The film and television city starts from the courtyard

Chapter 2227 Fu Chun is in danger

Zhao Shucheng smiled after hearing this and said, "Boss Fu, you can't say that. We have to talk business."

"Although the land belongs to Huachang, it has not been effectively developed, so it is still a question whether it will still belong to Huachang in the future."

Zhao Shucheng looked at Fu Chun and continued, "But if we develop it together, then this problem will not exist. Instead, it can be completed quickly and even bring objective benefits to Huachang, and even help Huachang make a profit and solve a large funding gap."

Fu Chun said with a serious expression: "Boss Lei, you are cutting flesh from Huachang."

"Boss Fu, don't make it sound so serious. I think the most important thing for Huachang right now is to solve the funding problem and make timely adjustments to the company, rather than just clinging to some fixed assets without using them."

Zhao Shucheng looked out the window and said, "Boss Fu, I heard that Boss Ma from Will wants to merge Huachang, but they only want to pay one dollar, right?"

"Yes, you have the same idea?"

Zhao Shucheng smiled and said, "I dare not do such a thing. After all, a zero-yuan merger is still too advanced for the Chinese people today. Many people have already expressed dissatisfaction with the previous contracting of state-owned enterprises, and some even think that it is embezzling state-owned assets. A zero-yuan merger will make everyone observe us with a magnifying glass. I don't want to be the first to do so."

"Although Huachang seems to be insolvent now, as long as it is well managed, there is still a lot of profit to be made. Otherwise, Will would not have tried to merge with you. However, such a merger is a way out for some companies, but for others, it is not necessarily perfect."

"A merger plan cannot only consider net assets, but also the company's own brand and market value. These intangible assets are often not noticed by many people, or even subconsciously ignored. But for business managers, they must know the value of their own brand and not sell it at a low price."

Hearing this, Fu Chun said with a serious expression: "Can you tell me in detail about the brand value and market value? I think this is very important for Huachang."

"Of course, market value is the value of the enterprise, which can also be divided into the market evaluation of tangible assets and intangible assets. This is not the same as profit, and profit is only a part of the enterprise value, not all of it."

"Enterprise value is not simply the total value of the company's book assets. Because of the existence of corporate goodwill and even reputation issues at home and abroad, the actual market value of a company is usually much higher than the value of its book assets."

Zhao Shucheng took out a cigarette, lit it, took a puff, and continued, "When it comes to an enterprise's intangible assets, we have to talk about the enterprise's brand value. This is the brand that an enterprise has established after years of operation, and it has even been recognized by many people. Although this is an intangible asset and often does not appear on the company's balance sheet, it does not mean that it is really worthless."

"In many mergers and acquisitions abroad, and even during financial audits, brands sometimes appear on balance sheets as intangible assets, and are thus reflected in the company's market value. In fact, this is not obvious in many companies, but it can be well reflected in some luxury goods."

"For example, my watch is actually similar to the products of many domestic manufacturers, but because it is a big brand, even a well-known foreign brand, so a watch like this can buy thousands of domestic watches, and it is still in short supply."

After hearing this, Fu Chun nodded repeatedly and said, "I was wondering what the problem was with Ma Xiaotian's acquisition plan, but he couldn't put his finger on it. After all, Huachang is indeed somewhat insolvent in terms of assets, but acquiring it for just one dollar is too much of a loss. Now that I think about it, he could blur the concept of the Huachang brand so that he could acquire it at a low cost."

Zhao Shucheng smiled and said, "That's right, but we can't say that what they did was wrong. After all, business is business. If there was no profit, they wouldn't have gone to such great lengths to merge Huachang."

Fu Chun nodded and smiled, "Now that you've said that, I understand a lot. It seems that Huachang can be acquired, but it's definitely not a zero-dollar acquisition. If you don't give a reasonable valuation, I will never compromise. As for the cooperation with your Xiao Lei family, I will go back to discuss it and will give you a reply as soon as possible."

"Okay, then I'll wait for Mr. Fu's good news."

After Fu Chun returned to the company, he felt much more relaxed. After all, he had found a way out for Huachang and even made it clear that Huachang had great value. Naturally, he was happy.

But when he heard that Zhang Zhi had not shown up yet, and even after the arrest warrant was issued, there was no news, he was no longer happy. He didn't want to be so ruthless, but Zhang Zhi had not shown up and even embezzled millions of funds from the company, so he couldn't really just ignore it.

After thinking it over, he asked Sun Feifei to directly auction Zhang Zhi's house, so as to get back some of the company's assets and avoid causing more losses to the company.

But Fu Chun didn't know that his actions made Zhang Zhi hate him. He didn't think he did anything wrong in misappropriating the company's funds, but felt that Fu Chun was ruthless and made him homeless.

Zhang Zhi was desperate for a while. He had borrowed money from the Australian casino and couldn't pay it back. The casino people came after him. However, the other party didn't want to collect the debt. Instead, they asked Zhang Zhi to help contact the rich people in Hai City and let them come here to gamble.

Of course, the other party also assured Zhang Zhi that Zhang Zhi’s enemy was his enemy and he would definitely help Zhang Zhi vent his anger.

Fu Chun and Sun Feifei went to the restaurant to eat again. After the meal, Sun Feifei asked Fu Chun to take her home.

Fu Chun agreed, and the two of them walked towards Sun Feifei's house.

Sun Feifei said with some emotion: "I really hope I can keep walking like this. Walk until the moon sets and the sun rises, until the ends of the earth."

"I can't stand that. I have to eat, sleep and go to the bathroom, right?"

Sun Feifei took the opportunity to pull Fu Chun's arm and said, "Why are you so vulgar? Don't you have any romantic feelings at all?"

"People only have six or seven in their lifetime, and I already have four. Can I be romantic?"

"Why can't you be romantic? Mr. Lei is about your age, but he still sends flowers to his wife every day. Although sometimes they are picked on the roadside, it's so romantic."

"People are different after all!"

But after going downstairs, Sun Feifei said tentatively:

"Boss Fu, you haven't been to my house yet, why don't you go up and take a look?"

"Why haven't I been here before? I even cooked for you when you moved!"

"That's different. You were with your colleagues. You haven't been there alone."

Fu Chun actually understood what Sun Feifei meant. He just smiled and said, "Maybe we have time later!"

Hearing Fu Chun say this, although Sun Feifei was a little reluctant, she had no choice but to agree and got in the car.

After she returned to the room, she went to the balcony and looked down, but did not see Fu Chun. Her mood suddenly became even worse.

But unexpectedly, not long after that, she received a call from Fu Chun's mobile phone, but the person who spoke was not Fu Chun.

The other party told her that Fu Chun was in their hands now. If she didn't want Fu Chun to get into trouble, she couldn't call the police. Moreover, she had to collect one million within 24 hours and put it in a designated place.

"Why twenty-four hours?"

"If I don't receive the money in 24 hours, then you will receive his ears, nose, and eyeballs."

Sun Feifei asked nervously, "Who are you?" "Stop talking nonsense and go raise money!"

Sun Feifei didn't believe it at first, but when she called Fu Chun's phone back, she found it was turned off. She suddenly became nervous and walked around the house restlessly.

In the end, she did not call the police. Instead, she called Dai Jiaofeng, hoping that she could lend her some money.

Dai Jiaofeng was a little surprised when she heard this and asked, "Fei Fei, why are you borrowing money from me so late? Is there something urgent?"

Sun Feifei hesitated for a moment, told Dai Jiaofeng about Fu Chun being kidnapped, and asked Dai Jiaofeng to lend her the money no matter what.

Dai Jiaofeng was very surprised when she heard the news. After all, in her impression, kidnapping should be far away from her, but she didn't expect it to happen right next to her.

She agreed to lend the money to Sun Feifei, but it was already night and the bank was closed. Even if she wanted to transfer the money, she couldn't. She could only wait until tomorrow morning to give it to Sun Feifei.

When Zhao Shucheng came out of the bathroom, he saw Dai Jiaofeng sitting on the sofa in a daze, and asked curiously, "What's wrong with you?"

"Fu Chun has been kidnapped. Feifei just asked me to borrow money. I didn't expect Haishi to be so unsafe. Dongbao, after we lend the money to Feifei, shall we leave here first?"

Zhao Shucheng shook his head and said, "Hai City is not really unsafe at all. It can only be said that the other party kidnapped with a purpose. So, when you transfer the money to Sun Feifei tomorrow, I will go with you. I also want to see who the other party is and how dare he be so bold."

Dai Jiaofeng hugged Zhao Shucheng nervously and said, "Dongbao, can we not get involved in this matter?"

Zhao Shucheng shook his head and said, "That won't do. I've been a soldier for so many years to defend my country, but now there's kidnapping. Now that I know about it, I can't just pretend I know nothing."

Seeing that she was still very nervous, he reached out and patted her, saying, "Don't worry, it's okay."

"But what if they have guns?"

Zhao Shucheng smiled and said, "Don't worry, I won't joke with my life. I'm just worried that Sun Feifei will give the money to the other party directly when she is nervous. If that happens, the other party will kill her without any scruples. That would be bad."

"Then you must be careful!"

"Don't worry! I'm very capable, and I don't care about such things. But this incident also reminded me that I'm not an ordinary person after all, but a wealthy man. Some people will target me and my family, so I should arrange some security for you to avoid such a situation."

"Donbao, you're so nice!"

When Dai Jiaofeng heard that Zhao Shucheng was going to arrange a bodyguard for her, she kissed him excitedly. After all, not everyone in Hong Kong could afford a bodyguard, not to mention that she could only be considered a lover.

Sun Feifei did not sleep well that night, and came to find Dai Jiaofeng early the next morning, preparing to go to the bank early to withdraw money and rescue Fu Chunlai.

Zhao Shucheng saw Sun Feifei coming over anxiously and said, "Miss Sun, you're here so early?"

"Yes, the kidnapper demands payment within 24 hours, so I can only hope to pay the ransom as soon as possible and rescue Mr. Fu."

"Then there's nothing to say, let's go to the bank to withdraw money!"

On the way to the bank, Sun Feifei said worriedly, "Can we hurry up? I'm worried that they will call my home phone and I won't be home to answer it."

"Okay then, I called the bank yesterday and told them that they need a large sum of cash. They're already prepared." Zhao Shucheng said while driving.

"it is good!"

After withdrawing the money and returning to Sun Feifei's house, Zhao Shucheng said to Dai Jiaofeng: "Don't stay here, go home first, go out less during this period, and don't let me worry."

As he was speaking, he heard the phone ringing.

Sun Feifei quickly picked up the phone, took a breath, and then said, "Hello!"

"Is the money ready?"

Sun Feifei said, "You have to give me some time to go to the bank to withdraw the money. I also want to say something to Mr. Fu to confirm that he is really in your hands and is still alive."

"I don't care. Bring the money and wait for me at Beiao Pier! Take your phone and wait for my orders at any time."

Sun Feifei looked at Zhao Shucheng with some worry and said, "They won't let me talk to Mr. Fu, what should I do?"

"We can only take it one step at a time. Let's go!"

"By the way, Xiaofeng, call the police half an hour after you go back and explain the situation."

"Boss Lei, we can't call the police. What if..."

Zhao Shucheng said: "We have to call the police. We can't let them lead us by the nose. We have to make them hesitate. We also gave them time. If they really came for money, they would release Mr. Fu after getting the money. If they are not here for money, we have to find a way to rescue him."

Zhao Shucheng and Sun Feifei took the money and drove to Beiao Wharf, waiting for the other party's call.

After the two of them stood here for a while, Sun Feifei received a call from the other party.

"Did you get the money? What does the man next to you do?"

Sun Feifei said: "He is my elder brother."

"He's your elder brother? He's a sir, right? No matter what he does, you go to Beiao Bridge by yourself with the money and wait for me."

Sun Feifei was about to agree, but Zhao Shucheng took the phone and said, "Wait a minute, I'm Sun Feifei's boyfriend. I can't let a girl like her go with you. If you want money, then everything is fine. If you have other ideas, then forget it!"