Daguo Technology starts with mobile phones
Chapter 98 The era of stars is here!
Chapter 98 The era of stars is here!
Is the price expensive? It is impossible to say that the Xingyu-Ningling, which is sold starting at 3999, and the data version Xingyu-Qingling, which is sold starting at 4299, are not expensive.
The price of the Xingyu mobile phone is not bad, but the price of the Xingyu tablet directly compares with the ipad mini3, and Apple is not so expensive.
Liu Dalang personally believes that Xingyu Tablet is likely to be another controversial product of Xingyun Technology, and the polarization will be very serious.
Those who like it will like it very much, while those who don't like it will think that the Snapdragon 801 of Xingyu Tablet is a small horse-drawn cart, which is not worth the price.
As soon as the Xingyun press conference was over, the Nebula Mall and the Nebula Technology official website were immediately overwhelmed. Fortunately, the server built by Liu Dalang was powerful.
If this is another mobile phone manufacturer, there are really not many who can withstand the traffic of 10 people, and it may be the same after three years.
And several other purchase channels: Nebula flagship store, Nebula self-operated store, etc. collapsed directly, and ordinary users couldn’t buy it even if they wanted to buy it.
As a last resort, they can only go to Nebula Technology's official website while cursing, or download a Nebula Mall, otherwise they won't be able to buy it at all.
Unless it is going offline, and at this time the offline Nebula Mall and Nebula counters are already crowded with people, and those who are not in a hurry are still waiting for the display machine.
And those who were in a hurry, such as the young man in the peaked cap just now, directly bought a four-piece set of Xingyu, and even bought several accessories.
"Okay, you just said it was out of stock, so what did you take out? You lied to me that you can buy them all for 1 yuan, can you buy them?"
Faced with complaints about the peaked cap, the teller at Nebula Mall felt helpless: "If you don't buy top-end accessories, 1 yuan will definitely be enough."
But she can't say that as a salesperson, she knows that selling products is the kingly way. The more they sell, the more they earn.
What she didn't expect was that her sales skills would not be of much use today, because there were too many people here.
Normally, she has to spend all her time introducing products to customers, but today she only needs to keep collecting money, unpacking, and activating the phone, and she is numb.
In Xingyun Mall, there are only 13 sales staff including the manager, and they are simply too busy to face this situation, resulting in a lot of slower shipments.
This is due to the fact that Nebula Mall has enough inventory, and some Nebula counters have not many goods, and they are sold out in a short while.
"The tablet of the data version is gone!?"
"Isn't there another one?"
"Sorry, this is a demonstration machine, and our demonstration machines are not for sale!"
"You don't even earn money!?"
"Sorry, I can't help it..."
"I'll pay the original price, no, I'll buy it at an increased price!"
"This is our rule..."
Regardless of whether he increases the price or not, if he can't sell it, he can't sell it. Today Nebula Technology sells display machines, and tomorrow's word-of-mouth will drop when it is on the news.
Among them, Xingyu's first-generation smart bracelet is the most sold. The price of 399 is not cheap, but people think it is cheap!
Comparing the Xingyu bracelet with the Xingyu-Ning, which is sold starting at 3999, the advantages immediately come out.
Of course, if compared with the Xiaomi bracelet, the price is very expensive, and you can buy two Xiaomi bracelets, but consumers are still willing to pay.
In their words: "Does the Mi Band support flash charging? Does it have an interconnection function? Can the phone automatically record daily body data?"
Xiaomi has the strength to do these functions, but they don't have many offline stores, and they are bound by a lot of constraints when they only operate an ecological chain online.
Users who buy Xingyu-Ning may not buy Xingyu tablet or Bluetooth headset, but most of them will buy Xingyu bracelet.
After all, those who can afford a 4000-range mobile phone are no longer price-sensitive users who pursue cost-effectiveness, and it makes no difference if it costs 400 yuan more.
And it can also bring a better experience. The promotion of the Xingyu bracelet is also very tricky. It does not publicize the parameters, but focuses on publicizing health and Internet.
Once it is linked to health issues, [-] to [-] percent of consumers will take the bait. Of course, the quality of the Xingyu bracelet itself is also required.
At the same time, a Xingyu interconnection function also satisfies the psychology of consumers who want to be healthy but don’t want to record by hand. It doesn’t matter if they don’t want to record~
We are here to help you!
As long as you buy a Xingyu bracelet and pair it with a Xingyu mobile phone or tablet, the health management software will automatically help record it when connected to the Internet.
And there is also a sports function. If you want to exercise, you can directly connect to the native application of Nebulas OS: Sports, or the cooperative application keep.
The Xingyu Bracelet will also be uploaded to the Keep Mall at the same time. You can buy only one bracelet. As long as you buy the bracelet, someone will definitely buy other ones.
Because without the Nebula OS, the Xingyu bracelet is a wristband with richer functions, but it is different with other Nebula products.
This is the benefit of being a Nebulas ecological chain. In fact, it is also a bundled sales model in essence. The difference is that consumers are voluntary.
Nebula Technology did not do any promotional activities, not even a price cut for the first launch. The product is here, just to stand up and make money!
In a press conference, Nebula Technology completely reversed the situation. No one expected that this generation of Star Rain series products would be so voluptuous.
MediaTek's top executives are already very happy to see the first sales of Xingyu-Ning, among other things, at least their chips are used in flagship phones!
"Go and inform our partners and tell them that MT6795 is temporarily out of stock. If you want to buy it, you have to wait for half a month to increase the price!"
It's a good thing that the top management of Meizu didn't hear this sentence, otherwise the top management of MediaTek would definitely be slapped, this is too bullying!
Of course, after seeing the popularity of Xingyu-Ning, Meizu executives also made a decision to increase the price of Meizu MX5 equipped with the same processor.
"The starting price of 1799 is a bit low! We adjusted it to 2199! The highest price is 2499!"
"Do you want to adjust the listing time?"
"Isn't this nonsense? Speed up the progress, I'm going to launch a new product launch before June!"
"What about our Meizu Pro 5?"
"Before September, the minimum price will be adjusted to 3099! The highest price will be 3399!"
"Boss Huang is wise!"
The Fire Dragon 810 overturned, and Nebula hit the 4000 price point. Huang Zhang believes that this is an excellent opportunity for Meizu to expand its mid-to-high-end market share.
Because their two main new products this year have avoided the pitfalls of the Huolong 810, and they have also staggered the price range from the popular Xingyu.
"Isn't this God helping me to rise Meizu?"
As for other manufacturers who are in the meeting - Rebus has a big head, and the Fire Dragon 810 has caused the sales of Xiaomi Note to not meet expectations.
And they don't have enough backers. This year, there are only Mi Note Goddess Edition and Mi 4c. It may be difficult to explore higher price segments.
Xiaomi has to keep exploring the women's market, and Xingyu was born in the women's market, and it is expensive, and many people pay for it.
The low-end Redmi 2A and Redmi Note 2 not only have to be tough mobile phones, but also compete with Gionee, LeTV, and Smartisan in the market.
Not to mention Gionee and LeTV, one was too aggressive and ruined himself, and the other was too aggressive to kill himself. The hammer also has a hammer U1.
Coupled with other brands that focus on cost-effectiveness, the sales of Redmi may not be optimistic, and the golden signature Xiaomi digital series will have to wait.
He couldn't figure it out, everyone was still on the same starting line last year, why is it just starting this year, and Nebula Technology is about to take off?
A 90hz high refresh screen, coupled with the stable Nebula Internet, and the three new products of the Nebula ecological chain, let them have fun?
On the other side of the ov, the content of the meeting was very simple: "Bring Xingyu's Liu Haiping! Let's also make tablets, earphones and bracelets!"
In fact, ov tried to make a tablet when the ipad first came out, but in the end it was too risky, so it gave up the tablet market.
Later, it was finally made, but the result was still a semi-finished product. The experience was really unsatisfactory, so the overall reputation has not been improved.
Huawei is planning to devote part of its energy to the research and development of high-definition screens, and to support screen suppliers that cooperate with Huawei to fight against Nebula Technology.
Lenovo and Coolpad have been unable to discuss the final plan at the meeting. Do we want to follow up with the high screen refresh?Do you want to do ecology?
In terms of strength, Lenovo will never lack the strength of ecology, but too many branches make it impossible for them to form a unified and progressive force within them.
"Notice, Zuk plans ahead of schedule!"
The major domestic mobile phone manufacturers have different responses, but Liu Dalang now has only one goal, to compete with Samsung in the Chinese mobile phone market.
It is one thing to be able to fight well, but another to dare to shake your fist. The target of the four Xingyu products is the Samsung S6 series.
What Liu Dalang didn't expect was that within two hours after Xingyu's press conference, Xingyu-Ning couldn't sell Xingyu-Qingling, and mobile phones couldn't sell tablets?
"How is this going?"
As everyone knows, in the eyes of consumers, the Xingyu Tablet is the best choice. The same 90hz high refresh screen has a larger screen, more functions, a longer battery life and a wider field of vision for playing games.
Except that the camera is a little weaker, and you can't make calls or receive text messages, everything else is perfect.
Especially for users who have bought Xinghuo and Xingyu mobile phones, although there is no need to replace the phone in a short period of time, it does not affect them to buy Xingyu tablets.
It also does not affect their purchase of Xingyu bracelets. Among the four new products, Xingyu bracelets are the first in sales, followed by tablets, mobile phones third, and Bluetooth headsets last. This is normal.
Many people are accustomed to using wired earphones, because there is no battery anxiety, unless Nebula Technology directly cancels the 3.5mm headphone jack like Apple.
Within four hours of the Xingyu press conference, 8.9 Xingyu-Ning, 10.7 Xingyu-Qingling, 20.1 smart bracelets, and 3.4 Bluetooth headsets have been sold online.
Offline shipments have not yet been counted, but 107 Nebula counters have applied to Nebula Technology headquarters or branches for replenishment.
Among the four products, even the Xingyu Bluetooth headset, which is the worst-selling product, can be called a hit among the same type of products.
Not to mention Xingyu-Ning, the first sales volume has reached the level of gold-lettered signs. The most surprising thing is naturally Xingyu-Qingling, whose first sales exceeded 10. The last one was Apple's ipad air2.
Of course, the number of reservations for the first launch of ipad air2 in China is more than three times that of Xingyu-Qingling. In terms of tablets, Xingyun Technology is not far behind.
This is not a problem, because the marketing department of Nebula Technology has just started to work hard, and the overwhelming copywriting, videos, and advertisements are still on the way.
There are still many people who don't watch the press conference. The potential of Xingyu's products has not been fully realized, and the sales volume can be further improved.
"The age of stars is really here! Our next goal is to hit tens of millions of sales!"
The four products of this generation of Xingyu are very competitive products in Liu Dalang's mind, but whether they will work or not depends on the final sales.
Thanks to Leiting Gaba, Hailong Yiming, and You Xingshen for their rewards!Thanks for the unforgettable wound, the existence of the guardian light, book friend 854※※※505, book friend 20210420064349073, KINGgg, people in LS, today? , Yan Dongli, Chihuang Yunwu, book friend 201911175125954, lie still, X Ranjun's monthly ticket!Thanks for the support! ! !
(End of this chapter)
Is the price expensive? It is impossible to say that the Xingyu-Ningling, which is sold starting at 3999, and the data version Xingyu-Qingling, which is sold starting at 4299, are not expensive.
The price of the Xingyu mobile phone is not bad, but the price of the Xingyu tablet directly compares with the ipad mini3, and Apple is not so expensive.
Liu Dalang personally believes that Xingyu Tablet is likely to be another controversial product of Xingyun Technology, and the polarization will be very serious.
Those who like it will like it very much, while those who don't like it will think that the Snapdragon 801 of Xingyu Tablet is a small horse-drawn cart, which is not worth the price.
As soon as the Xingyun press conference was over, the Nebula Mall and the Nebula Technology official website were immediately overwhelmed. Fortunately, the server built by Liu Dalang was powerful.
If this is another mobile phone manufacturer, there are really not many who can withstand the traffic of 10 people, and it may be the same after three years.
And several other purchase channels: Nebula flagship store, Nebula self-operated store, etc. collapsed directly, and ordinary users couldn’t buy it even if they wanted to buy it.
As a last resort, they can only go to Nebula Technology's official website while cursing, or download a Nebula Mall, otherwise they won't be able to buy it at all.
Unless it is going offline, and at this time the offline Nebula Mall and Nebula counters are already crowded with people, and those who are not in a hurry are still waiting for the display machine.
And those who were in a hurry, such as the young man in the peaked cap just now, directly bought a four-piece set of Xingyu, and even bought several accessories.
"Okay, you just said it was out of stock, so what did you take out? You lied to me that you can buy them all for 1 yuan, can you buy them?"
Faced with complaints about the peaked cap, the teller at Nebula Mall felt helpless: "If you don't buy top-end accessories, 1 yuan will definitely be enough."
But she can't say that as a salesperson, she knows that selling products is the kingly way. The more they sell, the more they earn.
What she didn't expect was that her sales skills would not be of much use today, because there were too many people here.
Normally, she has to spend all her time introducing products to customers, but today she only needs to keep collecting money, unpacking, and activating the phone, and she is numb.
In Xingyun Mall, there are only 13 sales staff including the manager, and they are simply too busy to face this situation, resulting in a lot of slower shipments.
This is due to the fact that Nebula Mall has enough inventory, and some Nebula counters have not many goods, and they are sold out in a short while.
"The tablet of the data version is gone!?"
"Isn't there another one?"
"Sorry, this is a demonstration machine, and our demonstration machines are not for sale!"
"You don't even earn money!?"
"Sorry, I can't help it..."
"I'll pay the original price, no, I'll buy it at an increased price!"
"This is our rule..."
Regardless of whether he increases the price or not, if he can't sell it, he can't sell it. Today Nebula Technology sells display machines, and tomorrow's word-of-mouth will drop when it is on the news.
Among them, Xingyu's first-generation smart bracelet is the most sold. The price of 399 is not cheap, but people think it is cheap!
Comparing the Xingyu bracelet with the Xingyu-Ning, which is sold starting at 3999, the advantages immediately come out.
Of course, if compared with the Xiaomi bracelet, the price is very expensive, and you can buy two Xiaomi bracelets, but consumers are still willing to pay.
In their words: "Does the Mi Band support flash charging? Does it have an interconnection function? Can the phone automatically record daily body data?"
Xiaomi has the strength to do these functions, but they don't have many offline stores, and they are bound by a lot of constraints when they only operate an ecological chain online.
Users who buy Xingyu-Ning may not buy Xingyu tablet or Bluetooth headset, but most of them will buy Xingyu bracelet.
After all, those who can afford a 4000-range mobile phone are no longer price-sensitive users who pursue cost-effectiveness, and it makes no difference if it costs 400 yuan more.
And it can also bring a better experience. The promotion of the Xingyu bracelet is also very tricky. It does not publicize the parameters, but focuses on publicizing health and Internet.
Once it is linked to health issues, [-] to [-] percent of consumers will take the bait. Of course, the quality of the Xingyu bracelet itself is also required.
At the same time, a Xingyu interconnection function also satisfies the psychology of consumers who want to be healthy but don’t want to record by hand. It doesn’t matter if they don’t want to record~
We are here to help you!
As long as you buy a Xingyu bracelet and pair it with a Xingyu mobile phone or tablet, the health management software will automatically help record it when connected to the Internet.
And there is also a sports function. If you want to exercise, you can directly connect to the native application of Nebulas OS: Sports, or the cooperative application keep.
The Xingyu Bracelet will also be uploaded to the Keep Mall at the same time. You can buy only one bracelet. As long as you buy the bracelet, someone will definitely buy other ones.
Because without the Nebula OS, the Xingyu bracelet is a wristband with richer functions, but it is different with other Nebula products.
This is the benefit of being a Nebulas ecological chain. In fact, it is also a bundled sales model in essence. The difference is that consumers are voluntary.
Nebula Technology did not do any promotional activities, not even a price cut for the first launch. The product is here, just to stand up and make money!
In a press conference, Nebula Technology completely reversed the situation. No one expected that this generation of Star Rain series products would be so voluptuous.
MediaTek's top executives are already very happy to see the first sales of Xingyu-Ning, among other things, at least their chips are used in flagship phones!
"Go and inform our partners and tell them that MT6795 is temporarily out of stock. If you want to buy it, you have to wait for half a month to increase the price!"
It's a good thing that the top management of Meizu didn't hear this sentence, otherwise the top management of MediaTek would definitely be slapped, this is too bullying!
Of course, after seeing the popularity of Xingyu-Ning, Meizu executives also made a decision to increase the price of Meizu MX5 equipped with the same processor.
"The starting price of 1799 is a bit low! We adjusted it to 2199! The highest price is 2499!"
"Do you want to adjust the listing time?"
"Isn't this nonsense? Speed up the progress, I'm going to launch a new product launch before June!"
"What about our Meizu Pro 5?"
"Before September, the minimum price will be adjusted to 3099! The highest price will be 3399!"
"Boss Huang is wise!"
The Fire Dragon 810 overturned, and Nebula hit the 4000 price point. Huang Zhang believes that this is an excellent opportunity for Meizu to expand its mid-to-high-end market share.
Because their two main new products this year have avoided the pitfalls of the Huolong 810, and they have also staggered the price range from the popular Xingyu.
"Isn't this God helping me to rise Meizu?"
As for other manufacturers who are in the meeting - Rebus has a big head, and the Fire Dragon 810 has caused the sales of Xiaomi Note to not meet expectations.
And they don't have enough backers. This year, there are only Mi Note Goddess Edition and Mi 4c. It may be difficult to explore higher price segments.
Xiaomi has to keep exploring the women's market, and Xingyu was born in the women's market, and it is expensive, and many people pay for it.
The low-end Redmi 2A and Redmi Note 2 not only have to be tough mobile phones, but also compete with Gionee, LeTV, and Smartisan in the market.
Not to mention Gionee and LeTV, one was too aggressive and ruined himself, and the other was too aggressive to kill himself. The hammer also has a hammer U1.
Coupled with other brands that focus on cost-effectiveness, the sales of Redmi may not be optimistic, and the golden signature Xiaomi digital series will have to wait.
He couldn't figure it out, everyone was still on the same starting line last year, why is it just starting this year, and Nebula Technology is about to take off?
A 90hz high refresh screen, coupled with the stable Nebula Internet, and the three new products of the Nebula ecological chain, let them have fun?
On the other side of the ov, the content of the meeting was very simple: "Bring Xingyu's Liu Haiping! Let's also make tablets, earphones and bracelets!"
In fact, ov tried to make a tablet when the ipad first came out, but in the end it was too risky, so it gave up the tablet market.
Later, it was finally made, but the result was still a semi-finished product. The experience was really unsatisfactory, so the overall reputation has not been improved.
Huawei is planning to devote part of its energy to the research and development of high-definition screens, and to support screen suppliers that cooperate with Huawei to fight against Nebula Technology.
Lenovo and Coolpad have been unable to discuss the final plan at the meeting. Do we want to follow up with the high screen refresh?Do you want to do ecology?
In terms of strength, Lenovo will never lack the strength of ecology, but too many branches make it impossible for them to form a unified and progressive force within them.
"Notice, Zuk plans ahead of schedule!"
The major domestic mobile phone manufacturers have different responses, but Liu Dalang now has only one goal, to compete with Samsung in the Chinese mobile phone market.
It is one thing to be able to fight well, but another to dare to shake your fist. The target of the four Xingyu products is the Samsung S6 series.
What Liu Dalang didn't expect was that within two hours after Xingyu's press conference, Xingyu-Ning couldn't sell Xingyu-Qingling, and mobile phones couldn't sell tablets?
"How is this going?"
As everyone knows, in the eyes of consumers, the Xingyu Tablet is the best choice. The same 90hz high refresh screen has a larger screen, more functions, a longer battery life and a wider field of vision for playing games.
Except that the camera is a little weaker, and you can't make calls or receive text messages, everything else is perfect.
Especially for users who have bought Xinghuo and Xingyu mobile phones, although there is no need to replace the phone in a short period of time, it does not affect them to buy Xingyu tablets.
It also does not affect their purchase of Xingyu bracelets. Among the four new products, Xingyu bracelets are the first in sales, followed by tablets, mobile phones third, and Bluetooth headsets last. This is normal.
Many people are accustomed to using wired earphones, because there is no battery anxiety, unless Nebula Technology directly cancels the 3.5mm headphone jack like Apple.
Within four hours of the Xingyu press conference, 8.9 Xingyu-Ning, 10.7 Xingyu-Qingling, 20.1 smart bracelets, and 3.4 Bluetooth headsets have been sold online.
Offline shipments have not yet been counted, but 107 Nebula counters have applied to Nebula Technology headquarters or branches for replenishment.
Among the four products, even the Xingyu Bluetooth headset, which is the worst-selling product, can be called a hit among the same type of products.
Not to mention Xingyu-Ning, the first sales volume has reached the level of gold-lettered signs. The most surprising thing is naturally Xingyu-Qingling, whose first sales exceeded 10. The last one was Apple's ipad air2.
Of course, the number of reservations for the first launch of ipad air2 in China is more than three times that of Xingyu-Qingling. In terms of tablets, Xingyun Technology is not far behind.
This is not a problem, because the marketing department of Nebula Technology has just started to work hard, and the overwhelming copywriting, videos, and advertisements are still on the way.
There are still many people who don't watch the press conference. The potential of Xingyu's products has not been fully realized, and the sales volume can be further improved.
"The age of stars is really here! Our next goal is to hit tens of millions of sales!"
The four products of this generation of Xingyu are very competitive products in Liu Dalang's mind, but whether they will work or not depends on the final sales.
Thanks to Leiting Gaba, Hailong Yiming, and You Xingshen for their rewards!Thanks for the unforgettable wound, the existence of the guardian light, book friend 854※※※505, book friend 20210420064349073, KINGgg, people in LS, today? , Yan Dongli, Chihuang Yunwu, book friend 201911175125954, lie still, X Ranjun's monthly ticket!Thanks for the support! ! !
(End of this chapter)
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