Daguo Technology starts with mobile phones

Chapter 58 Curved screen is more high-end?

Apple is a bull. I dare to buy 6 for the minimum version of Apple 16 with 5288GB. Looking at the world, which manufacturer dares to be so arrogant in terms of pricing?

In addition to the 8848 titanium gold mobile phone…

Because Apple's brand power has grown over the years, they have the confidence to sell it so expensively, and consumers will pay for it.

According to Liu Dalang's understanding, the only time Apple's market share in China's high-end mobile phone market has shrunk significantly is because of the arrival of 5G.

And that is already in 2020. Before that, Apple has been blocking and killing Buddhas all the way, and God has blocked and killed gods, and its high-end market share has continued to increase sharply.

Every domestic mobile phone manufacturer regards Apple as the biggest opponent, and even advocates benchmarking against Apple at the press conference, slamming Apple and so on.

Nebula Technology also regards Apple as its biggest rival, but Liu Dalang will not take out his own products to compete with Apple at the press conference.

What's the point of beating Apple every year at the press conference, but being slapped by Apple every year in reality?
According to Liu Dalang's understanding, Apple has three strengths: A-series chips, IOS, and marketing.

There is no way for the chip to catch up in a short period of time. There is still some gap between Nebula OS and IOS, let alone marketing, the gap is even bigger.

That being the case, why doesn't Nebula Technology start from other aspects?Other technologies Nebula Technology is not strong enough, but they have a good card:
High refresh rate screen!

The C-level oled screen of Nebula Technology supports a maximum refresh rate of 90hz, and the B-level LCD screen supports a maximum refresh rate of 144hz.

But Liu Dalang does not intend to directly use the 144hz refresh rate of the LCD screen. First, it is not available, and second, the high refresh rate needs to be tested and adjusted.

In the past, the screen that supported the highest refresh rate of 60hz can actually be forced to adjust to 75hz or even higher, but it will affect the screen display effect.

Now that there is a C-level oled screen production line, not only can the oled be upgraded to a higher level, the weight of the mobile phone can be reduced, but also some shape adjustments can be made.

For example, the curved screen is all the rage. At the peak of the curved screen mobile phone, many people believed that the curved screen was the representative of high-end mobile phones.

Is this really true?
The answer is different from what many people imagined. It is difficult to make a straight screen with an extreme frame. The four-sided frame is too narrow, and the packaging cost is very high.

The curved screen not only lowers the packaging cost, but also increases the screen-to-body ratio, making the viewing range super large, and the display effect looks amazing from the side.

However, regarding the curved screen solution, Samsung and LG tried it once a year ago, one with upper and lower curved surfaces, and the other with left and right curved surfaces.

In the end, according to market feedback, people don’t like these two curved screen solutions, because only the screen is curved and feels bad.

The solution is also very simple. To make a hyperboloid screen, not only the screen is a curved screen, but the back cover glass also has a certain curvature for the touch.

Next year's Samsung Galaxy S6 Edge will use the hyperboloid design. As soon as this phone was launched, it was sold out of stock in China.

Liu Dalang still remembers that at that time, many people wanted to buy a Samsung Galaxy S6 Edge at a higher price, and the curved screen directly became a high-end representative.

However, Samsung's curved-screen mobile phone had a failure experience, and the project has already been approved. Nebula Technology may not have enough time to do it now.

The curved screen is very good, but there are many problems. The current Nebula Technology has just started to solve the screen problem, and the overall progress is not so fast at all.

"Since there is no way to use a curved screen before Samsung, let's polish it slowly..."

The best solution is to make the next-generation Xingyu mobile phone into dual versions, one with a regular straight screen and the other with a high-end curved screen.

Of course, curved screens are not necessarily high-end, but as long as the publicity comes out and consumers are willing to pay, curved screens are high-end representatives.

It's a pity that Liu Haiping is paired with a curved screen...Liu Dalang can't appreciate it a bit, and the design of the next generation of Xingyu will have to be greatly changed if the hole-digging screen is used in advance.

Naturally, Liu Dalang will not give up making mobile phones with curved screens, but he will not take the risk of selling a semi-finished product for a short-term benefit.

For the next generation of Xingyu, it only needs to use the 90hz high refresh oled screen as a selling point, and it is enough to reduce the four sides of the frame to increase the screen ratio.

The curved screen can be handed over to the R&D department to try to make it first. When the technology matures, it will not be too late to solve the problem of the curved screen.

Qu Xiangqun, director of the design department, thinks he has a lot of whimsical ideas, but every time Liu Dalang comes to him, the design ideas he puts forward are wild and unconstrained.

The problem of the back cover of the crystal diamond process has just been solved, and there is another curved screen, and there is also a hole-digging screen, and even a camera under the screen.

"Isn't this too crazy?"

"How much did you invest in research and development?"

"Xingyu double version? What a great idea!"

"Unfortunately it's not a good time..."

In the end, the executives of Xingyun Technology still agreed that the next generation of Xingyun should focus on expanding the product line, and there is no need to add another model.

There are a lot of mobile phones, but not all models are easy to use. A certain manufacturer has released more than [-] mobile phones a year, and it’s not cool in the end?
Curved screen mobile phones can be placed on the next generation of Xingyu mobile phones, because the update speed of Xingyu tablets, Bluetooth headsets, and wristbands is not so fast.

At that time, you can also allocate part of your energy to focus on polishing the Xingyu thin and light notebook, but the Xingyu thin and light notebook is just an assembled computer.

Except for the exterior design, screen, and lithium battery, nothing else is Nebula technology, but these are not important.

What Xingyun Technology does not have, neither do other mobile phone manufacturers. Manufacturers who have these things have not been able to increase the sales of their mobile phones.

It is easier to use mobile phones to drive sales of notebooks than to use computers to drive sales of mobile phones.

Although Nebula Technology's future products are well planned, Liu Dalang has always been a little uneasy recently, and he can't tell what went wrong.

He originally thought that his friends were putting too much pressure on him, so he watched the new product launches of Gionee, Coolpad, Oppo, and Huawei.

Some press conferences are still replays, but after watching these press conferences, the anxiety in his heart has not disappeared. When he was puzzled...

He saw a piece of news:
"A woman in a certain place bought an unopened iPhone 2000s for 6 yuan, and after activating it, she found out, 'This apple is not that apple'!"

"Let's take a look at the detailed report together: Hello, are you Ms. Yu?"

"Correct!"

"I heard that you bought an iPhone 6s at an Apple experience store here. Is there any problem with this phone? Or..."

As soon as this was mentioned, Ms. Yu became very angry, and her voice raised a level:
"It's more than just a problem! The problem is too big, what he sold me wasn't an apple at all..."

Ms. Yu explained in detail what happened to her. It turned out that she bought the iPhone 6s and was called a counterfeit phone by her friends when she was using it.

Now, Ms. Yu is really out of anger. She obviously spent [-] to buy a new mobile phone, but why did she suddenly turn into a counterfeit phone?

After a closer look, she realized that the just-released Apple 6s hadn't been released yet!

The businessman fooled her and said that this Apple 6s was shipped to them by Apple in advance, and they were going to make a wave of sales first to complete a certain target.

I also don't know how the merchant deceived this lady with such a clumsy lie.

Originally, these things had nothing to do with Liu Dalang, but after a short operation, the familiar pineapple mobile phone boot animation came out!

"The United States has apples, and China has pineapples!"

"Pineapple phone!"

Liu Dalang:? ? ?

Without hesitation, he called Zhang Bo directly and asked Zhang Bo:
"Zhang Bo, what kind of plane are you making? Didn't you say that you want to get rid of the evil and not make fake planes? It's all on the local news!"

airplane?

Zhang Bo was a little confused: "Brother Dalang, at our age, we definitely don't make airplanes! What's on the news? We didn't make Apple 6s!"

Liu Dalang directly took out the evidence, Zhang Bo clicked in to have a look, and immediately shouted:

"Brother Dalang! This is not a counterfeit phone! This is the Pineapple 6s we just launched, and this group of people changed our pineapple logo!
And the boot animation is also covered. If you don’t believe me, come to us and have a look. Our Pineapple 6s is not this kind of packaging at all, okay? "

Liu Dalang thought about it carefully, and felt that the pineapple mobile phone might have been used by others, and it is very common for these news media to direct and act on their own.

But when he saw the picture sent by Zhang Bo, he fell silent, and his uneasiness focused on Pineapple 6s as if he had found his target.

"This is your pineapple 6s!?"

Except that the Apple logo has been changed to a pineapple logo, what else is different?The pineapple logo on the back cover of the phone is actually spray-painted!

"Zhang Bo, are you an idiot? It's no longer a question of whether the mobile phone is a copycat or not. You are very likely to be involved in the appearance patent infringement!"

At that time, Pineapple Technology will be sued by Apple, and the compensation problem it will face will be much more than what Zhang Bo paid to Nebula Technology!
Unexpectedly, Zhang Bo didn't care at all, but said solemnly: "Brother Dalang, if I dare to do this, I must have my own way!

I won't tell you anything else today, just ask you a question: Do you want to turn Apple over? "

Flip the apples?

Liu Dalang was angry:

"Apple is something you can turn over if you want to? Did you know that the more fake Apple phones you make, the stronger Apple's brand influence will be?"

"No, no, Brother Dalang, I have a plan, you might as well listen to me first..."

The anger on Liu Dalang's face gradually disappeared, and turned into surprise, because the plan proposed by Zhang Bo seems to be really possible!
The risk is very high, but as long as half of the success is achieved, Apple can be dragged into the water. At that time, Apple's competitor may become a pineapple...

"Okay, let's talk about the details when we meet!"

"Okay, Brother Dalang!"

The next day, when Liu Dalang walked into the Xingyun Technology headquarters refreshed and prepared to go to the core production factory as usual, Zhang Jianzhi stopped him:
"Chairman, Xiaomi, 360, and Hammer have all called, do you need to call back?"

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(End of this chapter)