Sprinkle coins every day

Chapter 81
"Won't you invite me to sit in the office?"

After reviewing the Qingcheng app, Zhang Shuo also wanted to hear about Du Qingqing's deployment of the delivery business.

"you please!"

In front of the employees, Du Qingqing did not dare to disobey Zhang Shuo.

The two entered the office.

After Zhang Shuo sat down, he smiled and said, "Why don't you change your stockings? I can close my eyes."

"Go to hell!"

Finally, Du Qingqing couldn't take it anymore, and threw the signature pen in his hand at Zhang Shuo.

"It's not a good habit to lose a pen." Zhang Shuo easily caught it, and stopped playing around: "Tell me, how do you plan your food delivery business."

"See for yourself."

Du Qingqing gritted her teeth and handed over a plan.

"Be prepared."

Zhang Shuo took the copywriting with a smile and read it carefully.

Du Qingqing subdivided the takeaway business that Qingcheng Retail will launch into two specific business lines.

One is the testing and promotion of Qingcheng APP.

The second is the formation of the takeaway delivery team.

In the first step, the Green Orange APP will be tested internally in 14 stores in the Lubei area.

In order to mobilize the enthusiasm of customers to download the Green Orange APP, the store will cooperate with the launch of marketing activities such as free ice mung beans, grilled sausages, fruit drinks and other free gifts for downloading the APP.

Customers can choose whether to use the APP to order.

After the in-store test is passed, the next step is that the marketing department will send personnel to enter the office buildings around the store, bring dolls, key chains and other gifts, and conquer each company one by one.

Recommend users to download the Qingcheng APP to promote the takeaway business of Qingcheng Retail.

At the same time, the marketing department will also timely place green orange takeaway advertisements in crowded places such as bus stops and subway stations in the Lubei area to increase publicity and promotion.

The entire promotion plan is stable and stable, and all aspects have been considered.

"not bad."

Zhang Shuo nodded in satisfaction, raised his head and asked, "What about the budget, what is the marketing budget?"

"If it is limited to the Lubei area, the marketing budget is about 450 million, and the main expenditure is the offline advertising. The marketing department is still working on the specific budget."

To be honest, the budget is really not high.

This reflects the superiority of the "online + offline" combination model of Qingcheng retail. The 14 offline stores established in the early stage have become one of the main scenarios for promoting online applications.

The most core target users are also recruited.

The price paid is only minor marketing costs such as grilled sausages and juice drinks.

It can be described as blood earning.

This is also why Zhang Shuo has always attached great importance to the reputation of offline stores. After the hygiene problem of chicken leg rice last time, why he became furious and dismissed a large number of employees.

If you compare the fast food business of Green Orange Retail to an upcoming movie.

Then the word-of-mouth of the store is equivalent to the word-of-mouth of a movie screening. If the early word-of-mouth is good, those customers who dine in the store will become "tap water" and recommend Green Orange Retail to their colleagues.

Once the reputation of the store collapses, it will trigger a chain reaction.

So it can't be overemphasized.

Similarly, the launch of the Green Orange APP is also confirming that Zhang Shuo has designed a good business model for Green Orange retail from the very beginning—making offline stores the core hub of user experience and interaction.

Once the way of food delivery is cleared up, in the future, businesses such as shared bicycles and taxis that also target urban white-collar workers can follow suit.

Even the promotion of Weixin Payment can rely on the store channel of Qingcheng Retail.

By continuously superimposing multiple application scenarios, the huge cost invested by Qingcheng Retail in the store sector in the early stage will be diluted again and again, and finally achieve overtaking in curves.

As for the other line of business...

"The food delivery team adopts the labor outsourcing model?"

The expression on Zhang Shuo's face was wonderful. He didn't expect that Du Qingqing had the potential to be a profiteer, and he was self-taught. He figured out the exploitation routine of the food delivery platform a few years in advance.

"The demand for takeaway personnel is large, the mobility is high, the quality of personnel is uneven, and management is difficult. I think it is no problem to outsource this business to a professional labor service company." Du Qingqing explained.

She had this idea or was inspired by magic treasure.

Mobao outsources the express delivery business to express delivery companies, saving a lot of trouble in the middle.

"That's right."

Zhang Shuo didn't deny it either, just said lightly: "But I don't agree."

"why?"

Du Qingqing was not someone who could be easily persuaded.

"..."

Zhang Shuo got stuck and didn't know how to explain it to Du Qingqing.

This is 2010 after all.

Not to mention now, after two years, when the food delivery industry really started to rise, didn't those delivery boys all make a lot of fun at the beginning?

But that happiness is only temporary, and when the tide of capital ebbs, everything will be revealed again.

Can Zhang Shuo go back to his old ways?

He also couldn't talk to Du Qingqing about his ideal of "beating workers".

That was his ideal, not the enterprise's.

Although Green Orange Retail is actually owned by Zhang Shuo alone, it cannot be said that it is detrimental to leadership.

"It's also an e-commerce platform. Which one do you think is better, JD's self-operated logistics model or Mobao's logistics outsourcing model?" Zhang Shuo prepared to intersperse.

"I think magic treasure is better."

"Yes, in the short term, Mobao's outsourcing model really saves time and effort, but have you ever thought that outsourcing is the same as the franchise of chain enterprises. Once the Pandora's Box is opened, it will be difficult for the headquarters to monitor the outsourcing enterprises .In terms of word of mouth, Jingdong Logistics is obviously better than Tongda Express, you don’t deny this, do you?”

"You mean, if the food delivery business is outsourced to a labor service company, it may affect the reputation of Qingcheng retail?" Du Qingqing is not stupid.

"This is almost certain." After all, Zhang Shuo is an experienced person, so he sees it very clearly. "You have said that the takeaway personnel are highly mobile and the quality of personnel is uneven. In order to reduce costs and maximize profits, labor service companies, How to do it, you can imagine."

Zhang Shuo felt sick to his stomach when he thought of those who added "condiments" to customers' food.

In response to the exposed bad deeds, the food delivery platform seems to be swift and resolute in its handling, directly dismissing them, but the actual impact on those bad deeds is minimal.

It's a big deal for people to change jobs and continue working. Anyway, they don't have social security.

Where are you doing it or not?

Green Orange Retail adopts the direct sales model, and the risk it takes is actually higher than that of the food delivery platform.

The food delivery platform can get fired and cut off the negative public opinion quickly, with almost no loss, but Qingcheng Retail has to bear the risk of word-of-mouth collapse.

Of course, there is also a paradox here.

It is precisely because of the adoption of labor outsourcing that the food delivery platform can be easily cut.

Anyway, the cheapness is taken by the platform.

In the end, it is not the customer, the merchant, or even the labor outsourcing company who will take over the pot.

It is wise to be true, but a little unconscionable.

"Word-of-mouth is the foundation of Green Orange retail. If the company's reputation is damaged due to labor outsourcing, it is actually a small loss." Zhang Shuo pursued the victory.

"But even if we manage the food delivery team by ourselves, similar incidents complained by customers may also happen. There seems to be no inevitable difference between the two, right?"

Du Qingqing is not easy to fool.

"Then this will test our own management level and crisis public relations ability. Isn't this your job?" Zhang Shuo leaned on the sofa and leaned back comfortably.

Du Qingqing was speechless.

Whether she answered yes or no, it was wrong.

Immediately he was cornered.

Zhang Shuo didn't force too much, and stood up with a smile, "As for the construction of the food delivery delivery team, you can also consult Mr. Pei's opinion. After forming a new, mature, and revised opinion, we will then discuss it again." Let's focus on it."

"it is good!"

Although he gritted his teeth against Zhang Shuo, Du Qingqing always attached great importance to Zhang Shuo's opinions.

Because it is indeed expected.

(End of this chapter)