Sprinkle coins every day

Chapter 360 Ari provokes the flames of war, Qingcheng finds another way, Zhang Shuo sticks to his original intention!

Ali headquarters.

"Tengda played such a hand, I really didn't expect it."

Uncle's head started to hurt again, and the joy that he had successfully won the bib before disappeared with the news of Tengda and Qiandu joining forces.

"In the industry, Tenda has always had a keen sense of smell, and its business adjustments have been rapid."

can see.

Ren Xiaoyao still admires Tengda.

"What a keen sense of smell, it's just that you were forced to go to Liangshan by Germination." The uncle was a little disapproving, "Now we should think carefully about how we should deal with the current situation."

"Actually, there's nothing to consider."

Ren Xiaoyao seems to have a plan, "For Ari Dianping, in order to deal with Nomi Dianping's subsidy war, we can only choose to follow. Otherwise, we can only wait for the market to be squeezed."

The implication is that Ahri has no choice at all.

Either burn money with Nomi Dianping and fight the subsidy war, or just sit and wait.

Consumers have always voted with their feet.

As for the merger of Ari Dianping and Qingcheng Group, that is even more impossible.

A report about Qingcheng Group may not necessarily make Ahli Dianping popular.

Even if it is said that the merger of Nomi.com and Dacong Dianping this time, no matter in terms of volume or business scale, it cannot compare with Qingcheng Group, nor can it shake Qingcheng Group's position in the industry.

Second, Ari will not be willing to become Qingcheng's vassal.

For Ari, local life service is a track that must be bet on. With the size of Ari Dianping, even if it is integrated into the Qingcheng Group, it will not be possible for Ari to gain the dominance of Qingcheng.

Without dominance, in Ahri's context, it means nothing.

"Then follow!"

The uncle is also very decisive, "Isn't it just a subsidy war? Can't Ari be one against two? Let's start the fire first, maybe there will be some unexpected gains."

"what do you mean?"

Ren Xiaoyao didn't understand.

"What I mean is very simple. If Qingcheng continues to be arrogant this time and does not end up fighting with us in the subsidy war, then it is better to take advantage of the situation and join hands with Nomi Dianping to harvest the entire takeaway market in one fell swoop."

Obviously, Grandpa still has thorns in his heart for Germination.

"hope so."

Ren Xiaoyao didn't think that the Qingcheng Group would sit still.

.........

Ali's movements are very fast.

In the afternoon of the same day, the news was released before the weekend, and Ahli Dianping will also spend one billion yuan to start the second round of food delivery subsidies.

The smell of gunpowder on the battlefield immediately filled the air.

"Tsk tsk, Ahri takes up the challenge, this is a good show."

"It should be said that I have a good fortune. With such a large-scale subsidy, I can order takeaway again. The small life must be prosperous. Let me not talk about it, I will order it first!"

"Take it easy upstairs, do you really think takeout is such a healthy food?"

"These words are reduced to eating takeout, do you still care about your health?!"

"The world is real!"

"Now it's up to Qingcheng to follow. If Qingcheng ends up too, then it will be a lively event."

"Probably not? Qingcheng has never participated in subsidies, it's very different."

"It's different this time. If Qingcheng doesn't end, the takeaway market will really be carved up."

"And watch."

In fact, until the end of the weekend, Qingcheng did not make a sound.

.........

Monday, May 12.

Zhang Shuo presided over the executive meeting. Green Orange Group President Pei Weiping and Executive Vice President Wang Xin also came from Yangcheng to attend the meeting.

"Then let's discuss the issue of Qingcheng first."

Zhang Shuo is very considerate, looking at Pei Weiping, "As expected, Ahri has accepted the offer. It is foreseeable that the food delivery industry will be surging in the next period of time. Tell me your opinion."

"I still advocate breaking the convention and starting subsidies." Pei Weiping's attitude is also very clear.

The purpose of rushing to the headquarters is to win the support of the headquarters.

"reason?"

Zhang Shuo was noncommittal.

"Mr. Zhang, you also said that today is different from the past. With the merger of Nomi.com and Dacong Dianping, the previous stable structure of the three giants has been completely broken, and it has become a two-power struggle for hegemony."

"Under the new situation, there is no room for Qingcheng to move around. If we don't end in person, but choose to continue to watch the fire from the other side, there is a very likely situation, that is—"

"Nomi Dianping and Ahri Dianping are a win-win situation in the money-burning battle, and they will share the takeaway market together."

"This is unacceptable to Qingcheng."

Pei Weiping obviously thought it over.

"Mr. Wang, is your opinion the same?" Zhang Shuo looked at Wang Xin again.

"I..." Wang Xin glanced at Pei Weiping first, and then said: "I agree with Mr. Pei's opinion in principle, and the specific decision-making is up to the headquarters."

This is a bit tactful, no one can offend.

"Um"

Zhang Shuo knocked on the table and asked instead, "Have you ever thought about a question, what exactly is a local life service? What should be the core of the local life service?"

"???"

Now it was Pei Weiping and Wang Xin's turn to look at each other.

"My understanding is that local life services are to use online methods to provide users with very convenient intra-city services, including but not limited to catering, travel, hotels, entertainment, etc. As for the core of local life services, food, clothing, housing and transportation, Catering should be the first choice and the main force of consumption.”

Although Pei Weiping was confused, he still expressed his understanding.

It is precisely because of this that giants such as Ali and Tengda frequently set off subsidy wars in the food delivery business. They want to use food delivery as the starting point to build the backbone of local life services.

The mildew in the original space-time.

No matter how diversified the business is in the future, food delivery will always be the bulk of revenue.

If we go back further, the rise and popularity of group buying is also closely related to the addition of catering to the group buying sequence, which greatly promotes the popularization of the concept of group buying.

This is the power of foodies.

For the general public, especially for those migrant workers, the consumption of food, housing and transportation has always been the highest proportion.

The former has fattened up restaurants, and the latter has fattened up landlords.

Well, to be more precise, restaurants, large and small, are essentially working for the landlord.

How else to say.

The top of the food chain in a big city will always be a charterer or a charterer?
"If you only look at it from the perspective of revenue, what you said is indeed correct. Catering should indeed be the core of local life services. But I think this just distorts the connotation of local life services."

Zhang Shuo has a different view.

"Appreciate further details."

In front of Zhang Shuo, Pei Weiping is always humble. As a half-veteran of Qingcheng, he knows too well that Zhang Shuo created the Qingcheng Group.

Every major decision of the Green Orange Group at every critical moment is also made by Zhang Shuo.

Where are you proud of?

"Local life service, to put it bluntly, is to use information technology to move offline services online, break down information barriers for consumers, and provide additional value-added services."

Before the food delivery platform appeared.

Ordinary consumers want to know what delicious restaurants are available locally, how about the price, environment, and service, unless they are experienced foodies, it is actually very difficult.

The emergence of review websites has solved the pain points of consumers' "knowledge" and "don't know".

The food delivery platform goes a step further by providing additional value-added services, that is, delivery services, to deliver meals directly to consumers, saving consumers time.

So it can be done well.

Not only restaurants, but also various consumer places such as barbershops and foot baths. Through online search, not only can the address be obtained accurately, but there are also comments such as "the high priest of xx is good".

Cough, pull away.
In a word, the great development of information technology has made online and offline integration and interaction a reality, and then it has become a common consumption mode today.

Technology has nothing to do with good or bad, but the main body behind the platform is people.

To be precise, capital.

And capital is naturally maximizing the pursuit of profit, which leads to say that such a seemingly advanced "consumption pattern" is gradually alienated, and then distorted and deformed.

It's like the mildew and ticking of the original time and space.

As an information provider, in a sense, the platform is actually an information reviewer, screener, and information monopoly. There is a lot to do in any link.

If you fail to pass the review or fail to pass on purpose, there will be black-hearted takeaways.

Deliberately screen information, and you will be familiar with big data.

It is even more terrifying to monopolize information. Platform consumers and merchants eat both ends, incarnation of Internet charter companies, from angels in the eyes of consumers to greedy dung beetles.

The original intention of Zhang Shuo to establish Qingcheng was to break this curse.

If Qingcheng follows Tengda and Ari in a subsidy war and burns money crazily in order to compete for users, then in the end, these costs will still be passed on to consumers.

This is what Zhang Shuo does not want to see.

But Pei Weiping's worry was not unreasonable, and there was a trade-off.

As the top decision-maker of the company, Zhang Shuo could not simply veto the requests made by his subordinates, but also took remedial measures while vetoing them.

Otherwise, it will be difficult to convince the public.

The compensation that Zhang Shuo can think of is to point directly to the core connotation of local life services - to make some new articles and play some new tricks on the types of services.

Final goal.

It is to form a dimensionality reduction blow to Nomi Dianping and Ari Dianping.

"Because it can break down information barriers, if possible, it is best to help consumers solve some pain points in real life, such as water and electricity maintenance."

"Um???"

Seeing the big boss making a big circle, Pei Weiping and Wang Xin were still confused. Why did they withdraw to the water and electricity? They always felt that they were completely different from the local life services.

"Surprised?"

Zhang Shuo continued: "All of you here are high-income groups, and you may not have a deep understanding of this, but for ordinary families, the light bulbs in the house are broken, the sockets are short-circuited, the faucets are broken, and the toilet is blocked. Every household will encounter it. It can be said that there are very few people who can repair it by themselves, but they don’t care about it. It seems that it is a trivial matter of sesame seeds, but it often becomes a major headache in the eyes of consumers.”

Zhang Shuo of the original time and space is a fart, so he naturally understands it deeply.

Replacing a light bulb is barely okay, but if the socket is short-circuited or the faucet is broken, you can only find a familiar plumber to repair it, or ask for help in the property group.

Then there will be a neighbor with great powers, who will send the plumber's contact number thoughtfully.

It can be solved, but it is troublesome.

Especially for tenants, sometimes it is impossible to join the landlord group.

This is very painful.

"Mr. Zhang, don't you look down on people? When I was young, I lived in rented houses." Gu Mingzhang, Pei Weiping and some older executives couldn't help but stand up and joke.

On the contrary, Zhang Shuo knew these things, and it was very inexplicable.

In everyone's impression, Zhang Shuo founded Germination not long after he graduated, so he shouldn't have any deep understanding of these trivial things in life.

"This is indeed a pain point in life, and it is also a point that local life services can solve." Pei Weiping is not stupid, and he immediately heard the meaning behind Zhang Shuo's words.

"Yes."

Wang Xin also echoed, "It is absolutely possible to add a water and electricity service to the Qingcheng app. One end is connected to consumers, and the other end is connected to plumbers who receive orders, so that orders can be placed and received in real time."

"It's not just hydro services."

Zhang Shuo said with a smile: "There are also things that are closely related to life, such as moving, housekeeping, home appliance repair, errands, furniture installation and disassembly."

Such an expansion will truly enrich the connotation of local life services.

"It's true to say that, but is there any inevitable connection between this and Qingcheng's non-participation in food delivery subsidies?" Pei Weiping rarely insisted on his point of view.

Vaguely already has the meaning of fighting against the big boss.

No wonder he insisted, it is really a takeaway business, in a sense, it is related to the rise and fall of Qingcheng.

have to pay attention.

"If we can add a [Life] category of services to the Green Orange APP to specifically solve these trivial problems in life for consumers, will the user stickiness and user reputation be greatly improved?"

Zhang Shuo finally talked about the key point and completely revealed the answer to the mystery.

"Uh, this..."

Pei Weiping and Wang Xin glanced at each other, then fell into deep thought.

The idea of ​​the big boss sounds a bit far-fetched, but if you take a closer look, it is really the same thing. [Life] services may not contribute much to the revenue of Qingcheng Group, but they are definitely a killer.

Done, the user is satisfied with that designation.

"I often say that sprouting products should always be user-centered, identify the real needs of users, take the initiative to think for users, and focus on solving users' pain points and difficulties. That is the source of motivation for us to make products."

Zhang Shuo is talking about the rise.

"This is especially true for local life services, because we are dealing with mass consumers, and we provide consumers with various value-added services that are closely related to daily life."

"If you want to be stable, bigger, and stronger, you must insist on being user-centered."

"The ultimate competition in the local life service track, in my opinion, is by no means a competition for user scale, but an ultimate competition for user stickiness."

"Whoever can win the ultimate trust of users will be the ultimate winner."

"Take this food delivery subsidy war as an example. It is undeniable that under the stimulus of subsidies, Nomi Dianping and Ahri Dianping are likely to carve up the food delivery market and achieve a win-win situation."

"The question is, how long can this subsidy war last, and how much money will it burn?"

"Consumers vote with their feet. Once the subsidy ends and returns to normal, the so-called loyalty and user stickiness will all return to zero again."

"If Ari, Tengda, etc. are greedy enough, after the end of the subsidy, they think they have secured their position and start harvesting users in reverse, then users will immediately feel repulsion, resistance, and even disgust."

Put it in the original time and space.

Meituan is almost the only one in the takeaway market. Even if it is a hungry product of the Ari family, it is the same as Meituan, and they work together to cut leeks with a tacit understanding.

But this life.

The local life service track lies across the heterogeneity of Qingcheng Group, which always leaves consumers with the last retreat, a new choice-no subsidies and discounts, but no pitfalls either.

"You say, by then, how many users will return to Qingcheng?"

"Mr. Zhang, your idea is very good, but I am still worried that once the subsidy lasts long enough, such as a year, even if it does not make consumers extremely sticky, it will form a habit." Pei Weiping still insisted.

Once you get used to many things, it is difficult to change.

People are lazy.

"It's even said that during this process, because Qingcheng is noble and does not subsidize, and if someone takes the lead, consumers will easily form a rebellious mentality and simply uninstall the Qingcheng APP."

"Once it's uninstalled, it's very difficult to get it back."

This is by no means Pei Weiping's scaremongering, but a similar thing happened a year ago, and it was only a coincidence that an unscrupulous takeaway incident broke out halfway through, which allowed Qingcheng to survive.

This time, there is absolutely no such good thing.

After the gutter oil incident and the unscrupulous takeaway incident fermented last time, Ali and Tengda have also strengthened their supervision of merchants to avoid capsizing in the gutter.

How could it be possible to give Qingcheng a second chance to "reap the benefits of the fisherman".

"This brings me back to the question I just mentioned." Zhang Shuo obviously had a comprehensive consideration, "In order to retain users, the Qingcheng app must launch the [Life] service in time. Make sure that even if the user is not in Qingcheng Takeaway, it is also inseparable from Qingcheng, and still uses Qingcheng's local life service."

"The ultimate goal of the local life service track should be to create a full-ecological super platform covering all aspects of clothing, food, housing and transportation, weaving a network so that users can't escape."

It’s okay not to order takeout, but you have to stay in a hotel and book a flight, right?
Can you buy movie tickets?

Consider sharing bicycles and sharing charging treasures?
Qingcheng Taxi will serve you wholeheartedly!

What should I do if there is a short circuit in the home wire?
Do you want an errand service, or a local grocery shopping service?

……

Zhang Shuo took the opportunity to describe the future holographic blueprint of the Green Orange Group, and continued: "In addition to opening the [Life] service, we will speed up the deployment of Green Orange Bike in the first half of next year, and test run Green Orange Taxi in the second half of the year."

The advantage of Qingcheng is that they can try everything first and take a step first, so that Ari, Tengda and others can only follow behind the Qingcheng Group forever.

"I'm worried that once our Qingcheng Bicycle and Qingcheng Taxi come out with something famous, Ari and Tengda will definitely follow suit and set off another subsidy war to quickly seize the market." Wang Xin said.

It's almost like making a wedding dress for someone else.

"Follow up, I'm afraid they won't follow up." Zhang Shuo smiled strangely.

"Ok?"

Wang Xin was stunned again, but he didn't have the nerve to ask, but thought about it by himself.

If the boss had to point out everything, wouldn't it appear that his subordinate was too useless?

Absolutely not!

"Mr. Zhang, you mean to deliberately guide Ahli Dianping and Nomi Dianping to set off a money-burning battle, one after another, artificially creating a black hole, and continuously draining their funds?" Wang Xin thoughtfully.

"That's what I mean."

Zhang Shuo nodded with a smile, "Don't these two families like to burn money, thinking that with money, they can do whatever they want, so how can we do what they want?"

Whether it's Qingcheng bicycles or Qingcheng taxis, if you really want to fight, the amount of money you need to invest at that time is not something that can be done with a billion yuan, but a scale of tens of billions.

Even giants like Tengda and Ari may not be able to bear it.

Not to mention.

Under the "suppression" of the budding in this life, Tengda has long since lost its glory in the previous life, and the funds are not so sufficient.

The most terrible thing is that whether it is shared bicycles or taxi services, after the end of the war of burning money, the original space-time ended up with nothing.

The radical money-burning battle eventually resulted in self-immolation.

In the end, Qingcheng, who has been lurking all this time, can stand up and clean up the mess, reorganize the mountains and rivers, and let everything return to where it should belong——

Neither can the sharing economy be raised too high, nor should one step into the soil.

The key is to stick to the original intention and not be too greedy!

Originally, Zhang Shuo wondered whether to cooperate with Tengda and Ali rather than compete, and guide these giants to participate in investment in semiconductor and other industries, avoid involution, and make money together.

But judging from the recent performance of Tengda and Ari, this is just his wishful thinking.

What they believe in is always a zero-sum game. They must first knock down, maim, or even kill their opponents at all costs, and then hope that only one person can enjoy the fruits of victory.

It is really difficult to carry out higher-level cooperation.

In this case, don't blame Zhang Shuo for being cruel, digging a big hole, and accelerating their defeat in advance.

"I'm afraid that other investment institutions, such as Scarlet Capital, will follow suit. Providing ammunition supplements for Tengda and Ari may not be able to squeeze them out." Lu Kai stepped forward to intervene in due course.

It's quite possible.

"That just tied them together and pushed them all into the pit."

A cold light flashed in Zhang Shuo's eyes, "Of course, this matter is simple to say, but it needs a lot of wisdom to implement it smoothly and achieve the effect we preset."

The opponent is not a fool, but a group of elites.

"This matter is not in a hurry, and there is still time to plan slowly. The crux of the problem now is that the development of [life] services takes time. How can I get this part of time for Qingcheng?"

Pei Weiping raised a new question.

(End of this chapter)