Sprinkle coins every day

Chapter 346 Readjustment of the Germination Structure, Zhang Shuo's Transformation and Ambition!

In addition to being lively outside during the holidays, there are also many major events happening inside Germination.

For example, Pin Xixi.

Thinking of this, Zhang Shuo picked it up.It is said that Du Qingqing stayed up late last night to write a summary report on promotional activities. Looking through it carefully, the overall effect seems to be very good.

According to the report, during the event, Pinxixi's sales exceeded [-] million in one fell swoop.

The sales figures are astonishing.

The population of Jiangcheng is just over 5 million, and the sales volume of 100 million is equal to the average purchase of goods worth about [-] yuan by each person in Jiangcheng during the event.

If calculated by family, the average consumption per household is 400 yuan.

Although there are factors of preferential subsidies, it also reflects from the side that the people of Jiangcheng really support the enterprises under the name of Zhang Shuo.

Absolutely awesome!
Of course, it was also because of the simplicity and rudeness of the discount activity launched by Pinxixi this time. The Pinxixi platform directly offered a [-]% discount on the total price to implement the discount.

Unlike Double Eleven, there are so many twists and turns.

In addition to the discounts launched by the merchants in conjunction with Pinxixi, some are [-]% off, and some crazy ones even go up to [-]% off. When combined with each other, the overall discount was even close to [-]% off.

Where can I find such a discount?

In addition, in order to promote in Jiangcheng, Baishi Express also reduced the express fee as much as possible.

Absolutely full of dry goods.

The superposition of many factors has led to the grand sales event this time.

You know, Mobao's double eleven sales last year only managed to break through 3 billion. Compared with the sales record created by Pin Xixi in a single market like Jiangcheng, it is simply crazy.

Of course, this is also because Mobao’s Double Eleven has not been fully implemented last year.

This year is the year to start seeing the real chapter.

During Double Eleven in 2012, Yuanshimobao’s sales reached 132 billion, and a total of [-] brands participated in related promotional activities, which can be described as unprecedented.

What's even more rare is that there haven't been so many routines in the activities in the past two years.

It will become more and more watery in the future.

In Zhang Shuo's impression, in Yuanshikong, he first stocked up and waited for the Double Eleven discount to buy; later it became Double Eleven, and only bought the products that happened to be needed.

In the last few years, I simply avoided Double Eleven and didn’t participate at all.

Let’s go back to Pinxixi, because during the event period, the actual sales were “only” 6 million, and the subsidy that Pinxixi actually issued was less than [-] million.

This wave of marketing is definitely not a loss.

Flipping through the report, Zhang Shuo fell into deep thought, wondering if he should respond to Jiangcheng's request and take this opportunity to relocate Pinxixi's headquarters to Jiangcheng.

Thinking of this, he casually picked up another report.

It was also from the Pinxixi newspaper, which was copied by Jiangcheng to Pinxixi, about Jiangcheng's long-term plans related to Pinxixi in the field of infrastructure construction.

Including the long-term planning of high-speed rail in the next five to ten years.

And dredging the river, opening up the water and land network of the Changjiang River, covering the entire Changjiang River Basin.

In terms of airport planning, Jiangcheng even made a promise that if Baishi Express, a subsidiary of Pinxixi, is willing, it can support the construction of a cargo airport in Jiangchuan Province as a logistics hub in the central region.

Sincerity is not enough.

Of course, it was also because if Pin Xixi really landed in Jiangcheng, it would be immeasurable in boosting the economic development of Jiangcheng, and even the entire Jiangchuan province.

This is not only reflected in the investment and employment dividends brought about by the construction of logistics parks, warehousing, and express delivery outlets, but the most important thing is that Pinxixi can help promote local agricultural products.

Even like the Jiangnan province, it has developed a special county economy or a characteristic commodity town.

It can be said to be full of unlimited imagination.

If this wave is handled well, coupled with the official's good strategic planning and strategic determination, it will definitely drive Jiangchuan's economy to achieve a new take-off if it works for a long time.

In comparison, Jiang Cheng's sincerity was nothing.

From the perspective of germination, moving the headquarters of Pinxixi to Jiangcheng has both advantages and disadvantages.

This is also the reason why Zhang Shuo hesitated.

Bright side.

One is to be able to get strong support from the local area, and also have a strong consumer base.

Furthermore, Jiangcheng fits well with Pinxixi's positioning. In contrast, a developed coastal city like Binhai City is not Pinxixi's main target.

There is no big obstacle in moving the headquarters away from Binhai City.

The bad side is that the infrastructure construction of Jiangchuan is relatively backward. Although a beautiful long-term plan has been drawn up, it is still a question mark when the plan will be implemented.

Second, Jiangchuan University's resources are relatively poor, and it cannot recruit too many outstanding talents locally.

This is also a limiting factor.

So after thinking about it, Zhang Shuo still couldn't make this decision immediately. At this time, he hoped that the group had a staff department that could make plans for him.

Unfortunately not.

"Well, it's time to adjust the organizational structure."

Zhang Shuo finally made up his mind, got up and went to the small meeting room next to him. Lu Qi, Lu Kai, Jiang Yue, Gu Mingzhang and other senior executives were already waiting for him to hold a meeting on Monday.

"Announce one thing first."

After sitting down, Zhang Shuo also got straight to the point, "At my suggestion, the group established a development and strategy committee, and held a regular meeting every month to collectively discuss major decisions related to the overall situation of the group."

the fact is.

The monthly strategic meeting, in fact, does not have so many major issues to discuss, and in the end it was reduced to a business coordination meeting among the various subsidiaries within the group.

Zhang Shuo did not participate several times.

"I decided to make timely adjustments based on the actual situation and change the monthly regular meeting of the Group Development and Strategy Committee to a joint meeting of the presidents. In principle, the rotating president will preside over it."

Zhang Shuo is going to further delegate authority.

Since it is responsible for the business coordination between the various subsidiaries, it is enough for the rotating president to preside over it.

Of course.

If Zhang Shuo wants to, he can participate at any time.

"The development and strategy committee established before, will it still be retained?" Lu Qi, the rotating president, asked.

"Continue to keep."

Zhang Shuo nodded, "It's just that this strategy committee will perform the duties in line with its original positioning, and only when there are major events related to the overall situation of the group, long-term or major strategic adjustments, it will hold meetings according to the actual situation, instead of It is strictly stipulated that a regular meeting must be held every month."

It's like saying.

The strategy committee meeting is more like a high-level retreat meeting, held from time to time.

In principle, it will be presided over by Zhang Shuo himself.

The joint meeting of presidents is a practical meeting at the specific implementation level. It is not only a meeting to solve problems, but also a coordination meeting, and it is also a meeting to implement and implement the group's strategic decisions.

In principle, it should be presided over by the rotating president.

For this reason, not only members of the Development and Strategy Committee are present at the monthly joint meeting of the presidents, but other senior executives of the group can also be invited to participate according to actual needs.

If necessary, other executives of the subsidiary may even be invited to attend the meeting.

In a word-

"The president's joint meeting is aimed at solving problems."

After all, as the business of the Germination Department becomes more and more complicated, and there are more and more subsidiaries, the business coordination between each other will be a long-standing problem.

If one is not handled properly, it may form a communication barrier between subsidiaries.

This is strongly to be avoided.

"At the same time, in order to implement the responsibilities of the Development and Strategy Committee, I decided to formally set up a corporate strategic planning office at the group headquarters, referred to as the Planning Office, as a permanent and executive body of the Development and Strategy Committee, and also a consultant for the Group's decision-making. department."

Zhang Shuo had a similar idea before, but he has not been able to implement it.

This time.

He finally made up his mind to put the planning office in place.

"The main responsibilities of the planning office include but are not limited to researching and formulating medium and long-term development plans of the group, researching domestic and foreign industry development trends and regularly referring to professional reports; researching the pros and cons of major corporate decisions, evaluating the potential risks involved, and completing the group CEO Or other matters assigned by the president."

Zhang Shuo's positioning of the planning office is very clear, and he does not want to follow the fuzzy route.

"The preparation work of the planning office, including the follow-up daily management work, will be personally in charge of by Vice President Lu Kai, who will report directly to me."

"Ok."

Lu Kai was slightly surprised, and a look of excitement flashed across his face.

Others also moved slightly.

All the people present were smart people. The planning office seemed inconspicuous, but in fact it played an important role in the group, a bit similar to the duties of the ancient military aircraft department or the cabinet.

If it works well, it can definitely become one of the core departments of the group.

Lu Kai's ability to take charge of the planning office shows that he has truly won the trust of the big boss Zhang Shuo, and it is also a recognition of his performance during his previous tenure as rotating president.

How can you not be excited?

Of course, trust belongs to trust. For Lu Kai, this is actually a big challenge. If he leads the planning office, he will not be able to produce quality research reports in the future.

That is almost tantamount to nothing.

After the decision to adjust the organizational structure was made, the meeting continued.

Gu Mingzhang took the opportunity to report the brilliant sales record of Maili X1 during the holiday, and said with a smile: "Only during the eight-day holiday, 1 million units of Maili X150 were sold, an average of nearly 200,000 units per day."

That's crazy enough.

"After the holiday is over, the marketing of Maili X1 can be properly slowed down, especially for some short-term temporary advertisements, so don't continue to renew the contract." Zhang Shuo took the opportunity to throw cold water.

With the increase of Maili X1 users, the follow-up mainly depends on the word-of-mouth of tap water.

Although aggressive advertising and marketing can increase brand awareness in the shortest time, it will also overdraft operating profits, and all the money earned will be taken away by the advertising platform.

Not worth it!

Wheat X1 itself is of excellent quality and does not require perennial advertising bombardment.

"I think so too."

Gu Mingzhang nodded with a smile, "The follow-up advertisements about Maili X1 mainly include TV advertisements on mainstream platforms such as Yangma, and soft advertisements embedded in film and television dramas. The advertisements on the Internet will gradually reduce and support some Digital bloggers and the like also focus on soft advertisements.”

There is a saying that is good, it is called: "Moisturize things silently."

Pingguo has adopted a similar marketing strategy. Except when the new phone is just released, it generally does not do TV commercials with much fanfare, relying entirely on the word-of-mouth fermentation of tap water.

Moreover, many blockbuster film and television films do not even require Pingguo to actively contact them. The business elites in them are using Pingguo, and the re-education of consumers has been completed invisibly.

It's really very clever.

Zhang Shuo also hopes that Maili X1 can reach the same height as Pingguo.

"Yes, the thinking is very clear."

Zhang Shuo was very satisfied. With Gu Mingzhang in charge of Maili Group, he really didn't need to worry about it. Before he asked, many things had been arranged and handled properly.

"What about the after-sales service, what's the current situation?" Zhang Shuo asked again.

"The after-sales service center is currently only deployed at the provincial level. First- and second-tier cities and key third-tier cities have established complete after-sales service centers."

"It's not nearly enough."

Zhang Shuo shook his head, "The after-sales service is not only down to the county level, but at least down to the prefecture level. It can't be said that after consumers have problems with their mobile phones, they all go to the provincial capital for repairs? Then What a cost."

Not to mention the round-trip travel expenses, the time cost alone is prohibitive.

"I said before that in order to establish the brand of Maili, the after-sales service must be done solidly and in place. Money that should not be saved must not be saved, and it must not be perfunctory."

"Yes, Maili's after-sales service standard is set according to your previous instructions, and it is actually much higher than the standard of the industry. If it sinks to the prefectural level, the maintenance cost will be too high."

Gu Mingzhang felt a little pain.

The key is at the prefectural level. With the sales volume and quality of Maili X1, there may not be many orders that need to be repaired in a month, but it is really embarrassing to have an after-sales service team.

The practice of many peers is basically to outsource this part.

Because the pictures are cheap, there are basically no such after-sales outlets. Consumers take their mobile phones for repairs. Not only are they not repaired, but they may also bring back a lot of anger.

The damage to the brand image is actually great.

"It's a matter of principle even if the cost is high." Zhang Shuo insisted, "If it's not possible, we can consider setting up a joint repair center with other mobile phone brands at the prefecture and city level to reduce costs."

"This is also a way."

Gu Mingzhang's eyes lit up slightly, "I will communicate this matter with Huawei, Xiaomi, OV, Meizuo, etc."

"now it's right."

Zhang Shuo also doesn't want to say that domestic mobile phone brands are poor in after-sales service.

"In addition to the local market, has the overseas expansion plan of Maili X1 been drawn up?" Zhang Shuo is obviously very concerned about Maili X1, and has been asking about it in every aspect.

"The group plans to gradually expand the surrounding markets such as Xiangjiang and Dongying from this month; from next month, it will focus on breaking through the Southeast Asian market, and then the South Asian market. European and American markets, according to your previous instructions, will not follow up for the time being, and wait until next year Then wait for the opportunity." Gu Mingzhang was not ambiguous.

"very good!"

Zhang Shuo was really satisfied, "Although we say we want to release some smoke bombs on Samsung and Pingguo, we can't rest on our laurels. Opening up the Asian market is indeed a good choice."

The consumption level of the Asian middle class is not necessarily worse than that of Europe and the United States.

Compared with mid-to-low-end brands such as Xiaomi and OV, Maili Group actually has a great advantage in developing the Southeast Asian and South Asian markets, that is, it does not need to build a local factory, and then is controlled by others.

Xiao Mi can't help it.

With Xiaomi's profit margin, if you don't build a local factory and avoid customs duties, the import tariff alone can completely wipe out Xiaomi's last bit of profit.

On the contrary, as a high-end brand, Maili mobile phone not only has a higher profit margin, but also directly reaps tariff costs to local consumers, increasing the selling price in this market.

It's that arrogant.

.........

After talking about the Maili mobile phone, Jiang Yue took the opportunity to report the preparation progress of the Eastern University of Technology.

"Binhai City has joined forces with Lingnan Province to officially submit the project application materials to the authorities. If everything goes well, it should be approved before the end of the year."

"very good!"

In order to promote the Eastern University of Technology project, the second uncle actually did a lot of homework behind the scenes.

Otherwise, the progress of the project will never be so smooth.

"The approval of the project is just the beginning. The next key is how to build the Eastern University of Technology well. To run the school well, in the final analysis, we need a group of excellent professors."

In addition to hiring domestically, they are mainly invited from overseas.

Including overseas Chinese professors, they can also be overseas foreign professors, otherwise the Eastern University of Technology cannot be supported by domestic resources alone.

The truly top-notch professors and scholars in the country have long been recruited by Qingbei and others.

"As one of the main initiators of Eastern University of Technology, Germination should take the initiative to take on more work when inviting overseas professors, and we can consider a two-pronged approach." Zhang Shuo said.

"Why do you have a two-pronged approach?" Jiang Yue asked.

"Doesn't the Fertile Land Research Institute, Maili Group, Rice Ear Semiconductor, and Mango Auto under the group all need to hire a large number of overseas scientists? It can be considered to invite these scientists to work at the Eastern University of Technology, implement the dual mentor system, and sprout additional Make an extra salary." Zhang Shuo said.

In this way, not only the problem of budding is solved, but also the problem of Eastern University of Technology is solved.

It can be said to kill two birds with one stone.

"This matter requires the establishment of a coordination group. Professor Tan Yunsong can be responsible for the selection and invitation of scientists, and Sunlight Holdings is responsible for coordination. Mr. Jiang is responsible for the domestic connection."

Zhang Shuo was very concerned about this matter and assigned tasks on the spot.

He was actually a little careful.

If something big happens in the future and Germinal is sanctioned, if we can arrange ahead of time and invite outstanding overseas scientists to live in Binhai City.

In fact, it is equivalent to one more hole card.

Jiang Yue and Lu Kai were naturally obliged to respond to the matter on the spot.

Lu Kai also took the opportunity to report on the listing of the car website, "Xiangjiang has completed the audit work, and it is expected that the car website will be officially listed in the middle and late this month. Mr. Zhang, is it convenient for you to ring the bell then?"

Although Autonet is not large in size, it is the first listed company of the Germination Department after all.

Significant.

"We'll see the situation at that time." Zhang Shuo didn't agree on the spot.

Seeing this, Gu Mingzhang said with a smile: "Just this month, Maili Group will promote Maili X1 in Xiangjiang, so it is possible to arrange Xiangjiang's promotion activities with the car online listing."

"That's fine too."

If the two things come together, Zhang Shuo can consider going to Xiangjiang.

.........

The next day, Zhang Shuo did not go to the company again, but returned to Binhai University.

Compared with staying in the office and facing a group of serious executives in suits and leather shoes all day long, Zhang Shuo prefers to linger on the university campus, which is more relaxed and comfortable.

Thinking is also clearer.

When eating with Gu Xiaoxi at noon, Gu Xiaoxi handed over a bag of things and said in a low voice, "Grandma asked me to bring it to you. They are all local products from my hometown."

"Thank you grandma for me!"

Zhang Shuo readily took it, opened it, and found a small bag of fried chestnuts, which smelled delicious, so he couldn't help but take out one, opened it, and threw it into his mouth.

"Well, it's really delicious. Fortunately, I have never eaten such a delicious thing." Zhang Shuo enjoyed it.

"I'll peel it off for you!"

Even though he knew that Zhang Shuo was coaxing her, Gu Xiaoxi was still very happy.

At the beginning of the new semester, as Zhang Shuo entered the second year of graduate school, Gu Xiaoxi also transformed from an undergraduate to a freshman in the first year of graduate school, but the understanding between the two became more and more tacit.

After getting along for a long time, they have already made each other heart-to-heart.

it is more than words.

Zhang Shuo also enjoys this kind of natural relationship. Compared with the earliest contact, both he and Gu Xiaoxi have already completed a growth and transformation.

Zhang Shuo has become more confident and can look at personal wealth with a more calm attitude.

For him.

The growth of personal wealth is indeed of no great significance. The key is to make good use of this wealth to make more contributions to society and fulfill the social responsibilities of enterprises.

Even if he loses his germ, Zhang Shuo will no longer be in a state of fear, let alone become a slave to money.

Naturally, there will be no worries about gains and losses.

Where's Gu Xiaoxi?

After joining the Fertile Soil Research Institute, his scientific research talents were gradually developed, and he became the youngest winner of the Youth Award in one fell swoop, and gradually became the backbone of the algorithm laboratory.

In addition, life is no longer embarrassing, and people no longer need to be troubled by money, and people will naturally become more confident.

Many so-called low self-esteem, in the final analysis, are caused by poverty.

The difference is.

After some people get rich, they tend to become nouveau riche. They are rich materially, but they are still poor spiritually. In other words, their inferiority complex is manifested in another form.

It's just sad.

Some people are able to return to their true selves after they are no longer poor, and better release the pure side of their nature.

Like Gu Xiaoxi.

Zhang Shuo never misjudged the person from the very beginning. Gu Xiaoxi's purity has always been the rarest treasure in this world, an existence that needs to be carefully cared for.

perhaps.

It is precisely because of this purity that Gu Xiaoxi goes further and further on the road of scientific research.

When Gu Xiaoxi really became a great scientist, even though Zhang Shuo was already wealthy, he didn't have much pride in front of Gu Xiaoxi.

On the contrary, it was pulled to the same level, and no one will accept the other.

Just look forward to it!

(End of this chapter)