, and you may not be able to find it if you pull two people.

Or there is a scramble.

In the end, it may be that only a part of users can participate, but the gain outweighs the loss.

After all, the reward is only 2 million.

In addition to the game with users, Ahri's interests are also involved.

For Ari, the greatest value of this Michat Spring Festival marketing campaign is not how many users it can add to Michat, but how many new users it can bring to Zhifubao.

As long as you participate in the "Divide the 2 million Grand Prize" activity, you will basically open Zhifubao.

Otherwise, wouldn't it be a waste of time to participate?

According to the simplest logic, Ahri of course hopes that the more users who participate, the better, and naturally hopes to minimize the threshold for user participation.

As for Xiaomi's interests, in Ari's eyes, these are all secondary.

It is in line with Ahri's usual style.

This is not to say that Ari is unique, but determined by Ari’s business model. It is the demand side of traffic, and the ultimate goal of any investment is to import new traffic into Mobao.

The traits shown are predatory and controlling.

in contrast.

Tengda in the original space-time, with the support of ICQ and Weixin, two social softwares, is actually the supplier of traffic, so any investment is to provide traffic for partners.

Therefore, Tenda will be more gentle towards its partners.

Instead of being as strong and controlling as Ari, no matter what companies you invest in, the ultimate goal is to integrate them into Ari's system.

The two are only different in business models, and there is not much difference between them.

All are greedy in nature.

Speaking of this marketing campaign, Weixin's appeal is completely different from Michat's.

Weixin users have exceeded 7000 million, with a market share of more than [-]%, and a high user retention rate. Just relying on tap water, it can achieve huge user growth every day.

It is no longer necessary to burn money like Michat to acquire new users.

So what is Weixin's request?

It's actually very simple.

It is obtained through Spring Festival marketing, further increasing user stickiness and building a moat.

To do social networking, in the final analysis, it is necessary to compile a network of acquaintance circles, just like a spider weaving a web, so that users cannot easily abandon the social circles that have been established and maintained through hard work.

As long as the cost of migration is too high, there will be no "sitting to change".

The "Circle of Friends" function was developed based on this logic. Weixin's Spring Festival marketing activities are also focused on promoting the "Circle of Friends" function, rather than acquiring new users.

Besides.

Weixin’s Spring Festival marketing campaign also has a deeper logic, which is to arouse the desire to compare the number of “likes” in the circle of friends of users, and intentionally guide users to create a circle of friends.

Want to get more likes?

The best way is to add more friends.

After coming and going, the social circle of each Weixin user has been greatly expanded, and the entire social network has also been consolidated in individual expansions.

It can be said that it is not "intentional and sinister".

Therefore, from the perspective of superficial business logic, the marketing activities of Michat and Weixin can be said to be comparable.

But from the source, Michat has already lost.

Completely lost!
While Michao was busy recruiting new players, Weixin had reached a higher level and quietly built an invisible moat.

It may be too late when the mi chat comes back to life in the future.

Of course.

Weixin’s competitors have never been Microchat. They are so anxious to build a moat and burn 3 million funds in one go to increase user stickiness. The essence is to respond to the Weichat that Tenda is developing in advance.

In order to hedge the user stickiness and recognition accumulated by Tengda through ICQ.

It's not like he didn't care about it.

Even a social giant like Tengda, facing an opponent like Zhang Shuo who can make predictions in advance, will probably be a headache.

Because it has already been seen through!

After browsing the news, Zhang Shuo took out his mobile phone again, turned into a madman of likes, and liked all the dynamics of the circle of friends. The circle of friends posted by the little secretary was the funniest - "every festive season, I gain three catties"

For the New Year's Eve dinner, don't forget Versailles.

Anyone who has used Weixin Moments can intuitively feel the difference between Weixin's simple, refreshing and privacy-oriented interactive interface, compared with ICQ or space dynamics.

The essence is also the difference between the mobile terminal and the PC terminal.

The current mobile phone ICQ, to be honest, the underlying logic is still in the PC era, basically copying the functions of the PC side, no wonder the daily active users of the original time and space are still showing a downward trend.

Being abandoned is inevitable.

The updated version of ICQ for subsequent mobile phones has been moving closer to Weixin.

…………

New Year's Day.

Zhang Shuo's family returned to their hometown in Chong County to pay New Year's greetings.

Because he had a plan in advance, Zhang Shuo seemed to be able to deal with the siege of his uncle, uncle, and cousins. Anyone who came to him would just say a word—"Go to my dad!"

Then he slipped to the mountain to play by himself.

These people all found Zhang Zhandong again, so that Zhang Zhandong had to temporarily organize a family meeting to announce the establishment of the Prodigal Son Fund, but he still couldn't resist everyone's curiosity.

Grandpa: "What is chicken essence?"

Uncle Zhang Zhanbei: "Why did you choose such an unlucky name?"

Zhang Kai: "Can I apply now? I want to open a shop in Chong County."

"It's just a preliminary idea now, and the specific charter will be discussed after the Lantern Festival." Smart Zhang Zhandong didn't even disclose the specific amount of the fund.

Although it is said that Zhang Shuo will take out 1500 million, it is impossible to squander it directly for everyone. It still needs to flow slowly. Most of the funds will not be deposited in the bank, but will be used to buy alcohol stocks.

Used for preservation and appreciation.

It is also impossible for Zhang Shuo to be a money-spreading boy and constantly inject new funds into the prodigal son fund.

After all, Zhang Zhandong is on official food, and Zhang Zhandong is very prestigious at home. He said so, no matter how thoughtful other people are, they should not press too hard.

Even if this matter is over for a while.

As a result, just after Zhang Shuo came back from the mountain, his grandfather told him about the construction of an ancestral hall in the village.

Got it!
Another thing that must be done.

Of course, it does not mean that Zhang Shuo should pay for the construction of the ancestral hall alone, but that Zhang Shuo, as the richest person who has gone out of the village, should take the lead in donating and donating the most money.

"This is a great event for the glory of our ancestors, and the list of donations should be engraved on a monument." Grandpa paid special attention to it.

Zhang Shuo can understand.

In the rural areas of the south, after the living conditions are improved, there are generally three major events in the village that cannot be avoided. The first is to build ancestral halls, the second is to build village temples, and the third is to rebuild genealogy.

The importance is even higher than road construction.

When raising money for road construction, there may be one or two families who are not willing to pay, but when it comes to building ancestral halls, it is absolutely true, no matter how poor the family is, they will donate money.

No one wants to be stabbed in the back in the village.

You can't humiliate your ancestors!

"I fully support this. I'll let my dad decide how much to pay. I will spend it from the fund and make a collective donation in the name of the Zhang family." Zhang Shuo still blamed Lao Zhang.

He didn't want to show off.

"That's the same idea. You haven't got married yet, and you haven't separated from your old man, so you should write your old man's name when you donate money." Grandpa was very reasonable.

"right."

Zhang Shuo quietly breathed a sigh of relief.

"My son, when are you going to marry a wife?" Grandpa asked.

"..."

(End of this chapter)