Daguo Technology starts with mobile phones

Chapter 79 The mobile phone case of the joint fruit
We are not afraid of the hype of Xiaomi, nor are we afraid that Redmi and Dalang mobile phones are just cost-effective, but we are afraid that they will hide in the dark and wait for an opportunity without doing anything.

The so-called "friends of friends", fighting with friends of merchants, is just a means of creating public opinion topics by dissing other brand products.

Xiaomi has been subject to controversy since its debut, and their various behaviors have been hacked by major manufacturers, including Nebula Technology is no exception.

Liu Dalang couldn't control that much at all, he was already trying to restrain his subordinates as much as possible, but the navy in the marketing department fought and did everything they could.

The marketing department of Nebula Technology blackmailed the products of other manufacturers, and other manufacturers dissed the products of Nebula Technology again, specifically picking out the faults of friends.

Of course, if Xiaomi just uses online spats, it means that Rebus can bear it, otherwise he will go straight to the press conference and be tough.

Liu Dalang is not sure who is the worst hacker of Xiaomi, but Glory must have made a lot of efforts, and there is LeTV who likes to make crazy pictures of users.

Building cars may be Jia Yueting's obsession. If it succeeds in a certain period of time, it may push LeTV directly to the top, but it failed.

Leaving aside the field of smart cars, the current Xiaomi has successfully attracted the heat.

After all, there is no development conference for Dalang mobile phone, and it has been on the market for a week. In addition, there is no hunger marketing, so it is normal for the popularity to drop a bit.

In this era, consumers have too many choices. If a mobile phone manufacturer wants to maintain its popularity, it must play its own characteristics.

The offline expansion of Dalang Direct Store relies on brainwashing marketing, coupled with low prices, to attract many consumers.

At the same time, compared with Xiaomi's hunger marketing, Xingyun mobile phone and Dalang mobile phone have ample supply, and they quickly made a name for themselves offline.

But there are also problems, the brand value of Dalang mobile phone is directly limited to death.

Redmi may turn around through hunger marketing, but Dalang mobile phone will never turn over.

In addition, the supply of products is too sufficient, and there is no way to attract consumers' attention for a long time. In the end, it can only be solved by upgrading products.

This is still an ideal situation, and an unideal situation is like now, where Redmi directly steals the limelight from Dalang, and the price is still one yuan lower.

Faced with such a situation, Liu Dalang also had a solution. He approached Qu Xiangqun from the design department and proposed a new idea:
"I need you to design a down-to-earth fruit phone case for Dalang V8 and Dalang 8!"

His idea is very simple, directly to give Dalang mobile phone a wave of co-branding, but not co-branding other brands, but co-branding down-to-earth fruits.

Produce a colorful fruit mobile phone case specially customized for Dalang V8 and Dalang 8, and then grab the heat through hype and marketing.

Qu Xiangqun immediately understood and started to design, while Redmi on the other side announced the parameters of Redmi 2 after it became popular.

The starting price of 598, the same processor as Dalang V8, and the color scheme of the back cover specially designed for young people have attracted a large number of fans.

This time they don't compare configurations, on the one hand, they can't compare, and on the other hand, because the price has reached this stage, users' purchase depends on their preferences.

What they want to buy is a mobile phone that can be used, whether it is Dalang V8 or Redmi 2, the configuration list is quite impressive.

It can only be said that among the many brands, Dalang and Hongmi are the most famous and have sufficient guarantees.

Especially Dalang mobile phone, now has nearly 2000 Dalang directly-operated stores, with a certain after-sales guarantee, and it is not afraid of problems.

Other mobile phone manufacturers either don't make products in this price range, or they don't care about it, and they still want after-sales?go aside~
Compared with the online battlefield, Liu Dalang is now more focused on making offline direct stores, and he also does not believe that the online inventory of Redmi 2 is more than that of Dalang.

自从大郎V8和大郎8预售开始，直到现在, 大郎V8和大郎8加起来销量已经突破了200万台。

Online sales accounted for 70%, and more than half of them have already been shipped. Even if Redmi 2 goes on sale, there will be 20 units in stock at most.

So on the day when Redmi 2 was released, Liu Dalang directly posted a post on social media:
"@莱布斯, I have pre-ordered the latest Redmi 2, do you think I can grab it?"

Below, Liu Dalang also provided a picture, which is the screenshot of the notification that he successfully pre-ordered the Redmi 2 in Penguin Space, reminding him to start grabbing on time at 10 o'clock.

Everyone understands the obvious and implicit meanings, and Rebs immediately responded that he has packed four high-end versions of Redmi 2 and sent them to Liu Dalang.

Redmi 2 is not the focus, but Xiaomi Note is the focus. For Xiaomi Note, Rebus has made sufficient preparations and invested in Midea Group.

While cooperating with Midea Group, Xiaomi also had a lot of friction with Ms. Dong's Gree Group, so that they have been fighting each other ever since.

Even Ms. Dong has the idea of ​​making a mobile phone, but it is a pity that Gree mobile phones are getting better and better with each generation, and the Gree mobile phone G7 is even more empty-handed.

On January 1th, Liu Dalang has been paying attention to the news of Redmi 10, and entered Penguin space ahead of time, hoping to see if he can grab it.

As the countdown slowly returned to 0, he chose to place an order at the first time. Nebula Technology's network speed is very fast, so he directly grabbed a high-end version.

But when he wanted to buy another one, the Redmi 2 page showed that it was temporarily out of stock, and then he returned the Redmi 2 he just grabbed.

"Snatch it in half a minute, you really have it!"

Sure enough, Rebs will never give up his hunger marketing, and Redmi is a champion in his hands, and it is impossible for him to be easily distracted by Da Lang.

Liu Dalang originally wanted to post a screenshot that he didn't grab, but since he snatched it, there is no need to do this kind of thing, anyway, there are friends.

Huawei Honor immediately posted a long post, accompanied by a screenshot of the redmi 2 that could not be obtained, and began to complain about hunger marketing.

What's the use of a dollar less than the Dalang V8?If you have the ability to get the goods out and sell them!So what did Redmi 2 announce? PPT phone?
The two waves of trolls started a new round of war of words on the Internet. Liu Dalang took this opportunity to directly announce the co-branded fruit mobile phone case.

This wave of operations really surprised the major mobile phone manufacturers and some netizens:

"I am not wrong, right?"

"Darang mobile phone co-branded fruit?"

"Hahaha, it's so funny, want to learn from Huawei and start a joint name? Can't you copy your homework?"

"I heard that Huawei is already preparing to co-brand Leica. Why is there no news recently?"

"Co-branding is so fast, I still have to look at Dalang's phone! Why don't you co-brand cooking cakes?"

"Isn't this nonsense? Da Lang is the one who makes pancakes, so what's the point of co-branding biscuits?"

"But, this fruit phone case looks pretty good! It's quite cartoonish!"

"I think it looks pretty too!"

"I don't know what the price is..."

"If it's 99, just give up!"

Just kidding, a Dalang V8 only sells for 599, and a mobile phone case sells for 99?It's almost free!In fact, this phone case is free!
In the follow-up activities, when you place an order for Dalang V8 or Dalang 8, you can choose a colorful fruit mobile phone case, and it costs 19.9 yuan to buy it alone.

At present, there are six choices: watermelon, apple, banana, grape, orange, and pear, and we will judge whether to increase it according to different situations in the future.

The marketing copy of Dalang Technology is also excellent: "Choosing a Dalang mobile phone is equivalent to choosing six colors and six different fruits!"

They will also shoot an advertisement in the future. From Monday to Saturday, they will change a mobile phone case every day. On Sunday, the difficulty of choosing will be uncomfortable.

Just a co-branded fruit mobile phone case is not enough, Liu Dalang also officially announced that he will create exclusive animations for Cooking Cake Superman and Xiaoxing.

This time, the out-of-stock Redmi 2 was immediately taken over. Who would have thought that a mobile phone manufacturer would make animations for mascots?

"I don't believe that Nebula Technology can make any good animation, and this one doesn't make money!"

"That's right, listening to Xingyun Technology means that these two animations are used for free promotion, how can the quality be good?"

"Anime? I think it's a cartoon!"

"Xingkong Interactive Entertainment is dishonest in making games, and went to make animations again? What about our games!"

"Brothers! Go to the official website of Xingyun Technology! They made the anime poster!"

"Damn it! The promotional poster is a bit awesome!"

"??? Really made it?"

"???"

They thought that Nebula Technology was going to make animations, which were mainly advertisements, but they went to the official website and found out that it was not at all!
I saw the Cake Superman in the promotional poster, with a big yellow head and a red cape, as if taking off, full of muscles.

And the little star on the other side is even more exaggerated, wearing light individual armor with a sense of technology on his body, a vast and boundless universe in front of him, and a city with tall buildings behind him.

The entire promotional poster uses the little star as the dividing line, connecting the two spaces together.

The two posters seem to have different styles, but if you look closely, you can find that the city in the background of the poster is actually a city.

From the beginning of production, they did not plan to separate the two mascots, and there will be some linkage in the later stage, but the focus of the animation is different.

One is more passionate and adventurous, while the other is more of a daily unit drama, and the content conveyed by animation is positive.

Although Liu Dalang tricked many people in order to make money, since these things are not for profit, he has to do better.

As soon as the promotional posters of the two animations were released, news of the mobile phone case co-branded with Dalang's mobile phone was reprinted by various marketing media.

Many of them are members of the Nebula Technology Marketing Department, and their propaganda efficiency is very high, spreading throughout the Internet within a day.

It made Rebs very uncomfortable now. The Redmi 2 was snatched back by Dalang Technology before the popularity of the Redmi 2 was up, and the Redmi [-] was still in stock.

As a last resort, they can only declare on their official Weibo that they will replenish the goods within a month.

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(End of this chapter)