Daguo Technology starts with mobile phones

Chapter 19 Nebula Ecology

In terms of overall configuration, Dalang Special Commemorative Edition is completely inferior to Mi 2s, except for the larger screen size and higher screen-to-body ratio.

But in terms of price, Mi 2s is incomparable. Rebus plans to set the starting price of the lowest 2GB version of Mi 16s at 1999.

This price cannot be changed again. First, the 1 of Mi 2 and Mi 1999 has been deeply rooted in the hearts of the people.

The second is that Xiaomi's voice in the supply chain is not high enough, and the cost cannot be beaten at all.

Of course, the special commemorative edition of Dalang and Xiaomi 2s are not positioned at the same level, and there is no comparison between the two.

MediaTek's single-core 40nm processor, no matter how optimized it is, it is impossible to beat the Qualcomm Snapdragon 600 with four cores.

But the full-screen design of the Dalang special commemorative edition is too advanced. The price of 599 is not comparable to that of Xiaomi 2s, but it is enough to pull Redmi 1 into the water.

Because the configuration of Redmi 1 is better than the processor, all other aspects are completely blown by the special commemorative edition of Dalang, especially the price.

Dalang Special Commemorative Edition is at least 1 yuan cheaper than their expected price of Redmi 100, and at this price, Redmi 1 is no longer profitable.

The Redmi series, which focuses on entry-level cost-effective models, is losing money and making money at this stage. In addition, the production capacity cannot keep up, and it has to be hungry for marketing.

During this period of time for consumers to wait, if a mobile phone with a lower price and looks better suddenly appears, how should they choose?

After all, the Dalang special commemorative edition just crushed the Redmi 1 from the screen, and Rebs felt quite good when he played it himself.

Moreover, Redmi 1 has entered the stage of trial production. Rebus still doesn't know anything about this new opponent. Can you not panic?

The price of the special commemorative edition of Dalang is so cheap, it is very likely that there will be more complete supply chain resources, and it is very likely that there will be more inventory.

In case redmi's plan is disrupted...

This is not to make trouble! ?
In addition, it is the first time that Rebs has seen a manufacturer take "full screen" as a mobile phone concept and mass-produce it.

Unbelievable, at the same time, he faintly felt that maybe the "full screen" mobile phone is really a mainstream trend in the development of mobile phones in the future.

Sharp proposed a borderless mobile phone design, and entered the trial production stage, and the sample pictures were also put on the Internet.

Rebs didn't pay much attention when he saw it. The current mainstream aesthetics of mobile phones still follow Apple, and manufacturers have been leaning on Apple.

Any design from Apple, domestic manufacturers directly copy it, modify the details and sell it, it is indeed a good way to be lazy.

It's easy and quick to make money. Anyway, everyone copies it, so they don't care. What if the appearance designed by yourself is not accepted by the market?
But this situation will not last forever. If mobile phone manufacturers want to develop, the design must not always be attached to a certain manufacturer.

"I want a copy of Nebula Technology's information, the more detailed the better! Also, bring over one of their unique products and have a look!"

Afterwards, Rebus looked at Dalang Special Commemorative Edition and Dalang T12 and fell into deep thought.

Then, the MIUI team started to analyze some functions of Nebulas OS...

-

New Delhi, India.

Liu Dalang still doesn't know that Nebula Technology in China has been targeted by Rebus, but even if he knows, he doesn't care.

The machine circle is so big in total, who came up with what design, who has what technology, who has done what shit, they are all clear to each other.

At most, Nebula Technology is not yet focused on domestic development, and domestic manufacturers don't know enough about them, and it will be the same for everyone after a long time.

This year is the top priority for the development of Xingyun Technology. Xincheng Industrial has started to build 4G base stations, and the first batch is expected to be completed in September.

At that time, all developed areas in India will be covered by 4G network, and Nebula Technology will launch an ultra-low-cost entry-level contract phone.

Having operator support and not having operator support are completely different things. Nebula Technology can directly take the opportunity to develop its own Nebula ecosystem.

According to Liu Dalang's plan, the construction of Nebula's ecological chain is divided into three parts, starting with mobile phone peripheral products, such as earphones and stereos.

The second part is smart hardware, including traditional household appliances, such as TVs, air conditioners, etc., which can cooperate with other manufacturers.

There are also some other development directions, such as drones, robots, or integrated products such as treadmills and smart electric vehicles.

And some more high-tech intelligent products in [Technology Book] that have not yet appeared.

The third part is daily consumables, such as toothbrushes, towels, suitcases, etc., which are used to enhance users’ stickiness to the Nebulas ecological chain.

Of course, the perfection of the Nebulas ecological chain needs to be established on one premise, that is, Nebulas OS must be developed and cannot follow Android.

In the past, Liu Dalang was directly compatible with Android apps in order to save trouble, but now there are conditions and carrier support, why not make his own?

Once Nebulas Technology launches low-cost 4G contract phones at ultra-low prices, the number of users of Nebulas OS will inevitably increase on a large scale, and the number of people using native applications of Nebulas OS will also increase linearly.

This is the best time for Nebulas Technology to develop and improve its own system and establish the Nebulas ecological chain.

If this is not enough, Nebulas OS native applications can be used free of traffic, is it enough?
In order to achieve such an effect, Nebula Technology paid a heavy price when cooperating with Xincheng Industrial, but the calculation is actually not a loss.

For at least five years, Xincheng Industry will not interfere too much with the development of Nebula Technology, and at the same time Nebula Technology can enjoy many convenient conditions.

Several high-quality outsourcing company programmers in New Delhi have all been absorbed by Nebula Technology.

The native applications of Nebulas OS will develop in an all-round way and enter various fields, especially games, e-commerce, new media and other lucrative fields.

Ambani has great ambitions. If given the opportunity, how could he tolerate outsiders like Amazon to keep dominating the Indian market.

The most important reason why Amazon was kicked out by major e-commerce platforms in China is that Amazon does not trust Chinese people.

The top executives of the company are all their own people. No one understands the local culture and does in-depth market research. This problem still exists in India.

Ambani has long disliked them. After supporting Nebula Technology, these foreign giants are the first targets he will attack.

However, Nebula Technology is also an outsider. When Nebula Technology grows to a certain stage, there is no guarantee that Xincheng Industry will turn its face.

This requires Liu Dalang to bring Nebula Technology to develop as soon as possible. After its own strength reaches a certain level, it will no longer be afraid of these problems.

"Be careful not to be eaten!"

After Liu Dalang sighed, he continued to build momentum with Jia Yin for the Nebula4 conference, and the theme of the conference was "Nebula Ecology".

Nebula Technology in China is temporarily managed by Zhang Jianzhi. What Liu Dalang didn't expect was that Zhang Jianzhi called the night before the press conference:

"Chairman, the marketing team is done! I hired Nietzsche's marketing department!"

Liu Dalang was about to remind him to be careful when speaking internationally, but when he heard the news, he spit out a mouthful of water:

"No, they haven't fallen yet! Besides, how can you poach Nicai's marketing department!"

Zhang Jianzhi on the other end of the phone said with a look of disgust: "The Nicai Dream Factory is over! Many people have already packed their bags and run away!"

"So you poached their marketing department? Brother, who can't you poach? Ni Cai's marketing department, can you manage it?"

"Aside from talking about their problems, you just say that their marketing department is not good? We just need to lead them to the right path, they are no worse than any marketing team!"

For a while, Liu Dalang didn't know what to say. Let's see what Nicai's marketing department did: magical slogans, false propaganda, bloody brainwashing, swearing and other strange things.

Let’s say they can’t do it. They use vulgar TV advertisements to forcefully brainwash users, and the cumulative sales in three years have exceeded 60 billion.

Let’s say they are good, half of the market chaos is caused by them. Last year was at its peak, but this year it fell back to its original shape.

It can be said that success is also marketing, and failure is also marketing, but we have to admit that the strength of this marketing team is not inferior to some big manufacturers.

The rise of Nicai can actually be seen as the re-emergence of Huaqiangbei in the era of smartphones, but after all, copycats are copycats and cannot go far.

Liu Dalang couldn't help but think in his mind, on TV stations in third- and fourth-tier cities~
"Know how to make cooking cakes! Drink medicine quickly! Dalang's mobile phone!" Playing in a loop, he suddenly felt a chill, and his skin got goosebumps.

"Chairman, Ni Cai doesn't have core technology, so it's cool, but we have it!"

Liu Dalang hesitated for a while, then nodded reluctantly: "Okay, but there is one thing, you can't make false publicity and ruin your own reputation!"

"Don't worry, Chairman! When you come back next time, I will build our Xingyun Technology Industrial Park from inside to outside!"

"Pull it down, I'll be back next month!"

Zhang Jianzhi: "???"

-

On the night of April 4, Nehru Stadium once again ushered in Nebula Technology's new product launch conference, and this time the number of spectators increased to 3.

Even so, the auditorium is still the same as last time. While there are no empty seats, any other place where you can rest is full of people.

The host of the press conference was still Jain. Unlike last time, this time the "Nebula Ecology" conference opened up some online channels.

However, there is no need to think about the live broadcast of the online press conference. The most popular social media software on the market does not have the live broadcast function yet.

But as soon as the press conference ends, the video will be uploaded to major websites, and it will be on the top for one to three days.

Other publicity methods remain the same. The Nebula Technology branch, Nebula directly-operated store, and Nebula flagship store all put on the latest Nebula4 posters.

The focus of this press conference is still more conceptual, and the focus is on conveying the concept of building the "Nebula Ecology".

It focuses on promoting the interactive experience of Nebula4 series mobile phones, Nebula OS and Nebula AE 13, Nebula's first-generation smart TV.

Mobile phone parameters, configuration upgrades, etc. are secondary, because the price of the Nebula digital series determines that its configuration cannot be high.

(The content of the second change is being revised and will be released later, please wait patiently!)
　Thank you monkey for the recommendation ticket and monthly ticket of DB!Thanks to Wei Lonely Never Forsaking, IIII1204IIII, Saint Market in Paris, Monkey Pleased DB, Qi Tianyu, Book Friends 20201004184805636 for their rewards!Thank you book friends for your support! ! !

　　
　
(End of this chapter)