Daguo Technology starts with mobile phones

Chapter 148 The next challenger is invited!
There are two main controversial issues of Apple SE, one is the yellow screen, some areas are obviously yellow, especially the edges around the screen, which look like white paper that has been placed for a long time.

The other is that the sound of the Bluetooth device is distorted, and the Bluetooth data transmission is not normal, but the second problem can be solved by updating.

The first one is purely a hardware problem, just like the jelly screen of the ipad mini6, which can only be solved by replacing the hardware.

It is obviously impossible for Apple to take back a large number of products that have been sold, or launch products with replaced hardware. In their view, these two products are not their own sons.

Since it is a mid-to-low-end product, what's wrong with using inferior hardware?Compromise is something users should do, not Apple.

Jobs never apologized during the Apple 4 antenna gate incident, but taught consumers how to hold the Apple 4 correctly.

However, the Antenna Gate incident was not resolved as Jobs expected, so Nokia and Samsung ridiculed Apple's "death grip".

What shocked everyone afterwards was that Jobs still did not apologize, but dragged BlackBerry, HTC, and Samsung all by himself.

Using another brand of phone to show that the phone is held in a certain posture does affect the signal, and reiterates that this is a common problem in the mobile phone industry.

With the extraordinary "reality distortion field", an apology meeting was abruptly turned into a marketing meeting, and Apple became the vane again for a while.

But Jobs is gone after all. No matter who comes, it can't change the fact that the Apple SE is not a good mobile phone. Under the siege of so many domestic manufacturers, the Apple SE is doomed to lose this time!
Sure enough, from March 3 to March 22, Apple SE, which had been warmed up for nearly ten days, still failed to stop the new round of Nebula Technology's offensive.

The single-day sales volume of Apple se in a certain east is only about 1 units. Except that the official website does not reveal the data, the online single-day sales volume is less than 5 units.

This is undoubtedly the first time for a company of Apple's level, and it has been hit in the Chinese market, which they have always been very confident in. It was impossible before.

The cheaper Apple SE was originally intended to seize the Android mobile phone market, but it turned Apple into a target of public criticism. What does it mean to sell a product that has been cleared of inventory?
As a result, the sales of ipad pro in the same period were also very average. After all, the price of this product is there, and the minimum configuration is only 32GB of memory.

Such a small amount of memory is really not enough, and the configuration of ipad pro continues Apple's cunning style as always, directly cutting 64GB.

If you want a large memory, you have to add 1000 yuan to buy the 128GB version. The screen size is only 9.7 inches, which is neither big nor small enough, and it is awkward to be caught in the middle.

With the price of buying the wifi version of ipad pro, you can buy the second-generation data version Xingyu-Qingling 6+256GB configuration, and you can save 100 yuan.

Regardless of theory or practice, Xingyun Tablet is undoubtedly a better choice, but if Xingyun Technology can only compare with Apple in terms of configuration and price, it will definitely lose its advantage.

As a result, Nebula Technology officials added another fire. On April Fool's Day, the official announced a limited edition color scheme of Xingyu-Light Spirit:

"Black and gold color scheme!"

Now, Nebula Technology directly focused on the heat once again. This is their second product color scheme with black as the main tone.

The first one is the night sea of ​​the Nebula dual flagship, which is different from the rich and shiny black.

Black crystal diamond craftsmanship, plus gold wire binding, and embossed Nebula two-color logo, as well as the split texture running through it...

A set of promotional posters was released, which directly stunned Nebula users and netizens, especially those who just bought the new Xingyu-Qingling, all complained that the backstab was too fast and too painful!

Then they took a closer look, only to find that the limited-edition Xingyu-Qingling with black and gold color matching only has a version of the data version with a top configuration of 6+256GB.

"Okay, that's all right~"

"If you have a Xingyun mobile phone, you can just share the network directly, and you don't need to buy a data version at all!"

"What's the exact release date? Damn, it's actually on May 5st, and there's still a month left!?"

"It's good-looking, but it's not suitable for girls...I guess this color scheme is for boys!"

"The top configuration of the data version is really useless... I still have 128GB of 57GB!"

"The optimization of Nebula OS is really amazing, it is not pre-installed, and it can be cleaned up if it is said to be cleaned!"

"I bought it for the first time and thought I bought a fake product... There are really few built-in software on it!"

"One thing to say, the native apps of Nebulas OS don't feel bad at all!"

"Xingyu-Phantom is the son of the version, it's much more enjoyable to play on the computer than on the tablet!"

"What about playing mobile games? Besides, the game performance of Xingyu-Phantom doesn't seem to be very good, does it?"

"Don't talk about it, it's limited to [-] units! God damn Nebula technology, who can snatch it!"

"???"

The last time Xinghuo-Zhi released a limited edition color scheme, it was sold out within 10 seconds. This time Xingyu-Qingling may be even faster.

In order to limit the scalpers, Nebula Technology has actually made efforts, but the old scalpers can't hold back the old scalpers who can take out hundreds of ID cards at once!

Consumers are wailing, and scalpers are already gearing up and eager to try, but when that day comes, they will definitely regret it.

Because strictly speaking, the black and gold color scheme is a new color scheme that will be popularized in the future, with the purpose of adding more styles to Xingyu.

Of course, this is all something to say later, the limited edition color scheme of Xingyu-Qingling is tantamount to directly making up for Apple, and the sales of ipad pro have dropped again.

Cook is very angry. China is an important market for Apple. The sales of Apple SE are not good, and the iPad Pro has also been attacked. However, there is no good strategy for a while, so we can only continue to polish new products.

"This year's Apple 7/7 plus, we will bring new upgrades and redefine icrazy!"

Samsung also thinks so. They have prepared the Samsung Note7, which can be called brutal in all aspects, and are preparing to regain China's high-end mobile phone market.

"There are always dealers who think that our Samsung is not good enough, and the shipments in China have been falling. This time, let you see what is the return of the king!"

"Beep-"

With Nebula Technology taking the lead in the charge, domestic manufacturers have finally made their move. They released new models together in April, including several models whose sales exceeded 4 million in history.

Oppo r9, vivo v3/3 max, and this year's heavyweight Huawei P9, needless to say, the power of this phone, released in London, Leica dual camera, the latest Kirin 955.

The most important thing is that the domestic price is more than 1500 cheaper than that of foreign countries. Coupled with the cross-border cooperation with Leica, it directly caused a sensation at home and abroad.

The dual-lens optical lens is full of selling points, but unfortunately, with the Nebula-Cepheus's rear three-camera, the Huawei P9's dual-camera is not so prominent, and the price is nearly 1000 cheaper than the Xingyu-Xi.

Coupled with the cooperation with Leica, the imaging capabilities of Huawei P9 stand out from the crowd of Android manufacturers, of course, excluding Nebula Technology.

The 9-megapixel dual-camera of Huawei P1200 and the 2800-megapixel dual-camera of Xingyu-Xi, in the case of the same outsole, it is obvious that Xingyu is more dominant.

But the two are not in the same price range, and it is completely unnecessary to compare them. The important thing is the impact of new phones from domestic manufacturers on the Apple market.

After the first festival in April, domestic manufacturers launched an all-out offensive against Apple, and the sales of Apple SE plummeted. On April 4, apart from the official website, the online sales of Apple SE were only 4 units.

One word: Terrible!

Even if the number of buyers on Apple's official website is relatively large, the sales volume in a single day will not exceed 1.5 units, which is undoubtedly a very big blow to Apple.

As for the ipad pro, in the past there were only ipads and other tablets on the Internet every day, and now there are more Xingyu tablets, but this does not stop black fans. Some black fans immediately changed their minds:

"The ipad is larger and more enjoyable to use! I don't understand the significance of making an 8.2-inch tablet. Isn't it enough to have a mobile phone?"

"Isn't buying a tablet just to watch movies? Who will use such a small screen? Anyway, I don't buy it. If I want to buy it, I only buy a 12.6-inch screen!"

it is good!Think the screen is too small?

Liu Dalang sneered, Nebula Technology really has it!The first product of the Star series, and also the first tablet is already on the way, and this year's ipad pro is the one to beat!

Not only the ipad pro, but also the Apple 7/7 Plus, even the MacBook air to Pro, Airpods, and the first-generation pencil have to be beaten together!

Samsung and Apple are preparing new products, and Nebula Technology is also preparing new products, and if they come out with just one product, it will definitely improve more than Samsung and Apple, and have more distinctive features in innovation.

In addition to the major domestic manufacturers, some foreign mobile phone manufacturers also released new phones in April, such as the patent hooligan LG, and htc, which has successfully entered the high-end market but lacks innovation.

The failure of these mobile phone manufacturers is inevitable, so Liu Dalang will not pay too much attention to these manufacturers, after all, the proportion in China is very small.

But what he didn't expect was that some domestic friends launched an attack on the [-]-yuan mobile phone market again in April, and the first one was Meizu.

Meizu note3 is here, the minimum configuration of 16GB is only 799 yuan, and there is only one goal, which is to take away some of the market share of Dalang mobile phones.

The plan was very good, but Meizu Note 3 did not have the comprehensive large screen of Dalang 9, and the price was not as cheap as Dalang 9s, so the first attack failed.

It doesn't matter, just a week later, Meizu regrouped and brought out the second product that entered the [-]-yuan phone market.

It is Meizu 3, the starting price is 599, which is to be tough and strong 9. Meizu's publicity is huge, but unfortunately, the sales volume is not good on the day of release.

There is only one reason. Dalang 9 directly comes with a small gift box for the event. In the gift box, you can choose a colorful fruit mobile phone case, a colorful fruit thermos cup, and a small desk lamp.

Just for these three items, the total value is less than 50 yuan, and Dalang 9 didn’t even lower the price, and directly put Meilan 3 on the ground.

"That's it? That's it?"

"The next challenger please!"

Red rice?Pepper?Hammer U?Or play for glory?Don't worry, line up one by one, always give them a little hope~
If you want to challenge Dalang's status as the king of the hundred-yuan mobile phone, unless Nebula Technology falls, it is absolutely impossible, and it will not work based on cost performance.

Compared with the price-performance ratio, everyone is equally divided, but compared with offline channels, Dalang's directly-operated store can lift them up and hammer them. The so-called leaning against a big tree can enjoy the shade.

With Nebula Technology in place, it is not a problem for Meizu to develop the mid-end market steadily, and occasionally, it can go for the high-end and make a dozen differentiated products.

But don’t think about the low-end, it doesn’t make money, and it’s thankless, it’s not as good as the parameter configuration, and the publicity can’t keep up, so why bother?

Liu Dalang doesn't want to bully domestic manufacturers now, but the situation is like this, and he dare not make a move without seeing Rebus's red rice?

When the popularity of Dalang 9 is over, the sales of Meizu Note 3/3 will definitely increase, but let’s forget it now, it’s indeed a bit weaker than Dalang.

"Meizu is a little impulsive..."

"Isn't it normal to be impulsive? Not to mention Meizu's impulsiveness, I'm also envious of Dalang's market!"

"Dalang Technology's financial statement last year was ugly, and it barely made a profit!"

"They gave up too much Internet revenue, too much pursuit of experience, and gave up profitability..."

"If this is on me, I definitely don't have Dalang's restraint, and I can resist not making money!"

"Who said no?"

The cost-effectiveness is all about Internet revenue, but since Liu Dalang has promised to make Dalang's mobile phone a "vital and good product" so that middle-aged and elderly people can also use good mobile phones, he will do what he says!

Who doesn't like making money?But some money can be earned, earn it openly, and some money violates Liu Dalang's principles, so it doesn't matter if you don't earn it.

There are also two hard-headed people who came to test again, but they didn't show all their strength at once, but slowly figured it out, trying to keep the water flowing.

They are Nubia Z11 mini and LeTV Super Phone 2 respectively. Not to mention Nubia is expensive, LeTV Super Phone 2 is really a very bulky model.

With a starting price of 1099, an upgraded super-large screen, bezel-less 3.0, metal integrated body, rear 1600 million and front 800 million pixels, the configuration is much stronger than Dalang 9.

In addition to the LeEco Super Phone 2, they also released the LeEco 2 Pro/2 Max at one time, each of which is more powerful than the other, completely inheriting LeEco's philosophy.

After the volume is taken to the extreme, the product pricing is lower than the hardware cost, relying on software to make up for the hardware losses and turn losses into profits. This is not a mobile phone manufacturer, but an Internet company.

Even more ruthless than Xiaomi, without leaving a way out, Liu Dalang admires LeTV, but he doesn’t know how long they can hold on if they continue to play like this...

There was a wave of new models in April, and there was also a wave in May, but the models in May will have a lower price range, including Smartisan T4.

This phone is not important, what is important is the new functions brought by Smartisan OS. As long as Smartisan dares to open source, the Nebula team dares to use it directly.

Luo Yulong is also aware of the poor sales of Smartisan mobile phones, so he is going to abandon the craftsmanship and design he always advocates, and truly embrace the market.

But not the Smartisan T1, but the Smartisan M1/M1L that is still a few months away. 35% of the accessories of these two phones are provided by Nebula Technology.

"Finally a compromise..."

Think about it carefully, isn't life a process of constant compromise?Swear to a goal, keep lowering your posture in the process.

It's like a poor man trying to save money to buy a big cake that he has never eaten, but later he lowered his requirements and only wanted to eat a small cake.

Later, he found that small cakes were also a bit expensive, so he thought: "Isn't cake just butter + bread? Then I can just buy butter bread!"

But in the end, he didn't even eat the butter bread, and only had a butter bread. How could he convince himself and comfort himself?

Because in the process of chasing the goal, he has already forgotten why he chased the goal in the first place. Can buttery bread really be happy?

Yes, but depending on the situation, some manufacturers are unwilling to compromise until they die, and some manufacturers have repeatedly compromised in the face of the market, but they may not necessarily have good results.

　Thank you book friends for your rewards, monthly tickets and recommended tickets!The boiling water burned my fingers, and it was a bit slow to switch hands, but tomorrow will still be early!Thanks for the support! ! !
　　
　
(End of this chapter)