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Chapter 133 Chen Jianghe Returns Home

Yang Xue and Zhao Shucheng got the certificate half a year after Chen Jianghe got married. Seeing that the development of the sock factory was on the right track, the two went directly back to Shanghai to develop.The sock factory was directly handed over to Chen Jianghe for management, and Luo Yuzhu couldn't stay idle, so he set up a small stall by himself.

Yang Tianci had discussed brand management with Zhao Shucheng, but he still tended to annex the Yuzhu brand directly and slowly.

Zhao Shucheng has a different opinion on this. He believes that there cannot be only one brand of Tianci, just like the luxury jewelry and clothing industry in foreign countries. There is not a single brand, but many brands together.

Only high-end brands cannot make more profits. Only products that occupy the third grade of high, middle and low can have sufficient productivity and influence. ,

Yang Tianci was very interested in what Zhao Shucheng said, and asked Zhao Shucheng to explain the situation in detail.

Zhao Shucheng expressed his limited understanding, using the car brand as an example.

At the beginning, there was no difference between all car brands, but with the increase of technological content in cars, some cutting-edge technologies cannot be widely used, and only a small number of sports cars can be used.However, with the development of time, some cutting-edge technologies have gradually become available for civilian use, and even when they can be mass-produced, these technologies can also be used in ordinary cars.

Many auto companies have also begun to divide brands, such as so-called sports cars, so-called sedans, off-road vehicles, and so on.The target customers of each brand are different, some are aimed at the rich, some are aimed at the middle class, and some are even aimed at ordinary people.

When Yang Tianci heard Zhao Shucheng's words, although he was not the same as what he knew, he still had a lot of inspiration for his own business management.Although Yang's Group currently operates a lot of categories, it has never divided its own product brands in detail, and its market share only accounts for half of it.

The discussion between the two gradually expanded to other business areas of the Yang Group, and their rhetoric became more and more fierce. After all, some of Zhao Shucheng's business ideas were still too advanced, which was difficult for Yang Tianci to accept.

Fortunately, because of Yang Xue's face, the two did not argue endlessly in the end, but gradually approached each other's ideas.

Since Yang Xue returned to Shanghai, she has gradually taken over Yang's management work. With the management of Puxi State-owned Socks Factory, she can handle Yang's work with ease.

Zhao Shucheng didn't go to Yang's office, but stayed at home, punching or watering the flowers every day, just like a retired old man.

At first, Yang Tianci thought that Zhao Shucheng was just showing off, but when he handed over the company to Yang Xue and lived with Zhao Shucheng, he realized that it was really a way of life.

"Xiao Zhao, why do you have no desire to fight at such a young age?"

"Father, what do you think of Yang's future development?"

Yang Tianci: "It will definitely be thriving, especially after the joining of the Yuzhu brand, the development of our company will be faster."

"Yeah, our family is not short of money anymore, but it lacks the taste of life. Yang Xue is busy day and night, if I also follow the work, then what is the joy of life?"

Zhao Shucheng lay on the recliner, looked at the flower garden in front of him, and said: "If I really work, I will definitely not be an ordinary employee, at least a management team, so Yang Xue and I will definitely have something to do because of running the company. Dispute, feelings will gradually dissipate."

"In that case, why don't I take a step back and act as her strong backing? As long as I can help him make suggestions when he encounters problems."

"A person can live with more or less money in his whole life, but life is his own after all, and only happiness is the best reward for life."

Yang Tianci was found to be suffering from cancer, and it was only a year ago.Although some do not agree with Zhao Shucheng's views, seeing that his life is not long, he finds that although Zhao Shucheng does not have much enterprising spirit, he can make his daughter happy.

Yang Xue doesn't think she is happy. She is busy fighting with people in the company every day. Before her father was around, she didn't think it was a big deal. Relying on being the one who fights the world with his father, he simply looks down on himself as a woman who inherits the ancestral business.

Fortunately, with the help of Zhao Shucheng, he was able to cope with it freely, but it was inevitable that he felt a little tired.

"It's really tiring during this time, don't you really want to go to the company with me to help?"

"I won't go. Dad is not in good health. I will take care of him. You can just watch the company."

Yang Xue said with some dissatisfaction: "Honey, how about we change it, I will take care of Dad, and you will manage the company?"

"I definitely can't go, what am I? You are still your father's daughter after all, I'm just a son-in-law, and I have no experience in managing large companies before. I'm sure many people will not be convinced. This will definitely mess up the company. Wait until you take the company After all the rules and regulations have been established, and everyone in the company is allowed to perform their duties, if you feel tired, I can help manage the company, but it is definitely not possible now."

Yang Xue sighed, and said, "Okay, by the way, let me tell you something. Chen Jianghe and the others have other moves during this period. It seems that they don't manage the sock factory very much, but instead returned to duty."

"Have you returned home?"

Yang Xue shook her head and said, "No, the sock factory is now under the management of Lao Yan and Xiao Jiang, and they returned directly to Yiwu to start a business again. It is said that they contracted two stalls in the Yiwu bazaar and are setting up stalls."

"What do you think they think? Can't you work in a sock factory?"

Zhao Shucheng didn't expect Chen Jianghe to return to Yiwu. He thought that after he resolved the conflict between Yang and him, he would stay and develop the sock factory, but he didn't expect to quit now.

"Maybe he has his own ideas. After all, his hometown is there. Being rich alone is not rich. You can only be truly rich if you drive the development of your hometown. He has different feelings for that land, so let them develop Right. We just need to let the sock factory have the latest equipment, the most advanced design concept, and the socks produced are all the latest."

"I think so, how do you think we should develop next?"

Zhao Shucheng: "The current production bases of the Yang Group are located near Shanghai, but every inch of land is expensive here, and labor costs are relatively high. It is better to gradually transfer Yang's production bases to Puxi. directly set up the largest sock production base in the country, and even the world's largest sock production base. In this way, with raw materials and design concepts, we monopolize the socks of the whole country and even the world, which is enough to make Yang's invincible .”

"Afterwards, Yang will carry out upstream and downstream expansion, such as the production of raw materials. We can't expect to buy raw materials from other places. Instead, we need to build our own raw material factories near the production base. In addition to producing the current socks products, research new ones. For socks production materials, only by having our own unique raw materials can we really seize the opportunity in the future competition.”

"After we have a raw material factory, we can expand to the upstream field and have our own specialty stores in major provinces, so as to avoid being stuck in sales channels, and even establish our own suppliers in foreign countries. After that, we will expand horizontally. Our own field, such as plush toys, gloves, clothes, etc., are all fields we can enter."

Yang Xue didn't expect Zhao Shucheng to think of so many directions for development, which directly led him to find his goal.

"Husband, you are awesome, do you have any more? Do you have any more?"

"Of course there are. According to the survey data, domestic steel production is gradually increasing. Of course, we will definitely not get involved in the steel production industry, but some iron products and even aluminum products can enter the future production industry. .”

"For example, our most common nail clippers, nail scissors and other gadgets may seem worthless, but when people across the country use them in every household, do you know how big this market is? Besides, except for ordinary people, There are also room supplies of major hotels, a full set of armor tools for gifts, isn’t this the high-end field?”

"Of course it's empty talk now, and it needs to be implemented step by step."

Yang Xue became excited when she heard this, and said directly: "Husband, don't worry, I'm sure I can do a good job, and I won't let you and Dad down."

Zhao Shucheng said: "I haven't finished yet. The most important thing for Yang's is not the production industry, but the Yang's Department Store in hand."

"When you study abroad, you should know about the big supermarkets abroad. This is the direction of the ultimate department store development. Now we can make preparations."

"Why, what we sell is different from what they sell. Socks and clothes are durable goods. And most of the things can be mid-to-high-end, which is fundamentally different from the fast-moving consumer goods and daily necessities that supermarkets mainly sell. Ultrasound is Mid-to-low mantissa."

Yang Xue disagreed with Zhao Shucheng's opinion, and directly retorted: "And our profit methods are also different. Department stores make profits through leasing space, and supermarkets make profits through small profits but quick sales. The two are fundamentally different."

Zhao Shucheng didn't care about Yang Xue's rebuttal, instead he nodded in agreement and said, "Of course I understand what you said, but who told you that department stores can't have supermarkets anymore?"

"What we want to do is a large-scale department store supermarket. The first floor or the basement is an ordinary supermarket, and the second and third floors are for mid-to-high-end goods, which are mainly for department stores. Although it looks a bit messy, the supermarket can satisfy shopping malls. The lowest operating cost will not be impacted by other industries."

"The construction of such a department store supermarket is not only for the construction of a supermarket, but also for the expansion of the Group's operating scope. There are supermarkets, and every sentence must involve the warehousing and logistics industries. Although there will be no profit in the short term, there will be great benefits in the long run. For the development prospect, it can be profitable just by simply hoarding land.”

"Of course, these are relatively advanced. In the short term, Yang's Department Store will still focus on the current sales of department stores, but we need to continue to investigate the development prospects of supermarkets, especially large supermarkets."

(End of this chapter)