The film and television city starts from the courtyard

In fact, Zhao Shucheng was in a daze just now, thinking about his own affairs. When he heard Xie Zhiyao talking about himself to Xu Hongdou, he came back to his senses and said, "Old Xie, you have nothing to do to be courteous. You can either rape or steal. If you want to be a matchmaker for me, it must be no small matter for you to find me, so tell me, what are you going to do?"

Xie Zhiyao pretended to be aggrieved and said: "Old Zhao, how can you say that about me? I am also thinking about you. Look at you guys, you are handsome and beautiful. When you are together, you are a natural couple. I can't stand the sky."

"Okay, stop complimenting us, tell me what's going on, I'll only give you this one chance, and I won't give you another chance in the future."

Xie Zhiyao sighed, and said: "It's not that more and more young people in the village are going out to work, and the rest are old people and children. The champion also said just now that I have been back for so many years, although I have done it. In some industries, I just saw money invested in it, but I didn’t see much profit. I originally thought that I could bring my fellow villagers to get rich together and let everyone stay here, but there hasn’t been much improvement for so many years, so I decided to I want to ask your opinion on how we can make our place better and let people who work in other places choose to come back.”

Zhao Shucheng said: "Old Xie, I think you should not go into business, but should go into politics. Maybe after more than ten years, you will be able to impress Huaxia."

Xie Zhiyao sighed, and said: "I know you think I'm not only worrying about my own business, but also worrying about the affairs of the village. You think I'm meddling. But I don't regret doing this, I just want to let It’s better in the village, so that those who work outside choose to come back and earn a living at their doorstep.”

"When I was young, my parents went out to work when I was very young. Later, my mother got sick and passed away. At that time, I wondered, if they didn't go out to work, but stayed in the village, would my mother not die? And at that time, I lived with my grandmother, and sometimes I could only see my parents during the Chinese New Year. I don’t want the children in the village to become left-behind children like me. .”

Zhao Shucheng shook his head and said, "Ayao, I don't think you are meddling in other people's business, but you are a hammer here and a stick here, and the situation in the village is not as helpful as you think. Yes, you can help You can work in the village, you can also help the village as a tour guide, and you can even be an interpreter, but do you have to do these jobs?"

Xie Zhiyao was taken aback when he heard Zhao Shucheng say this, and asked, "Then what do you mean?"

"What I mean is very simple, that is, there is a specialization in the art industry. If you really want this village to develop healthily, and even get better and better in the future, then you can't fight alone, but gather the strength of the village to develop For example, for the work of a tour guide, you can find a few people in the village to conduct tour guide training, become professional tour guides, and take tourists around. Of course, some tourists may like to find scenic spots and travel by themselves. There is a brochure, which can fully meet the needs."

"However, there are some problems with your approach. You always put the brochures in each store, and you introduce them to the guests after they come. Don't you think it's a bit late? You should be the first time the tourists enter the village. Give them this brochure so that they can know which places in the village they want to go, so as to optimize the travel route and improve the user experience.”

"There is also the problem of translation. There are not no college students in your village, even high school students. With a little training, some simple English conversations should be no problem. In places like wood carving workshops or tie-dye workshops and embroidery workshops, there are actually many professional After sorting out the vocabulary and reciting it, you can easily deal with it, and you don't need to help translate it."

Xie Zhiyao said worriedly after hearing this: "But now the people in the village..."

"In fact, you do these chores like this. It seems to be of great help to the village. In fact, you have put the cart before the horse. You have picked sesame seeds and lost watermelons. These jobs can be done by anyone. On the contrary, some jobs are not competent for the villagers. For example, soliciting business, or planning the development of the village, etc. Yao, do you have any plans for the future development of the village?"

"I haven't thought much about it yet. I just want to make the current enterprise bigger and better, and then rely on tourism development so that everyone in the village can earn more money."

Zhao Shucheng sighed, and said, "Ayao, you still haven't grasped the point. You used to be an angel investor after all. You can't just think about those entrepreneurs telling stories, but they also have their own plans. Yunmiao Village thought To develop, one does not rely solely on one individual, but to develop as a whole, that is, to treat Yunmiao Village as an enterprise, and to have a complete development plan, so that the development can be carried out step by step, instead of having headaches and feet. foot."

"It is impossible for the development of Yunmiao Village to rely on farming and breeding. The per capita cultivated land and the impact of breeding on the environment alone are a big shackle. Therefore, in order to develop, in addition to developing the local characteristic economy, more Most still need to rely on the Erhai Lake to develop the tourism industry.”

Xie Zhiyao nodded and said, "I know this too, so besides opening an online store to help the village sell agricultural products, I also opened a small courtyard with wind, just to try a homestay."

"These are not enough. In fact, there are many special industries in your village, but they are not well utilized. For example, the tie-dye workshop is doing very well now. It not only participates in various exhibitions, but also sells online. Products have developed well. However, other local specialty products have not kept pace.”

"For example, the woodcarving workshop. Master Xie may have been a bit conservative before, but why can't you help him open an online store first? Even if he doesn't want to, you can help sell the works of other woodcarving masters first. Instead of waiting for the ashes to fall in the woodcarving workshop."

"And the woodcarving workshop, like the embroidery workshop and tie-dye workshop, can actually have greater development. For example, let Xie Heshun choose some simple patterns with local characteristics, and then directly print them on wooden boards, and then become a project for tourists to experience. This is completely possible. It attracts a lot of tourists.”

Xie Zhiyao said with some concern: "Is it possible to do what you said? Wood carving is different from other things, it requires experience, and there is a lot of danger."

Zhao Shucheng shook his head and said: "The danger is indeed a little bit, but if we have a lot of woodcarving masters and provide one-on-one counseling, then the danger will be reduced. What's more, if it is a simple woodcarving painting, such as A flower, or some other simple patterns, are actually not very difficult, and it will be easy to complete. For example, the experience projects in many pottery shops can attract many tourists to experience and eventually take away their own works. , Woodcarving shops can also adopt this model, and it can also let customers know about woodcarving, and then know about intangible cultural heritage products, and maybe not only take away their own works, but also buy some other things.”

"In addition to the woodcarving workshop, there are also many local specialties, such as flower cakes, breast fans, and other local specialties, which allow customers to experience themselves and even take away their own works. This will not only improve The stickiness of tourists can also make tourists spend money to experience, so that the villagers can earn money. Hongdou should have a deep understanding of this. She learned how to make flower cakes with Aunt Agui and the others, but she was very happy, and even specially sent some back to her family. The flower cakes I made myself."

Xu Hongdou nodded after hearing this, and said, "Yes, I feel very fulfilled by sending the flower cakes I made myself to my family."

Xie Zhiyao nodded and said, "I'll think about what you said, is there anything else?"

"Of course there is, that is, if you really plan to rely on the tourism industry to develop the village's economy, then you need to do more publicity and promotion to attract more tourists to come here."

Xie Zhiyao said: "This is not a problem. Now the government is developing tourism. I believe there will be more and more tourists in the future." '

Zhao Shucheng shook his head and said, "I'm talking about letting you do your own publicity and promotion, not waiting for the government to give you publicity, or even waiting for other tourists who come to Dali to visit, but you to take the initiative to find potential tourists."

"I have seen your current publicity. Except for some travel websites and some travel software that have your information, there are very few related introductions in other places. In fact, there are very few other publicity out of the circle, which is not enough. Only Let your information spread to more people's eyes and ears, so as to attract those potential customers. After all, most of the people who want to travel now are coming for Erhai Lake and Dali, and those who are purely for you Yunmiao Village, In fact, there are not many at all, and the number of natural tourists is not stable.”

"But if you do a good job in publicizing, then many tourists will come to your Yunmiao Village. This will not only increase the number of tourists in Yunmiao Village, but also drive tourism near the Erhai Lake. It is not waiting to eat other people's leftovers, but You took the initiative to make a pot of soup and share it with others."

"In particular, your woodcarving workshop, tie-dye workshop and other intangible cultural heritage products also need to be promoted sufficiently, including but not limited to short videos, Internet live broadcasts, etc., so that Yunmiao Village can go out of the circle and eventually welcome more customers .And these customers may also come here because of curiosity, which in turn brings tourism income.”

"Of course, this kind of publicity is definitely not the kind of brochures before. Instead, we need to find professionals to shoot videos, and even use drones for aerial photography. To shoot the customs of Yunmiao Village, the sunrise and sunset, and even spring, summer, autumn and winter, different seasons , different scenery, thus attracting tourists.” (End of this chapter)