Li Shimin

Chapter 861 Preparing to Establish a Newspaper Office!

"Hmph, it's just a group of cysticers lying on Tang's body and sucking blood, how dare they want to get their hands on such a treasure land in Australia!"

Cheng Chusi smiled disdainfully, "Now, Your Majesty, Master, and our Aye have managed to cut off all these cysticercus from Datang's body.

Give them back the blood that they have sucked on Datang over the years, and then send them all to these poor and barbaric places around Datang, let them guard the frontier for Datang, and give them freedom. Enjoy this freedom! "

In front of the most trusted fellow disciples and masters, Cheng Chusi can sometimes show a wise and foolish look.

Li Chengqian nodded slightly, with a face of agreement, "It's best not to come back to these aristocratic families forever. Without the constraints of these aristocratic families, when I was governing Huazhou, all the government orders I issued were unimpeded, and no officials obeyed and violated!"

"Extremely, extremely, these aristocratic families are like malignant tumors, which can easily block the government orders of a state and a county!"

"Without these aristocratic families in Datang, Datang has become much cleaner over the years!"

"I don't see a single one of those aristocratic children who are even more arrogant than me in a year..."

"Is it possible that all the officials in Huazhou know that you, the governor of Huazhou, are the prince of the Tang Dynasty, and you have Wang Xuance and Fang Yizhi around you, and the development of Weinan County has made all the aristocratic families and officials , do you dare to play any tricks?"

"Two hundred guan each time?"

"Master, is there any other way to make money?"

"Have you made up your mind?"

"Chengqian understands!"

"This kind of thing, you can just speak out."

The newspaper not only does not allocate funds to the court, but also makes money by itself.

"Master is kind, Chengqian will definitely arrange this matter properly!"

Li Chengqian smiled wryly, and said helplessly, "Master, Chengqian is aware that once the promotion fee of [-] yuan is paid, no shop will pay for it!"

And for these blank spaces, it is necessary to write something that these literati and rich businessmen and officials like to read! "

"Therefore, the blank space left in the newspaper is where you can make money in the newspaper!"

You know, only in Chang'an City, there are not many shops that can earn [-] yuan in a month.

And the reason it went so smoothly was also because the newspaper office only needed to set up one chief officer, who was the fourth rank!There are also two newspaper doctors who are fifth grade.

"Then what if it's a certain duke's mansion, or a certain courtier staying overnight in Goulan? Or, a certain state road chief commits a lot of evil, is inspected by the censor, and then beheaded by His Majesty!"

With so many newspapers, hundreds of sheets are needed just for the consumption of paper, plus the ink used to print newspapers, craftsmen.Then, there are people who deliver newspapers to the states and counties, which is another big expense.

Li Xuan glanced at Li Baoding appreciatively, and continued: "The smell of wine is also afraid of deep alleys! If you want to let customers enter the shop to buy things, you first need to let the customers know what is in his shop and what is in his shop. How good is the quality?"

Li Xuan smiled lightly and asked, "Are you interested in the rumors about the streets and alleys in Chang'an?"

Even if all the profitable shops in Chang'an City are rotated one by one, it will not be enough for one year.

Cheng Chusi shrank his neck and nodded again and again: "What the master said is true!"

Hearing this, Li Chengqian worried again: "Master, Chengqian, Xuan Ce and others have calculated that since the newspapers are to be checked by all the states and counties in the entire Tang Dynasty, the counties and counties with about 20 yuan in the Tang Dynasty will need at least [-] yuan each time." Zhang or so, so one will need [-] newspapers.

"[-]%? I didn't expect it to be so little!"

"Master, how many grades are the chief officials of this newspaper?"

Li Xuan said: "However, there must be rules in doing things, even if you use your own shop to promote it in your own newspaper, you still need to pay."

Li Chengqian, Wang Xuance and others were all in a daze.

After thinking it through, Li Chengqian's eyes shone brightly. Newspapers can quickly make an unknown shop famous all over the world.

Li Chengqian's eyes lit up, and he nodded quickly in response.

Li Xuan sighed softly, "It should be that you have not realized the beauty of using newspapers to promote publicity!"

"Exactly!"

Li Xuan looked at Li Chengqian in astonishment, he had already mentioned the newspaper matter before.

Li Baoding pondered for a moment, then said: "What the master said, is it the reputation of those shops?"

"can!"

Li Xuan asked with a look of surprise: "Do you think it's a little less?"

"Merchants?" Several people were startled.

After all the matters of the newspaper were settled, the establishment of a newspaper in Datang was also successfully approved by Li Shimin and all the ministers in the court.

Li Xuan whispered beside him.

Li Chengqian frowned slightly: "But master, a two-foot-large newspaper is a bit wasteful just relying on the government's decree!"

"Thank you for your teaching, Master, Cheng Qian understands!"

"It's okay!"

Li Xuan waved his hand indifferently, "Don't you just want to get attention from this king, and you want to make some money from the establishment of a newspaper, so as to silence the mouths of those courtiers!"

"However, the benefit of being delivered to your door is not as good as asking for it yourself. In order to allow merchants from all over the world to come to your door in person and beg you to advertise their shops in the newspaper, you can first find a few shops as a pilot. Show businessmen all over the world the ability to read newspaper propaganda."

With Li Xuan's acknowledgment, Li Chengqian was even more excited.

"In addition, the supervisory censor often travels to the states and counties of the Tang Dynasty to monitor the world, and he is the clearest about some rumors and trivial matters among the officials, great Confucians, and dignitaries in the states and counties of the Tang Dynasty.

Li Chengqian said carefully.

But he didn't expect that his wife would become more ruthless each time.

Li Xuan glared at Cheng Chusi, and said solemnly: "Of course, it can't be a rumor. The newspaper was founded by the court and represents the credibility of the court. Everything on it must be true!"

As soon as these words came out, the faces of Li Chengqian, Cheng Chusi and others froze.

"Exactly!"

Afterwards, Li Chengqian smiled coyly, and continued, "Master, I want to start a newspaper!"

"This……"

Then, under the expectant eyes of Li Chengqian and others, he said again: "However, this king does have some opinions on this matter!"

"Why is the most suitable size for the newspaper you print?" Li Xuan asked directly.

Li Chengqian nodded, "Please rest assured, Master, Chengqian understands!"

Li Chengqian hurriedly asked for advice: "I also ask the master to give advice!"

Therefore, every shop advertised in the newspaper, in the hearts of thousands of people in the Tang Dynasty, that shop will be the best shop in the world, and by then, what can it bring to that shop? Influence, you only need to think about it to know it! "

Only Cheng Chusi, with a nonchalant look, laughed straight away, extremely wretched.

"Do you think that with the government's decree alone, how many people can be attracted to buy newspapers?"

"Thank you for your advice, Master!"

"It's natural!"

Therefore, Li Chengqian brought Li Baoding, Wang Xuance and others back and forth to Lijiazhuang for five days.

Li Xuan asked: "Do you think that if a newspaper is issued on the fifth day, can the entire newspaper be occupied by relying solely on the government's decree?"

Li Xuan nodded slowly, "These blank spaces need to be used to attract wealthy businessmen, aristocratic families, and officials to buy them! Only the more these wealthy businessmen from aristocratic families buy, the more money the newspaper can make!"

However, Li Xuan did not expect that the first chief officer of the newspaper was Li Baoding.

The rest, that is, about ten seventh-rank and eighth-rank officials, will not bring much impact to the Tang Dynasty.

"Or, the grievances between a certain Buddhist eminent monk and a certain eminent eminent monk; or, the secret conversation between a certain great Confucianist and a certain noble lady; or even, the master of the Great Tang conquered a certain foreign country... "

"There should be [-]% of shops..."

In this way, as long as a store tastes the sweetness, the newspaper can make a lot of money day by day!

"Master, how can you make money with the blank space left in the newspaper?"

And the price of each newspaper is two renminbi, and it can only earn [-] guan a year, and it has to lose a lot of fees. I am afraid that all the courtiers will criticize it! "

"Master, one foot is too small, and three feet is too big. Cheng Qian thinks two feet is the most suitable!"

Li Chengqian asked: "Dare to ask Master, but use my own shop?"

Following what Li Xuan said, Li Chengqian, Wang Xuance and the others couldn't help but gradually widen their eyes. The depths of their eyes were full of curiosity, but due to their respective identities, they couldn't be so obvious.

Li Xuan said directly: "In this way, you can directly report to His Majesty, and the imperial court will jointly start a newspaper, or you can start a newspaper in Chang'an, and then run a few times in Zheng County and Chang'an every few days, or let Xuan Ce, Yizhi, Baoding and others founded a newspaper in Chang'an!"

"I respectfully invite my master to teach me!"

"Chengqian decided to put Tianxia Library, Weinan Chamber of Commerce, beef jerky, pickled vegetables, and woolen clothes on the newspaper!"

Li Chengqian, Wang Xuance and others couldn't help looking at Li Xuan again.

Li Xuan smiled lightly, "It's okay, you have to understand that this newspaper will be the official propaganda organization of the Tang Dynasty, and this newspaper will represent the Tang Dynasty, His Majesty, and you, the prince of the Tang Dynasty.

Some distant newspapers, or rumors among some officials, can be invited to provide you, and every rumor or Confucian literature can be given some royalties as appropriate! "

Datang Newspaper!

Li Xuan nodded slightly, "However, it's just a Confucian article, it's not that attractive!"

"Master, is it possible that there are more wonderful things in the world that can attract literati, aristocratic families, wealthy businessmen and officials at the same time?" Li Chengqian asked with some doubts.

"No matter where in the Tang Dynasty, the people who sell these newspapers are those who can read and write, and this kind of people must have some money at home, so they can afford newspapers.

The left and right are just some merchants' shops. Now that the newspaper has been handed over to Li Chengqian, he is unwilling to change Li Chengqian's wishes too much.

Li Chengqian, Wang Xuance and others were overjoyed.

Li Xuandao: "But if not many people buy it, then wouldn't this newspaper be useless, why not post a notice!"

Then, each shop needs to hand in two hundred guan each time!If there are more shops in the future, the price can be increased as appropriate! "

However, if the newspapers are full of government decrees, it will look very boring. These people buy them a few times, and they will not buy again when the freshness wears off.

Li Chengqian said with sincerity: "Master, don't blame me. Before Chengqian, his knowledge was shallow, and the treasures were in front of him without knowing it. Now that he has become the governor of a state, he knows that there is a newspaper that is more detailed than the notice. Every few days. How important it is to show the people of the world how important our Tang government orders and major events are!"

Li Chengqian replied without hesitation: "Master, if the printed newspaper is one foot in size, the imperial decree can occupy one page. If the printed newspaper is two feet in size, the imperial government's decree can occupy at most a quarter. The printed newspaper is three feet in size..."

"In addition, the sales of newspapers in various states and counties can be handed over to those children in each state and county, and give these children a way to make some money!"

For the first time, Li Chengqian created a novel object by himself, and he also needed to deploy Tang officials.

"The most profitable places in newspapers are still merchants!" Li Xuan said.

Hearing this, Li Chengqian and Li Baoding couldn't help but widen their eyes again. They thought they already knew their master's means of raising money.

However, Li Xuan waved his hand directly without paying much attention.

In an instant, Li Chengqian and Wang Xuance looked at Li Xuan with surprise on their faces.

Li Xuan nodded slowly, "You think those shops on the streets and alleys can attract many customers and make money, what do you rely on?"

It's just that Li Chengqian and Li Chongyi didn't pay much attention to it. I didn't expect that Li Chengqian, who had been the governor of Huazhou for less than half a year, would take the initiative to mention this matter.

Seeing that Li Chengqian understood, Li Xuan nodded in satisfaction.

Li Xuan nodded slightly. "So, that's two feet!"

"What Master said, are you inviting some great Confucian scholars to write some articles or poems on it?" Li Chengqian suddenly realized.

"However, the newspaper really wants to rely on this kind of publicity to make money. You can try it first. Every time there are only five shops in the newspaper, there are only five shops.

I estimate that these newspapers will cost about [-] guan, or even more.

"..."

"Hey, Master is wise!" Li Chengqian, Wang Xuance and the others laughed subconsciously.

Li Chengqian was stunned, sighed softly, and said helplessly: "Reporting to my master, according to Chengqian's understanding in Weinan County, not only the common people, but also those wealthy businessmen and families, if they have some rich money in their hands, they would rather keep it in the bank. Used to buy newspapers!"

"If I leave a blank space in the newspaper to introduce certain shops and the items they sell, but these shops need to pay the newspaper for publicity according to the time the newspaper spreads, how many shops do you think? Do you want to?"

"I think the first official of the newspaper is either His Majesty or you! Besides, it can be the King of Hejian County, or the Duke of Wei and Duke of Qi. Only by doing this can we deter dissatisfaction with him. officials!"

"However, these are only bought by wealthy businessmen, families, and officials from all over the world, but they are not enough for newspapers to make money!"

Although there were more suitable shops in his mind, Li Xuan nodded directly to Li Chengqian's suggestion.

"Master's plan is very clever. No matter how noble the status is, people will inevitably like to listen to these rumors. Moreover, the more noble the status is, the more people like to hear the rumors!"

However, letting a county king of the Tang Dynasty serve as the head of the newspaper office is enough to deter the civil and military officials of the Tang Dynasty, and it can also let the newspaper office be controlled by Li Chengqian!

Happy to everyone!

Therefore, after the Datang Newspaper was established, some officials and forces just checked it out of curiosity, and did not attract much attention!

……

(End of this chapter)