Daguo Technology starts with mobile phones

Chapter 56 Pineapple 6 Plus
Xingyu-Mu first sold 11 units online, and 500 Xingyun counters offline, sold [-] units in one night, and the total sales volume is very high.

Excluding Xingyun Technology's internal orders, Xingyu-Mu sold a total of [-] units, plus various accessories, the single-day turnover exceeded [-] million.

In fact, Liu Dalang didn't even think that Xingyu-Mu could sell so many units in less than five hours after the press conference.

From going to India to do Nebula1 until now, Liu Dalang has never had such a big mood swing like today.

Looking at the executives of Xingyun Technology next to him, Liu Dalang almost couldn't help but say: "Follow me and make Xingyun the number one in the world!"

However, he held back and calmed down quickly, because the situation of Nebula Technology in India is actually not very optimistic.

Jain tried his best to introduce the product, but in the end he was defeated by the real price. Meteor1 was not well received, and it was not suitable for the female market.

Because there are not as many women in India who can afford to buy mobile phones as imagined. As for men, they will not choose such a light color.

The middle class prefers some business-style models, while the lower-class people prefer the coquettish models of the Nebula digital series.

Meteor1 is like the exquisite clothes in the window. It was only four hours after the press conference that the total sales volume broke through [-] units.

If this result is taken out, it looks pretty good, but don't forget that in India, Nebula Technology has more than [-] Nebula directly-operated stores.

In addition, they also have the support of countless dealers, as well as the 4G business hall of Xincheng Industry, and there is also a Nebula flagship store online.

With the support of so many conditions, the first sale of Meteor1 is only [-] units. It is conceivable how difficult it is to enter the mid-range female market in India.

Expanding the market scope of Nebula mobile phones and continuing to launch cost-effective models with lower prices have become the top priority of India Nebula Technology.

However, it is a bit difficult for Nebula Technology to move from the Indian market to more developed countries, especially the most developed European market.

There is Huawei's territory, coupled with insufficient mobile network coverage, tariffs and other reasons, the resistance to entering Europe will be very high.

In addition to Huawei, there are Samsung, Apple, HTC, BlackBerry, etc., and the major brands are fighting like gods in the high-end phone market.

Huawei has accumulated a lot of resources there, and it is not very comfortable. Looking at Xiaomi later, why is it still unable to exert its strength in the European market?

Even representatives of high-end machines like htc have fallen, not to mention the current nebula technology.

But there is one thing, not everyone in Europe pursues high-end mobile phones. For them, mobile phones are more of a tool for office and communication.

Nebulas does not have high-end machines, and Nebulas OS does not develop enough office software, but this does not mean that Nebulas cannot go to Europe.

Xingyu-Mu mainly focuses on appearance and fast charging. As long as the software is not so laggy, you can try the water and see how it goes.

Of course, Jain's first target is not the European market, but the places where large dog households are relatively close to India, and they are the main consumers.

At the same time, in India and some backward countries, Nebula must continue to launch cost-effective models below 1500 yuan to seize the market.

In addition to the Nebula digital series, Liu Dalang now has a new helper, that is Zhang Bo who just suffered a loss some time ago.

The pineapple mobile phone is a copycat phone that everyone shouts at home, but abroad, no one knows whether the pineapple phone is a copycat phone or not.

It is enough to pack the Pineapple phone to a certain extent and make the Pineapple phone different from the Nebula digital series.

In China, Pineapple mobile phone can continue to be a copycat with the low-end accessories of Nebula Technology, or it can abandon the copycat and enter the regular mobile phone market.

If there is an opportunity to enter the regular mobile phone market, who is willing to make a counterfeit mobile phone?
Therefore, Zhang Bo would rather sign various seemingly unreasonable agreements with Nebula Technology than to buy accessories from Nebula Technology to make knockoff phones.

"To make a counterfeit mobile phone, you have to be hungry and full, and you still have to worry about it. With Nebula Technology, at least now you don't have to worry about your job!"

At this time, Zhang Bo is already assembling his own Pineapple 6 series mobile phones. There are three models in total, which are exactly the same as the Apple 6 series mobile phones.

Pineapple 6, Pineapple 6s, and Pineapple 6 Plus are not only the same model, but also have almost the same appearance. If you don’t look carefully, you can’t tell the difference.

The pineapple label on the back cover is still translucent, and only a simple Apple sticker is needed to successfully turn a pineapple phone into an Apple phone.

Proper mobile phone world Baoshitai ah!

And the Pineapple 6 Plus has already been put into mass production, and this progress can directly make many domestic manufacturers salivate with envy.

The goal of Pineapple Technology is very clear. Since it has chosen to imitate the Apple mobile phone, it should go all the way to the dark and imitate to the end!

As a senior master of imitation, Zhang Bo is well versed in the way of imitation. Although things are obviously not the same, they still look exactly the same from a distance.

At this time, Liu Dalang didn't know about Zhang Bo's plan. Even if he knew, he didn't care, because Nebula Technology was just selling accessories!

The domestic first sale of 7 million sales is only temporary, because Xingyu-Mu's biggest rival is not Huawei mate6, but Apple [-].

Huawei mate 7 is still focusing on business, mainly attacking the European market. Liu Dalang is not worried, and the Apple 6 to be released next month will be the focus.

Can Xingyu-Mu compete with Apple 6... Isn't that nonsense, it is not a level product at all, how can Xingyu-Mu compete?
Of course, Xingyu-Mu has its unique advantages, as long as the advantages are displayed, users who like Xingyu-Mu will naturally pay for it.

As for Gionee S5.1, oppo r5, vivo X5max, etc. in the same period, it is not a big problem, because their details are not in place.

On the second day after the press conference, the shipments of Xingyu-Mu increased instead of decreasing, directly breaking through 15 units, allowing Nebula Technology to quickly pay back.

According to the feedback from the marketing department, Nebula Technology Marketing Department analyzed the real needs of users of Xingyu-Mu to purchase this product.

Most people come here just for the appearance. The Nebula flash charge can be fully charged in 30 minutes, and the Nebula power bank supports 30w, which are all icing on the cake.

Therefore, the marketing department of Nebula Technology immediately changed its marketing strategy, focusing on promoting the appearance, and other configurations, just mention it by the way.

Through the online channel of Nebula Technology, it is accurate to the individual, and the Amway Xingyu-Mu is started in the dynamics.

Because looking at the living conditions of the Chinese people in the past few years, we can find that many people no longer make money blindly, but start to pursue a refined life.

Some local tyrants and nouveau riche are also working hard to improve their cultural level, and they have gradually become restrained, and there have been very big changes.

8848 will only be listed next year. By then, it is true that they can make money, but the money of rich businessmen is no longer as easy as before.

Rather than saying that the 8848 is a mobile phone, it is better to say that it is a successful marketing case. As for making mobile phones, they should forget it.

At the same time, the user who bought Xingyu-Mu is a self-media publicity, and the user who pays for the appearance has a high probability of promoting the appearance.

The consumption of Chinese women is mostly used to package their external image, and Xingyu-Mu just meets their packaging needs for image.

If you really pursue practicality, why not buy Xingyu-Mu, and go directly to the top flagship.

On the second day of the Xingyun press conference, Nebula Technology immediately invested in the construction of the second batch of 3000 Nebula counters.

The location of the Xingyun counter is still the same as before, and it doesn't care about the rent issue at all.

First build the Xingyun branch in the transportation hubs of various places, and then expand to the surrounding cities, and only choose the shopping mall with the largest traffic in the city.

And the Nebula counter is still open in the central area of ​​the shopping mall. While they were putting into construction, a sentence spread out from nowhere on the Internet:

"If you can't find a local Xingyun counter, then go to the largest shopping mall in the city and find a counter that specializes in jewelry!"

"The Xingyun counter must be nearby!"

It's not that the Nebula counters have to pay for the jewelry counters, but that the rent in the central area cannot be afforded by ordinary mobile phone manufacturers.

Of course, Liu Dalang will not forget about the construction of after-sales service centers in Nebula. Initially, there will be 100-200 after-sales service centers in Nebula.

Each city only needs two to three, but the scale of the Nebula after-sales service center is very large, one can be compared to a dozen ov.

Why do we need so many Nebula after-sales service centers?If it’s broken, fix it by yourself, go by car, Nebula Technology doesn’t care about this.

Opening a large number of branches is the business of Dalang's directly-operated store. If you find it troublesome, you can also go to the Xingyun counter in Dalang's directly-operated store to handle after-sales.

The rapid expansion of Dalang's directly-operated stores in the early stage must be accompanied by Xingyun counters, but this method itself is unreasonable and cannot last for a long time.

Therefore, it is Liu Dalang's future goal to prepare for the construction of Xingyun Mall and Xingyun directly-operated stores.

However, there are prerequisites for the construction of Nebula Mall: the number of users of Nebula Technology must be large enough, and the product lines of Nebula Technology cannot only be a few.

Therefore, the next-generation Xingyu series is particularly important, not only to use the momentum of MediaTek to make Xingyu stand out in the Huolong 810 event.

It is also necessary to expand the product line. The best three directions are Bluetooth headsets, wristbands and tablets.

It still focuses on appearance and thinness, and then connects them through Nebula OS.
The Bluetooth headsets, wristbands, and tablets of the Spark series will be a little slower, and it will not be too late to launch some mainstream games.

At the same time, Nebula Technology's first-generation flagship machine should also be prepared for the project, but the polishing of the flagship product is destined to be very long.

When Nebula Technology was fully mobilized, it naturally attracted the attention of other manufacturers. The ones with the strongest sense of crisis were Xiaomi, Oppo and vivo.

Xingyu-mu is very expensive, but if you don't play monkeys, it's tantamount to roasting Rebs and millet on the fire.

ov feels the crisis. On the one hand, it is very difficult to compete in the offline market recently, and on the other hand, Xingyu has stolen their limelight in appearance design.

(End of this chapter)