Daguo Technology starts with mobile phones

Chapter 86 Dual flagship folding screen
The Samsung S6 has a curved screen and the blessing of the Samsung brand, but it also has disadvantages, such as a non-full screen and slow charging speed.

In terms of price, it's okay to say, because people who choose a mobile phone priced above 4000 yuan don't care about the cost-effectiveness of this mobile phone.

Liu Dalang remembers that when the Samsung S6 was just released in China, the starting price of 3+32GB was 5088 yuan, and it was not a full Netcom version.

Coupled with Samsung's hype, ordinary people want to buy a Samsung S6, but they have to pay a premium to buy it, and the premium exceeded 1000 at the highest.

This is quite different from the later diving stars. Without Nebula Technology, this year's Samsung and Apple would be invincible in China.

But since Liu Dalang is here, he won't let Samsung and Apple have such a good time in the Chinese market. I heard that Samsung S6 is the representative of high-end phones?

He doesn't believe in this evil, except for a hyped 2k curved screen, other parameters of Samsung S6 are not so eye-catching compared with Xingyu-Ning.

This time Xingyu-Ning, he plans to raise the starting price to 3999, because he is confident in the crystal diamond technology, Nebula flash charging and full-screen design.

And he still has a killer weapon in his hand, that is the high-refresh screen of Xingyu-Ning and Xingyu Tablet. The impact of the 90hz high-refresh screen is self-evident.

Compared with curved screens, these are the things consumers can actually feel, and the price of 3999 is not low for an emerging brand.

But this does not mean that the price/performance ratio of Xingyu-Ning is very low. On the contrary, its price/performance ratio is far higher than that of the same price or even higher price products on the market.

Liu Dalang's pricing strategy is relatively conservative, because Nebula Technology does not have the brand influence of Samsung and Apple, and its market share is not high enough.

He needs to rely on Xingyu-Ning to really hit the Chinese market and raise the market share of Nebula Technology to a new level. At the same time, he will not give up the exploration of Nebula Technology's flagship machine.

Zhang Jianzhi has already opened up overseas markets with Nebula S Fold, while Nebula Technology R&D Department is researching a new hinge technology.

If you want to make a good folding screen, it is not enough to fold the screen outwards, and the folding screen is the development trend, but there is a fatal flaw in the inner folding.

That is the crease. The crease may not be obvious when you just bought a new phone, but after a period of use, the crease will greatly affect the visual perception.

This is because the ordinary folding method is like a piece of paper, and you need to press it again when you fold it in half, and there will naturally be obvious creases over time.

There are two ways to solve the creases. One is to thicken the fuselage. Like the Motorola razr, the thickness of the fuselage should not be folded in half.

The second is to develop hinge technology. Like Huawei mate x2, the hinge technology is used to make the crease shallower, but it is not completely crease-free.

The principle is very simple, since there will be creases when the paper is folded in half, just bend the paper instead of pressing it again, and it will not have creases.

Hinge technology is not that difficult to research, and it can also hover from multiple angles, which is very cost-effective in terms of time and cost.

In fact, Liu Dalang can be like the Samsung folding screen, it doesn’t matter if the crease is heavy, and he can use it alone to sell a high-priced folding screen as a gimmick.

But he won't do that. Nebula Technology really wants to make money, but it will never be sloppy in its products and sell a defective product to the Chinese people.

At the same time, he also wanted to make Nebula's flagship machine not so easy to be stolen by friends.

As soon as he said it, he immediately found Qu Xiangqun, the director of the design department, and went to the R&D department to discuss the design plan, and there were two design plans:
"I hope we can make a large-sized folding screen phone, just like the Nebula S Fold, and make a small-sized one at the same time!"

To put it simply, it is a horizontal folding screen mobile phone, which looks like a small tablet when unfolded, and a vertical folding screen mobile phone.

The size after unfolding is no different from that of an ordinary candy bar phone, but after being folded, it becomes very compact, just like a rouge box.

There is no need to think about the vertical folding screen mobile phone. It is still the market for exquisite people, and at the same time, it can pull the starting price of the folding screen to less than [-].

He even thought of the name. The foreign versions are called Nebula S Fold2 and Nebula S Flip, which certainly cannot be called in China.

The Nebulas flagship machine is either named after Nebula or the 88 international constellations, and there is no need to add any numbers.

There are 28 seats in the northern sky, 12 seats in the zodiac, and 48 seats in the southern sky. One flagship phone with one name is enough for Nebula Technology to produce a flagship phone for more than 20 years.

It doesn't matter if you can't remember clearly, because each model is unique. In order to reflect the identity of the flagship machine, Nebula Technology will also limit it.

And each flagship machine is marked with a serial number. Some special serial numbers can also be used to speculate on prices and increase brand influence.

Of course, the premise of all this is that Nebula’s folding screen flagship machine is amazing enough, and at the same time, it has to stir up the popularity of folding screens.

Samsung can stir up the popularity of curved screens, and Nebula can also stir up the popularity of folding screens. This is very simple. Anyway, consumers will pay for it in the end.

In order to increase the astonishment of the folding screen flagship, Liu Dalang also decided to make an always-on screen display. If he wants to do this, he has to use LTPO technology.

To put it simply, LTPO is an adaptive refresh rate, which can reduce the refresh rate to 1hz when the phone is not in use.

The always-on screen display is easy to do, but the hard part is that the battery life will not be affected when the always-on screen is displayed for a long time.

Nebula Technology has a high-refresh screen, but now the LTPO technology has not been completely overcome, they can only replace it with a similar intelligent refresh rate.

In addition, Liu Dalang also made a detailed design for the folding screen flagship. Qu Xiangqun and the people in the R&D department were dumbfounded after hearing this:
"It's okay? Chairman! I thought Cook was a master at cutting leeks, but I didn't expect you to be ruthless! Is this...too ruthless?"

"What is leek cutting? We don't need money to do these functions for consumers? We don't need money to do research and development? This is called one willing to fight and one willing to suffer!"

Liu Dalang denied Qu Xiangqun's statement that he cut leeks. How can a businessman's business be called cutting leeks?Wasn't his design perfect?

If it's perfect, what's wrong with consumers paying a little more money?Is this a problem?
In addition to the dual flagships with folding screens, Liu Dalang also designed the next-generation Xinghuo and Xingyu.

The biggest highlight of the next-generation Spark gaming phone is that it has a 120hz high-refresh LCD screen, and it will no longer use Qualcomm's Fire Dragon.

Because there are still four chips on the market that can compete with the Qualcomm Snapdragon 810. Except for the A-series and Kirin chips, there are two remaining.

One is Samsung's Exynos 7420, and the Meizu mx5 Pro used this Samsung chip in this fire dragon incident.

The other is Nvidia's Tegra X1. This chip has explosive performance and is comparable to an entry-level independent display, but it has a fatal flaw.

His baseband is not as good as that of Qualcomm Snapdragon. If Nvidia chips are used, Liu Dalang has to consider adding a Qualcomm baseband.

From the perspective of cost, it is obvious that even if Nvidia’s Tegra X1 can rub the Apple A8x on the ground, no mobile phone manufacturer will choose it.

Therefore, this chip is more used in car computers, tablet computers, and swich.

Liu Dalang doesn't want to use Samsung's chips, isn't this an enemy?Of course, using Nvidia's chips is also an enemy, and it is definitely not as good as your own.

According to the news given by the R&D department, they will be able to design a chip with a 20nm process or below in a year and a half at most.

But in the past year and a half, Samsung and TSMC next door have already achieved technological breakthroughs, and Chang Gung chips still cannot be used in flagship phones.

This is a bit uncomfortable, but the good news is that 20nm mid-range chips can be used in low-end machines and sold in large quantities.

After careful consideration, Liu Dalang decided to purchase a batch of Nvidia Tegra X1 in advance to test whether it will work or not.

Samsung's Exynos 7420 is also required, because there is no choice, and it can be used on both Spark mobile phones and folding screens.

Of course, the release time of the next-generation Spark game phone depends on the launch time of the three Star Interactive Entertainment games and several large-scale mobile games of Penguin.

There is no game that has released a game mobile phone, and there are still a group of users with Xinghuo-chi who are reminding them every day on Nebula Technology Weibo.

Fortunately, the progress of Xingkong Interactive Entertainment is very good. The preliminary design of the three games has been completed, and more than half of the modeling has been completed.

This also confirms the saying that as long as the funds are in place, a house can be built in a day.

As for the next-generation Xingyu, since the curved screen is already unstoppable, then simply divide the next-generation Xingyu mobile phone into a straight-screen version and a curved-screen version.

Just by virtue of the curved screen design, the price of Xingyu mobile phone can be raised to another level.

Of course, these are things for later, Xingyu-ning hasn't released it yet, so it's useless for Liu Dalang to worry.

From January to March, there was a Spring Festival in the middle. On the occasion of the Spring Festival, Nebula Technology held an annual summary meeting.

The content of the meeting was very simple. Liu Dalang recited the data, and the high-level executives cheered together, set a new year's goal, and finally distributed the year-end bonus and so on.

"We released three mobile phones in 2014, namely the Xinghuo-Lie and Chi of the Xinghuo series, and the Xingyu-Mu of the Xingyu series!
Xinghuo-Lie's total sales volume was 502 million units, Xinghuo Chi's total sales volume was 418 million units, and Xingyu-Mu's total sales volume was 619 million units!

The total sales volume of Xingyun mobile phones exceeded 500 million units, successfully ranking among the top ten in China! "

The top ten are Samsung, Lenovo, Apple, Huawei, Xiaomi, Coolpad, vivo, oppo, ZTE, and Nebula.

If Nebula Technology and Dalang mobile phone sales are added, it will be no problem to rush to fifth and sixth directly, because the sales volume of Dalang mobile phones is very high.

The worst is Xiaomi, which should have been the sales leader in 2014, but because of the appearance of Dalang mobile phones, the sales of Redmi have been greatly reduced.

The rising momentum of Apple and Huawei is still very strong. Lenovo's products sell more, but their word of mouth is a bit mediocre, and other manufacturers have little influence.

After Nebula Technology returned to China, it squeezed more of the others market. LG, HTC, etc. were directly squeezed to the point where there was no room for survival in the second half of the year.

(End of this chapter)