Sprinkle coins every day

Chapter 457 Shopping for vegetables in the community, live streaming, where is the way to fight Xixi? !

"Chairman, can the Chunmiao Foundation also increase the number of scholarships for medical college students, and at the same time make some public welfare donations to Huaxia Medical Research Institute?"

Seeing that the big boss was ambitious, Jiang Yue also made a suggestion.

"can!"

Jiang Yue's proposal fit Zhang Shuo's mind very well.

In this way, it not only fulfills the social responsibility of the company, but also to a certain extent, offsets the dissatisfaction of the outside world with Germinal's "no need to expand" in the pharmaceutical industry.

It can be said to kill two birds with one stone.

After discussing the acquisition of Lime Group, Du Qingqing, the president of Pinxixi Group, continued to report, mainly talking about the fresh food strategy of Pinxixi Group.

"As mentioned by the chairman, Pinxixi's fresh food strategy has changed from the previous pure online model to a combination of online and offline. The specific method is to set up a fresh food supermarket offline, which is not only an online store A kind of channel expansion will also share cold storage and cold chain transportation with online."

"The fresh food supermarket is temporarily named Daily Fresh. In addition to purchasing from the store, it will also establish an extremely fast cold chain logistics system of 'urban sorting center + community distribution center' in major cities to provide users with fresh products within 2 hours. Cold chain delivery service for door-to-door delivery.”

"Fresh food delivered to your door? Is it a little radical?"

Zhang Shuo was a little surprised. Unexpectedly, on the basis of his suggestion, Du Qingqing went a step further and took the lead in proposing the plan of home delivery of fresh food.

There is already a rudimentary form of the grocery shopping business of the original space-time group.

But in fact, selling vegetables in the community is not a good business, not to mention those small and medium-sized start-up companies, even giants such as Ari, Jingdong, Meituan, Pinxixi, and Tick, are basically operating at a loss .

No profit was seen.

According to statistics from Huaxia Electronic Commerce Research Center, among the more than 4000 fresh food e-commerce companies that have entered the market in recent years, 4% break even, 88% are at a loss, and 7% are at a huge loss.

In the end, only 1% made a profit.

There are many traditional fresh food distribution links and a relatively long industrial chain, mainly based on the wholesale model of farmers' markets.

The problem in this industry is that there are layers of wholesale, the final retail price may be three to ten times higher than the price of upstream producers, and the spoilage rate of fruits and vegetables exceeds 20%.

If the circulation links can be reduced, the deterioration and waste of fruits and vegetables can be reduced, consumers can buy fresh food at a cheaper price, and transaction efficiency can also be improved.

This is also the basic business logic of community group buying.

But, traditional channels also have many advantages, such as large transaction volume, close distance to consumers, what you see is what you get, you can pick and choose, and it doesn’t take much time to buy groceries.

Because of fierce competition, although the price of vegetables has been rising, selling vegetables has always been a low-profit industry.

The problem with front-end warehouses is that delivery costs are relatively high. Internet companies are very good at attracting traffic with subsidies, and then try to make a profit after the traffic comes.

However, front-end warehouse companies use low prices to attract traffic, and after large-scale losses, they cannot make profits, because the cost problem has not been resolved.In order to improve customer satisfaction, we need to maintain a dedicated delivery team. Once the price rises slightly, we will face loss of customers.

Typical Internet companies can make money through the scale effect, but under the front warehouse model, the larger the scale of expansion, the more losses and no way to make profits.

Community group buying can transfer part of the cost to the group leader, but the time efficiency is relatively low.

The reason why consumers choose community group buying is mainly because the price subsidy is cheap. Community group buying is often mixed with low-quality products. Once the subsidy disappears, consumers will disappear.

The loyalty of the group leader is not high, because the income is low, and the group leader is easy to give up.

Internet companies are good at subversive innovation, and in terms of integration with the real economy, they often win in the connection, because the connection is relatively simple and the value generated is relatively high.

And other trivial links are handed over to other businesses.

However, the Internet fresh food industry chain is long, management is difficult, and there are many link problems that need to be solved. This is also a difficulty in the fresh food industry.

What's more, the low-price and high-subsidy strategy of Internet grocery shopping, behind the crazy burning of money, once it affects the survival of offline vegetable markets and farmers' markets, it will cause social problems.

It is a big problem to dare to touch the food baskets of ordinary people.

In the original time and space, Internet grocery shopping was severely criticized by the official media: "Don't just worry about the flow of a few bundles of cabbage and a few catties of fruit. The sea of ​​stars and the infinite possibilities of technological innovation are actually even more exciting."

"radical?"

Du Qingqing was even more stunned for a moment. She was quite satisfied with her original idea and reported it confidently, but she was slapped in the face when she didn't want to.

"Let me ask you, what is the main selling point of fresh food delivery?" Zhang Shuo smiled gently.

"Of course it is convenient, allowing users to buy food without going out, just like ordering takeaway."

Du Qingqing herself was inspired by the food delivery business.

After all, she came from the Green Orange Group, and was in charge of the Green Orange Delivery and Green Orange Xiaozhu before, so she naturally transformed the Qingcheng Xiaozhu model into the fresh food track.

"But have you ever thought about a question?"

Zhang Shuo continued to guide, "With the process of urbanization, Chinese families are becoming smaller and smaller."

"A very notable feature is that those who need to cook at home every day often have no shortage of time to buy vegetables, and they are generally more sensitive to the price and quality of vegetables."

"On the contrary, those who are eager to deliver food to their door, except for those with babies at home, or those with temporary disabilities, are mostly young people who cook at home occasionally and eat out most of the time."

"Or simply order takeaway."

This is also one of the biggest pain points of community grocery shopping. Those who really need to cook at home every day, except for the retired elderly, are basically full-time mothers and the like.

No matter which category it is, there is no shortage of time to buy groceries.

Especially for grandpas and aunts, visiting the vegetable market has become an important way for them to pass their retirement time. Even in the supermarket, they are all pick and choose when it comes to dishes.

How can you trust the pictures on your phone?

Unless it is said that Internet grocery shopping offers a very tempting low price.

This is back to the original knot.

The fresh food industry is not a huge profit, and the low price is bound to be unsustainable. Once the subsidy ends, the uncles and aunts who buy vegetables will turn to the offline vegetable market again.

Unless it is said that buying vegetables on the Internet will destroy all the vegetable markets and the like by burning money.

Just like e-commerce crushing offline small merchants.

But this has touched the bottom line of social management. It is related to the safety of the people's food basket. The relevant departments will definitely not sit idly by and will definitely intervene.

In the end it was a dead end.

"..."

Du Qingqing was also dumbfounded by Zhang Shuo's words.

Even a little ashamed.

If this is the case, it can only prove that the market research conducted by the marketing department of Pinxixi Group is a mess and deviates from the objective facts at all.

Du Qingqing himself was not aware of this problem even though he ate in the company cafeteria or ordered takeaway all the year round.

Du Qingqing is not alone.

How can the executives present here notice this?
Their life circle is doomed, either they are out to socialize, or they hire a nanny at home, which has nothing to do with these trivial things.

That is to say, Zhang Shuo has been at the bottom of the original time and space, but he has some observation and understanding of this.

so.

People, it's better to be more down-to-earth.

Zhang Shuo is also very fortunate that the experience of the original time and space can prevent him from completely breaking away from the general public, otherwise, he would probably express emotion such as "why not eat minced meat".

Sun Yang was even more thoughtful.

Before joining Germination, Sun Yang knew that Zhang Shuo had always been the soul of Germination.

After joining, I also vaguely heard a lot of rumors, and many major decisions of Germination were personally helmed by Zhang Shuo, the big boss, such as the research and development of Weixin, the design of Maili mobile phone, Mango car, etc.

But there has been no intuitive impression.

There is even speculation, thinking that such rumors may contain exaggerated elements, and the purpose is nothing more than to set off Zhang Shuo's tall image.

How can there be such an almighty person in the world?Knows both management and technology.

And it's cross-border.

But just now, seeing with his own eyes, Zhang Shuo's few words have pointed out the huge loophole in the fresh food strategy of Pinxixi Group, so Sun Yang couldn't help but believe it.

It was also really eye-opening.

Perhaps, in this world, there really are geniuses.

No wonder.

Zhang Shuo will be called the hand of miracles on the Internet.

Seeing that Du Qingqing was a little disappointed, and Zhang Shuo couldn't overly discourage her enthusiasm, he changed the subject and said with a smile: "Aside from other things, the idea of ​​delivering fresh food to home is not a problem in itself."

"And it's quite innovative and ahead of its time!"

"Even if the market size is not large, as long as it can operate with integrity, it can still help those who have no time to buy vegetables, or who are inconvenient to go out to buy vegetables."

"It's just that this cannot be a main business direction, but an auxiliary business."

"Understood!"

After being told by Zhang Shuo, Du Qingqing finally felt a little better.

"Then continue to talk about the purchasing side."

As mentioned earlier, a very important feature of the fresh food industry is that the industrial chain is very long. Taking green vegetables as an example, there are at least four or five links from the vegetable farmers harvesting from the field to serving consumers' tables.

This is only limited to local vegetable farmers.

If the vegetables are transported from other places, the circulation link may even be doubled.

In fact, with the industrialization of vegetable cultivation, the mainstream is to transport vegetables from other places. In many places, the supply of local vegetables cannot meet the needs of consumers at all.

In order to implement the fresh food strategy, Pinxixi must work hard on the procurement side.

that is--

It is necessary to reduce the intermediate circulation links as much as possible.

After all, Du Qingqing was not Wuxia Amon, so he quickly collected his mood, and then reported, "On the procurement side, Pinxixi plans to implement the agricultural product broker system."

"Oh? It's interesting, let's talk about it in detail."

Zhang Shuo's eyes lit up.

"One of the great characteristics of fresh food is that there are many categories. The large categories include vegetables, fruits, seafood, eggs, poultry and meat, etc. This is not a segmented field, so it is even more exaggerated. Another characteristic , that is, the geographical distribution is wide, and a large part of them are not large-scale planting or large-scale farming.”

"The traditional offline solution is through intermediaries such as second-hand traffickers and wholesalers."

"The so-called agricultural product brokers can be regarded as second-hand dealers in the Internet age. They need to connect to the growers/farmers and the Pinxixi platform at the same time. They must be able to go to the fields to purchase, and they must also understand the Internet and be proficient. Open and operate an online store in Pinxixi.”

Although, with the increasing popularity of smart phones, ordinary farmers can also use mobile phones to shop online, use Weixin to chat, send videos, and watch short videos.

But the threshold for opening and operating an online store is obviously much higher than this.

Not to mention farmers, but some traditional second-hand dealers. If they are not young people, they may not be able to play the Internet, but they are used to the traditional way.

This requires the addition of new farmers.

The agricultural product broker proposed by Du Qingqing is undoubtedly a type of new farmer.

"can!"

Zhang Shuo agreed very much, and said with a smile: "It seems that Mr. Du really put his mind to it."

Du Qingqing smiled embarrassedly.

"When it comes to agricultural product brokers, I have some new ideas, just for reference."

But Zhang Shuo also started talking.

"You say!"

However, Du Qingqing opened the notebook solemnly, ready to record at any time.

Even executives such as Lu Kai.

Having worked with big bosses for a long time, I know that any new idea can often open up new ideas.

Absolutely full of dry goods!
"With the popularity of 4G and smart phones, the medium of Internet information dissemination is accelerating from text + pictures to more intuitive video dissemination."

"This can be seen from the rise of new formats such as video websites, short videos, and live broadcasts."

Platforms such as Xiaopozhan and Kuozhou are also gradually emerging.

"So, in the e-commerce shopping track, will it be affected by such a change in communication mode? I think it will, for example, live streaming."

At the beginning of 16, Mobao began to test the water for live streaming, and it should have been planning and developing in about 15 years.

Zhang Shuo's thinking was indeed a little ahead of schedule, but definitely not too far ahead.

It's just an idea after all.

need.

Just walk in front of Ahri.

"Live streaming? Is it similar to TV shopping?" Du Qingqing was a little skeptical, and instinctively disliked the model of TV shopping.

"Yes and no."

Zhang Shuo explained with a smile, "Essentially, live broadcast delivery is exactly the same as TV shopping, but the platform is changed from a TV station to a mobile live broadcast platform."

"But it's not a simple copy."

"Compared to TV stations selling fixed products at fixed times, and using rigid models such as telephone ordering, Internet live streaming is undoubtedly more convenient and more imaginative."

"Television shopping is more like advertising, and there are suspicions of fraud."

Everyone in the original time and space is complaining about the pitfalls of live streaming, but they don’t know that TV shopping is the originator of cheating consumers, and the food looks even more ugly.

I haven't seen anyone selling anything serious. They're just lying to grandpa and grandma.

"Live delivery is different. The live broadcast platform and the shopping platform are one and the same. Consumers can complete the order while watching the live broadcast, which is convenient and fast."

"And there are no restrictions on the products that are brought in. As long as they are sold on the Pinxixi platform, they can be used as the target of promotion. In terms of quality, as long as the platform strictly controls the quality, it is actually more guaranteed."

Although the original space-time live streaming has been criticized in various ways, its existence cannot be denied.

The so-called existence is reasonable.

In terms of communication mode, live delivery of goods is indeed a spike in traditional e-commerce shopping.

"The most important thing is that live broadcasting can break through geographical restrictions. Just like the agricultural product broker system established by Pinxixi, if agricultural product brokers can broadcast live broadcasts in the fields to show consumers directly the vegetables and fruits grown by farmers, Can it play a better role in publicity?"

The original space-time live broadcast that received the most praise from the official media was actually helping farmers.

"what?!!!"

Du Qingqing's eyes also suddenly lit up.

(End of this chapter)