Daguo Technology starts with mobile phones

Chapter 38 Nebula Space
Whether other mobile phone manufacturers follow up with the full screen, only Xiaomi and Gionee have news, and no one knows if the rest are doing it.

Gionee has always been radical, and was once a king in the feature phone era. They chose to make a full-screen mobile phone, which was within Liu Dalang's expectations.

Lenovo's focus is not on mobile phones. Only those ovs that are made will be publicized, and projects that have been approved but not made are rarely made public.

And Huawei, the current Huawei Ascend P7 is in the limelight, and Liu Dalang knows that this is a product that really changes the reputation of Huawei's contract phones.

The later co-branded Leica broke people's perception of mobile phones in one fell swoop, won the favor of users, and became the first Leica camera for young people.

Is it good to have a joint name?Of course, Nebula Technology will also cooperate with other manufacturers in the near future, not necessarily the camera brand.

Xinghuo game mobile phone is co-branded with major game and animation manufacturers, Xingyu is co-branded with camera brands and popular IPs, as for the future flagship...

Does a real flagship phone need to rely on joint names to increase its value?If you are strong enough, you don't need to rely on these external things.

In Liu Dalang's view, Nebula Technology's flagship machine, not to mention all its own things, at least 80% must be produced by itself.

Assemble the hardware from various channels, install a system, and label it as your own thing?Isn't that the assembly plant?

Can't do that!Looking at the major mobile phone manufacturers later, even if they can't make top-level hardware, they have all worked hard on software.

The first mobile phone of the Xingyu series has not yet been released, so there is no need to be so anxious to co-brand it. The key is to make a name first and gain a firm foothold in the market.

At present, Nebula Technology has only one model that can really play: Xinghuo Lie, but it is a 3G mobile phone after all, and the sales cycle is not long enough.

Liu Dalang doesn't care what other mobile phone manufacturers do. Now the top priority of Nebula Technology is to make Nebula6 series products well.

India is the home field of Nebula Technology. When Liu Dalang left for India, he saw what is called an overwhelming advertisement.

In the entire peripheral area of ​​New Delhi, wherever you can see, there are large-scale promotional posters of Nebula Technology and the two-color logo of Nebula.

Jia Yin's approach was simply frenzied, which made Liu Dalang a little flustered, because when a product is well known, every step has to be careful.

India will relax its policies every once in a while to attract manufacturers like Nebula Technology. Who knows when they will stab them in the back?

"Jain, let's not limit our focus to big cities. Nebula mobile phones are close enough to the people and can expand to backward areas!"

Previously, limited by geographical factors, roads and other factors, there were places where Nebula Technology hadn't stepped in, and Star Express couldn't deliver.

It is still difficult to enter these places now, but the difficulty will not be as great as it was at the beginning, and it may not make money or lose money.

"Boss, we have expanded through 40 Nebula technology branches, and now we have 1 Nebula directly-operated stores and nearly [-] Nebula counters!"

In terms of shipments, the current Nebula Technology is already different from the past, but in terms of experience, product strength, and mobile phone quality, it is far from enough.

The appearance of Redmi in the Indian market has already sounded the alarm for Liu Dalang. Once there are other options at the same price, there will be fierce competition.

Fighting among mobile phone manufacturers is not beneficial to mobile phone manufacturers. In order to occupy the market, they can only compete for cost performance, and only users will benefit.

Compared with benefiting users, Liu Dalang wants to make money for himself, and Xiaomi's attitude is still very vague, and it is not clear how they will do it.

The best option is to cooperate, first kick other manufacturers out of the low-end market, and then compete, or coexist according to a certain agreement.

At the same time, at Xiaomi's headquarters, Rebus finally called Liu Dalang back:
"Hi, the number you dialed is temporarily unavailable, please try again later! Sorry..."

Rebus: ...

At this time, Liu Dalang, who didn't know it, was looking at the detailed shipment report of Nebula series products and the market share statistics.

Currently on sale are Nebula4 series, Nebula5 series, a total of six mobile phones, plus Nebula K1, a total of seven mobile phones.

In January, February, and March of this year, the online shipments of seven mobile phones totaled 1 million units. The most powerful online shipment channel is TV shopping.

Offline shipments are terrific, more than twice that of online shipments, with a total of 754 million units and a total of 1073 million units.

This is also because Nebula 6 is about to be released. The sales volume of Nebula 4 and 5 will be higher after the decline.

Throughout the first quarter, the total mobile phone shipments in India were 3874 million units, and Nebula Technology accounted for nearly 28% of the market share, ranking second firmly.

Why was it possible to be the first before, but now it is the second?Because Samsung began to exert its strength, the international giants regained their share as soon as they made a move.

But it doesn't matter, in addition to regular mobile phones, Nebula Technology also has half of the counterfeit mobile phone market share, and they are still number one in total.

Of course, this half of the market share is actually a false bid. Nebula Technology only produces accessories and raw materials, and the money it makes is incomparable with the regular market.

Nokia, the former overlord, has only 10% of the market share left, and some time ago, it was acquired by Microsoft for all its businesses.

Although Microsoft is strong, they are not that good at making mobile phones. Once they take over the mess of Nokia, they will not be able to fix it.

In the market share survey of major mobile phone manufacturers, Liu Dalang finally saw a few familiar names: OnePlus, Meilan, and Coolpad.

Among them, the most threatening one is Meilan, which is a "good product for young people" that is more cost-effective than Redmi, but Liu Dalang doesn't care.

In India, Nebula Technology has already grasped the first-mover advantage, and other manufacturers who want to compete in the low-end market will only go back after being frustrated.

In addition to mobile phones, Nebula also has TVs and tablets. The sales of Nebula AE 13 and Nebula Pad1 are also very high.

Especially for TVs, although the visual effect of a 720P screen on a TV is terrible, but as long as the price is low enough, this is not a problem.

With excellent cost performance and the interconnection function with Nebula mobile phone, Nebula mobile phone and TV have formed a bundled consumption.

The positioning of the Nebula Tablet is rather embarrassing. At the very beginning, it was advertised as an "artifact of audio and video", but its sales volume was tepid.

On the contrary, the Matryoshka version of the Dalang Pad1 has been selling well in China. The reason is that India's demand for tablets is not so great.

And with Nebula Internet's flash projection, you can directly cast movies to the TV, and you can't use the Nebula tablet sandwiched in the middle.

After all, there are still a small number of people online who clamor to buy tablets every day. Putting Nebula Pad1 in Nebula directly-operated stores does not sell much.

But it’s not too rare. Generally speaking, it’s quite satisfactory. People with financial means will buy one for their own use, or for their own children.

In terms of treating children, parents all over the world are the same. Many people would rather not use it themselves, but also use better things for their children.

The current Nebula TVs are the largest shipments. As for the Nebula Tablet, it should give users more choices, regardless of sales.

和以往Nebula系列手机不同的是，这次的Nebula6有四款机型，分别是：：Nebula6、Nebula6s、Nebula6 Pro、Nebula6 Pro+。

The price is also very comprehensive, the standard version is 1999 rupees, 6s is 3999 rupees, 6 Pro is 5999 rupees, and 6 Pro+ is 9999 rupees.

The four models are all smartphones and support 4G networks, and the standard version will become the cheapest 4G smartphone in the world when it goes on the market.

Jain and Xincheng Industry can be said to spare no effort in promoting this point. One wants to sell mobile phones, and the other wants to become the overlord of 4G communications.

If you buy a 4G contract phone, the price of the Nebula phone will be even lower!The minimum cost is only 999 rupees, and there is no money after rounding up!

Everyone gets what they need, anyway, the money for the contract machine must eventually be earned back from consumers step by step, and it is impossible to lose money.

Mid-range models need to wait for a while. Nebula K1 is a 4G mobile phone, and the sales cycle is much longer than that of the matryoshka version.

When it comes to Nebula K1, it is not only the first 4G mobile phone in India, but also the first gaming mobile phone, so we have to mention the games of Xincheng Industrial.

At first, people were reluctant to buy it because the price of 19999 rupees was a bit expensive, but once Xincheng Industrial's game came out, the limelight changed.

The horror of real money gaming is that it can turn a normal person into an extreme gambler, and that's what people like.

1 rupee can be exchanged for 1000 game coins in the game. Through various ways of playing, you can earn more game coins, and of course you may lose.

The game currency earned can be exchanged for..., as soon as the three games were launched, they immediately took the top three places in the game download rankings.

Promoted by the behind-the-scenes promoters of Xincheng Industry, the number of registered users exceeded six figures on the first day of the game's launch, and the expansion speed was exaggerated.

The sales of Nebula K1 have also skyrocketed, because the Nebula digital series has a bit of a lag in playing games, and MediaTek's dual-core processors can't play games.

The Nebula K1 is different. It is specially optimized for three games, and it can also use traffic directly in places with 4G networks.

It is conservatively estimated that this phone can be sold for more than six months, just to allow a little more time to prepare for the next two phones.

In addition to the Nebula6 series of mobile phones, Nebula’s new products include a whole set of Nebula ecological chain products, all of which are smart home products.

For publicity, Jain bought three houses of different sizes and decorated them in three different styles with Xingyun products.

Elegantly called: "Nebula Space"

On the day of the press conference, Jain will bring photographers and media to experience the Nebula space under the Nebula ecosystem and the convenience of smart home.

According to Liu Dalang's vision, the things in the Nebula space are still quite incomplete, and they have to be connected through mobile phones, which can't be called real intelligence.

But now, in India, which is relatively backward, Nebula space is no less than the future life in reality, and you can directly make movies.

You can't measure the present with the eyes of the future. Recall that when Liu Dalang watched the first generation of Ultraman when he was a child, he thought that high technology was just like that.

Handsome fighter jets, bases with different shapes, and consoles that don't understand what they are used for are actually just some appearances.

Just when Liu Dalang was thinking about it, Jain put forward his views on this press conference:
"Boss, for this product, I suggest increasing the production capacity of Nebula TV, because our TV will definitely be very popular!"

Nebula AE 14, the highest configuration version is 52 inches, the frame is as narrow as 1 cm, equipped with Nebula OS, the price is still surprising, there is no reason not to be popular!
"By the way, we have also negotiated a specific cooperation with Padukone, and her manager expressed that she is willing to be our brand spokesperson!"

"it is good!"

This is good news. Liu Dalang is not interested in Padukone, but Padukone's own influence in India.

Liu Dalang has no interest in women, all because he once had a strange dream:
　Thanks to book friends 161004074350277, Hailong Yiming, and You Xingshen for their rewards!Thank you Hailong Yiming, Yanshen Zhizun, Cannian Doll, book friend 160409124252552 for the monthly tickets! !Thank you book friends for your support! ! !
　　
　
(End of this chapter)