Sprinkle coins every day

Chapter 516 Hard Gang Pingguo, Who Is Paying For Arrogance? !
During the chat, the second uncle Tang Yi asked Zhang Shuo: "I heard that Prodigal Son Fund recently invested in a company called Tianke Real Estate. Is this to enter the real estate industry?"

The Prodigal Son Fund went from behind the scenes to the front of the stage, and every move it made naturally attracted the attention of all parties.

In particular, the registered capital of Tianke Real Estate is as high as 4 billion. Even if Tang Yi does not take the initiative to pay attention to such a big move, someone will report the relevant information to him as soon as possible.

"Not really."

Zhang Shuo explained: "It was an entrepreneurial project created by one of my cousins. I want to plan and build a maker town in Guancheng, which will provide a full range of community services for freelancers."

"Your cousin, is that little girl named Miaomiao?"

Tang Yi has an excellent memory, and he still remembers the legendary story of Miao Miao's bicycle business three years ago.

"It's her." Zhang Shuo smiled.

Tang Yu, who was listening, interjected at the right time: "I really envy Miaomiao. She succeeded in starting a business in her freshman year and became a billionaire. In her senior year, her peers are still busy looking for jobs. She has already started her second business."

She also made some money by trading in stocks before, but it can be compared with Cai Miaomiao.

Hmm, no comparison.
"That girl Miaomiao just likes to make troubles, so I can only let her."

In front of outsiders, Zhang Shuo is still very protective of Cai Miaomiao, after all, he is the baby bump of Lao Cai's family.

.........

Monday, May 2.

After Valentine's Day, the Spring Festival holiday has also come to an end, and employees have returned to work one after another.

Of course, it must not be back to the best condition so quickly. Everyone still has some "Spring Festival sequelae", lazy and unable to lift their spirits.

In the chatting among colleagues, there are many topics that cannot be passed, such as "fat three catties, blind date".

The Chinese Internet is very idle, but it is very lively overseas.

On February 2, Crazy Field announced a global recall of 18 million vehicles because the seat belts of these vehicles may be damaged by the metal frame of the seat cushion in the event of a collision.

The prospect of traditional fuel vehicles has once again cast a shadow.

On the same day, Apple Pay under Pingguo was officially launched in China, supporting the debit cards and credit cards of the first batch of 19 commercial banks, which can be used for online payment.

It can also be accepted offline at UnionPay POS terminals with the QuickPass logo.

The launch of Pingguo Pay seems to indicate that in the Huaxia payment market, a new powerful player will appear after mobile payment giants such as Zhifubao, Caifutong, and Weixin Payment.

A lot of fruit fans, and even have high expectations for it.

In terms of market share, Pingguo Pay can theoretically use the existing customers of Pingguo Mobile to increase traffic, but it still faces the challenge of path dependence of consumers' existing payment habits.

"For online payment, the core factor that affects the frequency of use of Pingguo Payment is the payment scenario. For offline payment, it is user subsidies that affect the frequency of use."

In addition, Pingguo Pay also has difficulties in promotion and organization.

Both Zhifubao and Weixin Payment have strong local promotion teams, and have clear assessment and incentive mechanisms.It is relatively simple for Pingguo to promote payment to banks, but it is not easy to promote it to local merchants, and it may rely on UnionPay.

But UnionPay also lacks corresponding manpower and expenses.

From a technical perspective, Pingguo Pay is a near-field payment (NFC) model based on a security chip.Compared with card swiping contact payment, NFC is a non-contact payment, that is, the user associates the bank card with a smart phone with NFC function, and then "clicks" on the POS terminal to complete the payment.

It is worth noting that the above process does not need the Internet, but uses the NFC radio frequency channel to realize local communication with devices such as POS cash registers or vending machines.

This is also significantly different from QR code payment.

According to Pingguo, the NFC mode can well avoid interference factors such as insufficient light and other factors that affect QR code recognition and poor network environment.

It can only be said that Pingguo doesn't understand Huaxia at all.

First, since it is a payment scene, it is difficult to have insufficient light.

Second, Huaxia has achieved full coverage of the 4G network, and there are few factors such as poor network environment.

So it's just nonsense.

The fact is that the NFC mode has no advantage over the QR code mode.In the original time and space, in China's payment market, the status of Zhifubao and Weixin Payment is almost dominant.

Pingguo payment is simply a flash in the pan.

In addition to launching Pingguo Pay, on the same day, Pingguo also revised the terms of the App Store, saying that rewards through virtual currency should be regarded as in-app purchases, and Pingguo will extract 30% of the share.

One year earlier than the original time and space.

This undoubtedly caused great waves on the Chinese Internet.

You must know that "rewarding" is actually a characteristic business model produced in the context of China's Internet, and it is a kind of fan economic behavior, which is not very popular abroad.

Therefore, this policy of Pingguo is obviously an adjustment made for the Chinese market environment.

It's not ugly to eat.

Some companies chose to compromise, while others made fierce resistance.For example, UC directly announced the next day that it would close the reward function of the IOS channel as a protest.

.........

On February 2th, Germination Headquarters.

"Chairman, look, how should we respond to Pingguo's adjustment?" Lu Qi asked for instructions.

As the largest player in China's Internet industry, Pingguo's commission for tipping will inevitably have an impact on the products of Mengya, such as the Weixin official account tipping function, and Pangda live broadcast.

In particular, Pangda's live broadcast is based on "rewards".

"Hasn't UC already done a good demonstration? From now on, the IOS channel tipping function of all products under the group, such as Weixin Official Account and Panda Live, will be suspended."

Pingguo did this one year in advance, which is directly related to Pingguo's poor sales of mobile phones in the past two years.

Unable to make breakthroughs in hardware, Pingguo naturally thought that if he wanted to work hard on the software side, he could also grab a wave of wool from Chinese software developers, so why not do it?
Unfortunately--

Pingguo overestimated its own influence and underestimated the resistance of Chinese manufacturers.

"In addition, we will inform Pingguo in the form of a public letter that Germination will never accept Pingguo's unequal treaty. If Pingguo does not make effective corrections, Germination will consider successively dismantling all of its various apps within the next three months. , including games, will be removed from Pingguo Mall.” Zhang Shuo said.

"This, isn't it too cruel?"

Lu Qi felt a little apprehensive. The various apps under Germination are among the top [-] most downloaded apps, accounting for more than one-third of the app stock of many Pingguo users.

If you really want to remove all of them, then Pingguo is almost the same as a brick.

Of course, this kind of decisive confrontation may also give competitors such as Ahri and Tenda an opportunity to seize the market share of the products of Sprout on the IOS side.

The final result is likely to be both Germination and Pingguo.

"To deal with an arrogant company like Pingguo, we have to use ruthless tactics. Don't worry, I speculate that Pingguo is unlikely to break with us." Zhang Shuo said.

The proportion of Pingguo users in China's mobile phone user base is already less than 10%.

That means—

Even if Pinguo really resists, the loss is acceptable to Germination.

"I hope Pingguo can be braver. If that happens, the last batch of so-called fruit fans will have to join the wheat camp." Zhang Shuo added with a smile.

Zhang Shuo's biggest confidence in making relevant decisions is to have the "replacement" of wheat grains.

Change to the original space-time.

Even if it is as strong as Tengda, he can only succumb to Pingguo's lust in the end.

"Understood!"

After being told this, Lu Qi also felt that there was a high probability that Pingguo would compromise.

.........

Sure enough, as soon as Germination's announcement came out, it immediately aroused enthusiastic responses.

"In this wave, my position is sprouting, and Pingguo's appearance is too ugly."

"That is, the rewards that people have worked so hard to get. Oh, Pingguo doesn't do anything, just plucks 30% of the money. It's too easy to earn."

Although many people have complaints about the high income of network anchors.

But he hates Pingguo's behavior even more.

"With Pingguo's arrogance, it may not necessarily compromise. I really want to know, will Mengya really remove its app from IOS in the future? Then what else can Pingguo mobile phone do?"

Among other things, most Chinese people can't live without Weixin's product alone.

"Guo Fan is trembling..."

"Shake the wool, isn't it delicious to just replace the wheat grain X4?"

"reality!"

"Maili X4 hits Pingguo 7, and the key price is more than 100. Only those who have water in their heads choose Pingguo."

"A certain fruit fan: I always feel humiliated!!!"

In the past two years, the surviving fruit fans have become less and less. Even the little fairies who like the ultimate bright card and high-end products have gradually accepted the high-end setting of wheat grains.

After all, the domineering presidents in domestic film and television dramas basically use wheat grain phones.

It happened to be the weekend, and the most direct result of Germina’s announcement was that the Pingguo offline experience store became more and more deserted. In contrast, the Maili offline experience store was full.

It was a blast! ! !

.........

Beautiful country, Pingguo headquarters.

"Joe, did you see that?"

Flipping through the relevant news reports that were translated overnight by the staff of Pingguo Huaxia Company, Tim couldn't help but rubbed his forehead, feeling a severe headache.

Since the wheat grains were born, Tim's sleep quality has been getting worse and worse.

just now.

Pingguo has to face systemic competition from the whole bud.

After Gein Mengya made a tough stance, the Chinese Internet became agitated, and Chinese Internet giants such as Tengda, Ari, and Qiandu also had to join in the crusade against this policy of Pingguo.

Basically, the relevant rewarding channels have been shut down, so that Pingguo's money-making plan has completely failed.

bud--

It has become Pingguo's nemesis in the Chinese market.

"Looked."

Jonathan had the same solemn expression.

In the last wave of Pingguo internal fighting, although Jonathan survived, he was inevitably bound together with Tim. The two are now grasshoppers on the same rope.

"Since the Chinese software developers are against it, then it's a good idea to adjust the previous policy."

"How to adjust?"

Tim's eyes lit up slightly, as if he still had a bit of expectation.

"In the future, we will no longer take 30% of the income from person-to-person rewards in third-party apps, but at the same time, it is stipulated that app developers are not allowed to take a cut from such rewards."

"However, like live broadcast rewards, game recharge, etc., because it is realized by purchasing virtual currency recharge, it must be connected to the IAP mechanism, so we can still take 30%."

In this way, the cost is transferred to the consumer.

The so-called "the wool comes from the sheep" is similar to the 1% commission for recharging virtual currency and live broadcast rewards, and ultimately consumers pay for it.Take Tenda’s “Virtual Beans” as an example. Android users can exchange 10 for 7 yuan, but Pingguo users can only exchange [-], which is a [-]% discount.

"In this way, will it cause dissatisfaction among Huaxia consumers?"

Although Tim was a little tempted, he was also full of worries. After all, according to the information passed by Huaxia Company, Huaxia consumers were also very dissatisfied with Pingguo's "eating appearance".

"There will definitely be dissatisfaction, but it will not be too serious." Jonathan is full of confidence.

"How to say?"

"Think about it, since Huaxia's Pingguo users can choose us instead of wheat grains, it proves that they have true love for us. Since it is true love, it is normal for them to be plundered, right?"

Jonathan obviously understands how PUA consumers are.

"That's true."

Isn't Pingguo's development all the way supported by these fruit fans?
like now.

Even if it has been three years in a row, it has been compared with Maili Mobile in terms of product innovation, which does not prevent it from saying that Pingguo Mobile is still the runner-up in the global high-end market.

Specific to the beautiful country market, it is an unbreakable king.

This is the result of years of brand brainwashing. Pingguo is considered good. After all, it is a real product, but it is slightly lacking in innovation.

And luxury brands such as clothing, shoes and hats rely entirely on the brand itself to achieve high premiums.

Even if the woven bag is sold for tens of thousands of yuan, there will still be a group of brainwashed consumers who are eager for it, and even regard it as a symbol of "high-end and fashion".

The strongest PUA belongs to the diamond jewelry industry.

The obviously worthless diamond, after adding the attribute of love, is sold at a price that is more expensive than gold.

Who to talk to?
"However, will this affect the sales of Pingguo mobile phones in China? Huaxia's report said that many Apple fans are at risk of changing their phones." Tim was still a little worried.

"There will definitely be an impact."

Jonathan didn't shy away from it, "However, the sales of Pingguo 7 in China are not very satisfactory. No matter how bad it is, how bad can it be? Instead of pursuing growth, it's better to squeeze out the existing wool."

Mobile phones that are thousands of dollars larger have a service life of three to four years.

Not everyone can change it.

Relying on the advantages in the early stage, Pingguo still has a lot of existing users in the Chinese market.

It was this group of people who were plundered.

"Then give it a try!"

After listening to Tim, he finally made up his mind. It's a big deal, and he will adjust it according to the situation.It is absolutely impossible for Pingguo to succumb at once.

You must be arrogant! ! !
(End of this chapter)