Daguo Technology starts with mobile phones

Chapter 34 Don't Take the Unusual Path

It doesn’t matter if it’s expensive, but they still sell more. How about ov’s products, as long as you go to a physical store and touch it, you will have an urge to buy.

The offline market is at least twice the size of the online market, but in China's offline market, ov is not yet one of the four domestic giants.

The news that Liu Dalang currently knows is: vivo Xplay3s will be launched on the online e-commerce platform, and there will be an oppo find7 launch conference at the same time.

The vivo Xplay3s is a model released last year. The overall configuration is stronger than that of Xinghuo. The selling point is that it uses a 2k screen.

Of course, the two are not in the same price range. Whether it is vivo Xplay3s or oppo find7, the starting price is 3500.

Why is it still sold at such a high price?Because ov will also launch a version with full castration, the price will come down immediately.

At the same time, there are many models, including new models from Huawei, ZTE and other brands. Among them, the most competitive one is Huawei Ascend P7.

Double-sided glass + brushed metal frame will be competitive after five years. As soon as the word-of-mouth of Junzi Rulan comes out, the brand power will rise in a straight line.

Compared with these domestic manufacturers, Nebula Technology can only be described as rudimentary, whether it is technology, marketing or the right to speak in all aspects.

Xinghuo-Lie also has advantages, that is, large screen, fast charging, and fingerprint recognition. This is the first batch of mobile phones with fingerprint recognition in China.

Coupled with the optimization of the game, it is very easy for a single model to sell 100 million units in China.

When Xinghuo Lie first launched, most of the buyers came for games, but later, more and more buyers did not need games.

Xinghuo-Lie’s large battery + fast charging, coupled with a 720P screen, the measured battery life is ridiculously high, and it returns to blood quickly after running out of power. This is the hard demand.

After making such a good start, Liu Dalang naturally would not give up such a good situation, and took the initiative to get the opportunity to cooperate with the 4G operator.

It's a pity that it's not the first batch of 4G cooperation places. Liu Dalang had expected this, so he was not in such a hurry when promoting the replacement.

In the next step, Xingyun Technology will update the models, including the Xinghuo series in the mid-range: Xinghuo-Chi, and the first mobile phone of the Xingyu series: Xingyu-Mu.

However, Tencent is not strong enough now. Many large-scale mobile games have not yet come out. Without games, Xinghuo-Chi can only be regarded as a normal update.

Xingyu-Mu is a mobile phone that focuses on appearance, thinness and photography. The most important thing is the appearance technology and camera module, and everything else has to be sidelined.

There is no need to worry about the appearance and craftsmanship. Nebula Technology can directly cooperate with BYD. It is too simple to use the craftsmanship of car manufacturing to make mobile phones.

Directly use the metal sandblasting process, and the color matching should be as small and fresh as possible. The bright colors of India are not suitable for the Chinese market.

The most suitable Xingyu series mobile phones should be oppo's later Xingyu lithography process, but it is a bit too difficult to achieve this kind of technology for a while.

It takes a lot of time to adjust the design, and the cost is still high. The best choice is to upgrade slowly.

Celebrity endorsements are also indispensable. Grab the last tail of the star-chasing era and use celebrities to earn a wave of traffic. As for which one to look for...

Liu Dalang has several candidates in mind, and the specific cooperation with him depends on whether he can negotiate.

There is also the camera module, he is really greedy, the "Explorer" video series in the "Technology Collection", the camera module starts with 3.2 million pixels.

The problem is that it is really expensive. The minimum configuration with video chips, video algorithms, etc. is 3000 million points, which is 300 billion!

The most irritating thing is that you can’t use it after buying it. The supporting hardware must be excellent, and the processor is not good enough to support such a high pixel.

So Liu Dalang can only spend a lot of money to buy a camera module from Sony, and it will cost a lot of money to have two front and rear cameras.

In addition, the Dalang series cannot be left behind. For this Dalang mobile phone, Liu Dalang plans to launch three models, and the configuration will no longer be reserved.

Except Nebula6s, Nebula6 Pro nesting doll models Waidalang V6s and Dalang V6.

Liu Dalang is also planning to launch a digital flagship series, the minimum configuration version only costs 999 yuan.

Who said low-end can't have a flagship?
The purpose of launching the Dalang digital flagship is to make the cheapest 4G mobile phone, as long as the net profit of each unit is around 200, the best configuration can be made.

Low-end phones will always sell more than mid-range phones, and mid-range phones will always sell more than high-end phones. The real high-end phones don’t necessarily make money.

There is a saying that is good: it is better to cover the sky than to cover the sky. When a product is everywhere, its single profit is no longer important.

Dalang’s target is Redmi, and he is targeting the 1000-yuan phone market below [-].

This time Dalang mobile phone not only wants the 599 market, but also occupies the 399 and 999 markets, which is to be a serious low-end.

In terms of configuration, the Dalang mobile phone only needs to be a little higher than the Redmi at the same price, and the higher configuration is used to make up for the brand power.

Because the current millet and red rice must have a higher brand power than Nebula and Dalang.

Don't look at the current sales of Dalang mobile phones that both suppress Redmi, and the appearance of several 500-yuan models of Redmi will start to change the situation.

Xiaomi released Redmi 1s this month, the initial price is 799, and the event price is 599. What does that mean?It is aimed at the hundred yuan machine market.

Fortunately, the sales channel of Redmi 1s has not been opened yet. According to Nebula Technology’s survey, Redmi 1s is still insufficient in stock, and hunger marketing is needed.

Therefore, Dalang mobile phones must be more extreme in order to truly win the [-]-yuan market.

What if Rebs doesn't play monkeys?What if Redmi is no longer hungry for marketing?It's impossible in theory, but Liu Dalang still has to guard against it.

Liu Dalang suddenly remembered that last time Zhang Jianzhi brought him a Rebus business card.

After he rummaged out of the drawer, he called Rebus directly according to the phone number.

"Hello, the number you dialed is temporarily unavailable, please try again later! Sorry..."

It doesn't matter if you can't get through, Liu Dalang already has a premonition that it won't be long before Nebula Technology will start a new round of struggle with major manufacturers.

Now that he has 60 points in his hand, Nebula Technology's core technology should also be "slightly" innovated, and he can no longer rely on suppliers all the time.

Looking at the later domestic mobile phone manufacturers, it is clear that Qualcomm was bad, and the power consumption of the junk chips they made exceeded the table, but they had to use Qualcomm chips.

Who let themselves have no technology?

The production capacity of the two D-level LCD screens and lithium battery production lines is directly full, so that there will be excess production capacity to package and sell accessories.

Because the production capacity of the D-level recycling production line has reached 200 tons per hour, in addition to supplying Nebula Technology, it can also produce a lot of raw materials every day.

Raw materials are sold directly, which takes more time and earns less money, which is indeed a bit wasteful.

It’s better to make a 480P screen and a lithium battery. The price of accessories is a little lower. It’s not a problem at all, and you can make money quickly.

The 480P screen and 2000mAh lithium battery may not be used in mobile phones, but mobile phones are not the only ones that use screens and batteries in life.

Seeing that the points decreased after the production capacity was completed, Liu Dalang finally made up his mind and exchanged two D-level sensor production lines and one D-level nano-SOC production line from the [Technology Collection].

D-level sensor production line: need to add drawings, can produce light, temperature, humidity, position... a variety of sensors that meet D-level standards.

Specific standards and production capacity:...

Liu Dalang is stupid, the D-level sensor production line is so clumsy?Wouldn't it be that other sensors on the mobile phone can also be produced together?
It's a pity that according to the instructions, the level of a D-level sensor is at most equivalent to the intermediate level of the first-rate to second-rate sensors on the market.

But it’s enough, the current mobile phones don’t need so much black technology, and the sensors used by other manufacturers are not advanced products, maybe they are not as good as D-level sensors.

Look at the D-class nano-SOC production line:
D-level nano-SOC production line: need to add drawings, can produce 65-40 nanometer SOC, current production capacity: 1000/hour.

At first glance, there is no problem, but on closer inspection, the problem is serious, because this production line uses nanoimprint technology.

The process accuracy is low, and a lithography machine is also required. The available EUV lithography machine is not an EUV lithography machine at all, but a NIL nanoimprint lithography machine.

"Damn it, [Technology Collection] really doesn't take the usual path, what's the matter?"

　Thanks to You Xingshen and Hailong Yiming for their rewards! ! !

　　
　
(End of this chapter)