Daguo Technology starts with mobile phones
Chapter 170 Riding My Beloved Little Electric Donkey~
Chapter 170 Riding My Beloved Little Electric Donkey~ (Super Bigger)
It's been so many years, and consumers are not fools. Nebula Technology has made such a big noise, and the so-called "substandard quality" has no way to convince consumers.
Of course, these consumer protests are protests, but they can't buy Nebula products, and they can't do anything about it.
There are also some unscrupulous partners who levy very high taxes on Nebula Technology. Liu Dalang would rather give up this part of the market than compromise.
It may take three, five, or even ten years of hard work for Huaxia brands to enter other people's markets, and they can only sell at low prices.
As for their local brands, they only need to test Huaxia's products, replace them with their new trademarks, and resell them to increase the price a lot.
It can even raise the price again and sell it to Huaxia people in the name of imported goods, so this is why so many people don't believe it when they hear that Huaxia has a "high-end brand".
Not to mention they don't believe it anymore, even many Chinese people themselves don't believe it. The rise of Nebula Technology has broken this inherent concept for the first time.
Domestic brands have been suppressed for too long, and the full-scale explosion of Nebula Technology will be the first to face domestic Apple users. Normal Apple users are fine, but blindly pursuing Apple users...
Hearing that Nebula Technology's goal is to drive Apple out of the Chinese market, doesn't that mean they won't be able to buy new Apple phones in the future?Or your mobile phone loses after-sales service...
Is this okay?
As a result, some irrational Apple users began to maliciously target Nebula Technology and Nebula products on the Internet. This is not over, and some people went to Nebula directly-operated stores to make trouble...
"Ningyun Technology has violated the legitimate rights and interests of consumers, we demand the following compensation..."
Violation of legal rights?
compensation?
This big hat is on, do you think that Nebula Technology is easy to bully?If you don't send them to eat subsistence allowances, you will be sorry for Nebula's legal department!
Go to hell!
The incident did not cause trouble, but instead made Apple and Nebula stand at two extremes, as if Nebula users and Apple users were natural enemies.
Ordinary Apple users are simply blown away. Apple's situation is not good at the moment, but these idiots are still fighting against the public opinion, and use this low-level method to make Apple's situation even more difficult.
The initial sales of Apple 7/7 Plus have completely collapsed. To be reasonable, the same price, better products, and higher configurations, everyone is an adult and has his own judgment.
Of course, if you are really used to Apple, used to direct-screen mobile phones, used to IOS, or just like Apple's trademark, it is no problem to choose Apple products, and it is also fine to choose other products.
Nebula Technology officials have repeatedly emphasized: "Every consumer has the right to choose products. What Nebula Technology can do is to show our best products and look forward to your choice!"
Even so, many people still compare Nebula Technology and Apple to two extremes. Facts have proved that Apple is completely inferior to Nebula Technology in terms of product strength, and the rest...
"Apple was founded in 1976, and Nebula was established in 2011. Apple's background is much deeper than Nebula Technology. The current glory of Nebula Technology is just that Apple didn't take it seriously..."
"Ningyun Technology is like a clown who thinks that the product configuration is high-end? There are a lot of fancy products, but how many really practical products can there be?"
"Hehe, don't say that Apple products are not as good as Nebula, just look at the international sales! Apple's trademark alone is worth the price, but Nebula's trademark is nothing!"
"Ningyun Technology is just a counterfeit company. It stole other people's technology. In the early days, in order to please Indian Ah San, it specially made cheap mobile phones. When it comes back to China, it is so expensive!"
"The Xingyun mobile phone looks good at first glance, but in fact it will get tired of looking at it for a long time. The Apple mobile phone will be more attractive. It is not only good-looking, but also durable..."
"I read some reviews on the Internet, the Nebula flash charge is very harmful to the battery... The Nebula desktop will heat up when charging, and there may be a risk of leakage..."
"The Bluetooth earphones sent by Nebula Technology can't compare to the EarPods sent by Apple in terms of sound quality. Don't be fooled by them..."
"Intel's CPU heats up very badly, and it will accumulate heat after being used for a long time in the tablet, which will greatly affect the service life, and the experience is very bad!"
"Nebula Technology's low-end machine is low-frequency PWM dimming at 30% brightness. After the anti-flicker mode is turned on, the color cast is greater than 6%..."
"Apple's after-sales service is better! Last time I bought something from Nebula..."
"..."
Facing the successive remarks against Nebula Technology, Liu Dalang didn't care at all:
"The last struggle!"
The reason why Nebula Technology has opened so many offline channels is to target people with rhythm on the Internet. The way to deal with it is also very simple:
"Okay, let's take a look offline!"
All the products of Nebula Technology are placed on the display stand, so you can get started and use them casually, and you will know how the products are and whether they are easy to use or not!
Instead of holding a few pictures on the Internet, pretending to read the parameters, and finally evaluating Nebulas products subjectively.
Some people may be talking nonsense with their eyes open, holding Nebula technology products, but insisting on turning black and white. In terms of rhythm, the level of Nebula's marketing department and Dalang's marketing department are much higher than them!
These marketing accounts were still swearing that they didn't say a single lie one second, and the next second they even disappeared. At the same time, Nebula's marketing department picked up a lot of fake data.
Dare to mess with Nebula's marketing department?
Can you provoke me! ?
There are always people who don't have a long memory, and Nebula Technology allows them to have a long memory. Even if the Nebula marketing department doesn't take action, Nebula users are not easy to mess with.
Nebula products have achieved this level and they are still being sprayed. What are Apple's products?Do you have the nerve to take it out and continue cutting leeks?Isn't this bullying honest people! ?
Apple's arrogance is destined to pay a price. No matter how much these people argue, it can't change the fact that this generation of Apple products lags behind Nebula products. Boycott?Meaningless!
After the 2016 Nebulas annual press conference ended, in just one week, Apple’s market value plummeted again and again, with a drop of more than 15%. Isn’t such a huge fluctuation explaining the problem?
There are only some people who are unwilling to accept the reality and indulge in their own world, while Nebula Technology has begun to expand in an all-round way, setting its sights on some emerging smartphone markets:
"Our next stage goals are: Nigeria, Colombia, Poland, Australia, Egypt, Portugal, Romania, Turkey, Netherlands and Argentina...
These countries cover every continent except North America. The Southeast Asian market does not need us to consider. Pineapple Technology will assist us in these emerging smartphone markets:
Apple has a big disadvantage compared to Samsung in that they don't have an entry-level smartphone, and the emerging smartphone market share in the first quarter also reflects this.
After the explosion of Samsung Note7, Samsung is now overwhelmed, and Apple has no entry-level smartphones. This is an opportunity for Nebula Technology. We have already achieved initial cooperation with these countries...
Next, Nebula Technology will restart the production lines of Xinghuo-Lie/Zhi and Xingyu-Mu/Ning, and export them to these countries after the revision...
At the same time, the production capacity of India Xingyun Technology and Dalang Technology will be further improved, specializing in low-end markets, mainly for underdeveloped countries and…”
Nebula also does not have entry-level smartphones, but they have low-end products, but obviously, these are not enough, so they are going to restart the production line of the first and second generation Xinghuo/Xingyu products.
Except for the chipset, almost nothing else has changed in the configuration. As for why the chip was changed... the cooperation between Nebulas and Qualcomm collapsed, and MediaTek was also very angry after playing a role in MediaTek.
Liu Dalang was also very helpless about this, he specially sent Shang Bowen to discuss cooperation with MediaTek:
"Brother Fa! Look at the chip..."
"Hehe! Do you think we can forgive you like this? How dare you play us!"
"Then what do you say!"
"Give us an OEM!"
???
"Why don't you change your requirements? Find us as an OEM, what about the cooperation with TSMC?"
"Hehe! You dare to fight even Samsung and Apple, I don't believe you are afraid of TSMC!"
Nebula Technology is indeed not afraid, why not do it now?Or is it because their own strength is not strong enough, it will be hard to say when the strength is strong enough...
Seeing this, Shang Bowen said bluntly: "You have to recognize your own position! We are giving you a chance, understand?"
MediaTek: "We'll see!?"
"it is good!!!"
Therefore, Xingyun Technology decided to replace all the first and second generation Xinghuo/Xingyu products with UNISOC’s Tiger Ben T series and the higher-end Chang Gung 4…
For this reason, Liu Dalang also specially integrated the production line of Nebula Technology, and moved 20 [-]-in-[-] C-level fully automatic assembly lines to a new factory area for export.
At the same time, Nebula Investment also invested 20 billion in Ziguang Zhanrui, allowing them to increase the research and development of chips, and strive to kill MediaTek as soon as possible!
"Brother Ziguang, 20 billion petty money is not enough, we will be a family from now on!"
"Brother Xingyun, you're being polite! Hungry tigers are going to eat people! MediaTek and the others are finished!"
"Haha~ With your words, I can rest assured! Looking forward to your tiger chip..."
In fact, some people have been recycling the previous generations of Nebula Technology, with the purpose of exporting them to some underdeveloped countries and regions.
Especially Africa—
Poor African big brother, I have never seen such a good mobile phone. Xinghuo Lie's mobile phone was two years ago, and it is still fifth-hand...
Even so, after the price has been compressed to the extreme, Xinghuo-Lie is still at the first-class level in the African market, and it feels quite good to use.
After all, the big brother in Africa doesn’t have a lot of software, plus the signal is not good, the Xinghuo Lie that has been resold is a high-end one. In terms of cost performance, Transsion is the king.
Four cards and four standbys, a super loudspeaker, a front-facing selfie lens specially polished for black people... It is a pity that Transsion’s market in Africa has gradually shrunk, and Nebula’s low-end phones are indispensable.
After Nebula Technology decentralized the image algorithm, Nebula's advantages became more obvious, and it began to further squeeze the Transsion mobile phone market in Africa.
Because the situations in India and Africa are somewhat similar, Transsion was able to quickly establish an advantage in the early days, but in the era of full-scale development of smartphones, it still exposed a big problem:
technology!
Although Transsion has been working hard to develop technology, it can't even compare with Huami ov, let alone Nebula Technology.
After the market share of Transsion mobile phones reached its peak, the market share could not be maintained. On the one hand, local mobile phone brands in Africa are rising, and on the other hand, domestic mobile phones are coming.
Jain has already achieved quite a lot of success in places where big dog households are concentrated, and his next goal is to send large quantities of Nebula from India, Dalang from China, and pineapples from Southeast Asia to Africa.
Compared with the African market, Liu Dalang is more concerned about Apple's reaction. Finally, on September 9, Apple released an announcement for Apple users and consumers all over the world:
"Remember Mr. Jobs... We will never disappoint the expectations of Apple users... If you are not satisfied with our products, you can choose..."
Hey, why do you feel weird?
First, let Jobs be recalled for a while, and the cohesion of Apple users will be raised, and then the service will be used to cover up the lack of product strength, and finally, a big pie will be drawn, and a blueprint for a better future will be drawn.
I have to say that the three steps and one step, the effect is really good. Nebula Technology's products are very strong, but if the market problems are not resolved, Apple will always have a chance. After all, Apple's products are not bad.
Apple has done what it should do, and then put all its energy on research and development of products. Next year is a critical year, not only the Apple 8/8 Plus, but also the full-screen iPhone X.
This is the first full-screen mobile phone in Apple's history that supports wireless charging. In terms of overall configuration, it is more powerful than the Apple X that Liu Dalang remembered, and it is used to counter Nebula's offensive.
In some places, Apple users have spontaneously taken to the streets, promoting Apple products with billboards, or actively acting as salesmen in Apple's official store...
The most important thing is that they do not ask for wages. Apple does have such a charm, but it has completely deteriorated in China. When people put a label on the apple, it is difficult to wash it off.
And consumers who feel that they have been "deceived" are also welcome. Some people put together a comparison chart of Nebula and Apple products, and just stay at the entrance of Apple's official store~
There is also a slogan attached to it: "We hope to see that Apple can have better products than Huaxia Nebula Technology! No matter how expensive they are, as long as Apple has them, that's enough..."
This is a sane Apple user, and some irrational people, who don’t know if they are Apple users, even rushed to the official Apple store to make trouble, and sure enough, they were sent to eat subsistence allowances...
How do you feel familiar?
There are also sensible Apple users in China, but the proportion will be very small. Some former Apple users even wrote and sighed: "When I saw the Apple 5s for the first time, I was shocked!
At that moment, I realized that there are still such smooth mobile phones in the world!Thinking about it now... If life is just like seeing it for the first time, another four years have passed, but I no longer feel the amazingness I once had.
When I heard the name Nebula Technology, what impressed me the most was their gaming phone. If I was 20 years old, I would definitely buy it, but now, I will choose a more low-key product.
Until one day, after I drove past three Nebula directly-operated stores in a row, I stopped. I wanted to see how the products of Nebula Technology were, but after I went in, I found out——
It turns out that there are mobile phones that are smoother than Apple in this world!It turns out that a mobile phone can be so delicate!It turns out that a mobile phone system can be so powerful!It turned out to be okay...
I used to be an Apple user, but after comparison, I would rather choose Nebula products, because I can feel that they are serious about making products, including pricing, and there are no consumption traps.
It is the real pricing, and the starting configuration is very high, instead of using the consumption trap between products like Apple, let us continue to do things that exceed our budget!
I think this is the most correct choice I made. I bought a 10.6-inch Nandou-Tianfu last week. To be honest, this is the most exquisite [-]-in-[-] laptop I have ever seen.
Believe it or not, if such a notebook computer is produced by an international manufacturer, it will start at least five figures, and the price of Nebula Technology is only 7999. You all know whether it is cost-effective or not!
Someone always told me before that the more expensive Nebulas products are, the better the price-performance ratio. I still didn't believe it, but after I actually got my hands on it, I realized that they can really do this!
Perhaps Nebula Technology is not without consumption traps, such as these...but I would rather choose Nebula Technology, because they let me see the future and see their creativity! "
The so-called consumption trap is very simple. If a person wants to buy a tablet computer, there are three choices in front of him: Apple, Android, and Nebula, leaving aside the Nebula tablet for now.
Because it’s a bit bullying by the big...just take Android and Apple as an example, before buying, you will think, Android is cheap, but Android is very stuck, and the adaptation is not good, so should you choose an ipad?
Just come!
Ever since, they will see the entry-level ipad, but at first glance, there is only 32GB of memory, how can this be enough?Should I buy a larger one?
Then you will find that the 128GB ipad can buy an ipad with stronger configuration, but the memory is only 32GB, plus the memory, there is ipad pro, and there are two sizes to choose from...
In the end, a considerable number of people will pay a very high price to buy a top-end ipad to watch dramas, and after a while, they will start to dislike the inconvenience of the large size, and then just eat ashes...
The emergence of the Nebula Tablet has changed this situation. The Xingyu/Xinghuo Tablet only makes small sizes, while the larger-sized Xingchen Tablet directly has dual systems to meet more needs.
Especially for those who are on long-term business trips and need to work, a Nebula capacitive stylus can meet the needs of productivity and entertainment at the same time...
Because the inventory of Nebula games is increasing every day, Nebula OS has attracted many Android and IOS users just because it has no plug-ins.
After connecting a magnetic keyboard and a Nebula mouse, you can also play some PC games, and play a game of Happy Man, but the screen is a little smaller...
This is also the reason why Nebula Tablet cannot be compared with ipad and Android Tablet. Small and medium-sized tablets can be carried away, and high-end medium and large-sized tablets can meet various needs~
When Apple prepares its next-generation products, Nebula will not be idle either. Up to now, Nebula and Apple have achieved certain or very large advantages in most of the products that Nebula and Apple have benchmarked against.
However, there are still some products that Nebula Technology does not have, such as Apple TV, high-end monitors, portable hosts, and all-in-one machines. These products must be prepared.
In Liu Dalang's memory, in 2017, except for China, Apple's other markets were declining, but this upward trend was now blocked by Nebula Technology and could not rise.
Especially entering developed countries and regions is the top priority of Nebula Technology's expansion this time, because the positioning of Nebula products is already high, and the cost of exporting to foreign countries will increase, and the price will be higher.
Liu Dalang was very impressed by a data survey. In 2017, Apple's smartphone market share in the seven developed countries dropped significantly.
In the United States, Japan, Germany, Italy, Spain, France, and the United Kingdom, the declines ranged from 5% to 15%, while in China, Apple’s market share increased from 17.9% to 27.6%.
It is foreseeable that if there is no Nebula Technology, the major domestic manufacturers will be ravaged by Apple for another year. As soon as the Apple X comes out in 2017, Liu Haiping will be widely sought after by domestic manufacturers.
Ever since, the new phones in 2018 are almost all notch screens. In Liu Dalang's impression, he is uncompromising and does not want notch screens. The only domestic manufacturer who chooses his own design seems to be Meizu...
The United States and Japan are not considered for the time being. Nebula Technology is focusing on the European market this time. Prior to this, Jain has been testing the European market intermittently, and the final feedback is not bad!
It's a pity that European users have one of the biggest shortcomings, that is, their demand for mobile phones is not high, and there are many specific reasons...
One of the important reasons is that they are not very enthusiastic about building signal base stations. There is a very famous slogan: What will be more popular in Berlin? 5G or shit?
This is a domineering counterattack from Huawei, which directly made a German mainstream media unable to stand it. They even published an article saying: "Chinese people actually call the beautiful Berlin the city of shit!"
Regardless of whether this is Huawei's advertising strategy or not, the problem behind it is that for smartphones, the demand for communication base stations is not high, and they do not rely on mobile payments.
The credit card system is too perfect, but it doesn't matter. The main purpose of Nebula Technology's entry into the European market is not to sell mobile phones, but to sell Xingchen/Nebula [-]-in-[-] computers, and mobile phones by the way.
Liu Dalang has very strong confidence in the power of the Nebula ecological chain. As long as they can sell any product, even if it is just a smart bracelet, the follow-up income will be very considerable.
Because people's desires are endless, after owning one thing, they must want to have more. Restraint is not an easy task, and more than 80% of people have no way to recognize their own needs.
After obtaining cooperation with some countries, the first thing Nebula Technology did was to build a Nebula Mall at any cost. Not only the mall, but also the trademark and the overall design sense should be strong.
At the same time, go further down, establish Xingyun branch, directly-operated stores, after-sales service centers, or cooperate with some shopping centers to open Xingyun counters, product experience areas, and then through investment...
It will take about three months to half a year to complete this process. Under the offensive of Nebula Technology spending money on the market, this is a fast progress. After all, they cannot be asked to compare their efficiency with Huaxia.
Even in Huaxia, some developers don't have enough funds, and the construction progress is very slow. After some poor people bought a house with a loan, the developer just ran away... What a tragedy in the end!
Not only did he fail to live in a house, he also had to repay the mortgage every month. Under this kind of pressure, anyone who is not mentally ill is a ruthless person, but as long as the money is in place, it is no problem to build a building in three days.
Of course, it is impossible for Nebula Technology to pay for the construction cost. In the end, the price of the product must be increased, and consumers will pay for it. Taking Xingyu-Xi as an example, the price in Europe is 2+ more expensive than in China.
Not to mention the stars/nebula, in China, the starting price of the light version of Beidou-Tianshu is 5388, and the top configuration is 6088, which is directly 3+ expensive in Europe, and the standard version is even a [-] yuan machine.
The second-generation Nebula dual-flagship is still the most expensive, even if it is expensive, you can’t buy it at all, but the first-generation Nebula dual-flagship has become a favorite, such as the affordable Nebula-Andromeda.
Before the offline channels were laid out, Nebula’s official website had already logged in to these places in advance, and began to promote its products in various ways, such as the simplest unboxing evaluation...
This itself is a form of advertising. In fact, even if Nebula Technology does not send them a test, some people will rush to test it. There is no way, the popularity of Nebula products is too high now.
Nebula Technology is the first one who dares to ride on the head of Apple's autumn conference and do things successfully. Once the appointment channel on Nebula Technology's official website was opened, the server almost couldn't stand it.
"The number of 24-hour reservations for the standard version of Xingyu-Xi is 360 million, the number of reservations for the light version of Xingyu-Xi is 410 million, and the number of reservations for Xingyu-Qingling (second generation) is 679 million~
The number of reservations for Xingyu-Phantom is 1683 million, the number of reservations for Xingyu's second-generation smart...Xinghuo-Jin is 119 million, and the number of reservations for the standard version of Beidou-Tianshu is 257 million~
轻装版北斗-天枢的预约人数为317万人，10.6英寸南斗-天枢的预约人数为1543万人，12.6英寸南斗-天枢的预约人数为1789万人～
The number of reservations for Nebula-Perseis is 674 million, the number of reservations for Nebula-Herceus is 831 million, and the number of reservations for Nebula-Southern Cross is 1876 million! ? "
After Liu Dalang received the background data, he became numb. Although the number of reservations does not represent the actual number of purchases, it can reflect from the side which products will be more popular.
The 14.6-inch Nebula-Southern Cross not only has a ridiculously high workmanship and appearance, but also is not bad in performance. It is a pity that Nebula Technology does not have its own graphics card, so it has to use the product it bought back.
After they bought the GTX1060, 1070, and 1080, they processed them into smaller ones, with the Nebula logo and Nvidia logo printed on them, so portability goes without saying.
Of course, if you want to buy an external graphics card, you have to pay more... There is no need to worry about heat dissipation. In short, this is a computer with no shortcomings in all aspects.
This kind of DIY-style [-]-in-[-] computer is very attractive to Europeans. Nebula Technology also deliberately promotes the promotion according to local conditions, and specifically promotes the frost resistance of Nebula products in Northern Europe:
"Xingyun products are equipped with brand-new low-temperature-resistant batteries as standard. Even in the ice and snow at -30°C, the screen time is still more than 8 hours!"
But the folding screen mobile phone is fine... At present, the folding screen mobile phone of Nebula Technology will become very brittle in the weather of about -50 ℃, and the high-precision hinge will also be affected by the temperature.
This is clearly stated on the product introduction page, but under normal circumstances, few people will still use their mobile phones in -50°C weather...
In the Mediterranean Sea, they specially promoted the water resistance of Nebula products: "IP68 waterproof, not only IP68! Nebula-Persei/Hercules/Southern Cross...all passed the new waterproof test!
Even submerged in sea water for 10 minutes, submerged in steam for 10 minutes, in a swimming pool 15 meters deep...they are still intact! "
Of course, the products themselves have these features, which are used as a promotional selling point, not to say that Huaxia's products cannot reach this level.
The products are all the same, but the promotional strategies are different. For example, some manufacturers always like to label more expensive electronic products: low blue light certification!
However, there is no such thing as a lower-grade product. Does this mean that the lower-grade product has heavy blue light and hurts the eyes?of course not!
It’s just that this kind of marketing method will use the low-blue light certification as a promotional selling point, take advantage of consumers’ psychology, bring them anxiety, and force consumers to choose products with higher prices...
On the first day, the number of reservations on Nebula Technology's official website exploded. After that, the number of reservations for Xingyu-Phantom, Double Size Nandou-Tianshu, and Nebula-Southern Cross all exceeded 2000 million.
According to Liu Dalang's past experience, the ratio of the number of new product reservations to the actual number of buyers is about 20:1, but even if only 50 out of 1 people buys it, Nebula Technology can make a lot of money.
At the same time, the partners of Nebula Technology can also earn a lot of money...the benefits are very large, which is why Nebula Technology is willing to enter the European market easily this time, and the momentum has already been created.
Apple's generation of products is not good enough, Samsung has been plagued by public opinion, and now it has transformed from a technology/commercial company into an arms manufacturer...
As a new force, Nebula Technology is strong enough in terms of product strength and the scope of profit sharing is large enough. Naturally, it can enter the market relatively easily. However, if it wants to truly gain a foothold in high-end, it still needs some twists and turns~
The number of online reservations doesn't mean anything. Waiting for the offline channels to be laid out and the product word of mouth to spread is the time to really exert its strength!
Huaxia——
Domestic manufacturers did not choose to avoid their edge, but took advantage of the market competition between Nebula Technology and Apple to release new phones equipped with Ziwei Xing 100, and the price will be more affordable.
Even manufacturers without Ziwei Xing 100, such as Meizu, have released the "Samsung True Flagship" Meizu Pro6 Plus in advance. Reasonably, this should have been a mobile phone in November.
But this time they dare not claim that "there is no one who can fight", but only publicize that this is Meizu's "true flagship" that "you can't go back after using it", breaking through itself again!
Roughly equivalent to the standard version of Xingyu-Xi, if you want to cross the class, it may be a bit difficult to challenge the flagship of Xingchen, Meizu still needs to work hard...
Of course, in terms of low-end and mid-end products, some domestic manufacturers still adopt the method of giving benefits to dealers. These products are exactly what netizens call "high price and low configuration" to test IQ opportunities.
In fact, for the bottom-level consumers, they don't have so much time to research which mobile phone is cost-effective and which chip is affordable. What they care more about is the product price.
It is recognized that Nebula mobile phones are expensive. Although there are usually a lot of customers in Nebula directly-operated stores, in fact, more than 80% of consumers have been excluded because the product price is too expensive.
As we all know, the main offline configuration is not good, but why is it still selling so well?
Price is very important. In some individual dealer channels, the price of a mobile phone is even hundreds of dollars cheaper than the official website. With such a large fluctuation in price, there is naturally a lot of room for manipulation...
As a result, some models with high online prices and low configuration can often kill the Quartet offline. This is the development path of other manufacturers.
As for Nebula Technology, they mainly rely on the exquisite appearance to lure customers in, and then through the marketing staff to blow it up, plus the super hardware and software experience...
After a set of combos, even if customers can’t afford it, it doesn’t matter. Nebula’s products have left a deep impression on them. They will probably come next time and recommend them to others~
At the same time, combined with the online promotion, as long as consumers can enter the Nebula directly-operated store, Nebula Technology is half successful, and the remaining half depends on the money in the consumer's pocket...
After the Star-Fruit War ended, the number of customers in Xingyun's directly-operated store increased every day. Although most people came to experience it, it didn't matter. When the door is open for business, the visitors are the customers!
Nebula Technology also took advantage of this opportunity to open some new Nebula directly-operated stores. The most aggressive expansion is naturally the Nebula after-sales service center. If you want to consolidate the reputation of Nebula products, after-sales service is the key!
In some small counties, even if there are no Nebula directly-operated stores, the Nebula after-sales service center has been established first. As long as users have needs, they can also buy Nebula products in the after-sales service center...
The efficiency is even higher than online shopping. At present, the most concerned models are still the dual version Xingyu-Xi and the dual version Beidou-Tianshu. In comparison, the Apple 7/7 Plus is a bit miserable...
From the start of making an appointment until the launch of the sale on September 9, the number of reservations has been cut down. After the actual sale, the online sales of the two models did not exceed 16 units in one day.
Some scalpers who hoarded a lot of goods couldn't help but scolded Apple: "Damn it, you can't even do a Nebula technology, how do we live? What can we do with the goods in our hands?"
Then they turned around and sold the Nebula-Perseus with a smile... This 360° surround screen has been out of stock, there are too many scalpers, ordinary people want to buy it normally, they have to wait.
The dismal sales of Apple 7/7 Plus finally made Cook aware of a problem: Apple users in China are not always easy to handle, once they give up Apple phones...
Maybe you won't be able to come back!
"We need to increase our investment in the Huaxia market! As long as we take some measures, Huaxia Apple users will not necessarily leave..."
Why did you go early?
Nebula Technology was almost at their doorstep, and only then did they realize which market gave them the most profit margins?Is this still a commercial company?
Where has the market sense gone?
In fact, if you think about it carefully, Liu Dalang can also understand Apple's mentality. Just like the current Nebula Technology does not pay attention to the Indian market, they always believe that meeting the needs of Chinese users is the first priority.
The second is other markets. Fortunately, India Nebula Technology has started to operate independently and is separated from the product line of China Nebula Technology. Dalang and Nebula are no longer simple nesting dolls.
Although it is a low-end product, the design of each product incorporates different concepts. In India, Nebula of Nebula Technology is a replica of Huaxia Xiaomi, and has a greater influence.
In China, and even in the international market, Nebula Technology is a representative of the new high-end brand, with very strong product strength, but it just doesn't go public, making some people who want to invest have no choice.
Buffett also sent emails to Nebula Technology several times, telling Nebula Technology the benefits of going public, but Liu Dalang didn't plan to talk to Buffett at all.
But there is one thing he is working on. Hammer M1/M1L abandoned the rigorous and excellent industrial design, and switched to a more trendy design to embrace consumers.
As a result, consumers did not pay at all, and even Hammer users were disappointed: "If it is such a mobile phone... I would rather buy something else!"
"To be honest, what is the difference between this phone and other brands of phones? I don't see the design aesthetics of the hammer on it at all!"
"If a brand has abandoned its own spirit, can we still trust it?"
"Old Luo, hey..."
Hammer M1/M1L lost money to grandma's house, and TNT, which has been injected with the Hammer team's countless efforts, was directly declared dead under the strong impact of the Nebula ecological chain, because there is no way to compare.
After Nebula Technology got the news, Shang Bowen led the Nebula team to contact Hammer Technology. What they didn't expect was that Luo Yulong hardly bargained with them.
Liu Dalang finally got the hammer team he had always wanted, but unfortunately, the hammer built by Luo Yulong himself lost its backbone.
The failure of Hammer Technology can be regarded as a failure of idealism. In fact, they still have a chance, but Luo Yulong does not want to persevere.
So when Nebula Technology approached him, he handed Hammer Technology over to Nebula Technology, who is also idealistic, without hesitation: "You are the best mobile phone manufacturer in China!"
"What is idealism? Nebula Technology has achieved it, that is realism!"
"I have to give you a thumbs up!"
"If you have a chance, you can try to submit a resume to Nebula Technology~"
"Next time definitely!"
"..."
On the other side, Qu Xiangqun finally came back, and the moment he opened his mouth, he talked about quantum mechanics, and his whole person seemed to be sublimated, without worldly desires...
When Liu Dalang first saw him, everyone was stupid, what's going on?Didn't he send him to study in college?Why is your mind still not normal?
"Damn it, are you okay!?"
"I'm so good! I've never been so good! Let me tell you, I see..."
"Stop, stop! Don't pretend, if you are so easy to go crazy, you will go crazy long ago! I have something to tell you, Hammer Technology is ours!"
???
"What's the situation! Hammer closed down? Can't it? Didn't they just release the Hammer M1/M1L some time ago, ready to die?"
Qu Xiangqun was confused, but Liu Dalang nodded with certainty: "We are going to acquire Smartisan and keep this brand!"
"What are you going to do?"
"I think we use the influence of the hammer to launch a mobile phone with a real industrial design every year! Are you interested?"
"Can I say no?"
"What do you say?"
"I'm interested, but only cell phones? What about the others? Don't they still have TNT?"
"No need!"
Retaining the hammer, as a sub-brand of Nebula Technology, launches a commemorative model every year, which is the limit of what Liu Dalang can do.
In the future, in order to differentiate, some accessory products may be launched, making the hammer an accessory brand under Nebula Technology. As for other...
Liu Dalang has not yet had the idea of letting Hammer operate independently like Dalang Technology. Obviously, Dalang Technology is his own son, and Hammer is adopted, so he needs to cultivate a relationship for a while.
How to arrange Hammer Technology in the future depends on the specific market feedback...
"The next stage of Nebula Technology will enter into high-end monitors, all-in-one machines, portable consoles, and smart TVs... This is the product planning list, please find some design ideas first!"
"Let me see…"
"Don't worry, it should be finalized before March next year. There has been a new breakthrough in the R&D department. If you have time, go and have a look!"
"Okay, I got it!"
There is no need to worry about these things. Today is different from the past. There is no need for Nebula Technology to produce products all at once. What they need is that the market competitiveness of the products they make is strong enough!
It was a blockbuster when it was shot!
There will be a press conference in December, and the fourth-generation Spark product is also the focus. Among them, Nebula Technology’s first game notebook Spark-Phantom Flame has a very clear goal, which is to become the king of this year’s machine!
Forget about the King of Machines, there is Nebula-Southern Cross on it, don’t look at Nebula-Southern Cross as a [-]-in-[-] computer, but after connecting it with active cooling, the game performance is not bad at all!
After all, the release of game performance in the past two years has not reached the 100w start five years later, or Nebula-Southern Cross is definitely not qualified.
In contrast, Xinghuo-Phantom Flame is more like an extreme game notebook, this product is completely Nebula Technology's challenge to computer manufacturers.
"We're just going to challenge your jobs with a side job, and show off a little bit of strength!"
"Please ~ kill us!"
"Otherwise... you must obediently give Nebula Technology a way to play games every year!"
The reason why Qu Xiangqun is back now is not only because he wants to participate in the planning of future products, but also because the next generation of Xingyu is already on the way, and next March will be another new wave.
Thinking about it carefully, Nebula Technology started from the third generation of Xingyu in March this year, to the Golden Gaming Week in June, to the annual Nebula press conference in September, and then to the fourth generation of Xinghuo in December...
Haven't been idle all year!
However, there is no way around this. After all, the replacement of electronic products is too fast, but in terms of product competitiveness, Liu Dalang has always had enough confidence that they will have new breakthroughs next year!
It is impossible for Apple to turn around through Apple X/8/8 Plus, because the 5G era dominated by Nebula Technology is coming...
"We, Nebula Technology, will interpret what is the real 5G era!"
Just when Liu Dalang was arranging the specific matters, Gao Guopeng made a phone call~
"Mr. Liu! We have brought you a gift! We will never let you down!"
Gift?
Good guy, you can still receive a gift?
Liu Dalang rushed to the central square in the Xingyun Science and Technology Industrial Park at the first time, and Gao Guopeng was already waiting by the side of the square with his people.
There is also a small container half the height of a person in front of it. It is mysterious and mysterious. I don’t know what it is. Could it be a big battery?
Looks like a motorcycle?
Or a remote-controlled excavator?
Or... oversized drones?
It can't be the black silk golden lotus, right?
When Gao Guopeng saw Liu Dalang arrived, he immediately greeted him and said, "Mr. Liu, you are such a busy person. It is not easy to meet you!"
"I've been busy recently, and you know that... But if you come, I'm definitely going to see you!"
"The last electric car..."
Liu Dalang frowned and shook his head: "Personally, I don't like driving electric cars. The first time I kicked the accelerator down, I almost threw up!"
"I knew it! So isn't this a new toy for Brother Liu?"
The speed of electric cars is very fast, and it is normal to feel dizzy when you go up. When Gao Guopeng drove an electric car for the first time, he almost threw up in the car.
Afterwards, he didn't hold back anymore, and directly held one, and the small container slowly opened to the four sides, revealing a shiny silver electric car with a streamlined body that looked very beautiful.
"This is……"
"Haha~ This is an electric car specially built by us using the lithium battery technology of Nebula Technology. We call it the Silver Wing!"
Good guy!Return the Silver Wing!
I still have the Hurricane!
This is really enough for the second grade!
Liu Dalang complained silently in his heart, then stepped forward and took a closer look. This electric car...isn't it just an electric car?
A more refined little eDonkey!
As if seeing through what he was thinking, Gao Guopeng explained from the side: "Brother Liu, don't underestimate this electric car. Its top speed can reach 80km/h, and you can guess the battery life!"
"100 kilometers?"
In Liu Dalang's opinion, an electric car can run 100 kilometers, and an ordinary electric car can run 40-50 kilometers, which is not bad!
"No, no, less! When the Silver Wing is fully charged, the theoretical cruising range can reach 240 kilometers! The actual cruising range..."
"189 kilometers!"
Liu Dalang:? ? ?
What the hell? 240 kilometers?
189 kilometers?
This TM is a two-wheeled electric vehicle!Also, the speed of 80km/h is useful, as long as you dare to ride so fast, there will be no scum left in every minute!
Tucao return Tucao, Liu Dalang did not expect that the "Silver Wing" in front of him can run so far. To be fair, the battery life of 189 kilometers is no worse than Wuling Hongguang mini, which is simply outrageous!
Gao Guopeng said from the side: "I won't talk about how to do it, but you can get started and feel the weight of the Silver Wing!"
Liu Dalang walked over, grabbed the handle of the little eDonkey, and then lifted it vigorously~
Do not move!
???
Lift it again!
"How big is this battery module? Don't lift it up, let me ride it for a test first to see if it is as fast as you told me!"
"Hey, where's the helmet? Also, the Silver Wing has three gears, and they're here..."
Thank you book friends for your rewards, monthly tickets and support!The last big update~Thank you for your support! ! !
(End of this chapter)
It's been so many years, and consumers are not fools. Nebula Technology has made such a big noise, and the so-called "substandard quality" has no way to convince consumers.
Of course, these consumer protests are protests, but they can't buy Nebula products, and they can't do anything about it.
There are also some unscrupulous partners who levy very high taxes on Nebula Technology. Liu Dalang would rather give up this part of the market than compromise.
It may take three, five, or even ten years of hard work for Huaxia brands to enter other people's markets, and they can only sell at low prices.
As for their local brands, they only need to test Huaxia's products, replace them with their new trademarks, and resell them to increase the price a lot.
It can even raise the price again and sell it to Huaxia people in the name of imported goods, so this is why so many people don't believe it when they hear that Huaxia has a "high-end brand".
Not to mention they don't believe it anymore, even many Chinese people themselves don't believe it. The rise of Nebula Technology has broken this inherent concept for the first time.
Domestic brands have been suppressed for too long, and the full-scale explosion of Nebula Technology will be the first to face domestic Apple users. Normal Apple users are fine, but blindly pursuing Apple users...
Hearing that Nebula Technology's goal is to drive Apple out of the Chinese market, doesn't that mean they won't be able to buy new Apple phones in the future?Or your mobile phone loses after-sales service...
Is this okay?
As a result, some irrational Apple users began to maliciously target Nebula Technology and Nebula products on the Internet. This is not over, and some people went to Nebula directly-operated stores to make trouble...
"Ningyun Technology has violated the legitimate rights and interests of consumers, we demand the following compensation..."
Violation of legal rights?
compensation?
This big hat is on, do you think that Nebula Technology is easy to bully?If you don't send them to eat subsistence allowances, you will be sorry for Nebula's legal department!
Go to hell!
The incident did not cause trouble, but instead made Apple and Nebula stand at two extremes, as if Nebula users and Apple users were natural enemies.
Ordinary Apple users are simply blown away. Apple's situation is not good at the moment, but these idiots are still fighting against the public opinion, and use this low-level method to make Apple's situation even more difficult.
The initial sales of Apple 7/7 Plus have completely collapsed. To be reasonable, the same price, better products, and higher configurations, everyone is an adult and has his own judgment.
Of course, if you are really used to Apple, used to direct-screen mobile phones, used to IOS, or just like Apple's trademark, it is no problem to choose Apple products, and it is also fine to choose other products.
Nebula Technology officials have repeatedly emphasized: "Every consumer has the right to choose products. What Nebula Technology can do is to show our best products and look forward to your choice!"
Even so, many people still compare Nebula Technology and Apple to two extremes. Facts have proved that Apple is completely inferior to Nebula Technology in terms of product strength, and the rest...
"Apple was founded in 1976, and Nebula was established in 2011. Apple's background is much deeper than Nebula Technology. The current glory of Nebula Technology is just that Apple didn't take it seriously..."
"Ningyun Technology is like a clown who thinks that the product configuration is high-end? There are a lot of fancy products, but how many really practical products can there be?"
"Hehe, don't say that Apple products are not as good as Nebula, just look at the international sales! Apple's trademark alone is worth the price, but Nebula's trademark is nothing!"
"Ningyun Technology is just a counterfeit company. It stole other people's technology. In the early days, in order to please Indian Ah San, it specially made cheap mobile phones. When it comes back to China, it is so expensive!"
"The Xingyun mobile phone looks good at first glance, but in fact it will get tired of looking at it for a long time. The Apple mobile phone will be more attractive. It is not only good-looking, but also durable..."
"I read some reviews on the Internet, the Nebula flash charge is very harmful to the battery... The Nebula desktop will heat up when charging, and there may be a risk of leakage..."
"The Bluetooth earphones sent by Nebula Technology can't compare to the EarPods sent by Apple in terms of sound quality. Don't be fooled by them..."
"Intel's CPU heats up very badly, and it will accumulate heat after being used for a long time in the tablet, which will greatly affect the service life, and the experience is very bad!"
"Nebula Technology's low-end machine is low-frequency PWM dimming at 30% brightness. After the anti-flicker mode is turned on, the color cast is greater than 6%..."
"Apple's after-sales service is better! Last time I bought something from Nebula..."
"..."
Facing the successive remarks against Nebula Technology, Liu Dalang didn't care at all:
"The last struggle!"
The reason why Nebula Technology has opened so many offline channels is to target people with rhythm on the Internet. The way to deal with it is also very simple:
"Okay, let's take a look offline!"
All the products of Nebula Technology are placed on the display stand, so you can get started and use them casually, and you will know how the products are and whether they are easy to use or not!
Instead of holding a few pictures on the Internet, pretending to read the parameters, and finally evaluating Nebulas products subjectively.
Some people may be talking nonsense with their eyes open, holding Nebula technology products, but insisting on turning black and white. In terms of rhythm, the level of Nebula's marketing department and Dalang's marketing department are much higher than them!
These marketing accounts were still swearing that they didn't say a single lie one second, and the next second they even disappeared. At the same time, Nebula's marketing department picked up a lot of fake data.
Dare to mess with Nebula's marketing department?
Can you provoke me! ?
There are always people who don't have a long memory, and Nebula Technology allows them to have a long memory. Even if the Nebula marketing department doesn't take action, Nebula users are not easy to mess with.
Nebula products have achieved this level and they are still being sprayed. What are Apple's products?Do you have the nerve to take it out and continue cutting leeks?Isn't this bullying honest people! ?
Apple's arrogance is destined to pay a price. No matter how much these people argue, it can't change the fact that this generation of Apple products lags behind Nebula products. Boycott?Meaningless!
After the 2016 Nebulas annual press conference ended, in just one week, Apple’s market value plummeted again and again, with a drop of more than 15%. Isn’t such a huge fluctuation explaining the problem?
There are only some people who are unwilling to accept the reality and indulge in their own world, while Nebula Technology has begun to expand in an all-round way, setting its sights on some emerging smartphone markets:
"Our next stage goals are: Nigeria, Colombia, Poland, Australia, Egypt, Portugal, Romania, Turkey, Netherlands and Argentina...
These countries cover every continent except North America. The Southeast Asian market does not need us to consider. Pineapple Technology will assist us in these emerging smartphone markets:
Apple has a big disadvantage compared to Samsung in that they don't have an entry-level smartphone, and the emerging smartphone market share in the first quarter also reflects this.
After the explosion of Samsung Note7, Samsung is now overwhelmed, and Apple has no entry-level smartphones. This is an opportunity for Nebula Technology. We have already achieved initial cooperation with these countries...
Next, Nebula Technology will restart the production lines of Xinghuo-Lie/Zhi and Xingyu-Mu/Ning, and export them to these countries after the revision...
At the same time, the production capacity of India Xingyun Technology and Dalang Technology will be further improved, specializing in low-end markets, mainly for underdeveloped countries and…”
Nebula also does not have entry-level smartphones, but they have low-end products, but obviously, these are not enough, so they are going to restart the production line of the first and second generation Xinghuo/Xingyu products.
Except for the chipset, almost nothing else has changed in the configuration. As for why the chip was changed... the cooperation between Nebulas and Qualcomm collapsed, and MediaTek was also very angry after playing a role in MediaTek.
Liu Dalang was also very helpless about this, he specially sent Shang Bowen to discuss cooperation with MediaTek:
"Brother Fa! Look at the chip..."
"Hehe! Do you think we can forgive you like this? How dare you play us!"
"Then what do you say!"
"Give us an OEM!"
???
"Why don't you change your requirements? Find us as an OEM, what about the cooperation with TSMC?"
"Hehe! You dare to fight even Samsung and Apple, I don't believe you are afraid of TSMC!"
Nebula Technology is indeed not afraid, why not do it now?Or is it because their own strength is not strong enough, it will be hard to say when the strength is strong enough...
Seeing this, Shang Bowen said bluntly: "You have to recognize your own position! We are giving you a chance, understand?"
MediaTek: "We'll see!?"
"it is good!!!"
Therefore, Xingyun Technology decided to replace all the first and second generation Xinghuo/Xingyu products with UNISOC’s Tiger Ben T series and the higher-end Chang Gung 4…
For this reason, Liu Dalang also specially integrated the production line of Nebula Technology, and moved 20 [-]-in-[-] C-level fully automatic assembly lines to a new factory area for export.
At the same time, Nebula Investment also invested 20 billion in Ziguang Zhanrui, allowing them to increase the research and development of chips, and strive to kill MediaTek as soon as possible!
"Brother Ziguang, 20 billion petty money is not enough, we will be a family from now on!"
"Brother Xingyun, you're being polite! Hungry tigers are going to eat people! MediaTek and the others are finished!"
"Haha~ With your words, I can rest assured! Looking forward to your tiger chip..."
In fact, some people have been recycling the previous generations of Nebula Technology, with the purpose of exporting them to some underdeveloped countries and regions.
Especially Africa—
Poor African big brother, I have never seen such a good mobile phone. Xinghuo Lie's mobile phone was two years ago, and it is still fifth-hand...
Even so, after the price has been compressed to the extreme, Xinghuo-Lie is still at the first-class level in the African market, and it feels quite good to use.
After all, the big brother in Africa doesn’t have a lot of software, plus the signal is not good, the Xinghuo Lie that has been resold is a high-end one. In terms of cost performance, Transsion is the king.
Four cards and four standbys, a super loudspeaker, a front-facing selfie lens specially polished for black people... It is a pity that Transsion’s market in Africa has gradually shrunk, and Nebula’s low-end phones are indispensable.
After Nebula Technology decentralized the image algorithm, Nebula's advantages became more obvious, and it began to further squeeze the Transsion mobile phone market in Africa.
Because the situations in India and Africa are somewhat similar, Transsion was able to quickly establish an advantage in the early days, but in the era of full-scale development of smartphones, it still exposed a big problem:
technology!
Although Transsion has been working hard to develop technology, it can't even compare with Huami ov, let alone Nebula Technology.
After the market share of Transsion mobile phones reached its peak, the market share could not be maintained. On the one hand, local mobile phone brands in Africa are rising, and on the other hand, domestic mobile phones are coming.
Jain has already achieved quite a lot of success in places where big dog households are concentrated, and his next goal is to send large quantities of Nebula from India, Dalang from China, and pineapples from Southeast Asia to Africa.
Compared with the African market, Liu Dalang is more concerned about Apple's reaction. Finally, on September 9, Apple released an announcement for Apple users and consumers all over the world:
"Remember Mr. Jobs... We will never disappoint the expectations of Apple users... If you are not satisfied with our products, you can choose..."
Hey, why do you feel weird?
First, let Jobs be recalled for a while, and the cohesion of Apple users will be raised, and then the service will be used to cover up the lack of product strength, and finally, a big pie will be drawn, and a blueprint for a better future will be drawn.
I have to say that the three steps and one step, the effect is really good. Nebula Technology's products are very strong, but if the market problems are not resolved, Apple will always have a chance. After all, Apple's products are not bad.
Apple has done what it should do, and then put all its energy on research and development of products. Next year is a critical year, not only the Apple 8/8 Plus, but also the full-screen iPhone X.
This is the first full-screen mobile phone in Apple's history that supports wireless charging. In terms of overall configuration, it is more powerful than the Apple X that Liu Dalang remembered, and it is used to counter Nebula's offensive.
In some places, Apple users have spontaneously taken to the streets, promoting Apple products with billboards, or actively acting as salesmen in Apple's official store...
The most important thing is that they do not ask for wages. Apple does have such a charm, but it has completely deteriorated in China. When people put a label on the apple, it is difficult to wash it off.
And consumers who feel that they have been "deceived" are also welcome. Some people put together a comparison chart of Nebula and Apple products, and just stay at the entrance of Apple's official store~
There is also a slogan attached to it: "We hope to see that Apple can have better products than Huaxia Nebula Technology! No matter how expensive they are, as long as Apple has them, that's enough..."
This is a sane Apple user, and some irrational people, who don’t know if they are Apple users, even rushed to the official Apple store to make trouble, and sure enough, they were sent to eat subsistence allowances...
How do you feel familiar?
There are also sensible Apple users in China, but the proportion will be very small. Some former Apple users even wrote and sighed: "When I saw the Apple 5s for the first time, I was shocked!
At that moment, I realized that there are still such smooth mobile phones in the world!Thinking about it now... If life is just like seeing it for the first time, another four years have passed, but I no longer feel the amazingness I once had.
When I heard the name Nebula Technology, what impressed me the most was their gaming phone. If I was 20 years old, I would definitely buy it, but now, I will choose a more low-key product.
Until one day, after I drove past three Nebula directly-operated stores in a row, I stopped. I wanted to see how the products of Nebula Technology were, but after I went in, I found out——
It turns out that there are mobile phones that are smoother than Apple in this world!It turns out that a mobile phone can be so delicate!It turns out that a mobile phone system can be so powerful!It turned out to be okay...
I used to be an Apple user, but after comparison, I would rather choose Nebula products, because I can feel that they are serious about making products, including pricing, and there are no consumption traps.
It is the real pricing, and the starting configuration is very high, instead of using the consumption trap between products like Apple, let us continue to do things that exceed our budget!
I think this is the most correct choice I made. I bought a 10.6-inch Nandou-Tianfu last week. To be honest, this is the most exquisite [-]-in-[-] laptop I have ever seen.
Believe it or not, if such a notebook computer is produced by an international manufacturer, it will start at least five figures, and the price of Nebula Technology is only 7999. You all know whether it is cost-effective or not!
Someone always told me before that the more expensive Nebulas products are, the better the price-performance ratio. I still didn't believe it, but after I actually got my hands on it, I realized that they can really do this!
Perhaps Nebula Technology is not without consumption traps, such as these...but I would rather choose Nebula Technology, because they let me see the future and see their creativity! "
The so-called consumption trap is very simple. If a person wants to buy a tablet computer, there are three choices in front of him: Apple, Android, and Nebula, leaving aside the Nebula tablet for now.
Because it’s a bit bullying by the big...just take Android and Apple as an example, before buying, you will think, Android is cheap, but Android is very stuck, and the adaptation is not good, so should you choose an ipad?
Just come!
Ever since, they will see the entry-level ipad, but at first glance, there is only 32GB of memory, how can this be enough?Should I buy a larger one?
Then you will find that the 128GB ipad can buy an ipad with stronger configuration, but the memory is only 32GB, plus the memory, there is ipad pro, and there are two sizes to choose from...
In the end, a considerable number of people will pay a very high price to buy a top-end ipad to watch dramas, and after a while, they will start to dislike the inconvenience of the large size, and then just eat ashes...
The emergence of the Nebula Tablet has changed this situation. The Xingyu/Xinghuo Tablet only makes small sizes, while the larger-sized Xingchen Tablet directly has dual systems to meet more needs.
Especially for those who are on long-term business trips and need to work, a Nebula capacitive stylus can meet the needs of productivity and entertainment at the same time...
Because the inventory of Nebula games is increasing every day, Nebula OS has attracted many Android and IOS users just because it has no plug-ins.
After connecting a magnetic keyboard and a Nebula mouse, you can also play some PC games, and play a game of Happy Man, but the screen is a little smaller...
This is also the reason why Nebula Tablet cannot be compared with ipad and Android Tablet. Small and medium-sized tablets can be carried away, and high-end medium and large-sized tablets can meet various needs~
When Apple prepares its next-generation products, Nebula will not be idle either. Up to now, Nebula and Apple have achieved certain or very large advantages in most of the products that Nebula and Apple have benchmarked against.
However, there are still some products that Nebula Technology does not have, such as Apple TV, high-end monitors, portable hosts, and all-in-one machines. These products must be prepared.
In Liu Dalang's memory, in 2017, except for China, Apple's other markets were declining, but this upward trend was now blocked by Nebula Technology and could not rise.
Especially entering developed countries and regions is the top priority of Nebula Technology's expansion this time, because the positioning of Nebula products is already high, and the cost of exporting to foreign countries will increase, and the price will be higher.
Liu Dalang was very impressed by a data survey. In 2017, Apple's smartphone market share in the seven developed countries dropped significantly.
In the United States, Japan, Germany, Italy, Spain, France, and the United Kingdom, the declines ranged from 5% to 15%, while in China, Apple’s market share increased from 17.9% to 27.6%.
It is foreseeable that if there is no Nebula Technology, the major domestic manufacturers will be ravaged by Apple for another year. As soon as the Apple X comes out in 2017, Liu Haiping will be widely sought after by domestic manufacturers.
Ever since, the new phones in 2018 are almost all notch screens. In Liu Dalang's impression, he is uncompromising and does not want notch screens. The only domestic manufacturer who chooses his own design seems to be Meizu...
The United States and Japan are not considered for the time being. Nebula Technology is focusing on the European market this time. Prior to this, Jain has been testing the European market intermittently, and the final feedback is not bad!
It's a pity that European users have one of the biggest shortcomings, that is, their demand for mobile phones is not high, and there are many specific reasons...
One of the important reasons is that they are not very enthusiastic about building signal base stations. There is a very famous slogan: What will be more popular in Berlin? 5G or shit?
This is a domineering counterattack from Huawei, which directly made a German mainstream media unable to stand it. They even published an article saying: "Chinese people actually call the beautiful Berlin the city of shit!"
Regardless of whether this is Huawei's advertising strategy or not, the problem behind it is that for smartphones, the demand for communication base stations is not high, and they do not rely on mobile payments.
The credit card system is too perfect, but it doesn't matter. The main purpose of Nebula Technology's entry into the European market is not to sell mobile phones, but to sell Xingchen/Nebula [-]-in-[-] computers, and mobile phones by the way.
Liu Dalang has very strong confidence in the power of the Nebula ecological chain. As long as they can sell any product, even if it is just a smart bracelet, the follow-up income will be very considerable.
Because people's desires are endless, after owning one thing, they must want to have more. Restraint is not an easy task, and more than 80% of people have no way to recognize their own needs.
After obtaining cooperation with some countries, the first thing Nebula Technology did was to build a Nebula Mall at any cost. Not only the mall, but also the trademark and the overall design sense should be strong.
At the same time, go further down, establish Xingyun branch, directly-operated stores, after-sales service centers, or cooperate with some shopping centers to open Xingyun counters, product experience areas, and then through investment...
It will take about three months to half a year to complete this process. Under the offensive of Nebula Technology spending money on the market, this is a fast progress. After all, they cannot be asked to compare their efficiency with Huaxia.
Even in Huaxia, some developers don't have enough funds, and the construction progress is very slow. After some poor people bought a house with a loan, the developer just ran away... What a tragedy in the end!
Not only did he fail to live in a house, he also had to repay the mortgage every month. Under this kind of pressure, anyone who is not mentally ill is a ruthless person, but as long as the money is in place, it is no problem to build a building in three days.
Of course, it is impossible for Nebula Technology to pay for the construction cost. In the end, the price of the product must be increased, and consumers will pay for it. Taking Xingyu-Xi as an example, the price in Europe is 2+ more expensive than in China.
Not to mention the stars/nebula, in China, the starting price of the light version of Beidou-Tianshu is 5388, and the top configuration is 6088, which is directly 3+ expensive in Europe, and the standard version is even a [-] yuan machine.
The second-generation Nebula dual-flagship is still the most expensive, even if it is expensive, you can’t buy it at all, but the first-generation Nebula dual-flagship has become a favorite, such as the affordable Nebula-Andromeda.
Before the offline channels were laid out, Nebula’s official website had already logged in to these places in advance, and began to promote its products in various ways, such as the simplest unboxing evaluation...
This itself is a form of advertising. In fact, even if Nebula Technology does not send them a test, some people will rush to test it. There is no way, the popularity of Nebula products is too high now.
Nebula Technology is the first one who dares to ride on the head of Apple's autumn conference and do things successfully. Once the appointment channel on Nebula Technology's official website was opened, the server almost couldn't stand it.
"The number of 24-hour reservations for the standard version of Xingyu-Xi is 360 million, the number of reservations for the light version of Xingyu-Xi is 410 million, and the number of reservations for Xingyu-Qingling (second generation) is 679 million~
The number of reservations for Xingyu-Phantom is 1683 million, the number of reservations for Xingyu's second-generation smart...Xinghuo-Jin is 119 million, and the number of reservations for the standard version of Beidou-Tianshu is 257 million~
轻装版北斗-天枢的预约人数为317万人，10.6英寸南斗-天枢的预约人数为1543万人，12.6英寸南斗-天枢的预约人数为1789万人～
The number of reservations for Nebula-Perseis is 674 million, the number of reservations for Nebula-Herceus is 831 million, and the number of reservations for Nebula-Southern Cross is 1876 million! ? "
After Liu Dalang received the background data, he became numb. Although the number of reservations does not represent the actual number of purchases, it can reflect from the side which products will be more popular.
The 14.6-inch Nebula-Southern Cross not only has a ridiculously high workmanship and appearance, but also is not bad in performance. It is a pity that Nebula Technology does not have its own graphics card, so it has to use the product it bought back.
After they bought the GTX1060, 1070, and 1080, they processed them into smaller ones, with the Nebula logo and Nvidia logo printed on them, so portability goes without saying.
Of course, if you want to buy an external graphics card, you have to pay more... There is no need to worry about heat dissipation. In short, this is a computer with no shortcomings in all aspects.
This kind of DIY-style [-]-in-[-] computer is very attractive to Europeans. Nebula Technology also deliberately promotes the promotion according to local conditions, and specifically promotes the frost resistance of Nebula products in Northern Europe:
"Xingyun products are equipped with brand-new low-temperature-resistant batteries as standard. Even in the ice and snow at -30°C, the screen time is still more than 8 hours!"
But the folding screen mobile phone is fine... At present, the folding screen mobile phone of Nebula Technology will become very brittle in the weather of about -50 ℃, and the high-precision hinge will also be affected by the temperature.
This is clearly stated on the product introduction page, but under normal circumstances, few people will still use their mobile phones in -50°C weather...
In the Mediterranean Sea, they specially promoted the water resistance of Nebula products: "IP68 waterproof, not only IP68! Nebula-Persei/Hercules/Southern Cross...all passed the new waterproof test!
Even submerged in sea water for 10 minutes, submerged in steam for 10 minutes, in a swimming pool 15 meters deep...they are still intact! "
Of course, the products themselves have these features, which are used as a promotional selling point, not to say that Huaxia's products cannot reach this level.
The products are all the same, but the promotional strategies are different. For example, some manufacturers always like to label more expensive electronic products: low blue light certification!
However, there is no such thing as a lower-grade product. Does this mean that the lower-grade product has heavy blue light and hurts the eyes?of course not!
It’s just that this kind of marketing method will use the low-blue light certification as a promotional selling point, take advantage of consumers’ psychology, bring them anxiety, and force consumers to choose products with higher prices...
On the first day, the number of reservations on Nebula Technology's official website exploded. After that, the number of reservations for Xingyu-Phantom, Double Size Nandou-Tianshu, and Nebula-Southern Cross all exceeded 2000 million.
According to Liu Dalang's past experience, the ratio of the number of new product reservations to the actual number of buyers is about 20:1, but even if only 50 out of 1 people buys it, Nebula Technology can make a lot of money.
At the same time, the partners of Nebula Technology can also earn a lot of money...the benefits are very large, which is why Nebula Technology is willing to enter the European market easily this time, and the momentum has already been created.
Apple's generation of products is not good enough, Samsung has been plagued by public opinion, and now it has transformed from a technology/commercial company into an arms manufacturer...
As a new force, Nebula Technology is strong enough in terms of product strength and the scope of profit sharing is large enough. Naturally, it can enter the market relatively easily. However, if it wants to truly gain a foothold in high-end, it still needs some twists and turns~
The number of online reservations doesn't mean anything. Waiting for the offline channels to be laid out and the product word of mouth to spread is the time to really exert its strength!
Huaxia——
Domestic manufacturers did not choose to avoid their edge, but took advantage of the market competition between Nebula Technology and Apple to release new phones equipped with Ziwei Xing 100, and the price will be more affordable.
Even manufacturers without Ziwei Xing 100, such as Meizu, have released the "Samsung True Flagship" Meizu Pro6 Plus in advance. Reasonably, this should have been a mobile phone in November.
But this time they dare not claim that "there is no one who can fight", but only publicize that this is Meizu's "true flagship" that "you can't go back after using it", breaking through itself again!
Roughly equivalent to the standard version of Xingyu-Xi, if you want to cross the class, it may be a bit difficult to challenge the flagship of Xingchen, Meizu still needs to work hard...
Of course, in terms of low-end and mid-end products, some domestic manufacturers still adopt the method of giving benefits to dealers. These products are exactly what netizens call "high price and low configuration" to test IQ opportunities.
In fact, for the bottom-level consumers, they don't have so much time to research which mobile phone is cost-effective and which chip is affordable. What they care more about is the product price.
It is recognized that Nebula mobile phones are expensive. Although there are usually a lot of customers in Nebula directly-operated stores, in fact, more than 80% of consumers have been excluded because the product price is too expensive.
As we all know, the main offline configuration is not good, but why is it still selling so well?
Price is very important. In some individual dealer channels, the price of a mobile phone is even hundreds of dollars cheaper than the official website. With such a large fluctuation in price, there is naturally a lot of room for manipulation...
As a result, some models with high online prices and low configuration can often kill the Quartet offline. This is the development path of other manufacturers.
As for Nebula Technology, they mainly rely on the exquisite appearance to lure customers in, and then through the marketing staff to blow it up, plus the super hardware and software experience...
After a set of combos, even if customers can’t afford it, it doesn’t matter. Nebula’s products have left a deep impression on them. They will probably come next time and recommend them to others~
At the same time, combined with the online promotion, as long as consumers can enter the Nebula directly-operated store, Nebula Technology is half successful, and the remaining half depends on the money in the consumer's pocket...
After the Star-Fruit War ended, the number of customers in Xingyun's directly-operated store increased every day. Although most people came to experience it, it didn't matter. When the door is open for business, the visitors are the customers!
Nebula Technology also took advantage of this opportunity to open some new Nebula directly-operated stores. The most aggressive expansion is naturally the Nebula after-sales service center. If you want to consolidate the reputation of Nebula products, after-sales service is the key!
In some small counties, even if there are no Nebula directly-operated stores, the Nebula after-sales service center has been established first. As long as users have needs, they can also buy Nebula products in the after-sales service center...
The efficiency is even higher than online shopping. At present, the most concerned models are still the dual version Xingyu-Xi and the dual version Beidou-Tianshu. In comparison, the Apple 7/7 Plus is a bit miserable...
From the start of making an appointment until the launch of the sale on September 9, the number of reservations has been cut down. After the actual sale, the online sales of the two models did not exceed 16 units in one day.
Some scalpers who hoarded a lot of goods couldn't help but scolded Apple: "Damn it, you can't even do a Nebula technology, how do we live? What can we do with the goods in our hands?"
Then they turned around and sold the Nebula-Perseus with a smile... This 360° surround screen has been out of stock, there are too many scalpers, ordinary people want to buy it normally, they have to wait.
The dismal sales of Apple 7/7 Plus finally made Cook aware of a problem: Apple users in China are not always easy to handle, once they give up Apple phones...
Maybe you won't be able to come back!
"We need to increase our investment in the Huaxia market! As long as we take some measures, Huaxia Apple users will not necessarily leave..."
Why did you go early?
Nebula Technology was almost at their doorstep, and only then did they realize which market gave them the most profit margins?Is this still a commercial company?
Where has the market sense gone?
In fact, if you think about it carefully, Liu Dalang can also understand Apple's mentality. Just like the current Nebula Technology does not pay attention to the Indian market, they always believe that meeting the needs of Chinese users is the first priority.
The second is other markets. Fortunately, India Nebula Technology has started to operate independently and is separated from the product line of China Nebula Technology. Dalang and Nebula are no longer simple nesting dolls.
Although it is a low-end product, the design of each product incorporates different concepts. In India, Nebula of Nebula Technology is a replica of Huaxia Xiaomi, and has a greater influence.
In China, and even in the international market, Nebula Technology is a representative of the new high-end brand, with very strong product strength, but it just doesn't go public, making some people who want to invest have no choice.
Buffett also sent emails to Nebula Technology several times, telling Nebula Technology the benefits of going public, but Liu Dalang didn't plan to talk to Buffett at all.
But there is one thing he is working on. Hammer M1/M1L abandoned the rigorous and excellent industrial design, and switched to a more trendy design to embrace consumers.
As a result, consumers did not pay at all, and even Hammer users were disappointed: "If it is such a mobile phone... I would rather buy something else!"
"To be honest, what is the difference between this phone and other brands of phones? I don't see the design aesthetics of the hammer on it at all!"
"If a brand has abandoned its own spirit, can we still trust it?"
"Old Luo, hey..."
Hammer M1/M1L lost money to grandma's house, and TNT, which has been injected with the Hammer team's countless efforts, was directly declared dead under the strong impact of the Nebula ecological chain, because there is no way to compare.
After Nebula Technology got the news, Shang Bowen led the Nebula team to contact Hammer Technology. What they didn't expect was that Luo Yulong hardly bargained with them.
Liu Dalang finally got the hammer team he had always wanted, but unfortunately, the hammer built by Luo Yulong himself lost its backbone.
The failure of Hammer Technology can be regarded as a failure of idealism. In fact, they still have a chance, but Luo Yulong does not want to persevere.
So when Nebula Technology approached him, he handed Hammer Technology over to Nebula Technology, who is also idealistic, without hesitation: "You are the best mobile phone manufacturer in China!"
"What is idealism? Nebula Technology has achieved it, that is realism!"
"I have to give you a thumbs up!"
"If you have a chance, you can try to submit a resume to Nebula Technology~"
"Next time definitely!"
"..."
On the other side, Qu Xiangqun finally came back, and the moment he opened his mouth, he talked about quantum mechanics, and his whole person seemed to be sublimated, without worldly desires...
When Liu Dalang first saw him, everyone was stupid, what's going on?Didn't he send him to study in college?Why is your mind still not normal?
"Damn it, are you okay!?"
"I'm so good! I've never been so good! Let me tell you, I see..."
"Stop, stop! Don't pretend, if you are so easy to go crazy, you will go crazy long ago! I have something to tell you, Hammer Technology is ours!"
???
"What's the situation! Hammer closed down? Can't it? Didn't they just release the Hammer M1/M1L some time ago, ready to die?"
Qu Xiangqun was confused, but Liu Dalang nodded with certainty: "We are going to acquire Smartisan and keep this brand!"
"What are you going to do?"
"I think we use the influence of the hammer to launch a mobile phone with a real industrial design every year! Are you interested?"
"Can I say no?"
"What do you say?"
"I'm interested, but only cell phones? What about the others? Don't they still have TNT?"
"No need!"
Retaining the hammer, as a sub-brand of Nebula Technology, launches a commemorative model every year, which is the limit of what Liu Dalang can do.
In the future, in order to differentiate, some accessory products may be launched, making the hammer an accessory brand under Nebula Technology. As for other...
Liu Dalang has not yet had the idea of letting Hammer operate independently like Dalang Technology. Obviously, Dalang Technology is his own son, and Hammer is adopted, so he needs to cultivate a relationship for a while.
How to arrange Hammer Technology in the future depends on the specific market feedback...
"The next stage of Nebula Technology will enter into high-end monitors, all-in-one machines, portable consoles, and smart TVs... This is the product planning list, please find some design ideas first!"
"Let me see…"
"Don't worry, it should be finalized before March next year. There has been a new breakthrough in the R&D department. If you have time, go and have a look!"
"Okay, I got it!"
There is no need to worry about these things. Today is different from the past. There is no need for Nebula Technology to produce products all at once. What they need is that the market competitiveness of the products they make is strong enough!
It was a blockbuster when it was shot!
There will be a press conference in December, and the fourth-generation Spark product is also the focus. Among them, Nebula Technology’s first game notebook Spark-Phantom Flame has a very clear goal, which is to become the king of this year’s machine!
Forget about the King of Machines, there is Nebula-Southern Cross on it, don’t look at Nebula-Southern Cross as a [-]-in-[-] computer, but after connecting it with active cooling, the game performance is not bad at all!
After all, the release of game performance in the past two years has not reached the 100w start five years later, or Nebula-Southern Cross is definitely not qualified.
In contrast, Xinghuo-Phantom Flame is more like an extreme game notebook, this product is completely Nebula Technology's challenge to computer manufacturers.
"We're just going to challenge your jobs with a side job, and show off a little bit of strength!"
"Please ~ kill us!"
"Otherwise... you must obediently give Nebula Technology a way to play games every year!"
The reason why Qu Xiangqun is back now is not only because he wants to participate in the planning of future products, but also because the next generation of Xingyu is already on the way, and next March will be another new wave.
Thinking about it carefully, Nebula Technology started from the third generation of Xingyu in March this year, to the Golden Gaming Week in June, to the annual Nebula press conference in September, and then to the fourth generation of Xinghuo in December...
Haven't been idle all year!
However, there is no way around this. After all, the replacement of electronic products is too fast, but in terms of product competitiveness, Liu Dalang has always had enough confidence that they will have new breakthroughs next year!
It is impossible for Apple to turn around through Apple X/8/8 Plus, because the 5G era dominated by Nebula Technology is coming...
"We, Nebula Technology, will interpret what is the real 5G era!"
Just when Liu Dalang was arranging the specific matters, Gao Guopeng made a phone call~
"Mr. Liu! We have brought you a gift! We will never let you down!"
Gift?
Good guy, you can still receive a gift?
Liu Dalang rushed to the central square in the Xingyun Science and Technology Industrial Park at the first time, and Gao Guopeng was already waiting by the side of the square with his people.
There is also a small container half the height of a person in front of it. It is mysterious and mysterious. I don’t know what it is. Could it be a big battery?
Looks like a motorcycle?
Or a remote-controlled excavator?
Or... oversized drones?
It can't be the black silk golden lotus, right?
When Gao Guopeng saw Liu Dalang arrived, he immediately greeted him and said, "Mr. Liu, you are such a busy person. It is not easy to meet you!"
"I've been busy recently, and you know that... But if you come, I'm definitely going to see you!"
"The last electric car..."
Liu Dalang frowned and shook his head: "Personally, I don't like driving electric cars. The first time I kicked the accelerator down, I almost threw up!"
"I knew it! So isn't this a new toy for Brother Liu?"
The speed of electric cars is very fast, and it is normal to feel dizzy when you go up. When Gao Guopeng drove an electric car for the first time, he almost threw up in the car.
Afterwards, he didn't hold back anymore, and directly held one, and the small container slowly opened to the four sides, revealing a shiny silver electric car with a streamlined body that looked very beautiful.
"This is……"
"Haha~ This is an electric car specially built by us using the lithium battery technology of Nebula Technology. We call it the Silver Wing!"
Good guy!Return the Silver Wing!
I still have the Hurricane!
This is really enough for the second grade!
Liu Dalang complained silently in his heart, then stepped forward and took a closer look. This electric car...isn't it just an electric car?
A more refined little eDonkey!
As if seeing through what he was thinking, Gao Guopeng explained from the side: "Brother Liu, don't underestimate this electric car. Its top speed can reach 80km/h, and you can guess the battery life!"
"100 kilometers?"
In Liu Dalang's opinion, an electric car can run 100 kilometers, and an ordinary electric car can run 40-50 kilometers, which is not bad!
"No, no, less! When the Silver Wing is fully charged, the theoretical cruising range can reach 240 kilometers! The actual cruising range..."
"189 kilometers!"
Liu Dalang:? ? ?
What the hell? 240 kilometers?
189 kilometers?
This TM is a two-wheeled electric vehicle!Also, the speed of 80km/h is useful, as long as you dare to ride so fast, there will be no scum left in every minute!
Tucao return Tucao, Liu Dalang did not expect that the "Silver Wing" in front of him can run so far. To be fair, the battery life of 189 kilometers is no worse than Wuling Hongguang mini, which is simply outrageous!
Gao Guopeng said from the side: "I won't talk about how to do it, but you can get started and feel the weight of the Silver Wing!"
Liu Dalang walked over, grabbed the handle of the little eDonkey, and then lifted it vigorously~
Do not move!
???
Lift it again!
"How big is this battery module? Don't lift it up, let me ride it for a test first to see if it is as fast as you told me!"
"Hey, where's the helmet? Also, the Silver Wing has three gears, and they're here..."
Thank you book friends for your rewards, monthly tickets and support!The last big update~Thank you for your support! ! !
(End of this chapter)
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