Sprinkle coins every day

Chapter 237 Scarlet Capital is a demon again!
The reason why gossip is gossip is because it is unclear.

Once poked.

Without the sense of mystery, in fact, that is the case.

"That's it?"

After learning the truth, the people who eat melons suddenly realized that they scattered and went looking for new melon fields. On the contrary, it was Jade Interactive Entertainment that became the biggest winner of this scandal.

After the press conference, Lin Weiwei visited Zhang Shuo's office.

"Look at the small mountains."

Standing in front of the floor-to-ceiling windows and looking at the busy traffic downstairs, Lin Weiwei was very envious, turned to look at Zhang Shuo, and said softly, "Thank you for this matter!"

Zhang Shuo stood up just now, not only to clarify, but also to express his position.

People in the circle will soon know that Lin Weiwei is under the cover of Zhang Shuo, a business tycoon, and will undoubtedly get closer or be more jealous in the future.

In short, it was a buff with Lin Weiwei.

"Don't be in a hurry to thank me. I have a lot of enemies in the mall, and they want to eat me up. If they can't deal with me, they may not make a fuss about you."

Zhang Shuo never overestimates the integrity of capital, or they have no integrity at all.

"Just scare me!"

Lin Weiwei didn't believe that those big capitalists would take a fancy to her, a little shrimp.

The two were chatting, when Chen Xiaowan sneaked in, licked her face and said, "Sister Weiwei, I'm also your fan, can I take a photo with you?"

"of course can!"

Lin Weiwei was very cooperative, and the two women were in Zhang Shuo's office, posing in various poses.

"Thank you Sister Weiwei, I want to post on Moments, I envy those people to death, hehe!"

Chen Xiaowan was very satisfied, and immediately posted the Jiugong grid of Weixin's circle of friends, accompanied by a paragraph of text - what kind of experience is chasing stars in the office?
Ok.

It's very sleek.

Lin Weiwei didn't dare to stay longer because she was going to shoot commercials, but before leaving, she suddenly gave Zhang Shuo a big hug, and then left playfully.

"???"

Zhang Shuo was stunned for a moment, then relieved.

"I, I didn't see anything."

Chen Xiaowan's eyes rolled wildly, full of desire to survive.

It’s tricky!
"Go do your work!"

For the little secretary, Zhang Shuo still trusted him very much, and he didn't even give a special explanation.

Lean slightly.

Operations Director Zhao Mingchuan came to the door.

Although Zhao Mingchuan did not attend yesterday's executive meeting, the president's office had sorted out the content related to the meeting early this morning and conveyed it to his level.

Therefore, it is also high-spirited.

"Mr. Zhang, I have some ideas about the group's marketing strategy, and I want to report them to you."

It has been two months since he was transferred from Qinghe Technology to the operation director of Germination Group. In the past two months, Zhao Mingchuan has been extremely low-key, not as active as he was at Qinghe Technology.

But this does not mean that Zhao Mingchuan is fishing.

Because before Zhao Mingchuan took office, the Germination Group didn't even set up a serious operation department, and the relevant marketing activities were carried out by each subsidiary.

After Zhao Mingchuan took office, his first task was to prepare for the establishment of the operation department, and at the same time find out the situation of each company.

That's why it seems so non-existent.

Up to now, it is obvious that Zhao Mingchuan has a clear and complete idea for the next step of work, so he ran to report to Zhang Shuo, hoping to get Zhang Shuo's support.

"Tell me!"

Zhang Shuo is also looking forward to saying that Zhao Mingchuan can come up with some dry goods.

"As the business of each subsidiary is no longer limited to Binhai City, but has spread to major cities across the country, marketing has become a top priority."

Zhao Mingchuan also cut to the chase.

The marketing he refers to is actually just a part of the operation, not the same as the operation.

"Subsidiaries such as Qingyun Data, Qingcheng Group and Qinghe Technology are more or less facing pressure on profitability, and urgently need to find a way to monetize. For example, Qingyun Data is looking for cloud service customers, and Qingcheng Group is also looking for more Partners, Qinghe Technology's payment business also needs to connect with a large number of local merchants.

"In addition, Jade Bird Interactive Entertainment also involves cooperative advertising and investment promotion to enhance value-added services. Not to mention Maili Technology, which needs to prepare a complete set of marketing channels before the product is officially released.

"The current situation is that each subsidiary does its own thing. The good ones, such as Qingcheng Group, have established provincial branches; The team members are currently in a semi-dormant state.

"As for Jade Bird Interactive Entertainment and Maili Technology, they haven't even started related work yet.

"So, my suggestion is to upgrade the group's operations department to an operations center, and at the same time set up a regional marketing company to integrate the marketing resources of each subsidiary, form a joint force, and reshape the entire marketing system."

at this point.

Germinal is actually far behind giants like Tengda and Ari.

The reason is not only the fact that the Germination Group has only been established for a year, but also because the Germination Group's profit point is too single, basically only the top-up flow of Jade Bird Interactive Entertainment.

The investment and emphasis on value-added services is obviously far from enough.

In addition, from the beginning to the end, Zhang Shuo did not raise profit indicators for Qingyun Data, Qinghe Technology, and Qingcheng Group, nor did he set up KPIs for relevant executives.

The people below will inevitably slack off.

"Although, even after reshaping the marketing system, the group's advertising revenue and value-added services are still not comparable to the game revenue, but we can't stop doing it. In case the game revenue growth is weak one day, or enters a bottleneck period, we will It will drag down the overall profitability of the group. So I suggest that we must plan ahead and find new profit growth points." Zhao Ming's legend is very thorough.

"Your proposal is very good, and I fully agree with it."

In fact, Zhao Mingchuan did not mention it. Zhang Shuo will also communicate with Zhao Mingchuan on this topic in the near future.

He previously "released water" on Qingyun Data and Qinghe Technology, not because he was really indulging, but because he hoped that the latter would focus on product development and gain market recognition first.

Then we will talk about the issue of profit realization.

For example, for Qingyun Data, it does not seek to achieve a large profit, at least it must be able to maintain the company's daily operating needs, and do not seek group funding to distribute work.

That would be a bit unreasonable.

"How about this, how do you think about using the group branch company as a platform to transform it into a regional company?" Zhang Shuo quickly made a decision.

At the beginning of the year, Germination Group established four branches in Beijing, Modu, Jiangxia, and Shancheng to radiate and drive North China + Northeast, East China, Central China, and West China.

Just in time to come in handy.

Needless to say, in order to integrate the marketing system, a bunch of regional companies were re-established.

lead to institutional overstaffing.

Moreover, the four branches themselves are responsible for marketing, and they have always maintained close contact with the subsidiaries' offices and branches in the region.

It will be much easier to integrate.

"I think so."

Zhao Mingchuan also nodded in approval. Although he proposed a grand plan, it had to be implemented step by step. The branch office happened to be a moderate platform.

"In addition to this, I have two suggestions."

"You say!"

The reason why Zhao Mingchuan respects Zhang Shuo is because Zhang Shuo has something to say every time.

There are levels!
"One is to always keep in mind that the group has Internet genes, and the marketing work must conform to the times, no longer stick to the traditional marketing model, but pay more attention to the integration of online and offline."

Relying on salespeople to spend their lives drinking to accompany customers is an old fashioned marketing.

Zhang Shuo does not advocate.

Just like Xiaomi, from the very beginning, it did not build a traditional mobile phone sales channel, and sold directly online.

Just smart!

Subsequent mobile phone manufacturers such as Apple and Huawei will also have offline physical stores mainly based on experience stores, including new energy vehicles, which are all taking the route of offline experience and online sales.

It is because the traditional sales channels are too bloated.

Not to mention that it is easy to be constrained by the agent, but also to share a large profit with the agent.

The rapid decline of hypermarkets like GM and SN is actually a microcosm of this era, which means that online sales have completely become the mainstream.

"The second is to innovate. To make good use of the online platform, it is best to develop an open mobile platform that provides high-quality advertising access, advertising delivery, and advertising analysis services for partners and advertisers."

In my memory.

Tenda will launch Tencent's mobile advertising MobWIN Juying platform this year. Apple has already practiced this aspect and has achieved success.

"Understood!"

Zhao Mingchuan couldn't help but feel a little pressure.

obviously.

There is still room for further improvement in his work, and it is not perfect.

.........

the next day.

Luo Changan, manager of the investment and acquisition department, reports to Zhang Shuo.

a few days ago.

The Investment and Acquisition Department has cooperated with Qingyun Data to complete the strategic investment in Bajie.com, with an investment of 5000 million, and obtained 10.5% of the shares of Bajie.com, which is held by Qingyun Data.

Simultaneously.

Bajie.com also granted Qingyun Data an option to allow Qingyun Data to increase its fully diluted shareholding ratio in Bajie.com to 51% in the future in accordance with the pre-agreed pricing method.

It means to say.

As long as Qingyun Data is willing, it can complete the holding of Bajie.com at any time at an agreed price.

The conditions can be said to be very favorable.

The reason why Bajie.com agreed to the investment of Qingyun Data is also because of the cooperation with Qingyun Data in the field of cloud services, hoping to make new breakthroughs in its own business.

This is also the meaning of strategic investment.

After the report, Luo Changan did not leave in a hurry, but said: "Mr. Zhang, I got news that Scarlet Capital announced a few days ago that in order to support the great development of the electronic information industry in the Pearl River Delta, it plans to set up a [-] billion venture capital fund, which will be mainly used for mobile phones. Downstream industrial chain investment."

"understood!"

Zhang Shuo raised his eyelids, and he, who was keen, already smelled an unusual smell from it, and said with a sneer, "Scarlet Capital, this is for us."

(End of this chapter)