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Chapter 270 Germination's strategic contraction, the Big Three have their own plans!

Butterflies flutter their wings inadvertently.

It is precisely because of the emergence of sprouts that disrupted Tenda's development rhythm and advanced Tenda's pan-entertainment strategy by two or three years. It seems that the changes are not big, but the internal impact is incalculable.

Simplest point.

Tenda's profit for the whole year of 2010 was only 8 billion.

This time, in order to launch the pan-entertainment strategy in advance, taking into account subsequent operating expenditures and copyright expenditures on music, film and television dramas and other content, Tenda almost smashed last year's profits.

Even if he is as arrogant as Tengda, it is probably too much for him.

After this order.

In a short period of time, it is impossible for Tengda to make any big moves.

And if it is postponed to three years later, Tenda's annual profit in 2013 will reach 155 billion, which is twice that of 2010. It will be much easier to promote the pan-entertainment strategy at that time.

Not like now.

It looks very beautiful, but there is a sense of letting go.

Zhang Shuoke also received the news that recently Tengda has not only stepped up its layout in the pan-entertainment strategy, but also accelerated its investment in the field, and its cash flow consumption is astonishingly fast.

have to say.

In terms of the sense of crisis, the second master is indeed the most nervous of the Big Three.

In contrast, the lord of Qiandu is a little leisurely, and until now, he is still lying on the original credit book, and has no intention of turning over and fighting.

outrageous.

Tengda's big moves in the field of entertainment even alarmed Cao Yanhua, who was far away in the beautiful country. During the negotiation, he had a special call with Zhang Shuo to discuss Tengda's pan-entertainment strategy.

"How about it, does Jade Bird still want to engage in pan-entertainment?" Zhang Shuo joked with a smile on the phone.

"Don't do it!"

Cao Yanhua couldn't say whether he was frustrated or disappointed, and said with a wry smile: "Tengda has made such a big deal, and he won't give others a way to live. How can he do it?"

Whether it is literature or music, Tengda is aiming for a monopoly position.

Who is not afraid?
Not to mention the mutual entertainment of blue birds, even Ari and Qiandu have to weigh it.

"It's right not to do it. Even in the game field, Jade Bird is still a chaser. We should concentrate on completing the layout of the end game business, which is serious." Zhang Shuo was very pleased.

It is the style of a general to be able to afford it and let it go.

"Yes, we must strive to develop end games within two or three years."

Mentioning this, Cao Yanhua became excited again. The reason why he gave up the pan-entertainment strategy so simply was not only stupefied by Tengda, but also stunned by Zhang Shuo's surprise.

Just planning for those four games, Jade Bird Interactive Entertainment will be able to break into a new world in the end game.

Cao Yanhua suddenly had a bad taste.

Thinking about it, three years later, when Tengda finally made some achievements in the field of pan-entertainment, he turned his head, only to find that the old home of the end game was attacked by Jade Interactive Entertainment, and he didn't know how he would feel.

It's probably going to be fun!
"How is your contact with V Agency?" Zhang Shuo was concerned about the business.

"It's not going well."

Speaking of this, Cao Yanhua also had a headache, "V Agency is really the owner of the money. If it weren't for Jade Bird Interactive Entertainment's reputation in the global mobile game market, people might ignore us."

Although Valve does not pay much attention to DOTA2, it is not ready to sell it.

"The problem now is that Valve didn't even give us a chance to make an offer, and the negotiations froze."

"That's it." Zhang Shuo remained calm, "Since the negotiation has reached an impasse, we can only make a little concession on our side to break the deadlock."

As for why it was Jade Bird who gave in, because Jade Bird is the one who wants something from others.

no way.

"Is it possible to sign a memorandum of cooperation with V Agency and inform V Agency that Jade Bird Interactive Entertainment is developing a 3A masterpiece and two shooting end games. If these three games are to be launched in overseas markets in the future, they can give priority to Steam. Publish on the platform?" Zhang Shuo threw out a bait.

Valve's core asset is Steam. It may not pay much attention to DOTA2, but it must be very concerned about how to maintain Steam's dominance.

Whether an explosive client game or a 3A masterpiece is released on Steam makes a big difference.

"This is fine!"

Cao Yanhua's eyes also brightened, "That is, it is a bit difficult to not only keep the game content secret, but also convince Valve that we are not fooling them."

"That's your job."

As the big boss, Zhang Shuo is only responsible for promoting the key negotiation links. The technical negotiation content, of course, needs Cao Yanhua's team to check and implement.

"Fine!"

Cao Yanhua also did his part.

.........

Ali headquarters.

Tengda's big move in the field of entertainment has not only surprised the sprouts.

"Tengda..."

In the office, the uncle had a rare serious expression, "Tengda has already gone ahead of us, we must not remain indifferent, and we must speed up the layout in the field of entertainment."

Ari had just won a battle in the local life and business, and was stolen by Tengda when he turned around.

It doesn't feel good.

"Great Entertainment is mainly engaged in the three major business segments of online literature, music, and video websites. Online literature Tengda is already a dominant company, and it is difficult to subvert it. In the music segment, Tengda has also taken the lead, and those that can be acquired are also There are only a few such as Qianqian Jingting and Duomi Music. For video sites, you can consider investing in Tudou and Uku.”

Ren Xiaoyao understood the uncle very well and had done enough homework in advance.

"So, all the good things have been taken away by Tengda?" The uncle was a little frustrated.

"Can't say that either."

Ren Xiaoyao is still unhurried as always, "Whether it is online literature, music, or video sites, they are actually still in the early and middle stages of development, and it coincides with the arrival of the wave of mobile Internet. The current situation does not represent the future market. The market share mainly depends on the follow-up operation. At most, it can only be said that Tenda has taken a slight lead in the field of entertainment, and it is still too early to say that it has won."

A big deal is a big deal, and he has a very accurate vision of seeing problems.

"Then get off the stage first, get the tickets, and then think about other things." The uncle is also a decisive person.

The key is not to admit defeat.

Like the second master, he has seen the imminent impact of the mobile Internet wave on the Internet industry, which is likely to change the current structure of the Big Three, so it is natural to plan ahead.

This is true in the local life service circuit, as well as in the field of entertainment.

In a word, it is necessary to invest as much as possible in new tracks by virtue of the capital advantages, talent advantages, influence advantages, and traffic advantages accumulated in the previous era.

It must not be washed away by the wave of mobile Internet.

Another important point is that both Tenda and Ahli are listed companies, and the founders’ team holds very limited shares.

This leads to the saying that the founder team must be proactive and deliver a satisfactory answer to all investors in terms of business growth, revenue growth, and profit growth every year.

Never slack off for a moment.

Spend the company's money to invest, and the board of directors will not say anything.

Don't spend money.

Hold the money in your arms, and watch all the outlets miss, that will make the board of directors jump.

In contrast, Qiandu’s shareholding structure appears to be healthier. The founders’ team holds relatively concentrated shares, accounting for nearly half of the total shares.

This also caused the master of Qiandu to have no sense of urgency like the uncle and the second master at all, and he didn't need to look at the face of the board of directors, so he could calmly make arrangements.

From another point of view, of course, great opportunities for development will also be missed.

Depends on how you understand it.

"I also inquired about the news that Jade Bird Huyu, a subsidiary of Germination, acquired Xiami Music as early as last month, and it seems that it also intends to take the route of pan-entertainment." Ren Xiaoyao said.

I don't know when, Germination is often talked about by the Big Three.

Always be watched.

It was Tengda before, but now Ahri seems to be paying more and more attention to Germination.

"Sprout is not working!"

The uncle shook his head, "It's not that I look down on Sprout. It wants to concentrate on the Internet field. It might be able to compete with the Big Three, but in the end it's engaged in mobile phones and investment, and the capital chain can't keep up."

The conservative strategy of Qingcheng Group in the local life service track is the best proof.

Obviously said.

Germinal entered the local life service track earlier than the Big Three, but is now left behind by the Big Three.

In the final analysis, there is still insufficient funds.

"Mr. Germination Zhang is indeed a, um, very special person." Ren Xiaoyao was not good at commenting either.

"It's quite special!"

The uncle didn't know what he was laughing at, and he didn't know what was wrong, so he suddenly expressed emotion, "The entrepreneurial environment of their generation is much better than ours at that time."

"The stupid bird flies first!" Ren Xiaoyao laughed.

"well said!"

The uncle is very proud of this, "We can't serve the old, and we can work for another ten years."

.........

Qiandu Headquarters.

"Boss, Tengda has made such a big move in the field of entertainment, do we have to follow up?" Qiandu President Gong Juren asked Li Sanye for instructions.

"Follow up what?"

The third master looked puzzled, "Didn't we start to deploy in the big entertainment? Online literature and music are all self-made, and the video website has also invested in I Qiyi. How do we follow up?"

"Uh……"

Choked by the third master, Gong Juren didn't know how to speak.

It sounds reasonable, but apart from video sites, Qiandu's online literature sites and music software are not competitive in the market at all.

Can this also be called completing the layout?

"It's better not to be too radical. Tengda was forced to do nothing by Germination, and we have no confusion in this regard. Look at Ari, isn't he doing nothing?"

The third master is cautious, but he is not stupid, he is clear in his heart.

"Being so stimulated by Tengda, Ari will definitely take action in the future." Gong Juren finally found another breakthrough point for conversation, "In the field of online literature and music, there are not many investment targets."

"talk later!"

The third master is still unmoved. He just invested in Nomi, and he is already hurting his muscles and bones.

"All right!"

Gong Juren was a little frustrated, but there was nothing he could do.

(End of this chapter)