Sprinkle coins every day

Chapter 422 Founding of Magic Sound Technology, sprouting a new strategy and landing it!

In the conference room, Lu Qi, the rotating president, was the first to report.

"According to the chairman's previous instructions, during the National Day holiday, the group officially activated the shell company Moyin Technology, and plans to spend one billion yuan to incubate the short video business."

Still the old rules.

The pre-incubation of Magic Sound Technology is handed over to the group's technology center and operation center.

The technology center is mainly responsible for the research and development of the magic sound app, and the operation center plays a role similar to the mcn organization. From now on, we must actively dig out and cultivate short video experts in various places.

The two complement each other and are indispensable.

Although the explosion of short videos took place in 16, as early as 13, the field of short videos in China had already blossomed.

A lot of testers flooded in.

Internet companies involved in the short video business include start-ups such as Slow Hands and Miaopai, as well as Internet giants such as Tenda and Qiandu.

Tengda launched Weishi, and Qiandu launched Meipai through the acquisition of Motu Xiuxiu.

Miaopai reached a strategic cooperation with Bibo.

In the future, short video apps such as Little Red Lips, Frog Video, and Xiaokaxiu will be launched one after another.

The well-known Volcano Video and Douyin did not go online until 16. In the same year, there was also Pear Video, which broke through the ceiling of the short video field in one fell swoop.

It also gave birth to new giants in the Internet industry.

The display form of content has gone through a process from text, to graphics, and then to video, and the presentation characteristics of short videos are that they can meet people's content consumption needs to the greatest extent in fragmented time.

Therefore, the popularity of short videos is inevitable.

In other words, the presentation of short videos is higher than graphics to a certain extent.

Therefore, in the case that the user's viewing cost is not much different, short videos that combine shooting techniques, music, stories, and pictures can meet users' content consumption needs in a more diverse manner.

The algorithm recommendation mechanism based on user matching, video popularity and release time as the main recommendation dimensions optimizes the fragmented entertainment consumption experience of users to a certain extent.

Recommended by algorithm.

Users can obtain more accurate and satisfactory content faster from the numerous short video content.

Douyin, which started late in the original time and space, was able to catch up from behind and surpass pioneers such as Weishi and Miaopai in one fell swoop, relying on its excellent algorithm recommendation mechanism.

And like Tengda's Weishi, the product logic at the beginning was just a "replica" of long videos.

Failure is inevitable.

The failure of Weishi also made Tenda miss the biggest outlet in the mobile Internet field, and personally cultivated a strong competitor like Character Jump.

The result is--

In 17, Tengda restarted the Weishi project in embarrassment, but the result was still tepid;

In 18, Tengda used its money-making ability to invest in Kuaishou many times, but got rich returns;

Later, using Weixin's flagship product, the "Video Account" and "Live Broadcasting" sections were successively launched.

Although it also eventually occupied a place in the short video field, Tenda failed to prevent the rise of Character Jump after all, resulting in the mobile Internet traffic being divided up by Character Jump.

It also laid the biggest hidden danger for Tengda's decline after that.

Zhang Shuo certainly can not repeat the same mistakes.

In fact, the advent of Tiantian Toutiao has suppressed the character jumping of the original time and space to a certain extent. At this time, the germination will intervene in the short video field, and the character jumping is destined to not be able to rise like the original time and space.

In terms of the algorithm recommendation mechanism, the algorithm laboratory under the Fertile Research Institute is capable of jumping characters.

It will also give the technology center the greatest technical support.

Zhang Shuo's plan, coupled with the technical support of the Fertile Land Research Institute and the Technology Center, coupled with the financial strength and operational capabilities of the Germination Group, it is hard to imagine that Magic Sound Technology will fail.

It was an hatching move destined to succeed.

The success of Moyin Technology will also truly establish the budding group's dominance in the Chinese Internet field, becoming an invincible existence above the Big Three.

Become an existence that no one can shake.

"The incubation of Magic Sound Technology has a lot to do with it. I hope Mr. Lu can watch it in person," Zhang Shuo said.

"it is good!"

Lu Qi didn't have a deep understanding of the prospect of short videos before, but after reading the planning plan written by the big boss himself, he immediately realized what a super trend this is.

Naturally, more attention should be paid.

"there's one more thing."

Lu Qi continued to report: "Qiandu got in touch with Qinghe Technology, hoping to negotiate the renewal of the frog browser search box for the next year."

"How much is the quotation from Qiandu?" Zhang Shuo asked curiously.

"35 billion."

"so tall?"

Zhang Shuo raised his eyebrows slightly. If he remembered correctly, the last year's quotation was only 8.5 million.

It has quadrupled.

Even if it is said that within a year, the market share of frog browser has continued to rise, coupled with the great sales of wheat grain X2, wheat grain X2 max and wheat grain tablet, the number of hardware devices bound to frog browser has increased sharply.

Adding the inflation factor, but tripling it would be the best.

"I have learned from the side that there are three reasons why Qiandu quoted such a price."

"One is to worry about being cut off by Gu Ge."

Although Guge has long since withdrawn from the Chinese market, Maili hardware has a considerable market share not only in the Chinese market, but also in the global market, especially the Southeast Asian market.

The frog browser bundled with Maili hardware naturally fell into Gu Ge's eyes.

"Because of the fear of being cut off by Gu Ge, Qiandu's offer this time includes the overseas market of frog browser, and it must also be bound to Qiandu's search box."

Qiandu also has the ambition to expand overseas markets, although it has not been very smooth.

"The most important point, the thousand-degree premium offer, is actually trying to prevent us from entering the search market."

The Wheat 2.0 released at the Wheat Autumn Conference really surprised Qiandu, especially the image search and language search technologies displayed by Wheat 2.0.

In a sense, it has even reached the front of Qiandu.

This had to make Qiandu feel a sense of crisis.

And a giant like Germination Group, which itself has a huge ecology in the Internet field, really wants to get involved in the search business, which is definitely a super threat to Qiandu.

It may even threaten the foundation of Qiandu.

Just like social networking is the pillar of Tengda, and e-commerce is the pillar of Ali, search is also the pillar of Qiandu.

It is absolutely impossible to go wrong.

In view of this, Qiandu negotiated the contract renewal of the search box with Qinghe Technology two months in advance, and also offered a price very generously, which seemed to be difficult for Qinghe Technology to refuse.

"The question now is, should we accept Qiandu's offer, or should we refuse to cooperate with Qiandu and expand our search business by ourselves?" Lu Qi asked a question.

In fact, he was asking for Zhang Shuo's opinion.

"what do y'all think?"

Zhang Shuo did not rush to draw conclusions, but looked at several other executives.

"If you can, why not?"

Lu Kai has always been a very aggressive executive, "Qiandu itself is already on the decline, and it coincides with the time window for search technology innovation, which just happens to replace it."

In this way, after subduing Tengda, Germination can subdue Qiandu again.

If you fight Xixi, fight for a little more.
Maybe, Mengya can really defeat the Big Three in three fields at the same time with one against three.

It's exciting to think about.

"If you want to search, do you need to form a new company or department?" Jiang Yue said.

It is equivalent to a tactful expression of disapproval.

"That is for sure."

Lu Qi nodded, "The group's current search technology is mainly used for the built-in search of its own app, and there are not many commercial demands. If you want to go commercial, you will almost have to copy Qiandu again, and you need to form a huge marketing, promotion and advertising teams."

"Then choose to cooperate with Qiandu."

Zhang Shuo finally made a decision, because the Germination Group's attitude towards the Internet business is shrinking, and in addition to incubating the short video business, it cannot expand blindly.

Within ten years, the entire Internet industry will usher in a round of shrinkage.

Zhang Shuo doesn't want to say that the Germination Group is aggressively expanding in the Internet field, recruiting people aggressively, and forcing employees of the Internet business line to "graduate" after the Internet winter comes.

That would be too ugly to eat.

Instead of expanding new businesses without a limit, it is better to collect rent from Qiandu with peace of mind.

Isn't it good for billions of dollars a year?
There is no need to say that, for the sake of some extra profits, go to recruit people with great fanfare.

"understand!"

The big boss made a decision, and Lu Qi naturally followed it.

By discussing whether to do search, Zhang Shuo took advantage of the opportunity to talk about his thoughts on the new business strategy of the Germination Group, "In the next five to ten years, the business strategy of the Germination Group should be driven by investment + industry."

The so-called industry, of course, is not limited to physical manufacturing.

It means that, in addition to the Internet, consumer electronics, semiconductors, new energy vehicles, commercial aerospace and other fields that have already been involved, for fields such as modern agriculture and biopharmaceuticals, investment will be the main investment.

This is the operating margin set by Zhang Shuo for the Germination Group.

For unfamiliar fields, Germination Group will try to play the role of a "financial investor" in the future, and will not end in person if it can't end in person.

As for the upper limit of the Sprout Group, it will be driven by the new engine of investment. Through investment, it will indirectly participate in various fields such as modern agriculture and biopharmaceuticals.

Instead of going off in person.

In this way, the Germinal Group's funds can go where they want to go, and it will not be said that the entire group will be dragged into the quagmire by rashly entering an unfamiliar field.

Even if the investment fails, at most it will lose a little capital.

It will not seriously hurt the vitality of the Germinal Group.

In the end, Zhang Shuo chose to recognize himself, and he was not arrogant enough to think that he could lead a group with no business boundaries or even unlimited expansion.

This is unrealistic.

Even for chaebols like Samsung and Mitsui, their business scope actually has boundaries.

Samsung's main business is consumer electronics.

"It means that the headquarters of the group will play the role of an asset manager in the future?" Lu Kai made no secret of his excitement and enthusiasm.

The person in charge of the group's investment business yesterday, the new strategy is undoubtedly very beneficial to him.

It is equivalent to holding half of the group.

"That wouldn't be the case."

Zhang Shuo shook his head, "The group headquarters still has to undertake the responsibilities that the headquarters should have, such as the incubation of new businesses, and the research and development of future technologies, etc."

A pure asset manager can't manage such a huge system as the Germination Group.

"But the proportion of investment will indeed increase."

"The board of directors will give the investment, financing and financial services department greater authority, but at the same time, it will also put forward higher standards for the performance appraisal of investment, financing and financial services."

Zhang Shuo does not want to say that the investment and financing department has become a prodigal sub-department.

That would run counter to the original intention.

"If you want to realize the dual-engine drive of investment + industry, the landmark event is that the group's profit return in the investment field must catch up with the profit in the industry."

This is no small challenge.

First of all, in the existing cases of Germinal Investment, it is either industrial investment, such as investment in semiconductors, mobile phone industry chains, and software industries.

Tell the truth.

This type of investment is mainly for the business sector, the return on investment is low, and it is difficult to cash out.

Other investments in enterprises such as Wujiang Technology, Linde New Energy, Jingdong, etc. are taking the path of long-term investment, and they will not be able to cash out for a long time in the future.

And a set of cash is at least a return on investment in the scale of [-] billion.

Just like the original Space-Time Tengda’s investment in Jingdong, Meituan, etc., after distributing the Jingdong shares it holds to shareholders in the form of dividends, Tenda is planning to sell its holdings of Meituan shares.

Earn a lot of money.

In addition, in the industrial field, Germination Group has two major hematopoietic machines, Jade Bird Interactive Entertainment and Maili Group, plus Qinghe Technology, Germination Financial Holdings, etc., and its profitability is increasing day by day.

If the investment business wants to reach such a level, there is indeed a long way to go.

Lu Kai immediately felt a lot of pressure.

Fortunately, this new strategy is only a preliminary idea of ​​Zhang Shuo, and it needs to be refined and researched by the President's Office and other relevant departments if it is to be implemented.

Finally, it must be approved by the board of directors before it can finally take effect.

After all, the stakes are high.

Zhang Shuo is not sure that the strategy he proposed must be correct.

.........

After the meeting, Zhang Shuo's most important work of the day is considered to be completed, and the rest of the time is either spent processing work emails or signing approval documents, or simply fishing openly.

Who told him to be the big boss?

After getting off work, Zhang Shuo did not go home, but came to a restaurant.

Xu Jia and Miaomiao have been waiting for a long time.

"Brother, Ari Dianping and Nomi Dianping have already issued acquisition invitations to Miaomiao Bicycle. Is it a good time to make a move?" Cai Miaomiao asked concerned.

With the battle of burning money for shared bicycles, Miaomiao Bicycles has naturally become the target of the two giants.

In particular, Miaomiao bicycles still occupy the main market in Shanghai.

Judging from the reactions of Ari and Nomi, both companies want to acquire Miaomiao Bicycles, so as to surpass their main rivals and win the final victory in this money-burning battle.

The script is almost the same as what Zhang Shuo predicted half a year ago.

It's no wonder that at this critical moment, Xu Jia and Cai Miaomiao, the two decision makers of Miaomiao Bike, would eagerly invite Zhang Shuo to dinner again.

I am ready to humbly ask Zhang Shuo for advice.

"How long can the funds in Miaomiao's bicycle account last?" Zhang Shuo asked without answering.

"There are less than 5 million left. If we want to continue to participate in the subsidy war, we can only start a new round of financing." Xu Jia explained.

Recently, many investment institutions have expressed their willingness to invest in Miaomiao Bike.

After all, the winner hasn't been decided yet, isn't it?

"That depends on how you choose."

Zhang Shuo did not make a direct choice for the two, but gave his analysis, "Selling now has the benefits of selling now, and financing also has risks of financing."

"Refinance and support for another three to five months. If it works well, of course you can sell it at a higher price. The premise is that you must be prepared to bear the risks."

"What's the risk?" Xu Jia asked.

"The biggest risk is, of course, the business risk. If they are rejected by Miaomiao Bike this time, Ari Dianping and Nomi Dianping will directly intervene in the Shanghai market and start a hand-to-hand fight with Miaomiao Bike."

"In the face of the impact of the two giants, can Miaomiao Bike maintain its market share in Shanghai? Or, can it maintain its current market share in China?"

"Still, you will be beaten and retreated steadily"

Although Xu Jia is capable, she doesn't understand the Internet; although Cai Miaomiao has started a business, she doesn't understand management either.

Such a pair.

It is really hard to convince Zhang Shuo that he will be a pair of chosen sons.

"Uh……"

Xu Jia misfired.

She is ambitious, yes, but also very self-aware.

"So, the safest choice is to take advantage of the fact that Miaomiao's bicycles are still worth a fortune, and decisively choose a giant to sell themselves?" Compared to Xu Jia, Cai Miaomiao is obviously more eager to cash out.

She herself is not a very ambitious person, she is just a little money fan.

"I said, it's up to you to choose."

Zhang Shuo glanced at Xu Jia, but still didn't directly mention them to make a decision.

"I also choose to sell now."

As soon as Xu Jia gritted her teeth, she finally restrained her inner greed.

"In fact, there are two ways to choose to be acquired by a giant. One is of course to get out of the market directly with money. With the valuation of Miaomiao Bike, it will definitely be no problem to help the two of you achieve financial freedom."

But in fact the biggest beneficiary is the prodigal son fund.

"If you are not willing to just take money to leave the market, you can also choose equity replacement. It is equivalent to replacing the equity of Miaomiao Bike you hold with the equity of Ahri Dianping or Nomi Dianping."

"Based on the development trend of these two companies, there should be room for appreciation of this part of the equity in the future."

"The specific choice is also up to you personally."

Zhang Shuo seemed to have seen through Xu Jia's thoughts, but he still insisted on playing the role of commentator.

It seems that nothing has been said, and it seems that everything has been said.

"Brother, according to what you say, isn't equity replacement a better solution? Shouldn't there be only benefits, right? Are there other risks as well?" Cai Miaomiao asked.

"clever!"

Zhang Shuo really gave Cai Miaomiao a high look, and explained with a smile: "A start-up company, the founder wants to cash out, the best time is when the company is acquired, and the second is after the company goes public."

This is why.

Not only investors, but also founders will take their companies public as the highlight of their careers.

Because many companies are likely to reach their peak when they go public!
"If you choose equity replacement, you have to bet that Ahli Dianping or Nomi Dianping will be successfully listed in the future, and their performance in the stock market will also meet expectations."

Otherwise, it may not be as good as cashing out now.

"Is it possible to cash out part of the equity and replace it with another part when it is acquired?" Xu Jia was keen to catch the loopholes in Zhang Shuo's words.

"Of course you can."

Zhang Shuo nodded with a smile, "However, based on the shares of Miaomiao Bicycle you hold, it seems meaningless."

"Uh……"

Xu Jia became depressed immediately, completely forgetting that she was actually just a minority shareholder of Miaomiao Bike.

Before accepting the angel round investment from Fenglei Fund, Miaomiao Bicycle’s shareholding structure was——

Prodigal Son Fund holds 45% of the shares, Jiawei Culture holds 25%, Cai Miaomiao personally holds 20%, and Xu Jia and Lin Weiwei each hold 5%.

After the angel round of financing, Fenglei Fund directly holds 20% of the shares.

After the relevant equity was diluted, the prodigal son fund held 36% of the shares and was still the largest shareholder; Jiawei Culture held 20% of the shares, and Cai Miaomiao personally held 16% of the shares.

Xu Jia and Lin Weiwei each hold 4% of the shares.

And based on the current valuation of Miaomiao Bike, if it is really necessary to exchange shares with Ahli Dianping or Nomi Dianping, the replacement ratio will be at least ten to one.

With Xu Jia's 4% equity, at most 0.4% of new equity can be exchanged.

It really doesn't make much sense.

On the contrary, Cai Miaomiao, who is the largest individual shareholder of Miaomiao Bike, can use the method of cash out + equity replacement to get a double insurance.

In such a comparison, Cai Miaomiao is the proper winner in life.

Lie down and win! ! !

　PS: Starting tomorrow, normal updates will resume
　　
　
(End of this chapter)